CHAPTER ll

Marketing Aspect

2.1 objectives of the study

- to know the trend of E-loading in our school
-to find out business strategies to be used to ensure favorable share in the business
- to determine the pricing that should adopted

2.2 Marketing Description

E-loading business is a business where it can help student to buy a load to easy
buy a load ever in the inside of the school. service are being offered especially to the
student and teachers who are studying in luis y ferrer jr. High school pasong kawayan ll
and as stated in its objective will be its target market in the span of two years.
The proposed business E-loading assures excellent services in the field of E-loading
services.

2.5 Values
E-load legends believes in high quality service and good value to our customer.also
the trust that our customer give us and especially to our service.

2.6 Methodology
The proponent decided to purpose E-load legend to help our fellow student by using
their time and effort to search in outside loading station. the used survey questionnaires
and analysis know the feasibility of the study and gather information about the target
markets needs and wants.

2.7 Historical Demand

The population used as basis for demand was gathered from licensed department of
the population of pasong kawayan ll in City of General trias.
The % of demand is based on result of the survey and is being multiplied to the
population to arrive at the total demand

2.8 Projected Demand

The population used as basis for demand was gathered from license department of
the population of pasong kawayan ll General trias city, cavite.
2.9 Historical supply
From the data of historical population the proponents got the average percentage of
increase in population per year then apply it to the present year up to the projected year
to get the population for project.
Year of projectile demand and supply should start from 2015-2019
The % of demand is based on result of the survey which is being multiplied to
population to arrive at the total demand per year.

2.10 Projected supply

The determine the projected population you need to compute first the historical data
population result.
Market share should increase 10% every year to get the result of target market
multiply the gap

2.11 Demand supply Gap

Gap is obtained when projected supply is subtracted from project demand.
The target market share is computed by dividing the gap by the project demand.
The target market share is increased to 10% per year.
target market resulted from multiplying % of market share to the gap

2.13 Marketing plan

The pronents come up with me idea that business word is very competitive
circulation and for an enterprise to be able to become stable in this word they should
overcome challenges or innovable to sustain their status. with this business will need
help from the expert to cope with fast changes in the society. The proponents plan o
give a high quality skin carr products especially the O-kick deodorants help the future
clients for their biggest problem.

2.14
The promotion of the proposed business includes brochures posters, facebook
page, journals advertisements, radio,television, that will be distributed to the target
market. There will be also be tarpaulin displayed outside the firms office to make the
business more appealing. The proponents well conduct invitations and campaign to the
costumers of the business together with some presentation about the business that can
shows case product being offered by the business. Future costumer will have an idea of
what services about Eload should be established and in doing so making use of
retaking sites will be a big help to promote our business.
2.15
The target market of the proposed business, the workers, non workers students of
The barangay pasong kawayan ll in city of general trias, cavite