Aligning Your Skills and Goals With the Market

1. Assess your skill set. It seems reasonable to assume that anyone harboring ideas of starting a
computer business already has a deep familiarity with computers and related systems. That said, the
particulars of your training and experience, and your willingness to learn more, are vital in determining
the type of computer business best suited to your talents.

Have you ever dissected, reassembled, or repaired a computer? Are you familiar with all major
operating systems? Have you worked in the computer field before? Honestly assess your readiness to
start a computer business, or ask someone else with industry knowledge help you make the assessment.

Completing a degree in the computer field will certainly help you in starting a business, but it is unlikely
that most customers will ask to see your diploma. More important is your ongoing gathering of
experience, whether through education, training, or employment.

Certification is a good way to indicate expertise, though. You may want to seek A+ certification from the
Computer Technology Industry Association (CompTIA), or the related N+ network certification, or
become a Microsoft Certified System Engineer (MCSE).[2] These can help give your business card an air
of legitimacy

2. Analyze the local market. With any small business, you need to carefully consider the local
demographics, the identity and needs of your target population, and the particular products and
services they are likely to desire. How can you tailor your planned business to meet these conditions?

In this so-called “post-PC era,” you may find demand for traditional computer sales, service, and/or
support to be much reduced, especially among a younger, tech-savvy population. However, especially in
areas with older populations and/or small-town and rural areas, you may find a greater percentage of
people in need of PC repairs and support. Remember, you need to keep up with the latest technology;
many of your potential customers do not (and will not).[3][4]

3. Consider your business options. Despite changing technology and consumer tastes, there are still
opportunities to establish a business based on sales of computers, parts, or accessories; editing and
design services; troubleshooting and/or training; and repairs or refurbishments. The key is flexibility and
an ability to change along with the technology.[5]

New technology is meant to make life easier, but many consumers find it to be just another layer of
confusion. General set-up and troubleshooting tasks, like setting up printers and wireless networks, data
recovery and wiping, and media archiving or editing, may remain a viable component of your business,
even if PC repair requests decrease.

If you can prove yourself to be an expert on computers and related technology, and can build a positive
reputation, you should be able to find a niche for your computer business.

4. Set your goals. Are you looking to start a computer business as a side job, or a source of
supplementary income? Or are you hoping to build the business into your full-time career? Either way, it
 is probably best to start small and determine the market and prospects for your business over a period
of time.[6]

If you’re looking to keep your computer business as a part-time job, then keeping your focus on repairs
and troubleshooting may suffice.

Building your business into a full-time occupation, however, may require further diversification of the
products and services you offer, perhaps by selling parts, accessories, or entire systems. You’ll need to
draw in a loyal client base and build a positive reputation in the community.

Succeeding in the Computer Business

keep up-to-date. Even if a major focus of your business turns out to be fixing obsolete
desktops for customers not interested in making a change, you need to maintain your
expertise on emerging technologies. Complacency in a field that changes as fast as
computer technology can leave you behind the curve before you realize what has
happened.
 Even if computers are your focus, expect people to seek help and guidance with all
sorts of mobile technology, from phones to tablets to watches. You may or may not
want to get into the mobile tech sales and/or service business — consider the increased
inventory demands, for instance — but being able to provide general troubleshooting,
training, and support on the latest devices may prove quite useful.[7]
 If home service calls are part of your business, the essential toolkit you take with you
will continue to shift along with technology. However, you can find a good list of basic
equipment you’ll need (for the time being)
at https://www.technibble.com/categories/starting-computer-repair-business/.

Make customer service your priority. If you have terrible people skills, it probably
won’t matter how great you are with the machines — your computer business is not
likely to succeed. When customers have a computer need or problem, they expect fast,
efficient, effective service that is also explained to them in a way that can be clearly
understood by even computer novices.[8]
 You’ll deal with panicked customers who think they’ve just lost all their important files,
irate customers who want immediate help at 10 p.m., and hovering customers who want
to supervise (and ask about) every move you make. You need to be able to remain
calm, courteous, and patient. As a small business, you’re not likely to be able to match
the prices of your larger competitors — the personalized service you offer needs to
offset this disadvantage.
 Build your brand identity. A new computer business, like any other small business,
needs to make a quick and lasting impression in order to survive. Even (or maybe
especially) if you are running your business out of your home office, you need to
establish a consistent brand that builds awareness and indicates quality and reliability.
 Put some thought to your business name, logos, signage, marketing, etc. Create a
professional look that presents your business as legitimate and lasting.[9]
 Referrals will be essential to your business. Always hand out professional-looking
business cards to existing customers, and consider offering referral discounts or
rewards. Throwing in some free service or equipment is a small price to pay in order to
build up your customer base.[10]
 Especially if you don’t have a storefront, make your business website and/or social
media presence appear professional and interconnected to your overall brand.

Think about your business location. A successful computer business can operate
primarily out of your own home, in customers’ homes, or in an office / store location.
Weight the pros and cons of your options, keeping in mind your budget and your goals
for the business.[11]
 Working from home, for instance, offers more flexibility and less overhead costs, but
also offers less visibility and possibly more distractions. A well-placed storefront adds to
your visibility and helps legitimize your business in the public’s mind, but it comes at a
cost and tends to lock you into a more rigid schedule.
 If you focus on computer repairs, working in your own shop may limit distractions and
save you time and travel money, but customers may be more comfortable with you
working on the equipment in their homes. (Your potential liability is also likely to be
reduced when you don’t take the equipment with you.)

Starting a Small Business: Some Basics

Start with a business plan. No matter what business you are getting into, you should always
start by developing a detailed business plan. It will describe the nature of your business, the
products / services you will offer, your budget, marketing plan, and target customer base, and
project your business’ growth for several years to come. It is the guidebook for your business’
development, and your “sales pitch” to potential investors or financial contributors.

Protect yourself and your business. Starting a legitimate business is not as simple as
doing a little advertising and collecting money from customers. To create a business
that can succeed and grow, you need to understand the process of legally starting a
 business, collecting and paying taxes, obtaining insurance and any permitting, licensing,
or certification requirements, and becoming an employer (should you eventually hire
help).
 You may want to save on taxes by having customers pay cash “under the table” and not
reporting the income, but this gives your business an air of illegitimacy (as well it
should) for your customers. You are better off paying the taxes and appearing (and
being) legitimate.[12]
 How to Open a Small Business offers some nice information on the legal requirements
of establishing a business. The U.S. Small Business Administration website is also a
great resource; see, for instance, https://www.sba.gov/content/follow-these-steps-
starting-business.

Become a part of the community. You’ll need the community to support your small
business in order for it to succeed, of course. Engaging with and supporting the
community with your business can help to create a mutually-beneficial relationship.[13]
 Volunteer some of your time and expertise. Be a supporting sponsor at community
events (with the requisite public recognition, of course). Use your advertising and
branding to develop a sense of stability and permanence for your business, even in a
field that changes as rapidly as computers.
 No matter the nature of your small business, you need to be visible, you need to be
reliable, and you need to provide a personalized experience that builds customer
loyalty.