Mock Examination paper – Strategic Management (2018)

Answer THREE Questions. The single question No 1 in Part A is compulsory.

Answer TWO more questions from Part B

Time allowed is 2 hours

PART A
Question 1

i. The end achievement of a Corporate strategy is a substantial and sustainable

competitive advantage. What characteristics or features of competitive
advantage(s) are important to make it substantial?
ii. How does Strategic Capability and Unmatchable Customer service contribute
to achieving a sustainable competitive advantage?
iii. Critically review the statement in section i; “The end achievement of a
Corporate strategy is a substantial and sustainable competitive advantage”
[25 marks]

ii. Implementing the formulated strategy needs creating a conducive organizational

culture. Review. [15 marks]

PART B

Question 2

Define the terms: Vision, Mission and Corporate Strategy. Write sample
Vision, Mission, and Strategy, statements. Where do you place Corporate
objectives and Strategy in the hierarchy beginning from Vision? [30
marks]

Question 3

The “Cultural Iceberg” has a seen and unseen cultural aspects. Which of
these two (Seen and unseen aspects) impact more on people management?
[30 marks]

Question 4 [30 Marks]

i. Corporate Governance must enrich the Triple Bottom Line. (People,

Planet, and Profits). Do you agree?
ii. Differentiate corporate strategy from operational level strategies

iii. Explain how Ansoff’s Opportunity Matrix could be used to make

decisions regarding the growth paths of a company