School of Management Studies

National Institute of Technology Calicut

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FORMAT FOR PREPARATION OF SUMMER INTERNSHIP PROJECT

1. OBJECTIVE

The objective of this document is to provide a set of guidelines that help a student to prepare the
report to satisfy the requirements of summer internship project.
Following is the sequence heading of summer internship project

 Title Page

 Certificates (Organization)

 Certificate (Internal)

 Acknowledgement

 Table of Contents

 List of Tables

 List of Figures

 List of Photographs

 List of Symbols, Abbreviations and Nomenclature

 Chapters (Each chapters should be with different headings/ titles)

 References
 Appendices
 Worksheet diary

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2. PAGE DIMENSION AND BINDING SPECIFICATIONS:

The dimension of the project report should be in A4 size. The project report should be soft
bound using cover of the light blue art paper.

3. PREPARATION AND FORMAT:

(Start each new chapter in right hand side page i.e the new chapter or documentation will
start with odd page numbers starting from 1, 3, 5 … or roman letters like i, iii, v… and so
on.)

A. Title Page – The title of the report should be selected in such a way that it should reflect
the work carried out by the student. Therefore, student should select most appropriate
title for the work carried out during summer internship project. Format of title page of the
report is given.
B. Certificate (Organization) - The certificate should be in the organization’s letter head
signed by the competing authority (HR/Manager/Organization guide to whom the student
reported) in the organization in which the student was associated as part of the internship.
C. Certificate (Internal) – The Certificate shall be as per format given. The content should
have one and half line spacing using Times New Roman Font Size 14. The certificate
shall have details such as name of the student, roll no, title of the internship work,
duration etc. The above details should be certified by the concern supervisor under whom
the work was carried out. Details such as name of the HOD & supervisor, designation,
name of the organization/ academic along with full address of the institution where the
supervisor has guided the student should be furnished. The certificate should be printed
on the letter head of the supervisor/organization.
D. Acknowledgement- Student should acknowledge the supervisor, organization and others
who have helped for successful completion of the project (one page).
E. Table of Contents – The table of contents should list all material following it as well as
any material that precedes it. The Certificate will not find a place among the items listed
in the Table of Contents but the page numbers of which are in lower case Times New

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 Roman letters. One and a half spacing should be adopted for typing the matter under this
head.
F. List of Tables – The list should use exactly the same captions as they appear above the
tables in the text. One and half line spacing should be adopted for typing the matter under
this head.
G. List of Figures – The list should use exactly the same captions as they appear below the
figures in the text. One and half line spacing should be adopted for typing the matter
under this head.
H. List of Symbols, Abbreviations and Nomenclature – One and half line spacing should
be adopted or typing the matter under this head. Standard symbols, abbreviations etc.
should be used.
I. CHAPTERS – The following chapters needs to be included in the report. Text should be
in Times New Roman 12-font size with one and half line spacing.

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 CHAPTER 1: DESCRIPTIONS ABOUT THE COMPANY & INDUSTRY
1.1 About Hedge
Hedge Equities Pvt. Ltd. is one of the leading retail stock broking house which is running
successfully in the country. Hedge offers its customers a wide range of equity related services
including trade execution on BSE, NSE, Derivatives, Depository services, online trading
,investment advice etc. The firm has an online trading and investment site-
www.hedgeequities.com. The site gives access to superior content and transaction facility to
retail customers across the country. It simplifies process of investing in stocks. Hedge Equities
incorporated under the Companies Act 1956 as Hedge Equities Private Limited on 17th
December 2007 with registered office at 1205, Dalamal Tower, Narimans Point. Later the
company is converted into public limited company on 17th February, 2009.
Team Hedge is a balanced mix of more than a decade experience cutting across various
industries with a strong background in the financial markets. The Founder Director of the
HEDGE GROUP is Mr. Alex K Babu who was assisted by the initial promoters Mr. N.
Bhuvanendran (CEO) and Mr. Bobby J Arakunnel (COO) from the beginning. HEDGE
EQUITIES has around 19 branches & 20 franchises which are spread across 3 states in India
(Kerala, Tamil Nadu and Maharashtra).

SEBI Registration Number:

 BSE: INB011295434
 NSE:INB/INF231295438

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1.2 Hedge Group Chart

THE HEDGE
GROUP

HEDGE
HEDGE HEDGE HEDGE SCHOOL OF
EQUITIES COMMODITI FINANCE APPLIED
ES SCIENCE

HEDGE
OHARI

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1.3 Service Offered
Internet Trading: Hedge Equities offers Internet trading through this
site(www.hedgeequities.com). You can trade through the internet from the comforts of your
office or home, anywhere in the world.
Depository services: Hedge Equities is a member of the National Securities Depository Limited
(NSDL), offer depository services with minimum Annual Maintenance Charges and transaction
charges. Account holders can view their holding position through the Internet.
Derivative trading: Hedge offers trading in the futures and options segment of the National
Stock Exchange (NSE).
Knowledge Centre: Knowledge Centre activities are intended to provide systematic and
structured services mainly to new investors and also to young aspirant aiming for a career in
financial markets.
Equity Research: Hedge Equities constantly strive to deliver insightful research to enable
proactive investment decisions.
Portfolio Management Services: Hedge Equities is a SEBI-approved portfolio manager
offering discretionary and nondiscretionary schemes to its clients.

