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Mudassar Thesis Final After Corrections PDF
Mudassar Thesis Final After Corrections PDF
BY
M.Phil. Scholar
2019
A study on Academic Use of Social Networking Sites among the students of
the University of Sargodha
BY
M.Phil. Scholar
Roll o. PLIF15E004
Supervisor
Dr. Haroon Idrees
CERTIFICATE OF SUPERVISION
It is hereby certified that the research work reported in this thesis entitled “A study
on Academic Use of Social Networking Sites among the students of the University of
Sargodha” by Mr Muddasar Hussain Khan Session 2015-2017 has been carried out under
my supervision in partial fulfilment of the requirement for the award of the degree of M.Phil.
in Library and Information Science and is hereby approved for submission. It is further
certified that the research work carried out by the scholar is original and data presented in this
____________________
Supervisor
(Dr. Haroon Idrees)
Associate Professor
Department of Library and Information Sciences
ii
DECLARATION
Sciences, University of Sargodha, hereby solemnly declare that this thesis entitled “A study
on Academic Use of Social Networking Sites among the Students of the University of
Sargodha” submitted by me in partial fulfilment of the requirements for the award of degree
work and has not been published or submitted to any other institution for any degree earlier.
It is further declared that this work, in future, will never be submitted to any other University
ACKNOWLEDGMENT
benefactor is not thankful to ALLAH.’ All and every kind of praise is for ALLAH
ALMIGHTY, the sole source of strength of universe, Who helps in darkness and difficulties.
All kinds of his mercy be upon Holy Prophet Muhammad (PBUH), who is unique,
Though only my name appears on the cover of this dissertation, a great many people
have contributed to its production; this would not have been possible without the help of
Sargodha for his support, care, availability, motivation and immense support during my study
and research. His guidance helped me in the time of research and writing of the thesis. I could
not have imagined having a better advisor and mentor for my M.Phil. study.
Library and Information Sciences, University of Sargodha, for their constant support, help
My friends (Aamar Rasheed, Fayyaz Hussain and Wasi Ullah) have helped me to
stay sane through these difficult times. A simple “Thank You” cannot present how much their
Finally I am grateful to my parents Rab Nawaz Khan and Sagheer Fatima, to whom
this manuscript is dedicated to, my lovely sisters Dr. Asma Rubab, Taskeen Zahara,
Qandeel Liaqat and Dua Rubab, my brother Dr. Muzammil Hussain for their constant
love, concern, support, strength and providing a caring environment for me so that I
Last but not least; I also place on record, my sense of gratitude to all those who
directly or indirectly have lent their helping hand in this venture and I could not mention their
names, including the respondent population of my study. May you all stay blessed, Ameen.
Table of Contents
1 Introduction ....................................................................................................... 1
2.4.2 Wikis..................................................................................................................... 11
2.9 Pakistani perspective regarding purpose of using the sites of social networking ..... 22
4.3.3 To access social media, which of the following devices do you use .................... 39
4.5 Dangers associated with the use of social networking sites and their remedy .......... 48
5.3.3 Strategies for minimizing the dangers associated with the use of social
6 References ........................................................................................................ 59
7 Appendices ....................................................................................................... 66
x
List of Tables
networking sites
Abstract
This study was carried out to find out the utilization of social networking sites for the
social networking sites and electronic media along with utilizing the Internet and web
applications are playing a vital role to communicate and getting connected by the people for
different purposes that also include academics. The objectives of this research were to
examine the frequency of usage of social networking sites, the purpose of the usage of social
networking sites and finding out dangers and remedy associated with the use of social
networking sites. The study adopted the survey research method which was employed to
collect responses from a sample size of 350 undergraduate students of the University of
Sargodha who were enrolled in main campus of the university and were chosen via simple
random sampling technique through ballots. Data were gathered from the population through
questionnaire. The 300 respondents completed and returned back the questionnaire correctly
representing 85.71% response rate. The collected data was analysed through SPSS.
Descriptive statistics were applied to calculate Percentages, Frequencies, Mean and Mode.
The results of the study show that most of the students use social networking sites for the
academic purpose, communication and sharing information with friends, discussing religious
& political issues and for the awareness of the student activities etc. There are commendable
advantages of utilizing social networking sites. The threats related to social networking sites
also exists and such dangers can be minimized utilizing the techniques presented in this work.
