INDUSTRY DATA - TRICHY REGION

DEPOT : THANJAVUR

S. January/19 February/19 March/19 April/19 May/19

Company Brands Name
No Sales % Sales % Sales % Sales % Sales %

1 ELITE AGE DE OAK 62 25.31 65 24.62 43 14.88 36 13.14 42 16.87

2 SNJ SIGNOUT 30 12.24 40 15.15 36 12.46 24 8.76 25 10.04

3 RKL MORPHEUS BLUE 99 40.41 133 50.38 125 43.25 108 39.42 121 48.59

4 GVATS LA CHARANTE 10 4.08 9 3.41 9 3.11 15 5.47 13 5.22

5 MGM MGM GOLD RESERVE 22 8.98 17 6.44 9 3.11 20 7.30 17 6.83

6 KINDAL BOLS PRE XO 0 0.00 0 0.00 0 0.00 0 0.00 0 0.00

7 SIPPING GRANDIS BLUE 0 0.00 0 0.00 0 0.00 0 0.00 0 0.00

8 GEASCOPE CLOVIS 22 8.98 0 0.00 52 17.99 27 9.85 15 6.02

9 RKL FLORANCE 0 0.00 0 0.00 15 5.19 44 16.06 16 6.43

Total 245 100.00 264 100.00 289 100.00 274 100.00 249 100.00

1 ELITE HOLANDAS SPANISH 606 12.52 572 11.86 575 12.43 545 12.16 557 11.42

2 ELITE MISSIONARY 44 0.91 13 0.27 4 0.09 11 0.25 9 0.18

3 SNJ BRITISH EMPIRE 496 10.24 412 8.55 425 9.19 443 9.88 449 9.21

4 SNJ KING LOUIS 1106 22.84 1166 24.19 1175 25.39 1175 26.22 1226 25.14

5 RKL - MORPHEUS XO 818 16.89 930 19.29 857 18.52 698 15.57 907 18.60

6 KINDAL BOLS XO 0 0.00 47 0.97 14 0.30 0 0.00 0 0.00

7 GEASCOPE LE ROI 77 1.59 61 1.27 30 0.65 33 0.74 25 0.51

8 KALS 1848 XO 884 18.26 851 17.65 892 19.28 900 20.08 942 19.32

9 KALS KONIGE FUSION 48 0.99 0 0.00 1 0.02 2 0.04 12 0.25

10 KINDAL BOOTZ 57 1.18 13 0.27 18 0.39 0 0.00 0 0.00

11 EMPEE CHEVALIER DE 0 0.00 0 0.00 0 0.00 0 0.00 0 0.00

12 USL LOUIS VERNAT 304 6.28 245 5.08 255 5.51 257 5.73 265 5.43
 DEPOT : THANJAVUR

S. January/19 February/19 March/19 April/19 May/19

Company Brands Name
No Sales % Sales % Sales % Sales % Sales %

13 BDA KYORN 0 0.00 0 0.00 0 0.00 0 0.00 0 0.00

14 GVATS SAINT LOUIS 16 0.33 21 0.44 52 1.12 37 0.83 46 0.94

15 MBDL BRANNDI 0 0.00 0 0.00 18 0.39 14 0.31 19 0.39

16 TIL- MBDL COURRIER BLUE 0 0.00 0 0.00 0 0.00 0 0.00 0 0.00

17 TIL- ISL COURRIER ULTRA 26 0.54 2 0.04 5 0.11 12 0.27 20 0.41

18 MIDAS CENTURION 0 0.00 0 0.00 0 0.00 30 0.67 0 0.00

19 SNJ SNJ VSOP 360 7.43 233 4.83 240 5.19 166 3.70 197 4.04

20 ENRICA SIGNATURE RYL WHY 68 1.41 0 0.00 57 1.27 77 1.58

