SOLO FEMALE TRAVEL DAY

JANUARY 26TH 2020

Contents

Letter from the founder- 01

Our mission - 02
Key figures- 03
How brands can get involved - 04
Travel voices - 05
End notes - 06
WHERE THE JOURNEY BEGINS...
A note from the Founder of Solo Female Travel Day

Dear Lovers Of Exploration,

It is with great pleasure that I invite you to take part in the

inaugural Solo Female Travel Day on January 26th 2020.

I began my solo travel adventure a little over two years ago and
during that time, I’ve had the privilege of visiting Rome, Berlin,
Barcelona, Bali and Budapest. It was joining the solo travel
community that first gave me the confidence to take my first step.

Upon returning from my trips, I often found myself having

conversations with many women who said that they would never
travel alone. Common reason included that they were too scared,
not confident enough, could never organise trips with friends, or
would travel when they ‘met the right person’.

Having finally caught wanderlust, I wanted to find a way to

encourage other women to discover the transformative power of
solo travel and break apart all of the common myths associated
with it. That is when the idea for Solo Female Travel Day was born.
An awareness day that encourages women to take their firsts
steps to solo travel, whilst supporting those already on their
journey and creating a bridge between companies and
consumers.

January 26th was chosen in honour of the late aviator Bessie

Coleman, who was born on this day in 1892. Coleman was the first
African American woman to receive a pilots license. We honour
her and all female explorers who helped pave the way forward.
The message we are leading with for Solo Female Travel Day 2020
is Dare To Be Wilder. As Paul Coelho famously said; "if you think
adventures are dangerous, try routine: it's lethal".

Listed within this information pack are numerous ways you can
take part. How you choose to weave the event into your marketing
schedule is really up to you - like our passion for travel, there are
no set rules.

Where will I be on solo female travel day? Travelling of course,

backpacking through Thailand and Cambodia. I look forward to
getting to know you and working together to ensure you get the
most out of Solo Female Travel Day.

Kindest regards,

A.C

Follow me
Insta: @OnTheGoWithAC
Youtube: On The Go With AC
 OUR MISSION

EMPOWER
Giving women the confidence to
travel alone and supporting those
already on their journey. Celebrating
women shaping the travel industry
and highlighting women that paved
the way for exploration.

CONNECT
Building strong bridges between
businesses and consumers and
supporting companies to better
connect with the growing and
lucrative demographic of solo
female travellers.

GIVE BACK
Championing NGO's whose sole
purpose is the empowerment of
women and girls, tackling issues
such as violence against women,
trafficking and providing education
and employment opportunities.
The online solo travel community and
interest in solo travel has grown
significantly over the
last decade and shows no sign of
stopping. 

The term 'solo travel' was the #1 trend

for 2019 according to Klook. (December
2018) Solo travel, pop culture influence
and the Fear of Missing Out (FOMO)
effect are among the six driving factors
in tours and activities for next year,
reveals Hong Kong-based leading
travel activities and services booking
PHOTO BY MARTIN R. SMITH
platform. [1]

KEY FIGURES
Searches for "solo female travel” grew by 52% between
2016 and 2017. This report not only looks at the trend of
solo female travel but also the purchasing power of
women. [2] 

Hostel World found that female solo bookings have grown

45% between 2015 and 2017, in comparison to men that
increased bookings by 40% [3] 

2017 Princeton Survey Research Associates study revealed

that 58 per cent of millennials worldwide are willing to
travel alone, compared to 47 per cent of older generations.
The study found 26 percent of millennial women have
already travelled solo, while a further 27 percent said they
haven't but would consider holidaying by themselves. [4] 

Tour companies are discovering that the majority of their

female travellers are going solo. VBT Bicycling and
Walking Vacations says that 68 percent of their female
travellers in 2016 took a trip without a companion, while
Country Walkers says 87 percent of its female participants
were single (that’s about 3.3 single women to every male
traveller). [5]

