Professional Documents
Culture Documents
Contoh Ent
Contoh Ent
Contoh Ent
BY:
ENT 300
FUNDAMENTAL OF ENTERPRENEURSHIP
For
Faculty of ACCOUNTANCY
Date of submission :
X X 2015
Acknowledgement
Next, we would like to thank all group members that had always been dedicated in
making this assignment successful no matter how hard it is. Without their support this
assignment are impossible to be completed.
We also owe acknowledgement to our family for their support in no matter what we do.
They also help us a lot of such as providing us with necessary financial to make this assignment
a success project.
Diploma In Accountancy
Faculty Of Accountancy,
University Technology MARA,
Segamat Campus,
85000 Segamat,
Johor,
Dear Sir,
Referring to the matter above, Bahulu’s House Enterprise would like to submit our business plan
for your analysis, evaluation and references. Bahulu’s House Enterprise business partners and
the site address are as mentioned below:
Business address:
63000 CYBERJAYA
SELANGOR
We hope that our business plan will satisfy your requirement for our subject Fundamentals of
Entrepreneurship (ENT300). We also hope that our business plan will give huge benefits to
those who are interested in doing the same business venture. Thank you.
Yours faithfully,
.........................................
PARTNERSHIP AGREEMENT
All of partners are agree to sign this partnership agreement on 1 January 2013 and witnessed
by two lawyers from S.Natakumar and P.Lim Eng that has been appointed for this purpose. The
function of this partnership agreement is to avoid any fraudulent and deception that might be
happen during the operation of business and ensure business run efficiently and effectively.
We all strength in one roof of BAHULU’S HOUSE ENTERPRISE will strive to bring our product
to customer and market nationally and internationally in the future.
We are all come with the mutual agreement in relation to the sharing of information, openness,
trust and decision making involvement which lead to the successful of our company BAHULU’S
HOUSE. We are agreed to work together and strive till the end in gaining the target profit and
achieving our mission and vision. This agreement is a symbol of our continue partnership and
we will work with each other in good faith and having a close relationship with one another in
ensuring the successful of our company.
1) Company’s Name
Five partners under Partnership Act Registered 1961 (Amendment 1974) established
BAHULU’S HOUSE ENTERPRISE.
2) Business Form
Our business operation and administration will base on the Business Registration Act
1956(revised 1978) and our business carry on the partnership.
3) Business Location
Kuala Lumpur.
Our business will start on 1st January 2013. This business will not be dissolve if one of Partners
is death but it will be dissolve if all partners are agreed to dissolve it.
5) Partners Position :
NAME POSITION
1) Alia Najiha Bt Khairon Zamani GENERAL MANAGER
6) Equity contribution:
NAME RM
7) Profit and lost sharing is based on the capital contribution among partners.
8) Management of Salaries:
NAME RM
This partnership will continue operate in the future even partners is dead, until all agree to
dissolve it.
11 )All partners have to work hard, build up trust and honesty in their own self, all
information should be informed to other partners and all partners should keep secret and
policy of company,
12) All partners should help each other’s in ensuring the successful of business in the
future.
13) This agreement is valid for 5 years starting from the date of this agreement.
Alia Najiha Bt Khairon Zamani
841010-08-5948
…………………….
GENERAL MANAGER
850926147899
…………………….
ADMINISTRATIVE MANAGER
Nurimani Bt Yusoff
850912-03-5582
…………………….
MARKETING MANAGER
…………………………………
FINANCIAL MANAGER
881224085652
…………………….
OPERATION MANAGER
1.0 INTRODUCTION
This business is based on partnership where it consists of four (4) members which hold
important positions in the company such as General Manager, Administration Manager,
Marketing Manager, Operational Manager and Financial Manager. The business capital is
amounted to RM 250,000 where the total contribution of each member is RM50,000 and
the rest RM 50,000 is from Bank Islam’s loan.
Bahulu Hujan Panas is one of the most popular bahulu at our company. BAHULU’S
HOUSE with tagline ‘Experienced Colourful Feelings Here’ is located near Bangsar with
address: Bahulu’s House 18, Lorong Maarof, Taman Bangsar, 59000 Kuala Lumpur,
Federal Territory of Kuala Lumpur.
With loan given as a support from Bank Islam we are hoping and wishing to make
BAHULU’S HOUSE able to achieve outstanding demand from consumer. Our business is
expected to commence on 2013 and our vision is to make our company a well-known,
established and satisfied by our customer in order to expand our bahulu to attract other
bakeries company to deal with us with a better price. This will be realized by the full
cooperation and efforts among the partners to promote company.
Based on the objectives above, we are venturing into food industry. Bahulu production has
the potential of being a profitable business if it is done in modern way with large scale and
systematically managed.
We will expect that our business will become more developed in the near future because
with the new innovation in our bahulu, the demand will increase not only during any
occasion but it might be a new daily snack. This will give more advantages for us to make
our product more profitable and stable in the long run.
1.2 PRODUCT DESCRIPTION
Kuih Bahulu is a traditional Malaysian mini sponge cake. These mini cakes are baked in
bahulu moulds that come with various shapes and sizes. The most popular ones are the
button and goldfish. Traditionally, it is baked with hot charcoal and the mould comes with a
lid or rather a bowl for filling charcoal. Good bahulu should have crispy edges and soft
inside.
Bahulu is also a must have Chinese New Year goodies. Even though it is now readily
available in the market throughout the year but lots of people are still baking it especially
during festive seasons like Chinese New Year and Hari Raya.
Bahulu in Malaysia have many types for instance: bahulu cermai, bahulu ikan, bahulu
pusing, bahulu pecah lapan, bahulu gulung. For our product, we are selling bahulu cermai.
Bahulu cermai is the one of traditional cake among all of the other bahulu.
To better understand the purpose of the business and act as guideline to manage the
business effectively and efficiently.
2. Financial Institutions
Assist and help the financial institution to evaluate the capability of the proposed project
and provide loan for the business. Financial institution involved in this business project is
Bank Islam.
3. Suppliers
Help convince suppliers of the viability of our business venture thus benefiting both the
suppliers and our company in the long term business arrangement.
Help workers to understand the business’s goals and objectives and give a guideline to
them regarding their job duties and responsibilities.
5. Customers
Persuade and influence our customers regarding the products being offered and gives
assurance and confidence to them to have business with us. In addition, main objectives
for development of BAHULU’S HOUSE company are first of all to focus on Bahulu as
Malaysian traditional cakes and make the productions and demands not stunted. We are
very delightful to make bahulu popular not just traditionally but also in modernly way. So,
people will be more interested to buy and taste our bahulu. With invasion of bahulu that
have fillings and flavor according to color with addition of chocolate chips, we confidently
would like to sell them and feel that it is very suit with Malaysian taste . We are also
interested to compete with other traditional cakes in Malaysian and make Bahulu
become the most popular Malaysian traditional. Our business vision is to not forget
Bahulu as Malaysian traditional cake and try to make bahulu a famous cake to other
country besides Malaysia.
Kuala Lumpur.
Email : housebahulu@gmail.com
BUSINESS LOGO
Peach and Purple
Unique combinations of bahulu with different fillings and colours.
f
A picture of bahulu
resent the word ‘House’ in our company’s name.
Represent delicious and appetizing bahu
COMPANY’S NAME
BAHULU’S HOUSE
LOGO EXPLANATION
Map :
Premise :
Reason : The location is strategic because it is near with residential area, market and other
shops or restaurant. It is also near to the main road and Bangsar’s LRT station. Because of this,
people are easy to come and eventually will attract customers. The location is also near to the
suppliers for our bahulu production.
GENERAL MANAGER
Name of the partner Alia Najiha Binti Khairon Zamani
Age 29
ADMINISTRATIVE MANAGER
Age 28
Age
Date of birth
Age
Marital status
Age 25
Previous business experience Selling bahulu, cupcakes and cakes for birthday,
engagement & wedding.
2.0 ADMINISTRATIVE PLAN
3.0 ADMINISTRATION PLAN
Administration is the most important thing when open up a business. It is to ensure the business
run smoothly. The performance, growth and survival of the business depend on managerial
skills and capabilities. The manager should have the administration function such as planning,
controlling, organizing, and leading the company. The task of administration manager is to set
the employee’s salaries, protect the employee’s welfare compensation and fringe benefits,
recruiting, provide the furniture and fitting in the office to ensure the employee comfortable
working environment. The administration task also including plan and set the objective or goals
of the business and ensure the company achieve the goals that have been set successfully. The
administration also has to arrange the organizational structure, do a working schedule, and
calculate all budgets relating to administration department.
