Digital Marketing Project Report

XYZ

About xyz

Kvc,XYZ is a main Online Reputation Management and Digital Marketing organization in New
Delhi, India. With the group of Best Digital Marketing experts. XYZ help the organizations to
manufacture, fix, oversee and advance their image universally which help to meet the customer's
income necessities. The EAsy India is a market head and spotlights on conveying the quality
outcomes. We give the altered arrangements according to the customer's agony point. We pursue
best techniques to advance your image over the web. XYZworried on meeting SLAs, redid
reactions, subjective examination and changing over depreciators into upbeat clie.
Pages within the Website

The website has 5 pages within it. These are discussed as below:

 About Us:
This page gives basic introduction about the XYZ and the services it provides.
 Showcase:
This page features the exceptionally the digital marketing online courses.
 Genres:
This page features different categories of e-courses of Digital Marketing (i.e. genres) like
 Demo:
This page is for those who wants to persue there career in digital marketing and wants to
understand what does digital marketing means..
Contact:
This page provides the contact information related to the website like its email, facebook
page.

The Campaign

The campaign involved promotion on 3 platforms:

 XYZ website
 Instagram
  Facebook

The theeasyindia website is used to accept and present e-digital marketing courses and e-books
for the digital marketing.

XYZ is a platform where the people can understand the concepts of digital marketing wherein
different the industry experts and faculties of digital marketing came and helps the people to
understand the concepts

Facebook played a very important role in connecting with different people those who wants to
pursue the digital marketing tools.. We used our personal facebook accounts and joined some
digital marketing industry experts on facebook so that they would help the people for the better
understanding of the digital marketing courses. Here we initiated a conversation about our
website theeasyindia and promoting the website which helped us to connect with the very good
faculties of the digital marketing and also those who wants to pursue the digital marketing
courses. It not only helped us to connect with the industy experts but also with the professional
recruiters who provides good placement to the students.

Analysis and Result

Duration of the campaign: 13/01/2019 to 04/04/2019

During this period we have managed to 198 page visits. Out of this 30 are unique visitors. The
bounce rate is however on the high side, about 46%.

We have managed to capture visitors from India, USA, Australia, UK, Spain, France and
Netherlands. However most of our repeat visitors are from USA, India and Australia.

On Facebook, we have managed to lure in some great talents like Shane Bojarski (a.k.a David
Shane) who wanted us to feature his track on our website. His track was signed by one of the
biggest EDM Label which is none other than Hardwell’s Revealed Recordings. Another great
talent was Lost Identities and their track was also featured on Trap Nation (another popular
music promotion platform for Trap genre artists). And we also had Al3x, and Australian
DJ/Producer who kept in touch for a long time and become a repeat customer/client.

Apart from this we have managed to lure in OhmLab. OhmLab is a company which provides
professional music services like mastering/mixing and providing music sample packs to the
artists. Its owner is Chris Gears who has decided to help out our artists/community to give
discounts on sample packs which are available on OhmLab website.

The campaign is somewhat successful in connecting with the artists and music professionals.
However it failed to bring sufficient traffic on website. Even though the campaign duration was
short, more could have been done. Overall it was an average campaign with more emphasis on
relationship building with the artists and professionals.