II.

Psychographic:

Republic of the Philippines 1. Does your household used same

CAVITE STATE UNIVERSITY bathing soap?
CAVITE CITY CAMPUS 󠆲 Yes 󠆲 No
Pulo, Dalahican, Cavite City
Tel.(046) 431-3570; (046) 431-3580
2. What soap do you prepared to
SURVEY QUESTIONNAIRE buy?
󠆲 Antibacterial
I. Demographic profile:
󠆲 Scrubbing Soap
Age: 󠆲 18-23 y/o 󠆲 36-41 y/o 󠆲 Germs Protection
󠆲 Skin Whitening
󠆲 24-29 y/o 󠆲 42-47 y/o 󠆲 Skin Smoothing
󠆲 30-35 y/o 󠆲 48-above 󠆲 Any other _______

Sex: 󠆲 Male 󠆲 Female 3. Would you like to try another

soap?

󠆲 Yes 󠆲 No
Status: 󠆲 Employed
󠆲 Unemployed 4. What price range?

󠆲 Self- employed 󠆲 Php.10-Php.20 󠆲

󠆲 󠆲 󠆲 󠆲 Php.30-Php.40󠆲
󠆲 Other (pensioners, retires 󠆲 Php.50 and above
and students)

Gross Monthly Income: 5. How many bathing soaps you buy

per month?
󠆲 Php15,000 and below
󠆲 1-3 󠆲3-6 󠆲6-8
󠆲 Php15,001- Php30,000
󠆲 Php30,001- Php45,000
󠆲 Php45,001- Php60,000
󠆲 Php60,001– above
 III. Behavioral:

Instructions: Please read each carefully and put a check on the box that you are agreed with.
5 – Very important
4 – Important
3 – Moderately important
2 – Slightly important
1 – Not important

Particular 5 4 3 2 1
Brand
Quality
Benefits
Sought
Effectiveness
Affordability
Availability