Commodity Trading: Hedge Customers can trade in commodity futures like gold, silver, crude
oil, rubber etc. and take advantage of the extended trading hours (10 am to 11 pm) in
commodities trading.

Mutual Funds, Bonds etc.: Hedge also offers Mutual Funds and Bonds. You can select from a
wide range of Mutual Funds and Bonds available in the markets today.

1.4 Stock Broking Industry in India

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1.5 Porter’s analysis on Broking Industry

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 CHAPTER 2: ROLE/PROFILE HANDLED.
2.1 Activities done in Hedge
Orientation Activities(1st week)
• Team building game, Torso, session on bull and bear market
• Learning on Asset class(Stocks, Bonds or Fixed Income, Cash or Cash equivalents,
Tangible Assets)
• SWOT analysis of Asset class
• Session on mutual funds
• Learning about IPO, Lot size of companies
• Free mind software and Market Dynamics diagram
• Selection of Marketing topic as part of internship(Study on brand awareness among
prospective customers and customer satisfaction of hedge equities)
• Preparation of Questionnaire verified by Rajanikanth sir(my guide in Hedge)

B.Voc Activities(core work)

Hedge was planning to launch B.Voc for +2 passout students. It was offered mainly in two
streams “banking and financial services” and “accounting and business”. It was a UGC approved
3 year regular degree with 3 year work experience and ACCA(9 paper exemption) from JAIN
University. I was part of a team that had to publicise the topic among the targeted audience. We
had a target of bringing in 100 students to Hedge campus in Palarivattom, Kochi.
• Product note on BVOC
• Daily team meetings headed by Benil sir and Arjun sir
• CRM(Customer Relationship Management Software) of Hedge
• Database collection(JET database, VHSS schools database, Hedge customer database,
Vodafone database, Career counsellor database)
• SMS campaign was learnt with help of Shyam sir
• Daily calls to customers
• Issues in Email marketing identified
• Circulated flyers in Hedge department and Allen Coaching centers
• Updating status in Project Agni group(Very hot, hot, cold , NI)

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 • Attending digital marketing session taken by Shyam sir(Social media marketing, creation
of page and ads, How to create a website)
• Could use some of my ideas in excel while dealing with database

Study on brand awareness among prospective customers and customer satisfaction of

Hedge equities
• A questionnaire were prepared with sections for non-customers and customers.
• Questionnaire was circulated with the help of Google sheets and with help of Hedge

Additional Assignments
• Task undertaken to increase the online and offline subscription of Ohari magazine and
was able to add 7 subscriptions. People preferred mostly online.
• Attended online free training(Google) related to Digital Marketing. Completed 7 modules
as a part of it.

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 CHAPTER 3: BUSINESS PROBLEM & OBJECTIVES
The various business problems/ opportunities identified by the students in the organization are to
be listed in detail along with the background of the issues. The business problem selected by the
student is to be stated along with the importance/criticality of addressing the identified problem.
The objectives of the study to address the identified business problem are to be listed. The
contents under this chapter should not exceed 1 page.
As a part of internship the main focus was given to B.Voc activities(launched to attract +2
students) and study on brand awareness among prospective customers and customer satisfaction
of Hedge equities.

Objectives of B.Voc activities

To create awareness about the course and to attract the +2 students to join the course. Hedge was
targeting 100 students to be part of the first batch(started on Aug 1st).

PROBLEMS OPPORTUNITIES

How to obtain +2 pass out students data and which Discussed with the team and came up with various
all databases need to be targeted. databases(VHSS schools, Career counselors etc)

Problems with call followups(Customer asking to CRM tool, Excel and diverting calls to Hedge
call later) number enabled to tackle the problem
Understood through calls that most of the students Next year the company need to start earlier
have already joined a course(targeting late)
Pulling out the correct data from database(invalid Cleansing data using excel and with help of
phone numbers, wrong mailids, duplicates) computer experts in Hedge
Familiarising with CRM tool Understanding of CRM tool

Email marketing tool was a paid tool and if the Excel and help of computer experts were used.
bounce rate exceeds 10%, the tool cannot be used Understanding of Email marketing tool.
further.
Challenges in facebook campaign: cannot find leads
under 18 as there is no option enabled in facebook.

