Framework for Group Project

 Prepare the project report which should not exceed 10 pages including 1-page Executive Summary
(annexures can be extra). Students should use Times New Roman font size 11 with 1.5 spacing and 2.5 cm
margins all around.
 Following is the suggested module-wise structure of the project (which can be changed by groups). The
final report has to be submitted through Moodle in MS word format along with a hard copy.

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Module 1: Current Position of the company
 Mission & Vision Statement of the company
 Compare the performance of the company for last 3 years with industry average (compute ROCE –
return on capital employed): does it have competitive advantage (compare with industry average)?
 Any strategic decision(s) taken for last 3 years: what and why
 Do you think co. has any strategic dilemma/issue/problem/challenge?

The company profiles

 Brief profile (product lines, brands, market segments, listing, CEO, short history and evolution of
strategy, any other)

Module 2: Industry and competitive Analysis

 PEST Analysis & Porters 5-Forces Model
 Macro-level relevant recent changes in industry
 Value chain of industry: where is your co. –present across the complete value chain?
 Key success factors in Industry
 Is industry Attractive? Apply Porter’s model
 How is industry segmented?
 Analysing competitors: brief about close Competitors – their strengths/weakness
 Prepare Strategic group(s)
 Is industry globalised? Implications?
 Any other important issue(s)

Module 3: Analysing resources and Capabilities for Competitive advantage

 Resource and Capabilities of the firm
o Technology,
o New product Development,
o Manufacturing,
o HR practices & Culture,
o Marketing,
o Sales & Distribution,
o Any other, if any
 What resources and capabilities can be the source of competitive advantage/disadvantage?

Module 4: SWOT Analysis

  EFE, IFE Matrices
 SFAS & TOWs Matrices to generate strategic options:
o Prioritises strategies to be followed

Module 5: Setting Objectives:

 Balanced Scorecard

Module 6: Strategies: Current and Suggested

 Business Strategy
o SPACE Matrix
o What generic business strategies is the company following across the market segments?
Discuss.
 Corporate Strategy
o Portfolio Matrices
o Grand Strategy Matrix
o Diversification by the company: current status, further suggestions; which product/place and
how
o Do you think the company should go for any acquisition, strategic alliances – domestic or
abroad? Justify.
o Is company’s strategy more global or multi-domestic? Any suggestions to further improve its
strategy abroad?
 Any suggestion for at Functional /business Level/Corporate Level Strategies? Do you think the company
needs to improve or to change its current strategy in view of competitive environment? Why and why
not?

Annexures

References

o Books, papers, articles etc

o Online resources/ web-links with date of access