ICT Project Publication and Statistics

manage an online ICT Project for Social Change

Social media marketing refers to the process of gaining traffic or attention through social media sites.
Social media itself is a catch-all term for sites that may provide radically different social actions. For
instance, Twitter is a social site designed to let people share short messages or “updates” with others.

Statistics
In the business world, companies would use site statistics to check how popular their website is and at
which day and time they get the most traffic. This way their new content could reach more people.

Monitoring Site Statistics on Different Platforms

1. WordPress
Once you log in to your WordPress account, you are on the Reader tab by default. Simply click on My
Sites and from there you will see the statistics for your blog.
2. Facebook
In your created Facebook page, a summary of the statistics will appear on the right side of your cover
photo
Hovering your mouse pointer over “post reach” will give you more insights on which recent post
reached the most people

Clicking on the Insights tab (located at the top of your page) will give you more in-depth statistics:

a. Overview – contains the summary of statistics about your page

Definition of terms on your Facebook statistics:
(1) Reach: Organic – your posts seen through the page’s wall, shares by users, and the news feed
(2) Reach: Paid – your posts seen through paid ads
(3) Post Clicks – number of clicks done to your posts
(4) Likes, Comments, and Shares – actual interaction done by your audience either through
liking the post, commenting on it or sharing it on their wall.
b. Likes – contains the statistics about the trend of page likes
c. Reach – contains information about the number of people who was reached your post
d. Visits – contains data of the number of times your page tabs (like the Timeline) are visited
e. Posts – contains data showing when (day and time) your site visitors visit your site
f. People – contains statistics about your audience’s demographics (age, location, gender, language, and
country). It also includes demographics about the people you have reached and engaged with

Demographics refers to the statistics characterizing human population usually divided by age, gender,
income, location, and language.