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Business Plan Egg
Business Plan Egg
Business Plan Egg
“Calcium Power”
APPROVAL SHEET
Acknowledgement
We are also thankful to our parents who understands us with our financial nee
d and understand us whenever we are busy making the paper works.
As we look back and try to measure the sacrifice they made to educate us, we
find that we have no reason to complain about our own difficulties the following pers
ons have provided us with enough motivation to move forward.
Page
I. Executive Summary 6
VIII. Appendices 31
CALCIUM is what are body needed and it is also good for the bones Calcium
is a mineral that is necessary for life. In addition to building bones and keeping them
healthy, calcium enables our blood to clot, our muscles to contract, and our heart to
beat.
In other country such as India which is the third largest egg producer in the world
(after China and the United States of America) Calcium powder processed from hen
eggs has been used as a natural calcium supplement.
But here in our country the Philippines had not yet discovered the benefits of
egg shell Pilipino’s are not yet educated enough on how egg shell can cause change
to our health, And because of that we are keep on ignoring this egg shells putting it i
nto the trash without knowing that we are throwing is a beneficial thing.
We the manufacturer of Calcium Powder aim to introduced the new way usage of
Egg shell, we plan to produce Calcium powder through egg shell and turn into bread
which will be distributed to our customer who need it the most.
The ‘Calcium powder’ is a partnership business with five members which will
start from a share capital of Php 1,000.00 in each of the members, with a total of Php
5,000.00 this will be divided upon the equipment and other source of ingredients in
making the product.
The business is all about introducing a new type of flour, We are introducing ‘
Calcium Powder’ this said product was made out of egg shell we believe that ‘Calciu
m powder’ or the powder that made out of egg shell was said to be a calcium carbon
ate, along with small amounts of protein and other organic compounds and If your die
t is lacking calcium, taking supplements may help you reach your daily requirements
but Eggshell powder is a cheap option.
Problem: Malnutrition lack of proper nutrition, caused by not eating enough of the
right foods
Today some of us see egg shell as a kitchen waste, let us change that habit and
see egg shell in different way. There are diseases that the people have because of la
ck of Calcium such as Hypocalcemia commonly known as calcium deficiency disease
, occurs when calcium levels in the blood are low.dental changes, cataracts, alteratio
ns in the brain, and osteoporosis, which causes the bones to become brittle.
To eradicate malnutrition we came up with the solution to use ‘eggshell’ !!
Eggshell which contains great source of calcium by proper process we will use it for
making bread giving healthy life at a cheaper price.
Health benefits
• Heart health
As we know, we always need calcium for the overall health and for bones and
teeth specifically. Besides calcium we can also find other minerals from egg shell suc
h as;
- Magnesium
- Strontium
- Fluoride
- Selenium
- Chondroitin
- Glucosamine
- Hyaluronic acid
By the nutritional information of crushed egg shell above, we can tell that we can
obtain health benefits from the shell we usually toss it to the garbage bin. And to
make it detail, here are thee health benefits of crushed egg shell we should know:
Put the lid of the jar and let the mixture sit for two days. The vinegar well dissolves
the shell, so that it makes a very good mixture. When the solution is ready, you can
rub it on to the painful part. It will help soothing thee inflammation. You can use the
solution more than once. Make sure you screw the jar shut and safe it in the dry and
cool place.
We can simply apply lotion to the dry cuticle. However, it will only soften the skin. If
we want to peel it, we can apply crushed egg shell on it. Add some drops of water to
4. Soften skin
Surprisingly, we can have the health benefits of crushed egg shell for skin. We can
employ the crushed egg shell into an inexpensive homemade facial mask. Put the
finely crushed of one or two egg shell with egg with. As we know, egg white can
bring the Health Benefits of Egg White on Face. Whisk the mixture well.
Then, apply the maker just like when you applying another kind of mask. Once it is
dried, rinse off with the lukewarm water. In the end, you’ll find your skin softer and
brighter from the first usage. It is possible since the egg shell is able to gently buff
away the dry and dead skin. In addition, the calcium of thee egg shell is actively
promote the cell regeneration and result the more radiant skin.
Otherwise, we can also reduce the acidity. In this case the crushed egg shell is able
to reduce the coffee’s acidity. We can add the finely crushed egg shell on the ground
before we brew the coffee. We’ll find the coffee be softer and easier on stomach
without reducing its powerful effect of caffeine.
6. Prevent osteoporosis
A research in 2003 proved that involving crushed egg shell powder into health
supplement is able to prevent osteoporosis in post menopause women. It is because
e high level dietary calcium from eggshell which able to add the bone density and
avoid the bone loss. Therefore, egg shell powder is effective in preventing and
treating osteoporosis.
And if we talk about the recommended intake, 2.5 grams of egg shell in a day is
sufficient to give health benefits of crushed egg shell for adult. In addition, it is better
to ask for some advice from your doctor to make sure that the use of eggshell will
give benefits for your health condition. On the other hand, the excessive use may
result the excessive calcium which lead to the kidney stones and heart problems.
Mission
Vision
“ Become the market leader of supplying Egg Shell Powder in the Philippines”
Tagline
“See Egg Shell the healthy way around”
Objective
Not to leave a single eggshell un-used.
Jingle
1 tsp salt
1 tsp vanilla
2 eggs
1. In another bowl stir butter, brown sugar, white sugar, vanilla and egg (p
ut one piece at a time)
2. Stir in semi-sweet chocolate chips. Mix until well distributed. Chill in the
fridge for 30 minutes.
3. Scoop a teaspoon of the cookie dough and roll into a ball. Place in the
cookie sheet lined with parchment paper.