Besides, the administration also responsible to ensure the partnership and the employees get
the acceptable salaries like stated in the agreement and take care about employee welfare such
as SOCSO, EPF, bonuses and leaves such as medical leaves, emergency leaves, maternity
leaves and annual leaves. Thus, in Bahulu’s House Enterprise we see administration function as
a vital task where it compresses all the elements to make sure the effectiveness in terms of
performing organization activities. Our company, Bahulu’s House Enterprise, which will focus in
distribution and selling of fruit pickles, see that Malaysian demand on fruit pickles are
dramatically increases day by day. By looking this as business opportunity, we chose to create
this company that not only focusing in domestic demand but also create new products from the
fruit pickles that can give varieties of choices to the customer.
2.1 VISION
To become another one of the bumiputra company that produce products and services
that can fulfilled the want of the customer thus become one of the monopolist of the
industry by open up more of our franchise in Malaysia.
Bahulu’s House Enterprise will strive in creating an efficient and effective in terms of the
operation management and becoming a multinational company in 10 years from the date
it establish.
2.2 MISSION
Our mission is to get more profit by supplying different kind of Bahulu in whole Bangsar
area and widen our territory to all over state in south of Malaysia such as Johor, Melaka
and Negeri Sembilan.
Efficient in term of handling the operation of administrative that occurs to avoid waste.
Especially, when it involved with financial resources, labor, equipment and capital that
we have invested.
We also will alert and aware regarding the feedback from the customers. We believed
that this is a medium where we can improve and upgrade the products and the services
by time to time.
2.3 OBJECTIVE
1. Our objectives are to ensure the business is running smoothly according to the business
plan through planning, organizing, leading and controlling from the Administration
Department. From that, our business will run effective and efficient because we have a
schedule to do the task, duties and responsibilities.
2. Other than that, to ensure our business is easy to understand by the partner and
workers. It is because, when Administration Department have an organizational
structure, our partner and workers are easy to understand from whom they need to
submit the report and for whom they need to refer if have any problems.
3. Lastly, is to make our business looking more attractive. It is because the Administration
Department has their own allocation to purchase anything but it must relate with the
Administration Department. Administration Department cannot over expense, if that
happen it will lead loss to the business. By having Administration Department, it can
control and manage expenses.
2.4 ORGANIZATIONAL DEPARTMENT
Our office is located at 18 Lorong Maarof, Taman Bangsar, 59000 Kuala Lumpur, Federal
Territory of Kuala Lumpur.
The reason why we choose this place is because this area is very strategic place due to the
location which is in Bangsar. This new business hub will be new focus for investors and public
since it has easy accessibility well connected via linked to major highways because it is
strategic as near with residential area, market and other shops or restaurant. It is also near to
the main road and Bangsar’s LRT station. This will make people easy to come and become
public spots. At this location also near to the suppliers for our bahulu production.
Our office is up floor of our shop which including General Manager Room, Administration Room,
Marketing Manager Room, Operational Manager room and Financial Manager Room. We have
also done the renovation in our office to ensure our workers feel comfortable. We provide good
condition in our office such as computer, table and chair, sets of sofa and artificial plant. We also
bought fixture and fitting, office equipment, air-conditioner and other to ensure our business
effective, efficiency and run smoothly.
For the processing place, we just provide tinted glass and fan for give good air circulation. It
looks simple because our operation is just to rebranding finish product and then distributes to
other retailer and also sells it at our shop.
The different environment between our office and others is that we provide all randomized
culture environment to feel the comfort at our office and this will give our employees to feel
overwhelm by working harder for our company.
Toilet
Operation Manager
room
Stairs
LEGEND
Explanation
table
chair
photocopy machine
1 set of sofa
Meeting table
This benefit is very important to our business. It also compulsory gives to the partner and every
staff. This benefit was stated in Employment Act 1955 (Act 265) and regulation.
2.9.3 Leaves
This benefit also was stated in Employment Act 1955 which the employees may take
leaves for any circumstances which implement by the employer.
Our business provides sick leaves and annual leaves.
In our business, we also provide to the partner and the staff the fringe benefit. It is to ensure our
partner and staff will be protected and get the benefit. This is some fringe benefit that provided
by our business such as bonus, allowance, annual leave, sick leave, emergency leave, medical
leaves and maternity leaves.
Bonus will give to the partner or staff if they have a good performances in their job. The increase
of the salary will be provided when the business become more consistent and get the profit. For
the annual leave, our business provides for workers work less than 2 years with 8 days, 2 years
until 5 years is 12 days and more than 5 years is 16 days. While for the sick leave we are
provides for workers work less than 2 years with 14 days, 2 years until 5 years with 18 days and
more than 5 years with 22 days. For the emergency leave, we will give the permission to the
staff to leave with the valid reason only such as death, sick, accident and so on.
For the medical leaves any expense will burden by our business if the staff claim for that
particular. The staff should provide the evident such as medical slip. Maternity leaves will be
given to the female staff only. Our business provides 60 days to female staff and she will get the
basic salary. The staff should apply the maternity leaves 4 month before delivery birth.
For the allowance, an allowance would be paid to the workers who work more than certain
number of hours in a month. The allowance paid is RM 2.00 per hour for every additional
number of hours they work.
DAY TIME
Monday – Friday 8.00 am – 5.00 pm
Saturday (Week 1 and 3) 8.00 am – 2.00 pm
The organizational structure can be say as the backbone of the organizational management.
Where, it showed the hierarchy of responsibilities of the organization itself. It is vital to know the
hierarchy because it can show us who is responsible in each of the operation management.
That includes the administration, finance, marketing and operation. It also make the activities of
the organization become smooth and efficient since we have determine which person will
handle which scope of responsibilities and to whom shall that particular staff report for his or her
progress of work.
For Bahulu’s House Enterprise, we decided to use functional organization structure. The main
reasons why we choose this structure are list as below.
It can clearly showed the chain of command that make the flow of work become easier
since we know who in charge for a particular department.
It can help the management team directly tackle the problem that arise due to factors of
we have a representatives for each department that will frequently report the progress of
the department.
It will have the manager focus only one department. This can lead to an effective and
efficient work since the manager will focus only one department.
Telephone 1 95 95
ITEM RM
Business license:
Process RM 10
Retail shop RM 100
Processing RM 400
Lighting billboard (20m × 4m) RM 130
Dustbin RM 160
Apron RM 25
Picture RM 3
Patil RM 10
Food handling certificate × 6 person RM 300
Injection book × 6 person RM 30
Injection × 6 person RM 180 1338
Business registration 60
Fire insurance 200
Stamp duties 10
TOTAL 1608
ITEM RM
(for 2 months)
Water deposit 100
Electricity deposit 360
Telephone deposit 220
Rental deposit 6,600
TOTAL 7,280
Fixed Assets
Items Expenses Monthly Expenses Others Expenses
(RM) (RM) (RM)
Renovation and 10,000
construction
Office Equipment 6,848
Furniture, fitting and 20,574
fixture
Salaries 9,700
EPF 1,261
SOCSO 194
Water bill -
Electricity bill -
Telephone bill -
Water deposit 100
Electricity deposit 360
Telephone deposit 220
Business Registration & 1608
License
Rental deposit 6,600
Stationery 168
TOTAL 37,422 11,155 8,888
4.0 MARKETING PLAN
Marketing can be defined as a “satisfying needs and wants through an exchange process”. In
addition, marketing also can be defined as the process of planning and executing the
conception, pricing, promotion, and distribution of ideas, goods and services to create exchange
that satisfy individual and organization objectives. One famous marketing expert called
marketing as the creation and delivers of standards of livings. Of course, marketing is one most
important part in running up a business. Without a suitable marketing plan, business may never
achieve its goals and resources such as money, energy and time can be wasted.
Marketing is a key part of business success and we must use marketing plan as a basis
for executing marketing strategy. A marketing plan sets out to clear objectives and lists the
actions that can help us to achieve our target. From the definition of marketing itself, it will not
guarantee sales, but a well-researched and coherent marketing plan will give entrepreneurs a
much better chance of building long-term, profitable relationships in the business. So the task of
marketing department of Bahulu’s House Enterprise is to fulfil our customers needed, try to
solve the problems effectively if it occurred in our services. At the same time we want to achieve
the targeted profits. A lack of understanding of the marketing concept can result in poorly
developed product that fails to meet the customer’s needs and wants. This can hamper
marketing efforts and affect sales performance, overall business expansion and progress.
