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Seeking General Principles - Apply To All
Seeking General Principles - Apply To All
situations
CHAPTER 1 - INTRODUCTION
Theory – explanations that
Science – Latin word “Scientia” (meaning may not suffice info to state a
knowledge general law.
- Has 2 connotations: Self-correction
Content – facts
Process – activity - accept the uncertainty of their own
conclusions
Methodology - scientific techniques - “Weight of evidence” approach.
- Commonsense Psychology – non- Publicizing results – scientific papers
scientific data gathering that shapes published each year in scientific journals is
expectations and beliefs and direct growing.
our behavior towards others.
Replication – repetition of procedure to get the
Non-scientific sources of data – same results again.
superstitions, hearsays, trustworthy and
credible people OBJECTIVES OF PSYCHOLOGICAL
SCIENCE
- Confirmation bias – tends to
overlook instances that might 1. Describe
disconfirm our beliefs. (e.g. Friday 2. Predict
the 13th) 3. Explain
4. Control
Non-scientific inference
TOOLS OF PSYCHOLOGICAL SCIENCE
- Commonsense psychologists
believed in Trait Theories Observation – systematic
(perceiving others in terms of things noting and recording of
that could be predictable through events.
their behavior). Measurement – assignment
- E.g. stereotyping, gambler’s fallacy, of numerical values to
overconfidence bias, Rosenthal objects or events or their
effect - ↑ expectations, ↑ characteristics according to
performance. conventional rules.
Experimentation – process
THE CHARACTERISTICS OF MODERN
undertaken to test a
SCIENCE
hypothesis.
The Scientific Mentality
SCIENTIFIC EXPLANATION IN
Psychologists – goal of PSYCHOLOGICAL SCIENCE
prediction rest on a simple 1. Identifying Antecedent Conditions –
but important assumption. antecedent conditions – circumstances
Research Psychologists – that come before the event or behavior
specifiable reasons for the that we want to explain.
way people behave 2. Comparing Treatment Conditions –
(Determinism) create specific sets of antecedent
Gathering Empirical Data – Systematic and conditions called treatments.
orderly way but is not guaranteed to conclude 3. The Psychology Experiment – controlled
correct conclusion. procedure (2 different treatment
conditions are applied to subjects)
4. Establishing Cause and Effect – Protecting the Welfare of Animal Subjects
greatest value of the psychology
experiment. Animal Welfare – humane care and treatment
5. Necessary vs. Sufficient Conditions of animals.
Code of 1947 – code of ethical standards William James – used the phenomenological
approach (his own experience) – precludes
Belmont Report – respect for persons, experimental manipulation
beneficence, and justice.
Case Studies – descriptive record of a single
The American Psychological Associations individual.
Guidelines
PURPOSES:
- Psychologists conducting research
are responsible for maintaining Source of inferences,
ethical standards. hypotheses and theories.
- Minimal risk – subject is at little to no Source of developing therapy
risk of being in danger. techniques.
Allow the study of rare
Deception and Full Disclosure phenomena.
Confederate – an accomplice Provide exceptions to
accepted ideas.
Debriefing – explaining the true nature and Have persuasive and
purpose of the study. motivational value.
Anonymity and Confidentiality – protecting Deviant Case Analysis - extension of
the privacy of research participants. evaluative case studies
NOTE: Case studies frequently rely on Content Analysis – responses are assigned to
retrospective data. categories that are created from the data
according to objective rules and guidelines.
Retrospective Data – data collected in the
present that are based on recollections of past Double-barreled questions – asks about two
events. (or more) ideas in one question
Field Studies – non-experimental approached Measuring Responses
used in the field or in real-life settings.
Level of Measurement
Naturalistic Observation Studies – technique
of observing behaviors as they occur 1. Nominal – “yes or no”, “male of female”
spontaneously. 2. Ordinal – rank
3. Interval – no true zero point
Reactivity – subjects tend to alter behavior or 4. Ratio – has true zero point
responses when they are aware of an
observer’s presence. Selecting levels of measurement
Paradigm – set of attitudes, beliefs, values, Manifest content – plain meaning of words
methods and procedures that are generally that actually appear on the page.
accepted. Yea-sayers (Response Acquiescence) – apt
Empirical Phenomenology (Contemporary to agree with a question regardless of its
Phenomenology) – might rely on the manifest content
researcher’s experiences or on experiential Nay-sayers (Response Deviation) – tend to
data provided by other sources. disagree
CHAPTER 4 – SURVEYS AND INTERVIEWS Collecting Survey Data
Survey research – Obtaining info by simply - Self-Administered Questionnaires
asking - Mail Surveys
Constructing surveys – steps need to be - Computer and Internet Surveys
followed for valid info to be gathered. - Telephone Surveys
- Interviews
Closed questions (Structured questions) – - Focus Groups
must be answered by one of a limited number
of alternatives. Evaluating Surveys and Survey Data
Open-ended questions – solicit info about Reliability – extent which the survey is
opinions and feelings consistent and repeatable.
