This document discusses two knowledge management strategies - codification and personalization. Codification involves storing knowledge in databases that all employees can access, while personalization relies on person-to-person knowledge sharing. The document argues that companies should use both strategies. Codification is best for explicit knowledge and standard products, while personalization suits tacit knowledge and varied products. Using both strategies can foster development, innovation and a sharing culture within companies.
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Summary What's Your Strategy for Managing Knowledge.docx
This document discusses two knowledge management strategies - codification and personalization. Codification involves storing knowledge in databases that all employees can access, while personalization relies on person-to-person knowledge sharing. The document argues that companies should use both strategies. Codification is best for explicit knowledge and standard products, while personalization suits tacit knowledge and varied products. Using both strategies can foster development, innovation and a sharing culture within companies.
This document discusses two knowledge management strategies - codification and personalization. Codification involves storing knowledge in databases that all employees can access, while personalization relies on person-to-person knowledge sharing. The document argues that companies should use both strategies. Codification is best for explicit knowledge and standard products, while personalization suits tacit knowledge and varied products. Using both strategies can foster development, innovation and a sharing culture within companies.
NIM : 29318439 Program : GM 8 In this case study, knowledge management is one of the important aspects to develop business and maintain good business performance. On this case the company has two management strategies, namely the codification strategy and knowledge personalization. Codification strategy on its application using a database approach and storage system in a computer. And the knowledge could be accessed by all individuals who request it. Codification strategy is rigid so that all employees are forced to provide information about themselves for company needs and all employees can have the right to access the data. For the explicit knowledge type its better to use this strategy due to the codified nature of the strategy which tends to use repetitive data and lastly companies that have standardization in their products tend to use a data base system or codification strategy to facilitate the dissemination of information between fellow employees. whereas in personalizing knowledge the knowledge that is already possessed and controlled by one individual must be disseminated to others through communication, not only that with the dissemination of information between departments and e-letters also develops rapidly. For personalization strategies will be suitable for (tacit knowledge) companies that have a variety of products that tend to be varied and have a creative approach. In my opinion, it is better for companies to use both strategies. Because in implementing the personalization strategy it certainly increases knowledge among employees and reduces the risk of asymmetric information so that it is expected to create developments and innovations related to the quality of the products produced. In addition, the creation of a good culture in the company so that employees are active in the company's internal activities, and communicative knowledge sharing occurs. While for the codification strategy needed for enterprise database systems this strategy is generally a must-have for companies engaged in the world of e-commerce and companies that have a large scope, such as multinational companies. In training employee performance, codification strategies can help new employees adapt to the culture and systems prevailing in the company while for employees who already worked in the long time can actualize themselves better in personalizing strategies with more critical, creative and innovative analysis for implementing their task that has been given.