Service differentiation provides our business a longer lasting competitive advantage. The
durability of the strategy tends to make it more attractive.
The basic idea of marketing is basically an exchange activity that takes place between a
business entity and its customer. These customers include individual, business entity, and also
the support organizations. Marketing is a crucial and critical aspect in business and always
referred as the backbone to any business in achieving a profitable outcome.
In our business, we are introducing new product which has never been produced before
and that is the bahulu in selected flavours. Statistically showed that the bahulu is one of the
Malaysian favourite dishes, and we only take the advantage of that by innovatively introducing
different fillings for the bahulu like for example, pineapple jam, strawberry jam, blueberry jam,
chocolate and original flavour. Also colour according to flavour with additional chocolate chips in
the bahulu. Most Malaysian love trying new food or cakes, and our bahulu’s is definitely worth
trying. Once tried, people will definitely have the urge to try other flavours provided as each and
every flavours that we offered, has its own unique taste. In addition, our product also is the new
modification as the usual bahulu is only with original flavour and ours has different filling inside
and various flavour according to colour with additional chocolate chips. Vast choices of flavours
will contribute to a larger crowd of people because every person has different favourite flavour.
Therefore, introducing the product will not be a problem as bahulu is not a new dish to the
people.
OBJECTIVE
Bahulu’s House Enterprise produces a variety of bahulu with a difference categories and
flavours.
Market analysis is one of the main factors in marketing. It is a study designed to define a
company’s markets, forecast their directions, and how to expand the company’s share and
exploit any new trends. Things that include in market analysis are for example, target market,
market size, competition, market share, sale forecast, and marketing strategy.
For our business, our target customer is universal. There is no limitation and specification for
certain people because everyone can enjoy it. Common wants from our customer is regular
bahulu with different fillings inside. Common characteristics of our customer is people that love
simple but satisfying food. Our bahulu is full people need because it is handy and no need
extreme condition for storage as it is not easy to spoil if handle carefully. We will focus on
segmented marketing which we only target particular market segments. In this business, we
only target for those that living in Malaysia.
To ensure that marketing effort fulfil customers’ needs and wants as well as bring profits, we
have taken steps to identify and focus our effort on a selected group of customers. This is to
ensure that the marketing efforts taken are within our scope and capabilities of our business.
Target market is defined as the group of customers with needs and wants that can be satisfied
by business through supply goods and services. With a clearly defined target audience, it is
much easier to determine where and how to market our company.
After much discussions and planning, we have a specific target market. That being said,
it doesn’t mean we only focus on this group of people and ignore others that are not in our
target market, as the other group is our secondary market and could also bring income to our
business.
We have segmented our market based on these three factors, which are geographic,
demographic, and psychographic. Market segmentation is the technique that we apply in order
to identify our market which greatly helps in deciding our target market, finally our business in a
long run. It involves the process of defining and subdividing a large homogenous market into
clearly identifiable segments having similar needs, wants, or demand characteristics. Its
objective is to design a marketing mix that precisely matches the expectations of customers in
the targeted segment. This is because, mistakes in market segmenting may cause business to
lose sales.
• Demographic Segmentation
Demographic segmentation consists of dividing the market into groups based on variables such
as age, gender, income, occupations, and health conditions. Our company is located at the town
where the people or customers came from different background or lifestyle. This type of
segmentation helps us to identify the trend that might shape future spending patterns in the
target market. There are a few characteristics of population that has been identified as our
target market. They have different background of education, income, social class and
occupation. This is because the Bangsar area is considered as a big town. The people are from
all level of incomes.
• Psychographic Segmentation
Psychographic segmentation divides the market into groups according to customer’s lifestyle.
Activities, interests, and opinions (AIO) surveys are one tool for measuring lifestyle. It considers
a number of potential influences on buying behavior, including the attitudes, expectations and
activities of consumers. From our research, we identified that our target market is people that
come from all level of incomes from both genders. As we know, we are competing with other
companies and shops in producing bahulu. So, our services are different from others. These
differences can attract customers to come to our company, besides the fact that our product is a
very new and unique product. Because of this reason, we have decided to use only the best
qualities of bahulu and other raw materials. Plus, we also provide the best services at
reasonable prices. All these are important to ensure that our customers are satisfy with our
services.
• Behavioural Segmentation
Behavioral segmentation use the unique relationship you have with your customers to have a
very personal conversation. In this segmentation, our target market are those who want to held
any type of events such as wedding or occasional events like Hari Raya and Chinese New Year.
The demand for bahulu during these occasional events normally will increase. During weekend
or school holidays, there are many wedding events being held and this gives us opportunity to
sell our product. Our service includes goodie bags that contain many types of bahulu. Besides
that, at least one day in a week our target would make other types of events such as birthday
party and sometimes once in a year would make annual party. So, there will be an increase in
demand for bahulu with variety of flavors.
To make our product well known, we need to spread our product to our expected target market.
We act as a supplier to expand our product on a certain places. Below is the list of our expected
target market:
Market size can be defined the numbers of buyers and sellers in a certain market from the
target market. The target market for our business is targeted to all types of people that have
different backgrounds of educations, income, social-class, occupation and races. Our main
business is located in Bangsar, Kuala Lumpur.
The population in Bangsar, Kuala Lumpur is 120,000.The price per product to be offered is
depending on the quantity of cakes per packet from the variety of flavours.
Type of Bahulu
i) Regular (original)
= RM2.20
= RM2.30
Market size = Quantity per person X Price per unit X Target market
= RM120 000
= RM 12,000
3.4 COMPETITION
Basically, competitors often defined as other firms or independent entities that offer similar
services or goods in the marketplace. Knowing the competitors and what they are offering is
very significant in setting up a new business. It will trigger us enhance our products, services
and marketing. Other than that, it will allow us to set our prices competitively and help us to
respond to rival marketing campaigns with our own initiatives and efforts. Currently there are a
lot of bahulu shops existed in the surrounding marketplace which means a lot of rivals existed.
In business, a company in the same industry or a similar industry which offers a similar product
or service is assumed to be the competitor. As an entrepreneur, competition is positive way for
our company to improve the business that will help us to stay on focus of our business. We can
also identify the strengths and weaknesses of our services. The presence of one or more
competitors can reduce the prices of goods and services as the companies attempt to gain a
larger market share as it tries to attract more customers. Competition also requires companies
to become more efficient in order to reduce costs and other expenditures. The competition
analysis is important because it helps us to understand more on the competition and thus help
us to prepare a blueprint for a strategic business plan.
Based on our research, we knew that every competitor has their own strengths and
weaknesses. So, we have engraved more in order to move a step ahead in order to compete
with both new entrants to our market and current competitors. Therefore, we will create
marketing strategies that take advantages of our competitors' weaknesses, and improve our
own business performance. Assessing the threats posed by the competitors is important in
order to manage our business successfully. Below are the lists of our current potential
competitors:
- Al-Hikmatul Food Enterprise
35, PersiaranSenawang 7,
Senawang New Industrial Park,
70400 Seremban, NSDK.
3.4.17
3.4.18
3.4.19
3.4.20
3.4.21
.4.2. COMPANY’S SWOT ANALYSIS
3.4.22
3.4.23 STRENGHTS 3.4.24 WEAKNESSES
3.4.32
3.4.33
3.4.34
3.4.35
3.4.36
3.4.37
3.4.38
3.4.39
3.4.40
3.4.41
3.4.42
3.4.43
3.4.44
3.4.66 Market share in strategic management and marketing is the percentage or proportion
of the total available market or market segment that is being serviced by a company.
It also refers to the estimated potential sales of the business after taking into
consideration the market size and competitor’s influences. BAHULU’S HOUSE has
done some research and our market share depends on it. From the observations that
we made, seems like we have good potential to do this business. This is because we
find that some of our competitors do not provide good services and less quality for
their bahulu. Based on random survey that we made, almost all the feedback that we
got were positive. About 8 over 10 people like our bahulu taste. Many people would
like to try our product and said that this product is more delicious and has high quality
compared from other bahulu products.
3.4.67 Below is the market share that we have estimated before and after the
entrance of Bahulu’s House Enterprise:
3.4.68
3.4.69 Table above shows the market share before the entrance of Bahulu’s House
Enterprise
3.4.70
3.4.71
3.4.72
3.4.73
3.4.74
3.4.75
3.4.76
3.4.85 3.4.86 Classico Bahulu Sdn Bhd 3.4.87 25 3.4.88 781 250
2.
