Online streaming industry is an oligopolistic market structure, as It contain few key players like Amazon

prime, Netflix, hotstar, jiotv majorly competing for Indian market share. To be precise it’s differentiated
oligopy.

Firms focuses on differentiated products and there are few entry restrictions but competition is fierce as
major market share is covered by large players.

In terms of national market share of users, Hotstar leads the pack with 27% market share, followed by
Jio TV 23%, Amazon, SonyLIV, and Netflix (See: Full stream ahead).

Summary:

Market structure of the industry.

Market Players analysis

Product Differentiation by Hotstar/Amazon prime/Netflix

Customers opinion and reasons of preferring one over other.

Price Discrimination strategies

Pricing Strategies like Bundling

It’s a private good , excludable and non rival.

So the question arises what’s the Future of Online Streaming Industry and what it will take to survive in
this industry.

1. Increased competition

2. Rate Hikes
Demands on streaming services are increasing;

Customers have shown that they’re willing to pay more for services, so it only makes sense
that companies would try to capitalize on that willingness.

3. A renaissance of original content

As competition heats up, companies will have to spend more on these original movies and
series, which means customers will have a much wider variety of high-quality options to choose
from.