Occupation

Govt Job 25%

private job 19%
business 49%
others 7%

Occupation
60%

50%

40%

30%

20%

10%

0%
Govt Job pri vate job bus i nes s others
 Monthly income

Monthly income
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
1-4 l akh P A 5-8 l akh P A 9-12 l akh P A 12-16 l akh P A
1-4 lakh P A 85%
5-8 lakh P A 14%
9-12 lakh P A 1%
12-16 lakh P A 0

Car
 Car
70%

60%

50%

40%

30%

20%

10%

0%
Yes No
Yes 38%
No 62%

Car Name
Maruti
Suzuki 9%
Tata
Motors 6%
Hyundai 10%
Ford 2%
 Others 11%

Car Name
12%

10%

8%

6%

4%

2%

0%
Ma ruti Suzuki Tata Motors Hyunda i Ford Others

Reason For Selecting the car

Mileage 29%
Space 17%
Pickup 21%
Maintenance 14%
Service 16%
Look 26%
All the above 3%
 Chart Title
35%

30%

25%

20%

15%

10%

5%

0%
Mil eage Space Pi ckup Ma i ntena nce Servi ce Look Al l the above

Reason for not purchasing Mahindra car

Low Mileage 17%
Less Space 6%
Less Pickup 9%
High Maintenance 2%
Look 17%
Service 15%
Others,plz Specify 34%
 Reason for not purchasing Mahindra car
40%
35%
30%
25%
20%
15%
10%
5%
0%
e e p ce k e fy
ag ac c ku n Lo
o
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ic
e ci
ile s
Sp Pi e na Se Sp
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M er
gh h
Hi Ot

Follow Up
No Calls 0
43467 3%
43558 35%
43621 62%
 Follow Up
0.7

0.6

0.5

0.4

0.3

0.2

0.1

0
No Ca l l s 43467 43558 43621

Highly
satisfied Satisfied Neutral Unsatisfied
Information Provided by sales person 9% 91%
100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%
Hi ghl y s atisfied Satisfied Neutra l Uns atisfied Hi ghl y Uns atisfied

Highly
satisfied Satisfied Neutral Unsatisfied
sales executive's attitude towards you 10% 89% 1%

sales executive's attitude towards you

100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Hi ghl y s atisfied Satisfied Neutra l Uns atisfied Hi ghl y Uns atisfied

Highly Unsatisfie Highly

satisfied Satisfied Neutral d Unsatisfied
Follow up on calls 11% 88% 1%
 Follow up on calls
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Hi ghl y s atisfied Satisfied Neutra l Uns atisfied Hi ghl y Uns atisfied

Highly
satisfied Satisfied Neutral Unsatisfied
Financial & loan facility provided by us 6% 82% 12%

Financial & loan facility provided by us

90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Hi ghl y s atisfied Satisfied Neutral Uns atisfied Hi ghl y Uns atisfied

Highly Unsatisfie Highly

satisfied Satisfied Neutral d Unsatisfied
Offers on cars 2% 47% 38% 12%
 Offers on cars
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Hi ghl y s atisfied Satisfied Neutral Uns atisfied Hi ghl y Uns atisfied

Highly
satisfied Satisfied Neutral Unsatisfied
Comparison of other cars with
mahindra's 4% 82% 14%

Comparison of other cars with mahindra's

90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Hi ghl y s atisfied Satisfied Neutral Uns atisfied Hi ghl y Uns atisfied

Planning to buy a new car

0-4 7%
5_8 36%
9_12 2%
After a Year 20%
Blank 35%
 Planning to buy a new car
40%

35%

30%

25%

20%

15%

10%

5%

0%
0-4 5_8 9_12 After a Year Bl ank