3.4.100
3.4.101
3.4.102 Table above shows the market share after the entrance of Bahulu’s House
Enterprise
3.4.103
3.4.107
3.4.108
3.4.109
3.4.110
3.4.111
3.4.112
3.4.113
3.4.114
3.4.115
3.4.116
3.4.117
3.4.118
3.4.119
3.4.120
3.4.121
3.4.123 This is important in order to measure the profit, loss or achieve breakeven by
company. Besides that, it also can be used to decide employment requirement
levels. The expected sales of our product for our customer are shown below:
3.4.124 3.4.125 TYPE OF 3.4.126 3.4.127 3.4.128 VALUE
MONTH PRODUCT UNIT PRICE PER (RM)
UNIT
(RM)
3.4.129 3.4.130 Original 3.4.133 3.4.137 3.4.140 RM
January 3.4.131 Fillings 30,567 RM0.20 6,113
3.4.132 Hujan Panas 3.4.134 3.4.138 3.4.141 RM
35,974 RM0.30 10,792
3.4.135 3.4.139 3.4.142 RM
37,780 RM0.40 15,112
3.4.143 =RM
3.4.136 32,017
=104,321
3.4.335
3.4.336
3.4.337
3.4.338
3.4.339
3.4.340
3.4.341
3.4.342
3.4.343
3.4.344
3.4.345 SALES FORECAST FOR CURRENT YEAR, SECOND AND THIRD YEAR
3.4.346
3.4.347
3.4.348
3.4.349
3.4.350
3.4.351
3.4.352
3.4.353
3.4.354
3.5.1 A business marketing strategy is the single biggest factor which determines the
policy, usually outlined in a formal marketing plan. The marketing strategy usually
meshes with the company's corporate image and product brands. Marketing tactics
are some of the activities that carry out the marketing strategy. Each promotion tool
3.5.2 Marketing strategies are generally concerned with marketing mix principles,
also known as the 4 Ps. It is used by business to assist in pursuing the business’s
objectives.
i. Product strategy
3.5.4
1. Product/Services Strategy
3.5.5
3.5.6 Brand
3.5.7 Our product named Bahulu’s House which may refer to an
informal manufacture which offering traditional cake in modern way and made-to-
order food. Just by recognize our brand, obviously people may know what we are
going to serve for them when they come to our manufacture. In addition, our brand
motto ‘ Experienced colourful feelings here’ is an attraction because it will make
people wondering what the difference between our bahulu and other bahulu in
market. Otherwise, we also supply our product to occasional event, party, wedding
ceremony and some certain supermarket when have a demand.
3.5.8
3.5.9 Quality
3.5.10 Quality of a product can be a major positioning tool for a business. We can
convince our customer due to our quality of product by maintaining the taste. For
example, the taste of the ‘Bahulu Hujan Panas’ and the regular one will keep
maintain and sustain whenever customer want. Nowadays we know that some
supplier could be bias by cheating the customer on the quality of the ingredients
being used. By using low quality ingredients which is cheaper than high quality
ingredients and sell the product with unreasonable price in order just to gain more
profit but forgot the quality of product. So our company has held a loyalty to
customer by not cheating them and takes any advantages by using high quality
ingredients at reasonable price. Other than that, for supplying we used effectiveness
alternative by using machine to produce our product instead of hiring some
employee. From that, our customer’s demand cannot be delay and punctually be on
time.
3.5.11
3.5.12 Design
3.5.13 Product design or service package plays an important role in satisfying and
delighting the target market. Our product can be classify as a food businesses and
more related to service to the customer. In fact, we also supply our products to
demander especially for occasional event on Hari Raya, wedding ceremony and
party. Our company have been trained to respect customer and set in mind that
customer is always right. So we handle all the order with care to keep it from damage
because we are supplying cakes which is in soft texture. Other than that, we also
provide packaging cakes for wedding ceremony which is usually make as a gift to the
guest when there has any request. This can be called as a one package instead of
us supplies the bahulu.
3.5.14
3.5.15 Packaging
3.5.16
Protection
3.5.17 The primary function of packaging is to protect the product during the
process of transportation, storage, display and sales until the product is ready
for use. Since our products is going to be supply to certain supermarket,
occasional events, wedding ceremony and party, protection is one of the
important thing to handle our product. So we choose transparent plastics as
our packager. In addition, it is easiest way for the customer to see and satisfy
when they wanted to buy our products.
3.5.18
Product differentiation
3.5.19 As we know in market, each product has their own identities and
specialties to attract customers. Include of their packaging and tasting. Same
goes with our product. Since our product is bahulu, we know that all
customers from other races in Malaysia can eat and accept our products
because it is a typical cake but what we concerned is the quality of our
products. Good packaging has the power to create instant recognition of the
product. For the packaging, we have our own sticker that contain our
company details such as address, contact number, e-mail, logo and halal
certificate.
3.5.20
3.5.21
Attractive to customer
3.5.22 The packaging of the product may be the sellers’ final chance to
influence customers. The main packaging we used a high quality plastic (Low
Density Polyethylene). It is to make sure the quality of the products are in
good condition and can be stored for a long period of time and can prevent
bahulu from get eaten by insects. We also used plastic container with lids and
disposable food container to maintain the quality of bahulu. Besides, for the
request from customer for gifts or special occasions, we used colorful and
variety design of paper bags or goodie bags for the packaging. This is our
strategy to attract customers’ attention.
3.5.23
3.5.24
3.5.25 Labelling
3.5.28 Since our products is bahulu, the market sale is consistent because its food
and usually ate by all customer from any races and ages. Our bahulu can serve as
alternative food for tea time, supper and especially for people that do not have
enough time for breakfast. This shows that our product is useful during urgent time
and they need on-the-spot breakfast. Based on our market sale, usually demand is
higher when it comes to occasional day such as ‘Hari Raya’. For Muslim who is busy
they often make a last minute preparation. So, they only buy instant food such as
bahulu. Therefore, we provide many flavors to make varieties for customers.
2. Price strategy
3.5.29 The definite meaning of the price of a product or service is the amount of
money charged to the customer for a particular purchase. Our financial objectives
when talking about price will be coined on how much money we intend to make from
a product, how much we can sell, and what market share will get in relation to
competitors. Objectives such as these and how a business generates profit in
comparison to the cost of production need to be taken into account when selecting
the right pricing strategy. There are several pricing strategies, namely, cost based
pricing, value based pricing, and competition based pricing. Each one of these has
their own pros and cons based on the product or service offered itself. For our
company, we have decided to imply the cost based pricing strategy.
3.5.31 Cost based pricing is the simplest and most commonly used pricing strategy.
Cost-based pricing is based on the total cost of the product or service plus a
standard mark-up. This involves setting a price by adding a fixed amount or
percentage to the cost of making or buying the product. In some ways this is quite
an old-fashioned and somewhat discredited pricing strategy, but like being stated
above, it is still widely used. This is also one the factor why we chose this pricing
strategy for our product, the most simplest but reliable and popular used even by big
companies worldwide.
3.5.32 The mark-up is the profit margin that is desired from the sale of the
product. The decision on the percentage mark-up is made based on certain factors.
Firstly, we have to know the average profit margin in the industry for our product. For
example, for our product which is a food product, the margin for food business is not
less than 35% of the selling price. Secondly, we have to take into account the
number and strength of competitors in the same area or same industry. For example,
for our company, since we are competing with only two other competitors, even our
company is a new company or the newcomer in the area, we may not have to reduce
our price. Thus, how high should the mark-up of our product percentage be? That
largely depends on the normal competitive practice in a market and also whether the
resulting price is acceptable to customers.
3.5.42
3.5.43 The main advantage of cost-based pricing is that selling prices are
relatively easy to calculate. If the mark-up percentage is applied consistently across
product ranges, then the business can also predict more reliably what the overall
profit margin will be. Some other advantages of the cost based pricing are in term of
flexibility whereby we can add a different percentage to different product lines.
Besides, if the costs of our product go up, it is easy to adjust the prices thus reducing
the loss in a long run plus it is easy for our marketer to defend the pricing and last but
not least it can suit a manufacturer with scalable production based on demand.
3.5.44 However, there are also disadvantages to this pricing strategy. Among
the disadvantages are it ignores product demand or the influence price may have on
demand and also what other competitors are doing with their pricing. Furthermore,
the most obvious disadvantage of this strategy is if the costs of our product increase,
so must the price. The name of this pricing strategy is self-explanatory where it is
based on the cost of the product itself. That is why the cost of our product is directly
proportional to the price of the product.
