MCDM Example: by Using The AHP Method, Try To Determine Which Vehicle Alex Should Purchase

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MCDM Example

John is shopping for a new four-wheel-drive utility vehicle and has identified three models from
which he will choose an Explorer, a Trooper, and a Passport. He will make his selection based on
Quality, price, and each vehicle's appearance. Following are John's pairwise comparisons of the
vehicles for each of his criteria and his criteria preferences:

Quality
Vehicle Explorer Trooper Passport
Explorer 1 4 3
Trooper 1/4 1 1/2
Passport 1/3 2 1

Price
Vehicle Explorer Trooper Passport
Explorer 1 1/4 1/6
Trooper 4 1 2
Passport 6 1/2 1

Appearance
Vehicle Explorer Trooper Passport
Explorer 1 4 3
Trooper 1/4 1 1/2
Passport 1/3 2 1

Criterion Quality Price Appearance


Quality 1 2 4
Price 1/2 1 3
Appearance 1/4 1/3 1

By using the AHP method, try to determine which vehicle Alex should purchase.

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