Statement of intent

Firstly, I will use media language in my music video to highlight the different representations of my
stereotypes. The shots I use to film the “popular girl” will be lower down shots, close ups or mid
shots. This will make her look more powerful and confident, also highlighting she is not afraid to be
in front of the camera. In comparison the “geek” will be filmed using further away shots making her
look more vulnerable, far away shots will also suggest that she is less popular, as it is obvious there is
no one around her. I will also use mise en scene to reinforce the stereotypes, especially as I have the
same person playing the geek and the popular girl. The popular girl will have a pink color filter to
show the girly, confident and popular look. The geek shots will be in black and white to show a clear
contrast, and to make it easier for the audience to tell the difference between the geek and the
popular girl. I will use media language in my artist website buy using fonts that reflect the artists
brand. Such as a pink, bright font, yet also sophisticated and girly. Although the artist is being
highlighted as a popular girl, the video also shows her confidence and carelessness of what other
people think, this is highlighted when the geek calls her names such as ugly, and the popular girl
does not react. This creates a role model for the audience as it will make them care less about other
people’s judgement. in the music video there is also the representation of Zac Efron, who both girls
want to have as their boyfriend, this shows that even though they are very different, both have the
same love interests. The interest in Zac Efron is highlighted through the "geek" looking at pictures of
him on the internet, and having lots of tabs about him, highlighting her obsession with him. in
comparison the "popular girl" dmd him on Instagram, reinforcing the difference between the geek
and the popular girl, but also showing they have the same celebrity love interests. The audience will
be 16-25 year old’s in the A,B demographic meaning that although my music video is sophisticated it
is also very fun and upbeat, to engage the target audience.