3.5.45 Another approach that we have taken into consideration is the pricing
tactic as different tactics can help us attract more customers and maximize our
profits. First, discounting offering specially-reduced prices can be a powerful tool.
This could be a clearance discount to sell old stock, a discount for making multiple
purchases of the same or similar products, or we could offer bulk discounts to
encourage larger orders. We thought that this tactic will enable us to make more
profit through lower costs.
3.5.46 Secondly, the odd value pricing or the psychological pricing. Using the
tactic of selling products for RM 9.99 instead of RM10 can be useful if price is an
essential part of customers buying decisions. Some customers perceive odd value
prices like this as being more attractive.
3.5.47 Another tactic is the loss leader. This involves selling a product at a
low or even loss-making price. Although we may not make a profit selling this
product, we could attract customers who will also buy other, more profitable products.
3.5.48 . Next, the penetration. This tactic starts at a low price and gaining
market share before competitors catch up. Once we have a loyal customer base, we
should be able to find ways to raise prices later. This tactic seems very convenient to
our company as we are trying to penetrate the market as a new company.
3.5.49 Lastly, the tactic of raising or lowering prices. We are well aware that
there will be times when we need to change our prices. There are two key questions
we will try to answer. First, what effect will the price change have on the volume of
sales, and second, what will the effect be on the profit per sale? When we Increase
the prices, we can improve our profitability even though our sales volume may drop.
If we are increasing our prices, we will always explain to our customers why we are
doing it. We can use the price change as an opportunity to re-emphasize the benefits
we offer.
3.5.50 There are also ways that we can hide price increases. For example,
we might introduce new, higher-priced products or services and make older, cheaper
ones obsolete lower the specification and our costs while maintaining the same price
but we will be aware that hiding price increases can risk adverse reactions from our
customers if they realize what we are doing.
3.5.51 In contrast, the reducing prices, we know that we should never take
the decision to lower prices lightly. Low prices often go hand-in-hand with poor-
quality service. This is not the image we want to create for our business?
3. Distribution Strategy
3.5.52 For product-focused companies, establishing the most appropriate
distribution strategies is a major key to success, defined as maximizing sales and
profits. Place represents the location where a product can be purchased. It is often
referred as the distribution channel. It includes any physical store as well as virtual
stores on the Internet. Distribution strategy is aimed at establishing a structured and
controllable distribution system to ensure the smoothness of transferring the products
to its target customers. As we are manufacturing and selling our products on our own
without any intermediaries, it can be considered that our distribution channel is from
manufactured to consumer after distributed to the wholesalers and retailers. Our
strategies are involved in many areas which are through the wholesalers then being
distributed to the retailers like grocery shops in one housing area and finally being
distributed directly to the customers.
3.5.53
3.5.54 Manufacturer customer
3.5.55
1. Direct to consumer
3.5.56 First, we sell and manufactured our products which are bahulu directly
to the consumer which are the one who pays to consume the goods and services
produced for satisfy their needs and wants. When we directly sell to the consumer,
there has no intermediary level and there are not involved the retailers and the
wholesalers. Even the consumers will having their own choice and may choose all
varieties in flavor besides, buying in large numbers of item that we had provided. By
dealing directly with consumers, manufacturers are able to remain in business. We
choose this type of distribution because we are providing fresh and clean food every
day to satisfy everyone’s needs and wants.
3.5.57 .
3.5.58 Manufacturer retailer customer
3.5.59
2. Selling through retailers
3.5.60 Apart from that, we had manufactured our bahulu to the one
intermediary level, the retailers which are a business or person that sells goods to
the consumer, as opposed to a wholesaler or supplier, who normally sell their goods
to another business so that we can achieve the aim of expanding the coverage,
increasing the exposure, capturing the market and boosting the brand-name of its
merchandise within a relatively short time. They act as an intermediary link between
the manufacturers and the consumers of goods. But, the selection of the number and
location of retailers depend on the coverage area intended by our manufacturer,
Bahulu’s House Enterprise. Even, we can have discovering and grasping real market
demand when dealing with the retailers. So, as the good strategy we had discover the
retailers in all main area in Malaysia so that the consumers in all area can know our
products through the retailers who sell our bahulu with buying our product when going
to the retailer’s shops. So, our brand product will be having the good feedbacks from
Malaysian food market.
3.5.61
3.5.62
3.5.63
3.5.64
3.5.65 Manufacturer wholesaler customer
3.5.66
3. Selling through wholesalers
3.5.67 Apart from that, we had prefer to sell our bahulu to wholesalers as
the middlemen who operates between the producers (from whom they purchase
goods) and the retailers (to whom they sell goods) as well as referring to any
individual or business firm selling goods in relatively large quantities to retailers other
than consumers. Besides, a wholesaler takes charge of goods from a manufacturer,
usually in very large amounts, and in turn sells them to retail establishments at a
marked up price. Even, through their scale of operation, contacts, experiences and
specialization, wholesalers offer manufacturers more than what the manufacturers
can achieve on their own. So, we had selling our products through the wholesalers
like the big super market such as Mydin, Tesco, Econsave and Jaya Jusco. In case,
they will help to reduce the amount of efforts required by the manufacturer in
distributing his product to the final consumers and provide vast market coverage to his
products. Apart from that, to promote our brand product they act as a communication
channel by providing information about the products to the consumers, on one hand,
and the consumer feedback to the Bahulu’ House on the other hand. More
importantly, by dealing with the wholesalers they have better financial resources than
manufactured directly to the consumers and dealing with retailers. Apart from that, our
Bahulu’s House brand can be well-known in our Malaysian food market with the help
of wholesalers, help in perform advertising and sales promotion activities and also
employ expert sales representatives for the purpose.
3.5.68
3.5.69
3.5.70
3.5.71
3.5.72
3.5.73
3.5.74
3.5.75
3.5.76
3.5.77
3.5.78
4. Promotion Strategy
3.5.79 Promotion represents all of the communications that a marketer may use in
the marketplace. Promotion has four distinct elements: advertising, public relations,
personal selling and sales promotion. A certain amount of crossover occurs when
promotion uses the four principal elements together, which is common in film
promotion.
1) Advertising
3.5.80
i. Newspapers/magazines
3.5.81
3.5.82
3.5.83 This is one of our promotion strategies in introducing our company.
Newspaper is a part of medium in transferring information to the residents in
our marketplace. So, we will advertise our product including our company’s
contact details. However, in order to minimize the cost, we will choose the hot
selling newspaper and magazines in the residential area. It also will reduce
the waste of advertising useless promotions.
3.5.84
ii. Lower Price and Discount
3.5.85
3.5.86 Besides that, our company will give the best price to our customer and
give free extra bahulu to our customers that buy more than certain quantities.
3.5.87
iii. Signboards and banners
3.5.88
3.5.89
3.5.90
3.5.91
3.5.92 Signboard is the way we introduce our company especially for our
premises. It is because, we will locate the signboard directly in front of our
building so that when people pass by, they will know where we are and what
services and products we are producing.
3.5.93
3.5.94 We will design and locate our banners at the main locations
where people always come or pass by for example is, at junctions of the
roads, terminal bus, universities or colleges, and so on. The total of the
banners is around five depends on how much place we will locate them.
3.5.95 These two medium of advertising will not be a problem to our
company especially for cost. It is because, we are producing these products
and we just need to pay for the raw materials of producing them.
3.5.96
iv. Sticker
3.5.97
3.5.98 One of the ways to introduce our company and make our customers
keep informed about our products and services is by using sticker on every
packaging. The information provided includes:
3.5.99
a. Name of the company
b. Address of the company
c. Phone numbers - office and staffs
d. Company’s logo
e. Company’s e-mail
3.5.100
v. Website
3.5.101
3.5.102
3.5.103 Other alternative that we will use is the website that has
information about our company and products. In spite of that, we also will use
social networking sites such as blog, facebook, twitter, and so on. Online
selling is important as it is the easiest way to buy something so people can
make orders by only access to the internet. In addition, people also easy to
make any choices of flavor or colour of bahulu because they can see the
picture.
