This document discusses corporate communication and related disciplines. It analyzes marketing, public relations, organizational communication, and corporate communication, noting they highlight different aspects of communication but refer to the same phenomenon. There are three areas of convergence: communication as an indivisible phenomenon across sectors, the relational perspective showing relations across disciplines, and communication promoting intangible resources. A multidisciplinary approach can lead to creative, high-impact research but also risks conflict without coordination across disciplines. Effective corporate communication requires considering communication aspects related to internal and external stakeholders.
This document discusses corporate communication and related disciplines. It analyzes marketing, public relations, organizational communication, and corporate communication, noting they highlight different aspects of communication but refer to the same phenomenon. There are three areas of convergence: communication as an indivisible phenomenon across sectors, the relational perspective showing relations across disciplines, and communication promoting intangible resources. A multidisciplinary approach can lead to creative, high-impact research but also risks conflict without coordination across disciplines. Effective corporate communication requires considering communication aspects related to internal and external stakeholders.
This document discusses corporate communication and related disciplines. It analyzes marketing, public relations, organizational communication, and corporate communication, noting they highlight different aspects of communication but refer to the same phenomenon. There are three areas of convergence: communication as an indivisible phenomenon across sectors, the relational perspective showing relations across disciplines, and communication promoting intangible resources. A multidisciplinary approach can lead to creative, high-impact research but also risks conflict without coordination across disciplines. Effective corporate communication requires considering communication aspects related to internal and external stakeholders.
STRATEGIC CORPORATE COMMUNICATION - ASSIGNMENT 1 The topic of communication has attracted scientists and ordinary people from the earliest days. It has become an increasingly important purpose in any type of organization. Being a human being, everyone has to spend a staggering amount of time communicating with others throughout their lives. But the most important thing is how one communicates and how one should communicate. In terms of the communication concept, researchers have always drawn up different points of view. This article mentions a multidisciplinary approach to corporate communication. It focuses on four business disciplines of communication: marketing, public relation, organizational communication, and corporate communication. The comparative analysis shows that, although they highlight different aspects of communication, the four disciplines refer to the same phenomenon of communication. Such a combination can lead to creative and high impact research. To gain a deeper understanding of the meaning of communication in organizations, the research reports on some elements of convergence and difference. The three convergences are the communication of the indivisible phenomenon in different grades across all sectors, the relational perspective has shown that the relations of all the disciplines studied are adopted, and communication promotes the creation of intangible resources in all disciplines. The comparative analysis of the study, in particular, highlights certain nuances in order to preserve a complete understanding. This study on the use of a multidisciplinary approach in corporate communication can be improved to avoid conflict in the organization. Because of the ineffective corporate communication, there would be a serious problem of coordination among these disciplines and there would only be chaos and confusion in the business. Communication professionals will know where it lags behind and what all improvements it needs to take in the future to ensure a more effective corporate communication strategy. This research can also be understood that corporate communication strategies form a prominent part of any organization. There is a vital need to ensure these are framed considering every aspect of communication-related to both internal and external stakeholders. From this report, I have a deeper knowledge of corporate communications as well as four business-related disciplines that affect corporate communications. This study also helps me to develop my personal views on many facets of understanding a case. I have been aware of the polysemic nature of communication and the valuable and important knowledge that I truly needed to apply to become a professional corporate communicator.