A 2014 Booking.com survey resulted in a Solo Travel Report

that revealed;
72 percent of American women are taking solo journeys,
65% of US women polled have vacationed without
a partner.  
American women ranked first in frequent solo travel,
and are most likely to take three trips or more in a given
year. [6]
 HOW BRANDS CAN GET INVOLVED
HERE'S OUR FULL LIST OF THE VARIOUS WAYS YOU CAN TAKE PART IN SOLO
1. Add your logo to our
partner's page. This is free and
will inform travellers that you
will be participating in the
event. Please e-mail a high
resolution
PNG image of your logo to
solofemaletravelday@gmail.co
m. Closing date for sending
images is January 19th 2020.
2. Join the conversation. Use
the hashtags #DareToBeWilder
and #SoloFemaleTravelDay
when posting anything
connected to the event on
social media. You don’t have to
wait until January 26th to start
either. Campaigns can start in
the weeks leading up to the
main event.
3. Offer an exclusive discount
or, create a new code for an
existing discount branded for
the event. This can start the
week beginning January 20th,
or on the weekend/day of the
event.
4. Run a press trip with a
female influencer/influencers.
This can be planned for the
week beginning January 20th,
or on the weekend/day of the
event.
FEMALE TRAVEL DAY
5. Host a competition. The
competition can be posted on
the event day, or the
Wednesday/Friday leading up,
taking advantage of popular
hashtags like #WinItWednesday
or #FreebieFriday. If you’re
running a more complex
contest like a photo or video
contest, we suggest launching
at the start of January to give
entrants more time.
6. Let a female travel influencer
do a social media take over,
curate content, direct an edit.
This can begin the week
beginning January 20th or on
the actual event day.    threads have become great
7. Host an event for travel
influencers. This can be a
breakfast, lunch, dinner, gifting
lounge, club night, or a
screening of Eat Pray Love…..get
creative :P
8 . Fundraise for, or make a
donation to, an organisation
whose main focus is the
empowerment of women. 
9. Create an informative blog
post on your site. Examples
include;
- tips for solo female travellers 
(packing, planning, safety, ect)
- a listacle of the best
products/services you offer
- a list of the best destinations
for female travellers
- a profile of a single historical
female explorer or several
- a profile of a woman currently
breaking barriers in the travel
industry
- an interview with a solo
female traveller
Alternatively, even twitter
conversation starters, with
people often saving threads to
go back to at a later time.
STILL UNSURE WHAT TO DO? NO
PROBLEM. WE’RE HAPPY
TO ANSWER YOUR QUESTIONS.
CONTACT US AT:
SOLOFEMALETRAVELDAY@GMAIL.COM
 WORDS FROM

OUR TRAVEL VOICES

THE CEO

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THE INFLUENCER

@thecuriousdesi

"I travel often with friends and

family, but still, choose to travel solo
on some trips. Solo travel gives me
the freedom to plan a trip that's
catered specifically to my interests. I
don't think travelling solo is any
better or worse than travelling with
someone, it's just a different
experience that has its own
advantages. I value the time I get to
reconnect with myself."
 “I am not the same,
having seen the moon shine on the other side of the world.” –
Mary Anne Radmacher

REFERENCES
[1] https://www.webintravel.com/6-travel-trends-in-tours-and-activities-to-watch-in-2019/

[2] https://www.trekksoft.com/en/blog/solo-female-travel-trend-experiences-and-priorities

[3] http://www.hostelworldgroup.com/~/media/Files/H/Hostelworld-v2/press-release/solo-travel-soars-in-
popularity.pdf  

[4] https://www.scmp.com/lifestyle/travel-leisure/article/2136399/tips-solo-female-travellers-booking-safe-
accommodation-plus 

[5] https://www.cntraveler.com/story/solo-female-adventure-travel-is-on-the-rise  

[6] https://news.booking.com/do-not-disturb-more-than-half-of-american-women-travelers-are-going-solo/