3.5.104
3.5.105
2) Sales promotion
3.5.106
3.5.107 This is a promotional activity or incentives carried out or offered within
a set time frame to influence purchases. Our company sales promotions are:
3.5.108
o Give discounts to regular customers
o Give discounts for big purchases
o Big discount once a year
o Give free extra bahulu to customer that purchased at certain quantity
3.5.109
3.5.110
3.5.111
3.5.112
3.5.113
3.5.114
3.5.115
3.5.116
3.5.118
3.5.131 3.5.154
ng 3.5.156 200
on 3.5.159 1,200
- Banner
- Sticker
- Website
- Newspaper
advertising
3.5.135
3.5.160 3.5.162 3.5.164 3.5.166
3.5.161 Total 3.5.163 1,000 3.5.165 7,440 3.5.167 1,700
3.5.168
3.5.169
3.5.170
3.5.171
3.5.172
3.5.173
3.5.174
3.5.175
3.5.176
3.5.177
3.5.179
3.5.180
3.5.181
3.5.182
3.5.184 In any business that we want to set up, an operation objective is important
element that should be add on in order to ensure that the business will be run
smoothly and accordingly. The successful of the business is depending on how the
effective of the operation in the business itself. The smoothly and a well condition of
operation can lead the business achieved the goal easily without face any difficulties
that hinder the success of the business. Therefore, the objective operation should be
set up in order to serve as a guideline for the business in achieving their goal.
3.5.185 The main objective for the BAHULU’S HOUSE ENTERPRISE is to give a
best quality of our product, which are many different types and taste of Bahulu to our
customer in order to make them more satisfied with these products. We also try to
fulfill our customer requirements and needs. Also to change the perspectives of our
customer about the Bahulu cakes not just can be served not only for Malays, but
other races can try it too.
3.5.186
1. To make sure that all the operation activities will be run properly and effectively by
the workers who are responsible for it and able to achieved the business goal.
2. To ensure that all the products that provided to our customer follow the requirements
and needs in order to make them satisfy with our product.
3. To make sure that our product is nutritious, clean, Halal and always available to the
customer.
4. To make sure that the stocks is being managed properly.
5. To ensure all the workers can perform their job effectively.
6. To maximize the sustainable profit growth and minimize the lost.
7. To make our company grow faster in order to be more competitive in the business.
8. To be more creative and innovative in order to attract customers.
9. To be aware with new business opportunity that is based on our product
3.5.188 10. To make sure the performance of our business operation will be
successful.
3.5.189 Apart from all the objectives, the main priorities BAHULU’S HOUSE
ENTERPRISE is to ensure that all the operation activities run effectively and
systematically based our
3.5.196
3.5.197
3.5.293
3.5.327
3.5.328
3.5.329
3.5.330
3.5.331
3.5.332
3.5.333
3.5.334
3.5.335
3.5.336
3.5.337
3.5.338
3.5.339
3.5.340 Kitchen
3.5.341
3.5.342
3.5.343
3.5.344
3.5.345
3.5.346
3.5.358
3.5.359
3.5.360
3.5.361
3.5.362 Worker
3.5.363
3.5.364
3.5.365
3.5.366
3.5.367
Driver
3.5.368
3.5.369
3.5.370
3.5.371
3.5.372
3.5.373
3.5.374
3.5.375
3.5.376
3.5.377
3.5.378
3.5.379
3.5.380
3.5.381
3.5.382 4.10 MANPOWER REQUIREMENT
3.5.383
3.5.384 D 3.5.385 3.5.386 SALA 3.5.388 EPF 3.5.390 S
ESIGNAT NO. OF RY (10%) OCSO
ION WO 3.5.387 (RM) 3.5.389 (RM) (2%)
RK
ER
3.5.391 M 3.5.401 3.5.411 3.5.421 3.5.431
ONTHLY 3.5.402 3.5.412 900 x 3.5.422 900 x 3.5.432 9
3.5.392 C 1 1 = 900 13% = 117 00 x 2%
ashiers 3.5.403 3.5.413 3.5.423 = 18
3.5.393 3.5.404 3.5.414 3.5.424 3.5.433
3.5.394 3.5.405 3.5.415 900 x 3.5.425 2,700 3.5.434
3.5.395 W 3 3 = 2,700 x 13% = 351 3.5.435 2,
orkers 3.5.406 3.5.416 3.5.426 700 x
3.5.396 3.5.407 3.5.417 3.5.427 2% = 54
3.5.397 Dr 3.5.408 3.5.418 900 x 3.5.428 900 x 3.5.436
iver 1 1 = 900 13% = 117 3.5.437
3.5.398 3.5.409 3.5.419 3.5.429 3.5.438 9
3.5.399 T 3.5.410 3.5.420 4,500 3.5.430 585 00 x 2%
OTAL 5 = 18
3.5.400 3.5.439
3.5.440 9
0
3.5.441 Y 3.5.450 3.5.458 3.5.466 3.5.474
EARLY 3.5.451 3.5.459 1,800 3.5.467 234 x 3.5.475 3
3.5.442 C 1 x 12 = 12 =2,808 6 x 12 =
ashiers 3.5.452 21,600 3.5.468 432
3.5.443 3.5.453 3.5.460 3.5.469 234 x 3.5.476
3.5.444 W 3 3.5.461 1,800 12 = 2,808 3.5.477 3
orkers 3.5.454 x 12 = 3.5.470 6 x 12 =
3.5.445 3.5.455 21,600 3.5.471 117 x 432
3.5.446 Dr 1 3.5.462 12 = 1,404 3.5.478
iver 3.5.456 3.5.463 900 x 3.5.472 3.5.479 1
3.5.447 3.5.457 12 = 10,800 3.5.473 7,020 8 x 12 =
3.5.448 T 5 3.5.464 216
OTAL 3.5.465 54,00 3.5.480
3.5.449 0 3.5.481 1,
080
3.5.482
3.5.483 For Overtime payment
3.5.484 RM 3.75 x 1.5 = RM 5.63 per hour
3.5.485 *basic payment for 1 hour RM 3.75
3.5.486 *overtime payment for 1 hour is RM 5.6
3.5.487 4.11 PRODUCTION SCHEDULE
3.5.488
3.5.489
3.5.490 3.5.492 3.5.494
3.5.491 TI 3.5.493 SHIFTS 3.5.495 WORKERS
ME 3.5.498 3.5.499 3.5.500
Cashier Workers Driver
3.5.501 1 3.5.503 3.5.504 3.5.505 3.5.506
0.30 – 1 2 1
11.30
3.5.502
3.5.507 1 3.5.510 3.5.5112 3.5.512
1.30 – 1 1
12.30
3.5.508
3.5.513 1 3.5.516 3.5.517 3.5.518
2.30 – 2 2 1
13.30
3.5.514
3.5.519 1 3.5.522 3.5.523 3.5.524
3.30 – 2 2 1
14.30
3.5.520
3.5.525 1 3.5.528 3.5.529 3.5.530
4.30 – 2 2 1
15.30
3.5.526
3.5.531 1 3.5.534 3.5.535 3.5.536
5.30 – 2 2 1
16.30
3.5.532
3.5.537 1 3.5.540 3.5.541 3.5.542
6.30 – 2 2 1
17.30
3.5.538
3.5.543 1 3.5.546 3.5.547 3.5.548
7.30 – 2 2 1
18.30
3.5.544
3.5.549 1 3.5.552 3.5.553 3.5.554
8.30 – 1 2 1
19.30
3.5.550
3.5.555 1 3.5.558 3.5.559 3.5.560
9.30 – 1 2 1
20.30
3.5.556
3.5.561 2 3.5.564 3.5.565 3.5.566
0.30 – 1 1 1
21.30
3.5.562
3.5.567 2 3.5.570 3.5.571 3.5.572
1.30 – 1 1 1
22.30
3.5.568
3.5.573
3.5.574
3.5.575
3.5.576
3.5.577
3.5.578
3.5.579 4.12 STOCK REQUIREMENT FOR ONE DAY PRODUCTION
3.5.580
3.5.581
3.5.582
3.5.583 TYPES 3.5.585 COST
3.5.584
3.5.586 Flours 3.5.587 RM 20.00 (10 kg)
3.5.588 Eggs (gred A) 3.5.589 RM 100.00 (303 units)
3.5.590 Sugar 3.5.591 RM 20.00 (11 kg)
3.5.592 Salt 3.5.593 RM 1.00 (500 g)
3.5.594 Paste (colour) 3.5.595 RM 8
3.5.596 Green (1 packs)
3.5.598 Brown (1 packs)
3.5.600 Purple (1 packs)
3.5.602 Pink (1 packs)
3.5.825
3.5.826
3.5.827 3.5.830 STOCK PURCHASES (RM)
3.5.832 3.5.834 3.5.837 3.5.840 3.5.843
3.5.828
3.5.833 B 3.5.835 Ch 3.5.838 3.5.841 V 3.5.844
3.5.829
aking ocolate Fillings(Jem) anilla Total
MONTH
Powde Chips 3.5.839 Essence (