21 ENRICA ROYAL CHALLENGES 80 1.66 0 0.00 46 1.03 81 1.66

22 MGM INDIAN CHALLENGS 32 0.66 0 0.00 28 0.62 17 0.35

23 ELITE SCOTTISH ROYAL 75 1.56 66 1.43 28 0.62 27 0.55

Total 4842 100 4821 100.00 4627 100.00 4482 100.00 4876 100.00

1 ELITE ROYAL ACCORD GOLD 3183 34.83 2580 32.60 2685 33.29 2724 32.08 2729 31.91

2 ELITE BLENDER MAGIC 0 0.00 0 0.00 26 0.32 77 0.91 32 0.37

3 KALS LA MARTINE VSOP 785 8.59 835 10.55 878 10.89 890 10.48 983 11.49

4 USL VSOP EXSHAW GOLD 127 1.39 128 1.62 86 1.07 80 0.94 116 1.36

5 SNJ ROYAL PALACE 2684 29.37 1797 22.71 1822 22.59 2015 23.73 2026 23.69

6 TIL - ISL MANSION HOUSE ULTRA 122 1.33 308 3.89 233 2.89 237 2.79 230 2.69

7 USL JOIDEE 0 0.00 0 0.00 0 0.00 0 0.00 0 0.00

8 MGM MGM GOLD VSOP 1098 12.01 1151 14.55 1180 14.63 1165 13.72 1184 13.84

9 JOHN MONT CASTLE 0 0.00 0 0.00 0 0.00 0 0.00 0 0.00

10 EMPEE CARTE ROYAL 0 0.00 0 0.00 0 0.00 0 0.00 0 0.00

11 EMPEE EL CANSO VSOP 0 0.00 0 0.00 0 0.00 0 0.00 0 0.00

 DEPOT : THANJAVUR

S. January/19 February/19 March/19 April/19 May/19

Company Brands Name
No Sales % Sales % Sales % Sales % Sales %

12 ISL IMPERIAL XO 1096 11.99 1095 13.84 1113 13.80 1116 13.14 1190 13.91

13 JAGAJIT ARISTOCRAT 44 0.48 19 0.24 43 0.53 61 0.72 62 0.72

14 USL CEASAR 0 0.00 0 0.00 0 0.00 0 0.00 0 0.00

15 TILAK COURRIER DLX 0 0.00 0 0.00 0 0.00 0 0.00 0 0.00

16 KHODAYS MACMILLAN 0 0.00 0 0.00 0 0.00 125 1.47 0 0.00

Total 9139 100.00 7913 100.00 8066 100.00 8490 100.00 8552 100.00

1 ELITE ACP 370 3.65 443 6.54 532 7.85 545 7.85 684 9.51

2 ELITE KING NPLEN 81 0.80 95 1.40 77 1.14 43 0.62 62 0.86

3 ENRICA MC VSOP 8448 83.36 4829 71.32 5037 74.28 4974 71.67 5225 72.68

4 ELITE Wonderland 0 0.00 9 0.13 16 0.24 58 0.84 63 0.88

5 GOLDEN VAT RYL NPLEN 563 5.56 534 7.89 691 10.19 739 10.65 754 10.49

6 MBDL OLD NPLEN 240 2.37 626 9.25 249 3.67 367 5.29 0 0.00

7 MIDAS SEA BRI BDY 141 1.39 80 1.18 126 1.86 149 2.15 271 3.77

8 KALS KALS NPLEN 291 2.87 155 2.29 53 0.78 65 0.94 130 1.81

9 EMPEE EMP NEPLEN 0 0.00 0 0.00 0 0.00 0 0.00 0 0.00

Total 10134 100.00 6771 100.00 6781 100.00 6940 100.00 7189 100.00
 DEPOT : THANJAVUR

