Professional Documents
Culture Documents
Placement Brochure Details
Placement Brochure Details
ENGAGEMENT
AT MICA, AHMEDABAD
2019 – 20
MICA, Ahmedabad, is the only institute in the Asia Pacific region dedicated to
creating leadership in Strategic Marketing and Communication.
ESTABLISHED IN 1991
Dr. Shailendra Raj Mehta Dr. Preeti Shroff
Our Mission
Each candidate has MICA conducts its own Candidates are shortlisted
to take at least one admissions test, MICAT Results and Final
and invited for the final
of the three exams: which assesses the Selection
round of selection: Group
CAT, XAT, or GMAT candidates’ strategic and Exercise (GE) and Personal
creative aptitude Interviews (PI)
PGDM-C
at MICA, Ahmedabad
SPECIALIZATIONS
CHARU AGGARWAL
CURRICULUM OVERVIEW Global Digital Strategy Officer
GSK, Singapore
•Digital Marketing and Business Transformation
•Search and Display Advertising JAYA DESHMUKH
•Social Media and Content Management Senior Director, Business Strategy, Microsoft
Digital, AI Industry
•Campaign Planning and Inbound Marketing Microsoft, London
•Gamification
PRAVEEN SHARMA
•Digital Media Citizenship Regional Director-Performance Marketing
•E-Commerce Solutions
Google, APAC, Singapore
•Customer Experience Design
MARKETING ANALYTICS SOME NOTABLE ALUMNI
Experiential learning, real time case studies, and intensive ATREYI RAY
industry engagement ensure that students get a firm Managing Vice President- Product Development
foothold in industry relevant marketing skills like Statistical and Product Management
Methods of Data Analysis and Marketing Research. Gartner, Greater New York city
CURRICULUM OVERVIEW
ANAND ROY
Regional Director
•Media Economics The Walt Disney , Singapore
•Strategic Audience Research and Media Planning
•Emerging Media Platforms CHIRADEEP GUPTA
•Media Laws and Ethics Global Media Strategy Director
Unilever, London
•Dynamics of Media Sales
•TAM, BARC and IRS Workshops
•Media, Entertainment, Data, and Business Ecosystems SAUGATO BANERJEE
Managing Director
•Measurement and Metrics A+E Netwroks, North Asia (Korea, Japan, China)
•Neuro Linguistic Programming
ACTIVITIES
at MICA, Ahmedabad
STUDENT ACTIVITIES
Aims to address various social Nurtures actors, writers Handles a significant part
issues by involving the entire and creative minds through of the communication
MICAn community along with the medium of theatre. concerning MICA that
the external stakeholders. reaches its stakeholders.
Pre-Placement Talk Candidates express their Organisations are invited Recruiters extend the
introduces the interest in a particular to MICA to conduct their Job Offer to the
organization and organization – followed by recruitment process as per students.
highlights the roles on the Placement process their discretion
offer
SUMMER PLACEMENTS 2018
100%
INR 3,20,000 PLACEMENTS ACHEIVED INR 70,000
Highest Median Stipend
Stipend
INR 81,900
INR 81,900 60%
Average 30%
Average Increase in Highest
Stipend Increase in Average
Stipend Stipend Stipend
14 10 9
NUMBER OF COMPANIES NUMBER OF COMPANIES NUMBER OF COMPANIES
50 47 32
NO. OF OFFERS NO. OF OFFERS NO. OF OFFERS
9 7 6
NUMBER OF COMPANIES NUMBER OF COMPANIES NUMBER OF COMPANIES
25 16 10
NO. OF OFFERS NO. OF OFFERS NO. OF OFFERS
100%
PLACEMENTS ACHEIVED
2 in 5
INR 58.2 LPA
Students bagged a
Highest CTC
PPO/PPI
INR 81,900
INR 12.8 LPA
Average
Average CTC
Stipend
ROLES OFFERED
SENIOR
SPORTS LEADER
SALES
EXECUTIVE
MANAGEMENT BRAND
TRAINEE MANAGER
EDITORIAL
STRATEGY LEADERSHIP
EXECUTIVE TRAINEE
CLOUD
CONSULTANT
SENIOR CUSTOMER
RESEARCHER ENGAGEMENT SITE
MANAGER MERCHANDISER
ACCOUNT PRODUCT
MANAGER ACCOUNT
MANAGER PLANNER
BRAND
STRATEGIST
SECTOR OVERVIEW
FMCG and FMCD IT/ITes, INTERNET and MEDIA and ENTERTAINMENT
TECHNOLOGY and E-
COMMERCE
18 16 13
NUMBER OF COMPANIES NUMBER OF COMPANIES NUMBER OF COMPANIES
36 36 34
NO. OF OFFERS NO. OF OFFERS NO. OF OFFERS
11 7
NUMBER OF COMPANIES NUMBER OF COMPANIES
32 17
NO. OF OFFERS NO. OF OFFERS
and more...
and more...
SECTOR OVERVIEW
RETAIL and REAL ESTATE BFSI, MANUFACTURING, and
PHARMA
5 8
NUMBER OF COMPANIES NUMBER OF COMPANIES
13 12
NO. OF OFFERS NO. OF OFFERS
and more...
FINAL RECRUITMENT PARTNERS
THE MICAn EDGE
MICAns leading the charts of B-school competitions is a testimony to the
students’ understanding of problem landscapes and ability to design
innovative business solutions. This aligns with the institution's moto as
The School of Ideas.
•Diesel presents Hate it Till You Make it, MICANVAS 2018, National
Winners
•HUL Carpe Diem Season 5, National Winners
•L’Oréal Sustainability Challenge 2018, National Winners
•Nestlé 4P’s Challenger 2018, National Winners
•Samsung Edge 2018, National Winners
•Tolaram Stratathon 2018, National Winners
•Markmania 2018, Mondeléz, National Runners-Up
•Colgate Transcend 2018, National Finalists
•Flipkart Wired 2.0, National Finalists
•Google Case Study Challenge 2018, Regional Finalist
•Mahindra War Room Season 11, National Finalists
•Sony The Next Big Thing 2018, National Finalists
•Tata Steel Steel-A-Thon 2018, National Finalists
•HUL Lime Season 10, National Finalists
•HUL The Premier League 2018, Regionals Finalists
•Reckitt Benckiser Global Challenge 2018, Regional Finalists
OTHER AVENUES FOR ENGAGEMENT
Phone: +91-9323619641
+91-2717308328
Email: vaneet.chhibber@micamail.in