Drawn from the findings, it was recommended that university authorities should conduct
different workshops which can help the students to enhance their IT skills and teach how
social networking sites and applications could be useful for academic purposes.
1
1 Introduction
The Internet revolution has changed the information world with respect to
production, sharing, speed, storing and recovery of information in all forms. This
phenomenon has impacted every field of life, regardless of individual's area. Through the
internet, various web advancements have emerged, but one innovation that is making
waves towards information sharing and communication are the online networking
systems and social media networks. Recently, the world has been restructured by the
developments of the internet. The dynamic assessment of internet has turned it into a
most well-known communication medium. Most of the people in the world are connected
by social networks through the internet (Oye, Salleh & Iahad, 2012). The universities are
confronting fully loaded classes of local students, who are requesting another sort of
teaching. They have been brought up under the influence of audio-visuals and the web.
The new innovative devices (social networks, blogs, video platforms, and so on) have
provided the ability to share, make, educate and communicate the personnel, and have
become an essential element in their lives. In these days social networking sites have
become pretty effective to connect people who are utilizing the internet and internet based
applications for communication, which were not in action during the previous years. This
is, generally, the outcome of a global paradigm shift in the usage and potential of internet
itself. With the development of the internet and social media, its use has changed the map
of the world. This change is called the globalization. The development of web 2
technologies and new online networking applications has coordinated the entire world to
share thoughts, knowledge, recordings, and messages, explore research findings and so
forth in social and academic condition. The communication done through social
networking sites and through their applications is called social media. Social networking
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sites are composed with new specialized communication apparatus to connect the general
population utilizing the web. In 1969, the pioneer of internet supply on commercial
premise to the general population was CompuServe in the United States. In 1991
European Organization for Nuclear Research, CERN gifted the WWW technology to the
profile within a bounded system; (2) articulate a list of other users with whom they share
a connection; and (3) view and traverse their list of connections and those made by others
Social networking sites are the technological tool used by the internet users as a
Subramani and Periyar (2015) define social media as democratic and collective
means for a society. There are so many social media sites like Facebook, Myspace,
Twitter, Tumbler, Viber, Whatsapp, and YouTube. The everyday use of these sites by the
young is a significant change in the use of internet for collecting information and
entertainment.
networking site, as a valuable educational tool because of its structure and different
utilities, for example, giving users purposeful or around shared interests, exchanging
information, sharing ideas, discussion topics and collaborating., talk subjects and teaming
up. Specifically Mazman & Usluel (2010) contend that social networking sites bolsters
shared learning, draw in people in basic reasoning, and upgrade correspondence and
composing abilities through enacting users' work in customized conditions. Mazman &
3
individuals can utilize them for availability and social help, community-oriented
information revelation, and sharing, content creation, and learning and information
Smart phones are another revolution in information collection. They have become
one of the main tool for general public to access information they need in the daily life.
Their dynamic and sophisticated use of smartphones keeps them up-to-date in their lives
According to the Radicati Group (2014) a technology market research firm, the
mobile users in worldwide in 2014, reached 5.6 billion and at the end of 2018 this number
may be expected to reach 6.2 billion. “Roughly 84 per cent of world’s population will be
using mobile technology by end of year 2018” (Radicati Group, 2014, p. 2).
technologies such as smartphones, tablets, laptops and e-book readers, are increasing
Most of universities are now utilizing mobile technologies and have created their
own websites for their students to access their subject related materials. (Rellinger, 2011).
The emergence of new apps or social networking sites show participations on the
parts of both producer and recipients. Especially worthy of notes are the networks that
have become a real wonder (Flores, 2009). Social networks have gone global. Teachers
can fully take advantage of this social media network wonder to inculcate in their
teaching methods. The use of social networks, blogs, and video applications means taking
information and education to the places the students associate with entertainment. The
teachers and the students can interact with one another with fewer biases. (Alonso &
Luna, 2010)
4
interactive dimension to all of those in teaching and learning process. Subsequently, the
student takes a more active and relevant role. (Collins & Halverson, 2010; Cress &
Kimmerle, 2008; Schroeder, Minocha & Schneider, 2010; Wodzicki, Schwämmlein &
Moskaliuk, 2012).