S. January/19 February/19 March/19 April/19 May/19

Company Brands Name
No Sales % Sales % Sales % Sales % Sales %

1 ELITE ANCIENT CASK PRE 142 8.69 157 9.46 115 7.82 83 6.62 73 5.94

2 BACARDI BACARDI CLASSIC RUM 14 0.86 0 0.00 0 0.00 1 0.08 9 0.73

3 BACARDI BACARDI LIMON RUM 1219 74.56 1331 80.18 1186 80.63 980 78.21 1005 81.84

4 BACARDI BACARDI BLACK 42 2.57 32 1.93 22 1.50 24 1.92 10 0.81

5 BACARDI BACARDI APPLE RUM 40 2.45 33 1.99 49 3.33 12 0.96 9 0.73

6 KALS ASPIRA LEMON TWIST RUM 86 5.26 57 3.43 50 3.40 102 8.14 82 6.68

7 KALS ASPIRA BLAST RUM 92 5.63 50 3.01 49 3.33 51 4.07 40 3.26

Total 1635 100.00 1660 100.00 1471 100.00 1253 100.00 1228 100.00

1 ELITE ACCORD NO.1 3172 7.39 3348 8.93 4241 11.00 7034 14.21 4554 10.23

2 ELITE EVENING 0 0.00 270 0.72 172 0.45 406 0.82 645 1.45

3 MIDAS DAY NIGHT 3894 9.07 3740 9.98 3480 9.02 2708 5.47 3388 7.61

4 KALS COPPER 4195 9.78 2808 7.49 3938 10.21 4396 8.88 3278 7.36

5 SNJ SNJ NO.1 XO 5794 13.50 6044 16.12 5888 15.27 7897 15.95 7719 17.33

6 SHIVA CARDINAL 2160 5.03 1399 3.73 1309 3.39 1614 3.26 1693 3.80

7 USL MC. DOWEL NO.1 4562 10.63 4020 10.72 5037 13.06 4468 9.02 5515 12.38

8 MGM MGM NO.1 VSOP 2447 5.70 2562 6.83 2024 5.25 2314 4.67 2497 5.61

9 BDA OFFICERS CHOICE 280 0.65 415 1.11 405 1.05 365 0.74 470 1.06

10 GVTS GOLDEN VATS NO.1 2845 6.63 2210 5.90 2210 5.73 4860 9.82 3261 7.32

11 RADICO OLD ADMIRAL 100 0.23 149 0.40 160 0.41 179 0.36 131 0.29

12 USL HONEY BEE 3066 7.14 3637 9.70 2720 7.05 3810 7.70 4310 9.68

13 EMPEE ALL GOLD VSOP 0 0.00 0 0.00 0 0.00 0 0.00 0 0.00

14 RADICO-SNJ BRIHANS GRAPE BDY 600 1.40 449 1.20 605 1.57 1378 2.78 1179 2.65

15 GVATS ROMAN CASTLE 2260 5.27 1560 4.16 1507 3.91 1838 3.71 2153 4.83
 DEPOT : THANJAVUR

S. January/19 February/19 March/19 April/19 May/19

Company Brands Name
No Sales % Sales % Sales % Sales % Sales %

16 MBDL BRIGADIER'S NO.1 2673 6.23 1433 3.82 1159 3.01 689 1.39 0 0.00

17 MBDL TRIBLE CROWN 0 0.00 200 0.53 0 0.00 0 0.00 0 0.00

18 KALS MAGNUS 260 0.61 280 0.75 505 1.31 825 1.67 425 0.95

19 ISL BLACK MAGIC 2785 6.49 1610 4.30 1714 4.44 3188 6.44 1838 4.13

20 EMPEE OLD SECRET 0 0.00 0 0.00 0 0.00 0 0.00 0 0.00

21 SNJ ANACONDA NO.1 0 0.00 0 0.00 0 0.00 0 0.00 0 0.00

22 RADICO -GVT TROPICANA VSOP 235 0.55 210 0.56 295 0.76 265 0.54 385 0.86

23 ISL EMPEROR ELX 1585 3.69 1140 3.04 1197 3.10 1277 2.58 1094 2.46

Total 42913 100.00 37484 100.00 38566 100.00 49511 100.00 44535 100.00
 DEPOT : THANJAVUR

