Lesson 12: ICT Project for Social Change

CREATING A CONCEPT PAPER

A concept paper is a document used to convince a panel of potential funders to help a product, program, or service
become reality.

Five Elements of a concept paper:

1. Introduction - includes your group's mission and vision and a brief introduction of your project.
2. Purpose - includes the reasons why this project is worth your group and your sponsor's time, effort and money.
3. Description - includes all the necessary information about the project. In ICT, it involves the sites you are going to
produce and the purpose of each and how they work in unison.
4. Support - contains the budget needed for the project. Some concept papers do not specify any amount requested from
the sponsor.
5. Contact Information - includes information on how the group can be contacted.

SIMPLIFIED ICT PROJECF PROCESS OVERVIEW

1. Planning - involves the following tasks (but not limited to):
a. Conceptualizing your project
b. Researching on available data about your topic
C. Setting deadlines and meetings.
D. Assigning people to various tasks
E. Finding a web or blog host
F. Creating a site map for your website
G. Listing down all applications that you need including web apps
H. Funding (if applicable)
2. Development - involves the actual creation of the website(s) ; involves the production of images, infographics, etc.
3. Release and Promotion - involves the actual release of the website for public view and promoting it. Promotion
typically starts before the actual release.
4. Maintenance - involves responding to feedback of your site visitors and continuing to improve the web site.

As you manage your page, you will encounter different behaviors of people in Social Media. According to
Rebecca Dye, a social media manager at First Direct, there are 12 Different Behaviors in Social Media.

12 Different Behaviors in Social Media

1. The Ultras – check feeds dozens of times a day. Happily, admit their obsession. (14% of Facebook users
spend at least 2 hours a day on the network)
2. The Deniers – social media do not control their lives, but gets anxious when unable to access networks. (20%
of Facebook users would feel anxious or isolated if they had to deactivate their accounts.
3. The Virgins – taking first tentative steps in social media (19% of British people don’t use any social
networks)
4. The Peacocks – popularity contest, high numbers of followers, fans, likes and retweets. (1 out of 10 Twitter
users want more followers than friends.)
5. The Lurkers – hiding in the shadows of cyberspace. Watches what others are saying, but rarely (if ever)
participate themselves. (45% of Facebook users described themselves as “observers”)
6. The Ranters – mock and mid in face-to-face conversations. Highly opinionated online.
7. The Changelings – adopt completely new personality online so no one knows their real identities.
8. The Ghosts – create anonymous profiles, for fear of giving out personal information to strangers.
9. The Informers – seek admiration by being the first to share the latest trends with audiences.
10. The Approval Seekers – constantly check feeds and timelines after posting. Worry until people respond.
11. The Quizzers – asking questions allow them to start conversations.
12. The Dippers – access their pages infrequently, often going days, of even weeks without posting.
 Lesson 13: ICT Project Publication and Statistics
MONITORING SITE STATISTICS ON DIFFERENT PLATFORMS
There are plenty of ways to check the statistics of your websites. Most of them are free for you to use; some
require a premium account.
1. Wordpress
Once you log in to your WordPress account, you are on the Reader Tab by default. Simply click on My Sites
and from there you will see the statistics for your blog.

2. Facebook
In your Facebook page, summary of the statistics will appear on the right side of your cover photo.
Hovering your mouse pointer over Post Reach will give you more insights on which recent post reached the
most people.

Clicking on the Insights Tab (located at the top of your page) will give you more in-depth statistics:
a. Overview - contains summary of statistics of your page

Jese Kiel R. Paras ICT PROJECT PUBLICATION February 12, 2018

STEM-11 A AND STATISTICS Empowerment Technology

Definition of terms on your Facebook statistics:

*Reach: Organic - your posts seen through the page's wall, shares by users, and the news feed
*Reach: Paid - your posts seen through paid ads
*Post Clicks - number of clicks done to your posts
*Likes, Comments, and Shares - actual interaction done by your audience either through liking the post,
commenting on it, or sharing it on their walls
b. Likes - contains the statistics about the trend of page likes
 c. Reach - contains information about the number of people who was reached by your post

Jese Kiel R. Paras ICT PROJECT PUBLICATION February 12, 2018

STEM-11 A AND STATISTICS Empowerment Technology

d. Visits - contains data of the number of times your page tabs are visited
e. Posts - contains data showing when (day and time) your visitors visit your site

f. People - contains statistics about your audience's demohraphics (age, location, gender, language and country).
It also includes demographics about the people you have reached and engaged with.
Demographics refers to the statistics characterizing human population usually divided by age, gender,
income, location, and language.
Jese Kiel R. Paras ICT PROJECT PUBLICATION February 12, 2018
STEM-11 A AND STATISTICS Empowerment Technology