4. Preheat toaster oven for 4-5 minutes. Bake cookies for 3-4 minutes.
5. Just remember to always check what you’re baking at the toast oven a
bit
early since toaster oven cooks faster than a conventional oven. Make s
ure your toaster oven selector is baking from top and bottom so your co
okie will cook evenly.
Remove cookie in the toaster oven and let it sit for 2 minutes before transferring it in
a cooling rack.
Logo Interpretatio/Packaging
Disadvantage:
-People still do not have idea about the Egg shell powder ‘Calcium powder” thats
why they will hesitate to buy the product but if we advertise or tell them directly how
‘Calcium powder can useful to them then maybe they will understand and patronize
the product.
Competitors:
SOURCES OF Restaurants
RAW MATERIAL House-holds
Bakeries
Target Market
Household mothers who are baking at their house.
HRM student who are studying about baking
Bakers who work at pastry shop
Health conscious people
People who are sick and have weak bones.
People who go to gym.
Marketing Mix
Place Factory
Product Egg Shell powder ‘Calcium powder”
Promotion ▪ leaflet
▪ Social-media
▪ Social awareness gatherings
Price 1 kilo of ‘Calcium powder cost P60.00php
SWOT
Strenght - Our product can be used as a suppliment that could make the bon
es strong.
- Cure disease.
- Help regain strength
Weakness - The brand was not yet known in the market.
-Cheap packaging because lacks of equipment.
-Unknown brands, unlike others.
-Not good looking lacks of equipment.
-Lack of financial suppliers.
Organization Chart
2. Economics: Total labor force of a nation, including both men and women. If
there are more people than available jobs, it is called manpower surplus; if available
people are fewer than jobs, it is called manpower deficit.
Number of Woman 4
Number of Man power Total of 5
Organization Structure
Ellen R. Contante Lea Joy G. Patricio Rhivalyn A. Manalapaz Dom Mark Abuda
OPERATIONS MANAGER HR MANAGER Accounting Officer Sales and Marketing
At the beginning of our business we could have a free purchase of our product to ho
me owners for them experience using our product to know if they are satisfied using i
t and if possible we could ask suggestion to them on how we could upgrade our prod
uct this can also be our chance to make our customer try our product and expect futu
re purchase.
We could ask them to answer a survey form that we could use as a proof that
they had been satisfied by our product so that our future customer would purchase b
ecause of good review given by them. We can post their answer online for the other
people to see that good feedback of our first customer.
▪ Social-media - posting our product online and our advertisement ad could help to g
ain more customer, joining groups at social media who are health conscious or peopl
e who are sick the one who have weak bones are our target market.
▪ Social awareness gatherings - If their are events that have a concern about the said
disease that ‘Calcium powder’ can cure we could sponsor at the same time advertise
our product to them.
Demographics Table
A. DEMOGRAPHICS
B. PSYCHOGRAPHICS
3. Social Status Lower and Middle Class Lower and Middle Class
Marketing Goal
Our goal is to be well-known in the market, to make this happen we will conduct free
tasting in the market.
In any business, the promotion of the products is most necessary and the most impor
tant factor if your business want to be successful. It is a big task especially who those
planned to achieve the business goal which is to gain profit through delivering a high
quality of products or services to the customers.
Sales Promotion
Discounts
Discounts will be given to buyers who will buy wholesale. With that discounts,
we can sell more products.
FINANCIAL STATEMENT
INVESTMENT
Lampitoc, Ace -ELECTRICITY/WATER/EQUIPMENT
PRODUCTION COSTING
Capital -432.00
Expenses:
calcium powder -free
butter, softened - 45.00x2 =90.00
Baking soda - 42.00
salt - 20.00
vanilla - 36.00
packed brown sugar - 35.00
white sugar - 35.00
egg - 14.00
semi-sweet chocolate chips - 160.00
All purpose flour - 68.00
TOTAL for Ingredients: 500.00
Transportation - 68.00
Over all Total: 568.00
We will focus selling to the people who can afford the prices of our product and the o
ne who need it since they are our primary target market.
In determining the right price for our product we look up to the budget of the “Masa”,
we had seen that the price that they can only afford is minimum only that’s why we a
gree to sell our product in a price that is affordable for the Masa for it to be easily sell.
Our manufacturing Industry business leaders need to increase our focus on key succ
ess factors such as:
“Innovation is not just about maintaining and development, or the latest technology. It
’s also about practical and efficient problem solving and business technology and bus
iness transformation.
Improving process.
Our target market is Makati city. Furthermore, there are customers at both ends of o
ur supply chain that will benefit from our services and products. Municipalities will be
nefit from our service by having an alternative means of waste disposal. We will intro
duce our business to that passionate and strong advocacy prior to the Environmental
friendly and by serving them our plastic tiles and giving them the satisfaction that the
y want. In case our business will be successful, We plan to expand our business in o
ur barangay and nearby communities.
Householders
Internal groups – Staff at your local government authority, senior officers, and elected
members
External groups - such as the media, community groups, other local authorities
Based on our Financial Plan the start-Up capital needed to start the business is amo
unt of ₱5,000, the budget would be used to buy ingredients and equipment that woul
d be needed in making the products of ‘Calcium Powder’ and paying the expenses su
ch as License etc.
There are some precautions you should consider before using the crushed egg shell.
First, make sure that you use the clean eggshell. The eggshell may be contaminated
by bacteria such salmonella enteritidis. Therefore, we need to boil or bake the egg
shell before using it, especially when we use the egg shell for oral supplement.
If you use the crushed egg shell for an oral supplement, grind the shell finely to
obtain the health benefits of crushed egg shell. The large fragment may injure the
digestive track.