S. January/19 February/19 March/19 April/19 May/19

Company Brands Name
No Sales % Sales % Sales % Sales % Sales %

1 10000 VOLTS 2004 3.93 2161 3.39 3063 3.63 4662 5.30 2689 2.86

2 ROYAL ACCORD 1175 2.31 974 1.53 1096 1.30 1719 1.96 876 0.93

3 CARLSBERG 740 1.45 883 1.38 1220 1.44 1451 1.65 2147 2.28

4 TUBORG 1259 2.47 2162 3.39 3116 3.69 2592 2.95 3893 4.14

5 KING FISHER BLUE 414 0.81 409 0.64 768 0.91 923 1.05 624 0.66

6 KING FISHER MAGNUM 0 0.00 0 0.00 16402 19.42 22539 25.65 25004 26.58

7 K.F 0 0.00 0 0.00 0 0.00 0 0.00 0 0.00

8 KING FISHER CLASSIC 14448 28.34 17036 26.72 4285 5.07 0 0.00 0 0.00

9 BRITISH EMPIRE 0 0.00 0 0.00 1578 1.87 0 0.00 1947 2.07

10 KING FISHER CLASSIC CAN 0 0.00 0 0.00 0 0.00 0 0.00 0 0.00

11 ZINGARO MAGNUM STRONG 6525 12.80 7902 12.39 9257 10.96 11548 13.14 16662 17.71

12 KING FISHER SELECT PRE. 496 0.97 565 0.89 385 0.46 343 0.39 302 0.32

13 BRITISH EMPIRE ULTRA PREM EXCLUSIVE 500 2588 5.08 3071 4.82 4578 5.42 4127 4.70 3828 4.07

14 SNJ 20000 SUPER STRONG 9621 18.88 10811 16.96 1223 1.45 0 0.00 0 0.00

15 HIGH VOLTAGE SUPER STRONG 2058 4.04 458 0.72 6824 8.08 0 0.00 4188 4.45

HIGH VOLTAGE DELUX 0 0.00 2791 4.38 1 0.00 6227 7.09 0 0.00

16 STERREN 8 0 0.00 0 0.00 699 0.83 2287 2.60 2406 2.56

17 SNJ 10000 SUPER STRONG 0 0.00 745 1.17 11907 14.10 11810 13.44 11247 11.96

18 KOLT Extra Strong 1050 2.06 1202 1.89 2382 2.82 2194 2.50 2960 3.15

19 BLACK PEARL Triple STRONG 8530 16.73 10466 16.42 15435 18.27 14656 16.68 13968 14.85

20 STERREN 7 PREMIUM BEER 64 0.13 197 0.31 241 0.29 156 0.18 182 0.19

21 MAX 11000 SUPER STRONG 0 0.00 647 1.01 0 0.00 0 0.00 0 0.00

22 HORSE POWER SUPER STRONG 0 0.00 649 1.02 0 0.00 0 0.00 0 0.00
 DEPOT : THANJAVUR

S. January/19 February/19 March/19 April/19 May/19

Company Brands Name
No Sales % Sales % Sales % Sales % Sales %

23 SNJ TIN 0 0.00 281 0.44 0 0.00 42 0.05 158 0.17

24 KOLT TIN 0 0.00 122 0.19 0 0.00 88 0.10 117 0.12

25 BRITHISH TIN 0 0.00 186 0.29 0 0.00 481 0.55 268 0.28

26 STERREN TIN BEER 0 0.00 40 0.06 0 0.00 37 0.04 44 0.05

27 BLACK NIGHT MAX SUPER 0 0.00 0 0.00 0 0.00 0 0.00 0 0.00

28 VORION 12000 SUPER STORNG 0 0.00 0 0.00 0 0.00 0 0.00 0 0.00

30 AMSTEL 0 0.00 0 0.00 0 0.00 0 0.00 550 0.58

31 ZINGARO MAGNUM CLA 0 0.00 0 0.00 0 0.00 0 0.00 0 0.00

Beer Industry Total 50972 100.00 63758 100.00 84460 100.00 87882 100.00 94060 100.00
 June/19
Sales %

