Professional Documents
Culture Documents
Business Plan Defense
Business Plan Defense
Business Plan Defense
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October 2018
UNIVERSITY OF MAKATI
COLLEGE OF BUSINESS AND FINANCIAL SCIENCE
Bachelor of Science in Financial Management
2
UNIVERSITY OF MAKATI
J.P Rizal Extension West Rembo Makati City
APPROVAL SHEET
_____________________________
Chairman
Dedication
Acknowledgement
To our Parents:
-Mrs. Janelyn R. Contante
-Mrs. Carmelita M. Lampitoc
-Mrs. Ferralyn A. Manlapaz
-Mr. Jason Ortiz
-Mrs. Marcela G. Patricio
UNIVERSITY OF MAKATI
COLLEGE OF BUSINESS AND FINANCIAL SCIENCE
Bachelor of Science in Financial Management
5
TABLE OF CONTENTS
Title Page 1
Approval Sheet 2
Dedication 3
Acknowledgement 4
Table of Contents 5
• Introduction
• Brand name
• Tag line
• Feature
• Function
• Advantage
• Dis advantage
• Competitor
• Procedure
• Step by step Procedure
• Jingle
• Logo
• Packaging
• Vision
• Mission
• Objective
• Focus Group Discussion
• Organizational Structure
• The Product
UNIVERSITY OF MAKATI
COLLEGE OF BUSINESS AND FINANCIAL SCIENCE
Bachelor of Science in Financial Management
6
Introduction
The problem: The large number of Dengue cases in the country are
proof that Dengue is a problem that should be solve immediately, But still there
is no specific medicine to treat dengue infections yet, Here are some history
data proofing that dengue is a very dangerous, in 1988 the Philippine's had
experience worst year for dengue epidemics nearly 32 000 cases and 500
deaths were reported from Aurora province in southern Luzon, in llo-ilo
province and in western Visayas. While in 2013 there are more than 200,000
dengue fever cases, And In 2015 there were 28,600 cases of dengue, including
86 deaths. Out of this thousands of hundred cases of dengue here in our
country our government had realized that The Dengue virus has been difficult
to control in the Philippines, and the country has been attempting to immunize
its children with the new dengue vaccine Dengvaxia since January 2016, These
were not accepted and the program went ahead with vaccinating 830,000
children. A vaccine aimed at protecting hundreds of thousands of school
children from dengue may have put their lives at risk.
The word ‘Defense' came from the main purpose of our product which is
to defend. Our product can protect the customer, safeguard them and offer
security against mosquitoes that could give Dengue and malaria.
UNIVERSITY OF MAKATI
COLLEGE OF BUSINESS AND FINANCIAL SCIENCE
Bachelor of Science in Financial Management
8
Tag line:
- It is a product that could make the air and the surrounding free from
mosquitoes.
- It gives the air refreshing aroma that could help you relax and could give good
benefits to your body.
- The product can be put anywhere but it is best if you put it in source of wind
such as air con or electric fan.
- The purpose of the product is to send away the mosquitoes to prevent the
Dengue and Malaria virus
- The product was made from pure organic ingredients it doesn't have
chemicals.
- It has a calming scent helpful in treating migraines, headaches, depression,
nervous tension and emotional stress.
- The main ingredient which is the Lavender can only be planted in cooler
temperatures places, low to moderate rainfall and less intense sun. Specifically
UNIVERSITY OF MAKATI
COLLEGE OF BUSINESS AND FINANCIAL SCIENCE
Bachelor of Science in Financial Management
9
in Baguio therefor our main ingredients will be coming from Baguio and this
kind of flower cost much.
Competitor:
1. Lemon eucalyptus oil- Used since the 1940s, lemon eucalyptus oil is one of
the more well-known natural repellents. The Centers for Disease Control and
Prevention (CDC) have approved eucalyptus oil as an effective ingredient in
mosquito repellent.
5. Greek catnip oil- Napata Parnassian, a member of the mint family related to
catnip, can ward off mosquitoes. The white and pink flowers grow up to 18
inches, but it's the extract and oil from the bruised leaves that's the most
valuable.
3. Cinnamon oil -Cinnamon is more than just a great topper to applesauce or
oatmeal. According to a study conducted in Taiwan, cinnamon oil can kill off
mosquito eggs. It can also act as a repellent against adult mosquitoes, most
notably the Asian tiger mosquito.
4. Thyme oil - When it comes to repelling malarial mosquitoes, thyme oil is one
of the best at providing protection. In one animal study, 5 percent thyme oil
applied to the skin of hairless mice provided a 91 percent protection rate.
5. Baygon is a pesticide brand produced by S. C. Johnson & Son. It is an
insecticide used for extermination and control of household pests such as
crickets, roaches, ants, carpenter ants, spiders, silverfish and mosquitoes
Jingle:
Packaging
UNIVERSITY OF MAKATI
COLLEGE OF BUSINESS AND FINANCIAL SCIENCE
Bachelor of Science in Financial Management
14
Vision = Someday
To be known as a promising brand that distribute safeties in the air.
Objective:
•To start selling our product to the two big city near our location (Taguig and
Makati) then start selling a wider market.
•To air our advertisement in TV and radio stations for our product to be known
internal and local areas.
•To be able to introduce another products in the market related to our main
ingredients which is ‘Lavender'
Organizational Structure
The Product