Name: HUYNH NGOC YEN NHI

Student ID: 2160466

STRATEGIC CORPORATE COMMUNICATION - ASSIGNMENT 1
The topic of communication has attracted scientists and ordinary people from the earliest
days. It has become an increasingly important purpose in any type of organization. Being
a human being, everyone has to spend a staggering amount of time communicating with
others throughout their lives. But the most important thing is how one communicates and
how one should communicate. In terms of the communication concept, researchers have
always drawn up different points of view.
This article mentions a multidisciplinary approach to corporate communication. It focuses
on four business disciplines of communication: marketing, public relation, organizational
communication, and corporate communication. The comparative analysis shows that,
although they highlight different aspects of communication, the four disciplines refer to
the same phenomenon of communication. Such a combination can lead to creative and
high impact research. To gain a deeper understanding of the meaning of communication
in organizations, the research reports on some elements of convergence and difference.
The three convergences are the communication of the indivisible phenomenon in different
grades across all sectors, the relational perspective has shown that the relations of all the
disciplines studied are adopted, and communication promotes the creation of intangible
resources in all disciplines. The comparative analysis of the study, in particular, highlights
certain nuances in order to preserve a complete understanding.
This study on the use of a multidisciplinary approach in corporate communication can be
improved to avoid conflict in the organization. Because of the ineffective corporate
communication, there would be a serious problem of coordination among these
disciplines and there would only be chaos and confusion in the business. Communication
professionals will know where it lags behind and what all improvements it needs to take
in the future to ensure a more effective corporate communication strategy. This research
can also be understood that corporate communication strategies form a prominent part
of any organization. There is a vital need to ensure these are framed considering every
aspect of communication-related to both internal and external stakeholders.
From this report, I have a deeper knowledge of corporate communications as well as four
business-related disciplines that affect corporate communications. This study also helps
me to develop my personal views on many facets of understanding a case. I have been
aware of the polysemic nature of communication and the valuable and important
knowledge that I truly needed to apply to become a professional corporate communicator.