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Objectives of Study
To identify the awareness and the source of awareness for Hedge Equities among the customers
and prospective customers. To rate the services of Hedge equities and know the satisfaction. To
know the customer expectation of financial intermediaries.
PROBLEMS OPPORTUNITIES

Unvailability of ample number of responses Could found the areas of improvement for company

Improper responses from the candidate

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 CHAPTER 4: APPROACH & METHODOLOGY
4.1 B.Voc related Activities
Hedge has introduced a course called B.Voc. My team’s aim was to spread awareness about the
course and to attract the +2 students to join the course. My team consisted of four members and
we have performed the below activities in connection with popularising the course among the
Plus two passout students.

 Daily meetings were conducted under the guidance of Benil sir and Arjun sir
 The team shared their ideas and also received inputs from the mentors
 Product note about B.Voc was prepared
 The first step was to get a database containing the details of Plus two pass out students.

 Various databases were collected(Career counselor database, VHSS database, Hedge

clients database, JET Exam database, Vodafone customer database, +2 students database,
+2 schools database)
 Calls to various database were made in teams. The calls were grouped as Veryhot, hot,
cold, not interested. Weightage of .6, .3, .09 and .01 were assigned respectively
 Excel and CRM tool was used for data maintenance, data clensing, followup calls etc
 To increase the lead generation email marketing, sms marketing and facebook campaign
was used
 Captions for SMS Campaign was selected by bringing in ideas from the team
 Flyers were distributed within the Hedge family and in malls. A day was spent for this

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Swim Lane Diagram for Lead Generation via calls

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Plus Two students Database

Status Count of status

hot 16
cold 5
NI 82
Grand Total 103

VHSS School Database(Kottayam)

Status Count of status
hot 1
NI 30
Grand Total 31

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JET Exam Database
Status Count of status
Cold 18
hot 10
NI 107
Grand Total 135

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Kerala Database(Kottayam)
Status Count of status
Cold 21
hot 3
NI 340
Grand Total 364

Total Database Engagement

Status Count of status
Cold 44
hot 30
NI 559
Grand Total 633

Due to insufficient conversion via calls parallely proceed with SMS campaign.

SMS campaign results

20997 SMS delivered, DND-5166, Invalid SMS-20

4.2 Study related Activities

Need for Study
The firm is planning to expand its operation nationwide, thus this study would help them to
know the brand awareness among the public and their customers. The customer satisfaction
regarding their service is also important to know because this would help the firm what are the
expectations of their customers and how do the customers rate their services. This study also help
us to know the limitations of the firm.

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Scope for Study
The scope of the study is to know the level of awareness and satisfaction of customers. This
study deals with the responses from customers and prospective customers. This is limited to
districts of Kerala.

Objectives of Study
Primary objective
To study on the brand awareness among prospective customers and customer satisfaction of
Hedge equities.

Secondary objectives
 To identify the awareness and the source of awareness for Hedge Equities among the
customers and prospective customers.
 To rate the services of Hedge equities and know the satisfaction
 To know the customer expectation of financial intermediaries

Sample for Study

A sample of 100 responses each, were taken for obtaining customer satisfaction of hedge
equities and knowing brand awareness of prospective customers. A questionnaire was
circulated for the purpose among the respondents.

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Customer Satisfaction Data Analysis (Customers of Hedge)

 Investment options in which the customers are part of

80
70
60
Customers

50
40
30
20
10
0
Mutual National Fixed Share Bonds Treasury Futures Chit Real Gold
funds Pension Deposits Bills and Funds Estate
System Investment Options Options

 Hedge Services used by customers

50
45
40
35
30
25
20
Customers

15
10
5
0

Hedge Services

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Brand Awareness Data Analysis (Prospective Customers)
 Medium of knowledge about Hedge equities

70

60

50
Awareness

40

30

20

10

0
Television Magazine Hoardings Newspaper Website Word of mouth
Medium

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 CHAPTER 5: POSSIBLE SOLUTIONS & CONTRIBUTIONS
Feasibility and practicality of implementing the solutions in the organization are to be assessed
and detailed under this chapter in 2 to 4 pages.
B.Voc activities
Contributions
 Identified and collected various data sources, target audience related information
 Assisted service desk team in B.Voc related calls and done proper followups
 Potential lead calls were immediately transferred to Lead generation team
 Ensured timely timely delivery of flyers to various Hedge branches by coordinating with
dispatch team.
 As part of SMS campaign suggested multiple SMS scripts for different database
recipients
 Cleansed duplicate, incorrect data as part of facilitating Email, SMS campaign
 Took initiative to visit malls, schools, career counselor centers as part of generating leads

Suggestions
 Could possibly give some focus on reaching out to students from Malabar side as those
calls were more engaging
 Could provide career counselor’s with some incentives so that the campaign could get
some added boost
 Email campaign was not effective due to large number of invalid emails. Could look out
for some tools as part of checking validity emails
 Identified future prospects who could be targeted early next year

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Study related activities
Suggestions
 Insurance, School of Hedge, Ohari, Active advisory services are most used Hedge
services whereas Hedge finance and retirement planning are least preferred. So Hedge
should try to improve these services
 Some of Keralites are still not aware of any investments . So Hedge has an opportunity to
change this situation
 Magazines, website and Hoardings about Hedge hasnot received much visibility among
the public. Hedge should focus more on the reasons behind this situation.