37 16.44

24 10.67

110 48.89

14 6.22

20 8.89

0 0.00

0 0.00

5 2.22

15 6.67

225 100.00

518 10.54

5 0.10

448 9.12

1197 24.36

914 18.60

0 0.00

50 1.02

957 19.48

10 0.20

0 0.00

0 0.00

247 5.03
 June/19
Sales %

0 0.00

29 0.59

3 0.06

0 0.00

28 0.57

0 0.00

292 5.94

75 1.53

75 1.53

39 0.79

26 0.53

4913 100.00

2782 33.25

30 0.36

1009 12.06

96 1.15

2026 24.21

214 2.56

0 0.00

949 11.34

0 0.00

0 0.00

0 0.00
 June/19
Sales %

1212 14.48

50 0.60

0 0.00

0 0.00

0 0.00

8368 100.00

602 9.49

14 0.22

4761 75.04

40 0.63

833 13.13

0 0.00

90 1.42

5 0.08

0 0.00

6345 100.00
 June/19
Sales %

80 6.08

3 0.23

1063 80.78

24 1.82

8 0.61

58 4.41

80 6.08

1316 100.00

4895 12.82

625 1.64

3254 8.52

3769 9.87

3324 8.70

1135 2.97

4997 13.08

1148 3.01

889 2.33

3327 8.71

124 0.32

3732 9.77

0 0.00

449 1.18

2313 6.06
 June/19
Sales %

0 0.00

0 0.00

770 2.02

1857 4.86

0 0.00

0 0.00

483 1.26

1100 2.88

38191 100.00
 June/19
Sales %

3158 3.40

1298 1.40

1774 1.91

3891 4.18

910 0.98

24395 26.24

0 0.00

0 0.00

3316 3.57

0 0.00

11342 12.20

576 0.62

5259 5.66

0 0.00

0 0.00

0 0.00

1637 1.76

12035 12.94

2512 2.70

15445 16.61

217 0.23

920 0.99

950 1.02
 June/19
Sales %

355 0.38

163 0.18

370 0.40

29 0.03

0 0.00

0 0.00

2427 2.61

0 0.00

92979 100.00
 ELITE TRICHY REGION
THANJAVUR  DEPOT
BRAND 19-Jan 19-Feb Mar­19 Apr­19 May­19
ADOK 62 65 43 36 42
MMB 44 13 4 11 9
Ancient 142 157 115 83 73
ROYAL BLUE 0 0 0 0 0
HLB 606 572 575 545 557
SCOTTISH 0 75 66 28 27
RAG 3183 2580 2685 2724 2729
BMB 0 0 26 77 32
S.PRE. TOT 4037 3462 3514 3504 3469
ACP 356 443 532 595 684
WLB 0 9 16 58 63
KIN NAP 81 95 77 43 62
PRE.TOT 437 547 625 696 809
G.TOT PRE. 4474 4009 4139 4200 4278
EVENING 235 270 224 406 645
ACD NO.1 3172 3348 4241 7034 4554
ACD ORG 389 389 326 429 236
ACC WHY 0 0 0 0 0
CKR 58 35 66 41 15
MED TOT 3854 4042 4857 7910 5450
HDY 0 0 0 0 0
HDLX 10203 6340 10145 9159 7554
ORD TOT 10203 6340 10145 9159 7554
EDPL TOT 18531 14391 22655 21269 17282
10000 VOLTS 2004 2161 3063 4662 2689
RAG SS 1175 934 1096 1719 876
ACD LGR 0 0 0 0 0
AMB OWN 3179 3095 4159 6381 3565
CARLSBERG 740 883 1220 1451 2147
TUBORG 1259 2162 3116 2592 3893
AM TIE TOTAL 1999 3045 4336 4043 6040
AM GRD TOTA 5178 6140 8495 10424 9605
Jun­19 Jul­19 Aug­19 %
37 38 48 1.2
5 24 10 0.1
80 116 83 3.3
0 206 202 6.1
518 517 459 16.4
26 78 12 76.4
2782 2385 2626 0.7
30 20 10 0.7
3478 3384 3450 105
602 674 626 85.1
40 19 15 2.6
14 37 56 12.3
656 730 697 100
4134 4114 4147 205
625 245 60 4.6
4895 4220 3777 87.3
277 377 764 6.7
0 0 0 0.0
32 37 4 1.4
5829 4879 4605 100
0 0 0 0.0
4077 8177 6690 100.0
4077 8177 6690 100
14040 17170 15442 510
3158 3605 2460 36.8
1298 0 425 13.2
0 0 0 0.0
4456 3605 2885 50.0
1774 1034 1111 14.1
3891 3561 2254 35.9
5665 5665 3365 50
10121 8200 6250 100