CMK 1209

Group Assignment
Instructions
● Word Document
● Not more than 8 typed pages.
● Times New Roman, font size 12, 1.5 spacing, Fully justified.
● Must cite your references
● Due Date; 3rd April 2019.
● Submit a HARD COPY to the Marketing Department
secretary
Group 1 Assignment

1. Critique the 5 marketing orientations, highlighting their

weaknesses and strengths.
2. What factors led to the recent adoption of Holistic marketing
orientation by many firms?
3. Select a local company to use as an example. Identify and describe
the marketing mix strategies being used by the company
Group 2 Assignment
1. Using any firm of your choice, Identify and discuss the
appropriate marketing strategies for the firm’s products in
different life cycle stages.
2. Describe the limitations of the product life cycle concept.
3. Discuss the importance of environmental analysis to the
marketing manager?
Group 3 Assignment
1. Explain the stages of a new product development process,
highlighting the importance of each stage.
2. Describe the major strategies for pricing new products.
3. Discuss how companies adjust their prices to take into
account different types of customers and situations’
Group 4 Assignments
1. Discuss the role of sponsorship within IMC campaign for any
local FMCG firm of your choice.
2. What are the perceived benefits of SM implementation to
integrated marketing communication?
3. What challenges are faced by firms using SM for promotional
activities.
Group 5 Assignment
1. Using any product of your choice as an example, describe the
distribution path it follows from the manufacturer to the final consumer.
2. Discuss the factors to be considered in setting up appropriate channels
of distribution for a major food producer introducing a new brand of
yoghurt.
3. What is channel leadership and who is a channel leader? (use
examples).
Group 6 Assignment
1. Use the BCG model to analyze any local manufacturing firm
of your choice.
2. Conduct a SWOT analysis for the African sun Group
3. Using the two primary dimensions of expensive /not expensive
and fast /not fast, plot the product positioning of the following
car brands/model; Porsche, Mazda 3, Range rover, BMW 1
series, Mercedes Benz, Toyota Vits, Nissan March, Ferrari,
VW Passat, Audi A4, and Honda CRV,
Group 7 Assignment
1. Give an example of how local firms use corporate social responsibility
as a marketing strategy
2. What are the forces giving rise to the increasing trend towards
consumer activism?
3. Identify and discuss the five basic consumer rights.
Group 8 Assignment
1. What risks factors must a firm consider when expanding
internationally?
2. What are the advantages and disadvantages associated with
each of the international market entry strategies?
3. As a marketing manager for a firm producing baby products,
what different bases will you use in segmenting the market
for your product?
Group 9 Assignment
1. Discuss 5 causes of new product failure in the market?
2. What factors should the marketing communicator of the firm
take into account in selecting an appropriate communications
mix for the firm?
3. Discuss situations that call for the use of direct and indirect
channels by organizations, with emphasis on the advantages
and disadvantages to the firm.
Group 10 Assignment
● Describe the characteristics of services and highlight the
strategies the marketing manager can use in their
management.
● Discuss the various sources of channel conflict and how they
can be managed.
● Identify and explain any other 5 common ethical issues
associated with products, pricing, promotion and placement
within the marketing mix.