Professional Documents
Culture Documents
(Ice Cream Parlor) : Business Plan
(Ice Cream Parlor) : Business Plan
Department of Education
NATIONAL CAPITAL REGION
DIVISION OF CITY SCHOOLS – VALENZUELA
PARADA NATIONAL HIGH SCHOOL
S. De Guzman St., Parada, Valenzuela City
Telefax: (02) 636-3451; email address: paradanationalhighschool@yahoo.com
[ADDRESS OF BUSINESS]
1
[CONTACT PERSON]
{Write your names here alphabetically with cp no.}
CONFIDENTIALITY AGREEMENT
___________________
Signature
___________________
Date
2
TABLE OF CONTENTS
i. Cover Page
ii. Confidentiality Agreement
EXECUTIVE SUMMARY 3
I. PRODUCT PLAN
Product Description 8
Ingredients
Procedure of making the products
Sample Menu 10
II. MARKETING PLAN
Target Marke t 12
Competitors 13
Market Share 14
Marketing Strategies 15
Competitive Edge 16
Pricing 17
Promotional Strategies 18
Location of the Business 19
III. ORGANIZATIONAL PLAN
Company/Business Profile 22
Business Organization 23
Organizational Chart 24
Key Player’s Duties and Responsibilities 25
3
Recruitment Process 26
Vision/Mission Statements 27
Logo/Slogan 28
[edit the page number base on your business plan and you may modify the content.]
4
EXECUTIVE SUMMARY
PRODUCT PLAN
MARKETING PLAN
ORGANIZATIONAL PLAN
OPERATING PLAN
FINANCIAL PLAN
[In this section, summarize the details for each plan. Have it in a paragraph form at
least two paragraphs.]
5
PART I
PRODUCT PLAN
PRODUCT DESCRIPTION
The proponent’s business company is offering a traditional Filipino dessert
called as Maja Blanca in which is present at almost any festivity in today's generation.
Maja blanca is originally a dish adopted from Spain and is known for its fluffy and tasty
appearance. It is basically made up of several ingredients primarily a cornstarch,
coconut milk and sugar mixed up together. Cornstarch contains essential minerals such
as phosphorus, calcium, zinc and etc, in which helps the body to stay healthy. On the
other hand, coconut milk is rich in fiber, vitamins E, C, B1, B3, B5 and B6. It also
includes iron and phosphorus that would help a person to improve blood pressure and
prevents heart attack or stroke. The company will serve this Maja Blanca dessert with
some various toppings such as crushed peanuts, crushed graham biscuits, sweet corn
kernels and many more. This would help to make its appearance much tastier than the
traditional one. The use of coconut milk gives a very subtle yet very distinct depth of
flavor to the said product.
Product #1 - Name
Ingredients
4 cups coconut milk
3/4 cup cornstarch
14 ounces condensed milk
3/4 cup fresh milk
3/4 cup granulated sugar
15 ounces whole sweet kernel corn
5 tbsp toasted of grated coconut
Procedures
6
1. Pour the coconut milk in a cooking pot and bring to a boil.
2. Add the sugar, condensed milk, and whole sweet kernel corn then stir until all the
ingredients are evenly distributed.
3. Simmer for 8 minutes
4. Combine the fresh milk and cornstarch then whisk until the cornstarch is diluted.
5. Pour the fresh milk and cornstarch mixture in the cooking pot and stir thoroughly.
6. Allow to cook while stirring until the mixture reaches your desired thickness.
7. Pour the mixture in a serving tray then arrange and flatten the top using a flat tool
such as a wooden spatula.
8. Allow to cool down then refrigerate for at least 1 hour.
9. Garnish with toasted grated coconut (or latik if available)
Procedures
1.In a pan over medium heat, add coconut cream and bring to a
boil. Continue to cook, stirring occasionally, until liquid starts to
thicken. Lower heat and simmer.
2.As the oil starts to separate and solids begin to form, regularly
stir and scrape sides and bottom of the pan to prevent from
burning. Continue to cook and stir until curds turn golden brown.
3.In a fine-mesh sieve, drain latik from the oil. Set aside.
7
Over medium heat, bring to a boil, stirring regularly, until well-
combined and sugar is dissolved.
11.Brush top with coconut oil and top with latik. Cut into squares
to serve.
Product #3 -
Ingredients
4 1/2 cups coconut milk (light or thinner coconut milk works best)
3 ounces evaporated milk
3 ounces sweetened condensed milk
1/2 cup sweet corn
1 cups corn starch
1 cup sugar
Procedures
1. Mix all ingredients and transfer to a large pot. Bring the mixture to a low boil over
medium heat, stirring continuously, until the mixture begins to thicken and bubble.
Let the mixture simmer for about 30 minutes.
2. When the mixture clings to the spoon and no longer drips, transfer to a 9×13 pan.
(You should not need to oil the pan.) Allow the mixture to come to room
temperature. Chill in the refrigerator for at least 30 minutes or until set. Cut into
squares and serve cold or at room temperature.
8
The ingredient amounts are a little weird, for example, 3 ounces of evaporated milk. I
tried to take exactly what the aunties did and scale it down for the normal cook since
most of us don’t cook for 30 kids at a time. Sorry for the awkward amounts. Substitute
regular milk in a pinch!