r 3.5.836 3.5.842 R
M
)
3.5.845 3.5.846 3.5.848 3.5.850 3.5.852 3.5.854
January 3.5.847 5 3.5.849 91 3.5.851 3.5.853 6 3.5.855
2 0 650 5 5,590
3.5.856 3.5.857 3.5.859 3.5.861 3.5.863 3.5.865
February 3.5.858 5 3.5.860 91 3.5.862 3.5.864 6 3.5.866
2 0 650 5 5,590
3.5.867 3.5.868 3.5.870 3.5.872 3.5.874 3.5.876
March 3.5.869 5 3.5.871 91 3.5.873 3.5.875 6 3.5.877
2 0 650 5 5,590
3.5.878 3.5.879 3.5.881 3.5.883 3.5.885 3.5.887
April 3.5.880 5 3.5.882 91 3.5.884 3.5.886 6 3.5.888
2 0 650 5 5,590
3.5.889 3.5.890 3.5.892 3.5.894 3.5.896 3.5.898
May 3.5.891 5 3.5.893 91 3.5.895 3.5.897 6 3.5.899
2 0 650 5 5,590
3.5.900 3.5.901 3.5.903 3.5.905 3.5.907 3.5.909
June 3.5.902 5 3.5.904 91 3.5.906 3.5.908 6 3.5.910
2 0 650 5 5,590
3.5.911 3.5.912 3.5.914 3.5.916 3.5.918 3.5.920
July 3.5.913 5 3.5.915 91 3.5.917 3.5.919 6 3.5.921
2 0 650 5 5,590
3.5.922 3.5.923 3.5.925 3.5.927 3.5.929 3.5.931
August 3.5.924 5 3.5.926 91 3.5.928 3.5.930 6 3.5.932
2 0 650 5 5,590
3.5.933 3.5.934 3.5.936 3.5.938 3.5.940 3.5.942
September 3.5.935 5 3.5.937 91 3.5.939 3.5.941 6 3.5.943
2 0 650 5 5,590
3.5.944 3.5.945 3.5.947 3.5.949 3.5.951 3.5.953
October 3.5.946 5 3.5.948 91 3.5.950 3.5.952 6 3.5.954
2 0 650 5 5,590
3.5.955 3.5.956 3.5.958 3.5.960 3.5.962 3.5.964
November 3.5.957 5 3.5.959 91 3.5.961 3.5.963 6 3.5.965
2 0 650 5 5,590
3.5.966 3.5.967 3.5.969 3.5.971 3.5.973 3.5.975
December 3.5.968 5 3.5.970 91 3.5.972 3.5.974 6 3.5.976
2 0 650 5 5,590
3.5.977 3.5.979 3.5.981 3.5.983 3.5.985 3.5.987
3.5.978 3.5.980 6 3.5.982 10, 3.5.984 3.5.986 7 3.5.988
TOTAL 24 920 7,800 80 67,080
3.5.989
3.5.990
3.5.991
3.5.992 4.13 CONVENTIONAL SYMBOL
3.5.993
3.5.994
3.5.995 SYMBOL 3.5.996 ACTIVITY 3.5.997 DECRIPTION
3.5.998 3.5.1002 Operation 3.5.1003 Material are
3.5.999 being processed or
3.5.1000 information being or
3.5.1001 the process of planning
and calculating
3.5.1004 3.5.1008 Transporting 3.5.1009 Movement of
3.5.1005 material from one
3.5.1006 place to another
3.5.1007
3.5.1010 3.5.1014 Inspection 3.5.1015 Inspection on
3.5.1011 the quantity or quality
3.5.1012 of the product
3.5.1013
3.5.1016 3.5.1020 Delay 3.5.1021 Processed is
3.5.1017 delay or material
3.5.1018 waiting for further
3.5.1019 processed
3.5.1022 3.5.1026 Storage 3.5.1027 Process of the
3.5.1023 materials or finished
3.5.1024 products is stored in
3.5.1025 the storage area
3.5.1028
3.5.1029
3.5.1030
3.5.1031
3.5.1032
3.5.1033
3.5.1034
3.5.1035 4.14 FLOW CHART FOR THE PRODUCTION OF BAHULU’S HOUSE
PRODUCTS
3.5.1036
3.5.1037 THE PRODUCTION OF ORIGINAL FLAVOUR BAHULU
3.5.1038
3.5.1039 Preheat oven to 200C. Grease the moulds with coconut oil and
place into the preheating oven to heat up.
3.5.1040
Sift flour together with the baking powder. Set aside.
3.5.1041
Beat egg whites and salt with an electric mixer until soft peaks
formed. Then gradually beat in sugar, one tablespoon at a time,
3.5.1042
until stiff peaks formed. Add vanilla then beat in egg yolks, one at
a time.
Stir the flour a little while beaten again at slow speed until it
finish.
Remove the hot moulds from the oven and spoon mixture into the
greased holes, filling each hole 3/4 full.
Remove from oven and cool for about a minute, then use a skewer
to prise the sponges from the moulds.
Inspect the quality and texture of bahulu that has been baked.
Preheat oven to 200C. Grease the moulds with coconut oil and place into the
preheating oven to heat up.
Beat egg whites and salt with an electric mixer until soft peaks formed. Then gradually beat
in sugar, one tablespoon at a time, until stiff peaks formed. Add vanilla then beat in egg
yolks, one at a time.
Stir the flour a little while beaten again at slow speed until it finish.
Remove the hot moulds from the oven and spoon mixture into the greased
holes, filling each hole 3/4 full.
Remove from oven and cool for about a minute, then use a skewer to prise
the sponges from the moulds.
Inspect the quality and texture of bahulu that has been baked.
3.5.1044
3.5.1045
3.5.1046 THE PRODUCTION OF BAHULU HUJAN PANAS
3.5.1047
3.5.1048
Preheat oven to 200C. Grease the moulds with coconut oil and place
into the preheating oven to heat up.
3.5.1049
Sift flour together with the baking powder. Set aside.
3.5.1050
Beat egg whites and salt with an electric mixer until soft peaks
3.5.1051 formed. Then gradually beat in sugar, one tablespoon at a time, until
stiff peaks formed. Add vanilla then beat in egg yolks, one at a time.
3.5.1052
Stir the flour a little while beaten again at slow speed until it finish
3.5.1054 then add chocolate chip and mix it well.
3.5.1055 Remove the hot moulds from the oven and spoon mixture into the
greased holes, filling each hole 3/4 full.
3.5.1056
Bake for 8-10 minutes or until golden brown.
3.5.1057
Remove from oven and cool for about a minute, then use a skewer to
prise the sponges from the moulds.
3.5.1058
Inspect the quality and texture of bahulu that has been baked.
3.5.1059
3.5.1062
sell /delivering to customer
3.5.1063
3.5.1064
3.5.1065
3.5.1066
3.5.1067
3.5.1068
3.5.1069
3.5.1070
3.5.1071
3.5.1072
3.5.1073
3.5.1074
3.5.1075
3.5.1076
3.5.1077
3.5.1078
3.5.1079
3.5.1080 4.15 EQUIPMENT AND APPARATUS:
3.5.1081
3.5.1082 The material management is important in our packaging process as its
need to be clean and sterile at any time. The entrepreneur should plan and control
the quality of packaging effectively and efficiently.
3.5.1083
3.5.1084 3.5.1085 3.5.1086 3.5.1088 3.5.1089 3.5.1090
Item Price / No. Total Supplier
u requir c
n ement o
it s
3.5.1087 t
(RM)
3.5.1091 3.5.1092 3.5.1093 3.5.1095 3.5.1097 3.5.1099
Weight 3.5.1094 3.5.1096 3.5.1098 Jong Hong
Ma 100 2 200 Ente
chi rpris
ne e
3.5.1457 RM 0.30
3.5.1462 26 days
3.5.1468 The working hour per day is 12 hours. After deducting one hour to two hours
of rest period and idling time the effective working hours per day is 9 hours. The
hourly production rate is:
3.5.1470 One worker can produce about 432 pieces bahulu in 1 hour and then his
hourly capacity is:
3.5.1472
3.5.1480 ≈1 workers
3.5.1481 Thus, BAHULU’S HOUSE needs one workers in mixing and baking
area.
3.5.1482
3.5.1483
3.5.1484
3.5.1485
3.5.1486
3.5.1487
3.5.1488
3.5.1489
3.5.1490
3.5.1491
3.5.1492 INTRODUCTION
3.5.1493 A financial plan incorporates all financial data derived from the operating
budgets i.e. the marketing, production (or operations) and administration budgets.
