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    CustomerLifecycleMarketing PDF

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    naresh j
    This document outlines the key stages in a sales funnel from attracting interest through converting sales and upselling customers. It separates the process into front-end activities like marketing, messaging and nurturing leads, and back-end activities focused on delivering service, getting referrals and making profits through upselling and repeat customers.

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    CustomerLifecycleMarketing PDF

    Uploaded by

    naresh j
    30 views1 page
    This document outlines the key stages in a sales funnel from attracting interest through converting sales and upselling customers. It separates the process into front-end activities like marketing, messaging and nurturing leads, and back-end activities focused on delivering service, getting referrals and making profits through upselling and repeat customers.

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    CustomerLifecycleMarketing.pdf

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    This document outlines the key stages in a sales funnel from attracting interest through converting sales and upselling customers. It separates the process into front-end activities like marketing, messaging and nurturing leads, and back-end activities focused on delivering service, getting referrals and making profits through upselling and repeat customers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    30 views1 page

    CustomerLifecycleMarketing PDF

    Uploaded by

    naresh j
    This document outlines the key stages in a sales funnel from attracting interest through converting sales and upselling customers. It separates the process into front-end activities like marketing, messaging and nurturing leads, and back-end activities focused on delivering service, getting referrals and making profits through upselling and repeat customers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    Capture Leads Convert Sales Upsell

    Attract Interest Nurture Leads Deliver & Wow Get Referrals


    (Market, Message, Media)

    Front End Back End


    Your goal is to break even on customer acquisition costs This is where the real money is made

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