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Case Study Submission
Case Study Submission
Case Study Submission
For calculating the sample size for the survey, we are considering the
confidence level as 95%, the margin of error as 10%, and the response rate as
10%.
The sample size was calculated using survey monkey tool shown in the image
as follows:
Post conducting the survey, the subset for the interviews was built, for which
we specifically considered people living in Bengaluru falling under age group
22-32 years comprising white-collar jobs people, students of colleges which
do not provide hostel facilities
Question 2: Prepare an interview questionnaire (write down the questions here) suiting
your objectives & hypothesis. (Word limit: 500 words)
Interview Questionnaire:
Introduction:
● May I know your name?
● May I know your age?
Discovery:
● What channels have you used in the past and present to search for
your mode of accommodation and flatmate(s)/roommate(s)?
● How was your experience with the channels that you used for
searching for your requirements?
User Behaviour:
● What are your hobbies?
● What do you typically do post working hours?
● How do you spend your weekends?
● Are you still in touch with old roommates/flatmates? (if applicable)
● How would you feel if your roommate(s) and/or flatmate(s) hosted
parties of their own?
● How's your day typically like?
● What are your thoughts about having pets?
● What do you feel about smoking and drinking preferences?
● How do you prefer to manage your daily chores?
● How do you track your common expenses in shared accommodation?
● How do you manage your everyday food?
● How would you describe your relationship with your roommate(s)
and/or flatmate(s)?
● How would you describe your relationship with the owner of your
accommodation?
Pain Points:
● What are the challenges you have faced while searching for your
accommodation, if any?
● What are the challenges you have faced while finding a roommate(s)
and/or flatmates(s), if any?
● Can you please brief on some of the challenges you faced in the past
with respect to living in shared accommodation with a flatmate(s)
and/or roommate(s), if any?
Response
O3: To understand the challenges faced by the Customer while searching for
a flatmate or a roommate
Insights:
GOALS: TECHNOLOGY:
Reduce the financial burden by Primary mobile user
sharing living space
Android smartphone
Share load of responsibility
4G mobile network
Ensure future peace of mind
Most used application:
To have a comfortable and safe
Commute, Social media,
living environment
Navigation, Communication &
To find a space according to Grocery
preferences
Questions 5: Create a user journey map for the given user goals:
● Cost
● Timings
● Visitors
Response:
User Goal (a) Find a shared accommodation space that satisfies my logistical
constraints
● Cost
● Hard time in co-ordinating the time and scheduling visits with the
tenants already present and the owner
● Some listings were discovered to be violating the images and
details provided post paying a visit to the property
● Mismatches between the information provided and reality with
respect to discovering that some areas of club house are non
functional or not properly maintained
● Google
● Google maps
● Social media like Facebook page- Flat & flatmates, Whatsapp,
Telegram
● Friends
● Applications
● Office forums
● Aggregator Listing Companies websites
● Advertisements
● Applications
● Websites
● Social media like Facebook page- Flat & flatmates, Whatsapp,
Telegram
● Calls
● Potential roommate(s)/flatmate(s)
● Owners
● Society residents
● Security guards
● Google Search Results
● Google Maps
● Society offices
● Rent breakup and other expenses in detail and will be good to give
a feature like expense sharing
● Verified photos and videos
User Goal (b) Find roommates with whom I share preferences in terms of:
● Food habit
● Timings
● Visitors
● Filter out the potential roommates options from the listings based
on preferences
● Enquire about available options of roommates from Friends,
Colleagues, Office Forums , Advertisements
● Post the requirements on social media, office forums,social
groups,alumni groups, mutual connection groups
● Search for available options on google, different roommates
search applications, advertisements, go out on the road and
explore options,talk to security guards of different societies for
vacancies of roommates in apartments
● Hard time in co-ordinating the time and scheduling visits with the
tenants already present and the owner
● Some listings were discovered to be irrelevant post paying a visit
and having a discussion
● Mismatches between the information provided and reality with
respect to discovering that some people are not as tolerant,
non-judgemental and liberal as they seem to be
● Google
● Social media like Facebook page- Flat & flatmates, Whatsapp,
Telegram
● Friends
● Applications -NestAway
● Office forums
● Aggregator Listing Companies websites
● Advertisements
● Applications -NestAway
● Websites
● Social media like Facebook page- Flat & flatmates, Whatsapp,
Telegram
● Calls
● Potential roommate(s)/flatmate(s)
● Owners
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