HIMALAYAN

SOAP

Submitted By: Khen M. Castillo.

CULART 12
INTRODUCTION

The product would be called “HIMALAYAN SOAP” this soap is not like those

usual soap that we are using when we are taking a bath. The thing which make this

soap unique and different from others was because this soap would be mixed with

some pink Himalayan rock salt. I come up with this kind of idea because as a body

conscious person I wanted to have and to use a nice product that could make my skin

look healthier. Aside from that I tried different kinds of soap for my skin but suddenly

none of those soaps that I tried helped my skin to achieve what I want. Fortunately,

there was a time while I am watching Do It Yourself “DIY” stuffs on you tube there is

something that caught my attention. I have watched how to make a “DIY” soap and by

that I got so inspired.

Right after watching the video I started to think what substance I could mix with

the soap base and the first thing that pop up to my mind was salt. I have no idea at first,

but I do some research about salt and according to www.onlymyhealth.com salt water-

baths possess many minerals and nutrients that help rejuvenate skin. From what I have

researched I created a new idea, and that idea was about mixing a soap base with

some salt. I continued researching about salts and I found out that one of the best salt

to use was the pink Himalayan rock salt and that salt is not a typical kind of salt that we

can see. In accordance with www.drstevenlin.com pink Himalayan rock salt is rich in

minerals, containing all 84 essential trace elements required by our body. Pinks salt can

assist in many bodily functions, such as reducing muscle cramps, promoting blood

sugar health and promoting healthy Ph in your cells. That was the main reason why

chose to use the pink himlayan rock salt.

MISSION

“To create an effective, safe and helpful product for my beloved countrymen”.

VISION

“To become a well-known and trusted soap maker with a high quality”.

VALUES

 The product was easy to find and safe to use as well.

 The packaging of the product would be an eye-catching or attractive but it

won’t be hassle to open it.

 The product was made for the body conscious people but everyone is

welcome to buy and try it.

 By using the product you could save time and money.

LOGO
MARKETING STRATEGY (7P’s)

 POSITIONING

 PRODUCT

The product was an example of a differentiated product, because this product

was just like some of the existing soap products but it has different benefits. This

product could be one of the best new brand to be well-known as time goes by. The

said soap product was different from the other products because of the natural

substance that has been mixed with it which is the pink Himalayan rock salt. The

consumers would definitely be attracted to the product because of the materials

used to it and those materials were safe.

It is somehow challenging to take the risk of pursuing to make this product but

it was a great thing to do. Making something new for the first time was really a big

challenge to face. But when you know that what you are doing was worth it and

could take place as one of the best thing you have done then it was priceless. The

said product could make a big hit in the market even if it has many competitors.

 PACKAGING

 PLACE

 PEOPLE

 PROMOTION

 PRICE