Financial information from the operating budgets is then translated or transformed
into a financial budget.
3.5.1494 Based on the financial data, projections are prepared via the following pro
forma statements:
Cash flow
Balance sheet.
3.5.1495
3.5.1497 A financial plan is crucial to the overall business plan that is developed for a
particular business or project. Its importance can be summarized as follows:
3.5.1498
3.5.1499
3.5.1500
3.5.1501
3.5.1502
3.5.1503
3.5.1504
3.5.1505
3.5.1506
3.5.1507
3.5.1508
3.5.1512
3.5.1514
3.5.1515 DEPRECIATION
METHOD (1=straight line, 3.5.1516
2=declining balance) 1
3.5.1517
3.5.1518
3.5.1519
3.5.1520
3.5.1521
3.5.1522 Marketing Budget
3.5.1523
3.5.1524
3.5.1525
3.5.1526 Forecasted Sales & Purchases.
3.5.1527
3.5.1528
3.5.1531
3.5.1532
3.5.1533
3.5.1534
3.5.1535
3.5.1536
3.5.1537
3.5.1538
3.5.1539
3.5.1540
3.5.1541
3.5.1542
3.5.1550
3.5.1551
3.5.1552
3.5.1553
3.5.1554
3.5.1555
3.5.1556
3.5.1557
3.5.1558
3.5.1559
3.5.1560
3.5.1561
3.5.1562
3.5.1563
3.5.1564
3.5.1565
3.5.1566
3.5.1567
3.5.1568
3.5.1569
3.5.1570
3.5.1571
3.5.1572
3.5.1573
3.5.1574
3.5.1575
3.5.1576
3.5.1577 DEPRECIATION SCHEDULES
3.5.1578
3.5.1579 Our company is planning to purchase fixed assets either with cast or through
hire purchase scheme. Therefore, depreciation schedules for each of the fixed assets
(except land) either bought or contributed have to be prepared. Our method to
calculate the annual depreciation charges is the straight-line method.
3.5.1580
3.5.1584 5 years
3.5.1586
3.5.1587
3.5.1588
3.5.1589
3.5.1590
3.5.1591
3.5.1592
3.5.1593
3.5.1594
3.5.1595
3.5.1596
3.5.1597
3.5.1607
3.5.1605 3.5.1606 Hire- 3.5.1608 Own
3.5.1604 Requirements
Cost Loan Purc Contribution
hase
3.5.1614 Exist
3.5.1610 3.5.1611 3.5.1612 3.5.1613 ing F.
3.5.1609 Fixed Assets Cash Assets
3.5.1616 3.5.1617 3.5.1618 3.5.1619
3.5.1615 Land & Building 80,000 80,000 3.5.1620
3.5.1622 3.5.1623 3.5.1624 3.5.1625
3.5.1621 Office Equipment 6,848 6,848 3.5.1626
3.5.1628 3.5.1629 3.5.1630 3.5.1631
3.5.1627 3.5.1632
3.5.1637
3.5.1634 3.5.1635 3.5.1636 20,57
3.5.1633 Furniture & Fixture 20,574 3.5.1638
3.5.1640 3.5.1641 3.5.1642 3.5.1643
3.5.1639 3.5.1644
3.5.1646 3.5.1647 3.5.1648 3.5.1649
3.5.1645 Signboard 1,000 1,000 3.5.1650
3.5.1652 3.5.1653 3.5.1654 3.5.1655
3.5.1651 3.5.1656
3.5.1658 3.5.1659 3.5.1660 3.5.1661
3.5.1657 3.5.1662
3.5.1664 3.5.1665 3.5.1666 3.5.1667
3.5.1663 3.5.1668
3.5.1670 3.5.1671 3.5.1672 3.5.1673
3.5.1669 Vehicle 25,000 25,000 3.5.1674
3.5.1679
3.5.1675 Equipment & 3.5.1676 3.5.1677 3.5.1678 20,23
Apparatus 20,230 3.5.1680
3.5.1682 3.5.1683 3.5.1684 3.5.1685
3.5.1681 3.5.1686
3.5.1688 3.5.1689 3.5.1690 3.5.1691
3.5.1687 3.5.1692
3.5.1693 W 3.5.1695
orking 3.5.1694month 3.5.1696 3.5.1697 3.5.1698 3.5.1699
Capital 1 3.5.1700
3.5.1702 3.5.1703 3.5.1704 3.5.1705
3.5.1701 Administrative 11,323 11,323 3.5.1706
3.5.1708 3.5.1709 3.5.1710 3.5.1711
3.5.1707 Marketing 7,440 7,440 3.5.1712
3.5.1714 3.5.1715 3.5.1716 3.5.1717
3.5.1713 Operations 5,590 5,590 3.5.1718
3.5.1719 Pre-Operations & 3.5.1720 3.5.1721 3.5.1722 3.5.1723 3.5.1724
Other Expenditure 13,423 6,600 6,823
3.5.1725 C 3.5.1726
ontingen 10 3.5.1727 3.5.1728 3.5.1729 3.5.1730 3.5.1731
cies 19,143 19,143 3.5.1732
3.5.1734
3.5.1735 3.5.1736 3.5.1737 3.5.1738 3.5.1739
3.5.1733 3.5.1740
3.5.1747
3.5.1741 T 3.5.1743 3.5.1744 3.5.1745 3.5.1746
3.5.1742 68,50 3.5.1748
OTAL 210,571 117,066 25,000
3.5.1749
3.5.1750
3.5.1751
3.5.1752
3.5.1753
3.5.1757
3.5.1758
3.5.1759
3.5.1760
3.5.1765
3.5.1766
3.5.1767
3.5.1768
3.5.1769
3.5.1770
3.5.1771
3.5.1772
3.5.1773
3.5.1774
3.5.1775
3.5.1776
3.5.1777
3.5.1778
3.5.1779
3.5.1780
3.5.1781
3.5.1782
3.5.1783
3.5.1784
3.5.1785 PRO FORMA INCOME STATEMENT (ANNUALLY)
3.5.1786
3.5.1787
3.5.1788
3.5.1789
3.5.1790
3.5.1791
3.5.1792
3.5.1796
3.5.1797
3.5.1798
3.5.1799
3.5.1800 FORECASTED PERFORMANCE
3.5.1801
3.5.1802
3.5.1803
3.5.1804
3.5.1805
3.5.1806
3.5.1807
3.5.1808
3.5.1809
3.5.1810
3.5.1811
3.5.1812
3.5.1813
3.5.1814
3.5.1815 FINANCIAL RATIO
3.5.1816
3.5.1817
3.5.1818
3.5.1819
3.5.1820
3.5.1821
3.5.1822
3.5.1823
3.5.1824
3.5.1825
3.5.1826
3.5.1827
3.5.1828
3.5.1829
3.5.1830
3.5.1831
3.5.1832
3.5.1833
3.5.1834
3.5.1835
3.5.1836
3.5.1837
3.5.1838
3.5.1839
3.5.1840
3.5.1841
3.5.1842
3.5.1843
3.5.1844
3.5.1845
3.5.1846
3.5.1847
3.5.1848
3.5.1849
3.5.1850
3.5.1851
3.5.1852
3.5.1853
3.5.1854
3.5.1855
3.5.1856
3.5.1857
3.5.1858
3.5.1859
3.5.1860
3.5.1861
3.5.1862
3.5.1863
3.5.1864 SUMMARY
3.5.1866 We only provide products that are freshness and halal products for our
customers and it is our pleasure to satisfy their needs and wants.
3.5.1867 As conclusion, we are sure that we are able to cater to the needs and
wants of our target market. We hope that we can be the main bahulu with feeling and Bahulu
Hujan Panas manufacturer not only in Negeri Sembilan but also in Malaysia. Furthermore,
we also hope that our products can enter the international market in years ahead. We will
give all of our efforts to make this hope come true.
3.5.1868
3.5.1869
3.5.1870
3.5.1871
3.5.1872
3.5.1873
3.5.1874
3.5.1875
3.5.1876
3.5.1877
3.5.1878
3.5.1879 APPENDICES
3.5.1880
3.5.1881
3.5.1882
3.5.1883
3.5.1884
3.5.1885
3.5.1887
3.5.1890
3.5.1892
3.5.1893
3.5.1894
3.5.1895
3.5.1896
3.5.1897
3.5.1898
3.5.1899
3.5.1900
3.5.1901
3.5.2020
3.5.2021