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    Rohit Rajavel
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    Rohit Rajavel submitted a 7P analysis for a startup called Delight. Delight sells snacks like sweets and crackers priced at Rs. 500 or below. The products are sold to customers at The TIPS Global Institute and respective companies through personal advertising and word of mouth. There is no defined process yet for sourcing or making the products. Physical evidence includes letters and text messages sent with orders. The key people involved are Delight members Aakash, Aravindh, Praveen, Rohit, and Saravanan as well as customers.

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    Rohit Rajavel submitted a 7P analysis for a startup called Delight. Delight sells snacks like sweets and crackers priced at Rs. 500 or below. The products are sold to customers at The TIPS Global Institute and respective companies through personal advertising and word of mouth. There is no defined process yet for sourcing or making the products. Physical evidence includes letters and text messages sent with orders. The key people involved are Delight members Aakash, Aravindh, Praveen, Rohit, and Saravanan as well as customers.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    10 views3 pages

    Services Marketing Ca 1

    Uploaded by

    Rohit Rajavel
    Rohit Rajavel submitted a 7P analysis for a startup called Delight. Delight sells snacks like sweets and crackers priced at Rs. 500 or below. The products are sold to customers at The TIPS Global Institute and respective companies through personal advertising and word of mouth. There is no defined process yet for sourcing or making the products. Physical evidence includes letters and text messages sent with orders. The key people involved are Delight members Aakash, Aravindh, Praveen, Rohit, and Saravanan as well as customers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 3

    SERVICES MARKETING

    ASSIGNMENT

    CA 1
    7P ANALYSIS OF THE START UP
    DELIGHT

    ROHIT RAJAVEL A
    TTGI 180804
    1P – PRODUCT
     Sweets
     Crackers

    2P – PRICE
    Rs. 500 and below
    But we are not doing this business expecting any sort of monetary/profit basis as this
    is going to be one new learning experience for us and we see it that way only as of
    now.

    3P – PLACE
    Customers places -

     The TIPS Global Institute


     The respective companies

    4P – PROMOTION

     Personal Advertising
     Word of mouth (We encourage our customers to refer us to their friends and
    families)

    5P – PROCESS
    There is no defined process as such yet.
    Products sometimes are bought from a shop(retailers) and sold. Sometimes the sweets
    are made at our homes and sold.

    6P – PHYSICAL EVIDENCE
    The letters and text messages we send long with our products.
    7P – PEOPLE
     The customers
     Delight members
    1. Aakash
    2. Aravindh
    3. Praveen
    4. Rohit
    5. Saravanan

    *************************************************

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