JOSH Advertising History

Year 2012 Communicated about Josh condoms being

imported (DKT International) and new
flavors it offered.

Year 2013 Josh Max ad was launched with tagline-

“Zindagi mei Josh lao”

Year 2014 They advertised a new variant named Josh

Dotted (Danedar).

Year 2015 Communicated itself as a fun brand. Ad

showcasing that Josh now is sold in a larger
pack

Year 2016 A reminder ad of Josh condom. Tagline-

“Hosh mei ao JOSH dikhao.”
Year 2017 Fun appeal in their Josh brand Ad. known as
“That thing” condom ad.

Year 2018 Josh Menthol flavored condom was

introduced. Mathira saying- “is ghar mei sirf
thanda chalega.”

Year 2019 Josh Delay condom Ad was launched. With

a tagline- “Ab show chalta jaye.”