Survey on Brand Recall

Name:
City:
Age:

What brand do you recollect (write the first brand that comes to your mind): ________________

Tick a number after reading the following questions 1 stands for strongly agree / 2 for
agree / 3 for don’t know / 4 for disagree / 5 for strongly disagree
1) Likely quality of this brand is high 1 2 3 4 5

2) Likelihood that this brand’s functional utility is high 1 2 3 4 5

3) Reliability of this brand is high 1 2 3 4 5

4) I consider myself to be loyal to this brand 1 2 3 4 5

5) This brand is always my first choice 1 2 3 4 5

6) I will not buy any other brand when this brand is available 1 2 3 4 5

7) I can recognize this brand among other competing brands 1 2 3 4 5

8) I am completely aware of this brand 1 2 3 4 5

9) Some characteristics of this brand come to my mind quickly 1 2 3 4 5

10) I can quickly recall the symbol or logo of this brand 1 2 3 4 5

11) I have difficulty in imagining this brand in my mind 1 2 3 4 5

12) It makes sense to buy this brand instead of any other competing brand, even if they are
the same and stand for same ethos 1 2 3 4 5

13) Even if the other brands have same features, I prefer to buy this brand 1 2 3 4 5

14) If the other brands are as good as this brand, I prefer to this brand 1 2 3 4 5

15) If other competing brands are not different from this brand in any way, it is smarter to
buy this brand 1 2 3 4 5