Validity – extent to which a survey actually
measures intended topic.
Sampling – deciding on who the subjects will Correlational Study – designed to determine
be the correlation.
Population – consists of all people Variable – any observable behavior that can
have different values.
Sample of subjects – groups that is a subset
of the population Simple Correlation – relationships between
pairs of scores from each subject
Representativeness – how closely the sample
mirrors the larger population Pearson r – used when interval or ratio scale
data are collected.
Probability Sampling – selecting subjects in a
way that the odds of their being in the study are Scatterplots – visual representation of the
calculated. scores belonging to each subject in the study.
Random Selection – any member of the Regression line – lines of best fit.
population has an equal opportunity to be
selected. Positive correlation – direct relationship
Ex Post Facto (“after the fact”) Studies – Inductive Modeling – the process of reasoning
study in which the researcher systematically from specific cases to more general principles
examines the effects of subject characteristics Deductive Modeling – process of reasoning
(subject variables) but without actually from general principles to make predictions
manipulating them about specific instances
Nonequivalent Groups Design – researcher Building on Prior Research
compares the effects of different treatment
conditions on preexisting groups of participants Serendipity and Windfall Hypothesis
Longitudinal Design – used in studying Serendipity – knack of finding things that are
human (and animal) growth and development not being sought (Ivan Pavlov)
Cross-Sectional Studies – subjects are Intuition – knowing without reasoning
already at different stages and are compared at
Causal Attributions – forming hypotheses
a single point in time
about the kinds of antecedent conditions that
Pretest/Posttest Design – people’s level of affect people’s behavior that comes naturally
behavior before and after the event are
Searching the Research Literature
compared
Meta-analysis – statistical reviewing procedure
Practice effects – pretest sensitization
that uses data from many similar studies to
Non-equivalent control group – group that summarize research findings
took both pretest and posttest but not exposed
CHAPTER 7 – BASICS OF
to the treatment
EXPERIMENTATION
CHAPTER 6 – FORMULATING THE
Independent Variable – dimension that the
HYPOTHESIS
experimenter intentionally manipulates
Experimental Hypothesis – tentative
Dependent Variable – the outcome that we are
explanation of an event or behavior
trying to explain; behavior we expect to change
Synthetic Statements – can be either true or
Schachter – if people are anxious, then they
false
will want to affiliate or be with others
Analytic Statement – always true (e.g. “I am
Hess – “large pupils make people more
pregnant or I am not pregnant)
attractive”, photographs of two women are rated
Contradictory Statements – statements with
Identifying Variables
elements that oppose each other (e.g. “I have a
brother and I do not have a brother”) Word Orientation – people learn words faster
when words are written horizontally than when
they are written vertically
Operational Definitions – specifies the precise Content Validity – depends on whether we are
meaning of a variable within an experiment taking a fair sample of the variable we intend to
measure
Defining the Independent Variable
Predictive Validity – “Do our procedures yield
Experimental Operational Definitions – info that enables us to predict future behavior or
explain precise meaning of the independent performance?”
variables
Concurrent Validity – compares scores on the
Defining the Dependent Variable measuring instrument with an outside criterion
Measured Operational Definitions – describe Construct Validity – deals with the transition
exactly what procedures we follow to assess from theory to research application
the impact of different treatment conditions
Internal Validity – degree which a researcher
Defining Constructs Operationally is able to state a causal relationship between
Hypothetical Constructs – concepts that are antecedent conditions and subsequent
unseen processes postulated to explain observed behavior
behavior Extraneous Variable and Confounding
Defining Non-construct Variables Extraneous Variable (EV) – factors that are
“Something that cannot be seen must be not the focus of the experiment but can
defined by observable dimensions” influence the findings
Rank-Ordered Matching – subjects are simply Factor Labeling Methods – names of each
rank ordered by their scores factor are placed in parentheses following the
numerical notations
Multiple-Groups Design – there are more than
two groups of subjects and each group is run Understanding Effects from Factorial
through a different treatment condition Designs