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 CHAPTER 6: LEARNING – THEORY vs PRACTICE
The similarity observed through classroom learning and organization practices are to be detailed
under this chapter. In addition, contemporary business practices and any gap identified between
the theoretical learning and organizational practices are to be listed and elaborated under this
chapter in 2 to 3 pages.
Product Life Cycle

B.Voc is a new course offered by Hedge and the product was in introductory phase. Initial press
release was there as part of spreading awareness. Advertisements were published in manorama
daily which costed around 3 lakhs. Paid tools for SMS and email were used to facilitate lead
generation. So all in all acquisition cost was high. Target for the first batch was 100 students,
however the number of candidates was considerably less than the target which impacted profit.
B.Voc courses were offered around 4 lakhs so couldnot be considered much of a low price
strategy for market penetration. The theory we learnt is also similar to these lines.

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Segmentation, Targeting
Segmentation adopted is a combination of geographic and demographic. Only Keralites were
targeted for course as evident from database(+2 schools in Kerala, VHSS schools etc).
Demographic segmentation was focusing on educational qualification, age.

Search Engine Optimization, Social Media Marketing, Google analytics etc were learnt as part of
digital marketing sessions offered by Hedge.

REFERENCES
< Times new roman 14 font, BOLD and CAPITAL>

The listing of references including the authentic internet resources used in the preparation of the
report should be listed in the alphabetical order.

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A typical Specimen of Cover Page & Title Page is given in
the next page followed by format of certificate.

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 <Font Style Times New Roman – Bold>
TITLE OF SUMMER INTERNSHIP REPORT
<Font Size 18><1.0 line spacing>

A SUMMER INTERNSHIP REPORT

<Font Size 14>

Submitted by
<Font Size 14><Italic>

NAME OF THE CANDIDATE

<Font Size 16>

Registration No
<Font Size 14>

in partial fulfillment of Summer Internship Project for the award of the degree
of
<Font Size 14><1.5 line spacing><Italic>

MASTER OF BUSINESS ADMINISTRATION

<Font Size 16><Choose your prograame accordingly >

SCHOOL OF MANAGEMENT STUDIES

NATIONAL INSTITUTE OF TECHNOLOGY CALICUT
KOZHIKODE, 673601
<Font Size 14><1.0 line spacing>
MONTH YEAR
<Font Size 14><1.5 line spacing>

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 CERTIFICATE

<Font Style Times New Roman – size -16>

<Font Style Times New Roman – size -14 for below>

Certified that the summer internship report “Title of the Report……………..” is

the bonafide work of “Name of The Candidate, Roll No.…………” MBA in
SCHOOL OF MANAGEMENT STUDIES, NATIONAL INSTITUTE OF
TECHNOLOGY CALUCUT carried out under my supervision during…
to…………

Place <<Signature of the Institute Supervisor>>

Date <<Name>>

SUPERVISOR
<<Academic Designation>>

<<Signature of Head of the Department>>

<<Name>>
HEAD OF THE DEPARTMENT

(Office seal)

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 Contents

CERTIFICATE (Organization) ................................................................... i

CERTIFICATE (Internal) ........................................................................... i
Acknowledgement .................................... Error! Bookmark not defined.
List of Symbols/ Abbreviations............... iError! Bookmark not defined.
Symbols and Notations ............................. Error! Bookmark not defined.
List of Tables ............................................ Error! Bookmark not defined.
List of Figures......................................... Error! Bookmark not defined.v
CHAPTER 1............................................ Error! Bookmark not defined.
DESCRIPTIONS ABOUT THE COMPANY & INDUSTRY.................. 2
CHAPTER 2.............................................................................................. 3
ROLE/PROFILE HANDLED .................................................................... 4
2.1 INTRODUCTION ............................................................................................... 5
2.2 PROCUREMENT MODELS UNDER PRICE UNCERTAINTY ...................... 6
References ................................................................................................. 7

NOTE: The above table of contents is a SAMPLE SPECIMEN only. Students are advised to
incorporate all the chapters of their study accordingly. The MS word has its own facility to construct the
“Table of Contents” automatically.

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