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  • Visits Awareness Appeal ASK ACT Advocate: Segmentation Demographic Behaviour

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    Ari Kurniawan
    14 views2 pages
    This document outlines a customer segmentation and journey for a travel company. It segments customers by demographics like age, location, family size. It shows 93% of customers are from Jabodetabek area in Indonesia and are teenagers or families of 3-6 people. The customer journey has 5 stages - Awareness, Appeal, Ask, Act, Advocate. It details marketing strategies at each stage like using influencers, ads, and promotions to inspire travel, provide information for research and booking, ensure satisfaction on location, and gain loyalty through programs. Customer experience has top priority.

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    Digital Strategy

    Original Title

    Digital Strategy

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    This document outlines a customer segmentation and journey for a travel company. It segments customers by demographics like age, location, family size. It shows 93% of customers are from Jabodetabek area in Indonesia and are teenagers or families of 3-6 people. The customer journey has 5 stages - Awareness, Appeal, Ask, Act, Advocate. It details marketing strategies at each stage like using influencers, ads, and promotions to inspire travel, provide information for research and booking, ensure satisfaction on location, and gain loyalty through programs. Customer experience has top priority.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    14 views2 pages

    Visits Awareness Appeal ASK ACT Advocate: Segmentation Demographic Behaviour

    Uploaded by

    Ari Kurniawan
    This document outlines a customer segmentation and journey for a travel company. It segments customers by demographics like age, location, family size. It shows 93% of customers are from Jabodetabek area in Indonesia and are teenagers or families of 3-6 people. The customer journey has 5 stages - Awareness, Appeal, Ask, Act, Advocate. It details marketing strategies at each stage like using influencers, ads, and promotions to inspire travel, provide information for research and booking, ensure satisfaction on location, and gain loyalty through programs. Customer experience has top priority.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 2

    Customer Segmentation & Journey

    segmentation demographic Behaviour

    93% 7%

    60% 40% Jabodetabek Non 3 – 4 hrs


    MF 17-24 1. Jakarta
    middle to upper 2. Bekasi
    3. Tanggerang
    Teenagers 4. Depok VISITS
    3 – 6 persons
    Family 5. Bogor AWARENESS APPEAL ASK ACT ADVOCATE

    Front Officer

    1. Inspiration for travel 2. Research 3. Booking 4. On-location/service 5. Post-stay/loyalty


    You want to travel... Information that helps Now comes the Customer satisfaction We want to retain the
    • Create wish or need the potential guest to purchase decision... has top priority customer
    to travel/Stay decide: • Call Center / Chating • Acess • Loyalty Program
    (Program) • Positive customer • Booking Platform • Hospitality (Member cards)
    • Online / Offline review • Seamless design • Facility • CRM
    communication • Illustrative and clear • Easy Payment
    Channel information (web,
    Social Media)
    • Visual stimuli to
    consider: (picture &
    video)
    MARKETING COMMUNICATION STRATEGY
    Endorsements FB/IG Ads Display Ads Paid Ads
    (P.O.E)

    Drone Activity

    Promo Review &


    Testimon
    i

    INSTAGRAM

    FACEBOOK
    Micro Influencer
    TWITTER

    YOUTUBE
    • @ancoltamanimpian
    • @Atlantiswateradventures
    Experience

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