SAMPLE MENU
Biko Suman
9
PART II
MARKETING PLAN
TARGET MARKET
Aged 6 and above, male or female , kids and, Young Professionals/Millenials.
COMPETITORS
[Classify your competitors whether they are direct or indirect competitors. Review the
difference between direct and indirect competitors. Put their details. You can have it in a
tabular form.]
MARKET SHARE
MARKETING STRATEGIES
Sampling: Try before you buy. Giving away product might appear profit-limiting, but
consider how giving your customers a small taste can lead to a big purchase. Retail
genius Publix supermarkets share samples of their award-winning key lime pie not
because people question the goodness of the pie but to get their customers to buy
more.
10
COMPETITIVE EDGE
The Advantage of Maja-Sarap this is perfect for those people who are aiming to lose
some weight. This contains just the right amount of calories and carbohydrates that our
body needs. It also has Vitamin C that will help to prevent colds, protects the body’s
immunity, and defends us from health risks such as: Cardiovascular Diseases, prenatal
health problems, eye disease and even skin wrinkling. Of Course, Maja is cooked with
Coconut Milk that contains calcium to help us build and maintain strong bones.
Maja Blanca can be cooked in different flavors, making it even more nutritious. The
squash Maja has low calories; rich in vitamins that will help us prevent cancer and
obesity. The vitamins in Squash help us to maintain good eyesight, healthy colon, a
healthy heart and strong bones. Aside from that, it also helps us to improve digestion,
reduce sweet cravings, and also contains antibacterial, antiviral and antifungal
properties.
PRICING
[What pricing strategy will you apply? Among the pricing we learned, choose one.
Explain why did you choose it.]
PROMOTIONAL STRATEGIES
Product sample is a sample of a consumer product that is given to the consumer free
of cost so that he or she may try a product before committing to a purchase.
11
PART III
ORGANIZATIONAL PLAN
COMPANY/BUSINESS PROFILE
[Say something about your business history. How did you form your business? Who are
the owners? Why did you name your business like that? One paragraph is enough for
this section.]
BUSINESS ORGANIZATION
The type of Business Organization is partnership and its a legal form of business
operation between two or more individuals who share management and profits.
Partnerships are
ORGANIZATIONAL CHART
12
engaging with vendors, hiring and training employees, identifying
business opportunities, and monitoring financial activities.
Sales Manager
-Achieve their objectives through effective planning, setting sales goals,
analyzing data on past performance, and projecting future performance.
-Ensure that the sales department works cross functionally with
executives from other departments. For example, they collaborate with
marketing to generate new lead sources and expand the target customer
base, or with product and research teams to make sure customer needs
are met.
RECRUITMENT PROCESS
13
VISION/MISSION STATEMENTS
Vision: Maja Sarap Company is to have a positive impact on every customer while
providing them with an upscale food, It also aims to be one of the best and popular food
in Valenzuela that everyone will go.
Mission: Mission Maja Sarap company wants to share our love of food with every
customer that will walk through our door while delivering a superior customer service
and dining experience. It combines wonderful style, sophistication and genuine
hospitality to create a truly unique experience. To have a great food selection, and
efficient and superior customer service because customer satisfaction is our prime
objective.
LOGO/SLOGAN
14
PART IV
OPERATING PLAN
EQUIPMENT NEEDED
STOVE
COOKING PAN
REFRIEGERATORR
15
PHYSICAL PLANT
16
Whisk Is a cooking utensil which can be used to
blend ingredients smooth or to incorporate
air to a mixture , In a process known as
whisking or whipping.
PART V
FINANCIAL PLAN
START-UP COSTS
[Identify all the costs associated with starting the business. List in the tabular form.
Remove/add the items that you don’t need/need for your business. It should be equal to
the amount of your assets.]
17
CAPITAL REQUIREMENTS
[Based on your projected start-up costs, how much should be your start-up capital?
How are you going to divide your profit and losses? What percentage? Explain it
together with filling-up the table below.]
18
5-YEAR PROJECTION OF STATEMENT OF COMPREHENSIVE
INCOME
[Make a projected Income Statement for the next five years of your operations. List
down your Income and Expenses. It should be aligned with the previous tables’
information. Write your assumption on how much will your Income Statement increase
every year below the table. The Income Statement is a financial statement that reveals
whether or not a business has earned a profit or has suffered a loss after a specified
period. Complete the Income Statement below.]
19
PART VI
APPENDICES
BARANGAY CLEARANCE
[Put here a copy of the barangay clearance where the business will be located with the
details of your company on it.]
20
DTI CERTIFICATE
[Put here a copy of the DTI Certificate where the business will be located with the
details of your company on it.]
21
MAYOR’S PERMIT/BUSINESS PERMIT
[Put here a copy of the Mayor’s permit/business permit where the business will be
located with the details of your company on it.]
22
BIR BUSINESS REGISTRATION
[Put here a copy of the BIR Business Registration where the business will be located
with the details of your company on it.]
23
FIRE SAFETY INSPECTION CERTIFICATE
[Put here a copy of the BF Certificate where the business will be located with the details
of your company on it.]
24
SANITARY PERMIT
[Put here a copy of the Sanitary Permit where the business will be located with the
details of your company on it.]
25
SSS CONTRIBUTION TABLE
26
PHILHEALTH CONTRIBUTION TABLE
27