According to Bergen (2000), the use of current technologies like as social media
shows one of the interesting transformations in higher education. The integration of social
media in education is thought to be easier because most college students appear to have
accounts on many social media sites, such as Facebook, Twitter, Instagram, YouTube,
Selwyn (2010) claimed that the rise of social media use in higher education is
partly to the students who come to enrol in the universities are already highly
interconnected. Pew Research Centre reported that college students are active users of
social networking sites. Their social media use is meant to say that the higher education
institutions need to change their curriculum accordingly. Indeed, educators and scholars
evenly are thrilled about the potential benefit of social media in increasing and supporting
interactive learning among students. Selwyn (2010) science the new technology is shows
that the students are busier in their learning experiences. In educational environment,
student interaction is a key idea because it may tell if a student could academically
perform well or not. (Ainin, Naqshbandi, Moghavvemi & Jaafar, 2015; Dyson, Vickers,
Past studies provide practical evidence about the positive role of student interactions in
academic performance. (Ainin, Naqshbandi, Moghavvemi & Jaafar, 2015; Hirsh, 2006).
5
The above mentioned factors urged the researcher to come up with the idea and
conduct this study that could find out the current state of existence and indicate the way
ahead.
In the recent past social networking sites have changed from some patron built
sites into phenomena which have become more popular in billions of users. Development
and prevalence of social networking sites have created worries among the establishments
of university, corresponding authorities and social researchers regarding the social media
advantages. It has also brought dangers being faced by students that also range
undergraduates, as they take part in social networking to cater for their social and
social networking sites give users opportunity to communicate with one another, but, on
the other side, it can damage their interpersonal communication. Moreover, social
networking sites make the users looking one another as “objects” to be accessed and only
for the parts that the users find useful, comforting and /or amusing. Thus, there is the need
to find out a few methods for selecting and utilizing the correct social networking site
responsibly. This study is concerned with the pattern of utilization of the sites, what
benefits students get from utilizing these sites, the perils connected with them and
approaches to turn away such threats. This study intended to examine the use of social
media among the undergraduate students for academic purposes in the UOS, which was
undergraduates.
3. To find out the dangers associated with the use of social networking site and
3. What are the dangers of social networking and how can these dangers be
minimized?
It is expected that the yield of this examination will profit students and the
networking site. This should help how to manage student’s consideration on utilizing
social networking sites. Additionally this work will provide many advantages especially
literature and will likewise add to the accessible scholarly literary works on social
networking.
social networking sites within the undergraduates of UOS. A Survey method has been
adopted for data collection through a structured questionnaire. The Subjects of this research
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work were undergraduates of UOS. A simple random sampling technique was used to collect
The study has been delimited to the University of Sargodha main campus,
Agriculture College and Medical College. Undergraduate students are the selected
The main section of the thesis is divided into five chapters rather than preliminary
Chapter 1: Chapter one presents the background of study, problem statement, objectives
and questions of the study, significance and delimitations, definitions of important terms
Chapter 2: This chapter presents the review of related literature, ideas and different
aspects of using social media among undergraduate students country wise and globally.
Its cover the concept of social media sites, frequency of the use, purpose of the use, and
academic use of social networking sites, strategies related to dangers associated with the
Chapter 3: this chapter presents the detail information about the research design, method,
instrument, population, data collection processes and the analysis techniques that are used
Chapter 4: Chapter four presents the results, analysis and interpretation of the collected
data.
Chapter 5: This chapter presents the summary of findings, conclusions of the study,
Social Media: Dave Kerpen, (2012) defines “Social media is online text, pictures, videos
(Press, 2013)
Social Media as an academic tool: It refers to the usage of social media applications
postgraduate students related to their course, class notes, lectures, assignments etc.
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2 Literature review
2.1 Introduction
This chapter describe the works related to this study. Published books, e-books,
articles, journals as well as encyclopaedia articles and theses have been consulted to carry
out literature review and ascertain the various aspect of this study.
Social networking sites have turned into an incredible enthusiasm for students in
higher education. In personal and academic use, the social networking sites’ utilization
has increased from a couple of the years. Most of the famous social networking sites in
recent time are enormous that range Myspace, Google Plus, Facebook, WhatsApp,
Twitter, LinkedIn, Yahoo, Research Gate, Academia, Blogs, and Wikis. It required a
among the students of higher educations. This literature review presents a discussion
about the use of social networking sites by the students, the impact of use and
Kaplan and Heinlein, (2010) discussed that Web 2.0 is a path for using the World
Wide Web that started its working in 2004. It is place where users interact with each other
and make the content and applications, published and modified with co-operation to
others in a proper way. It is considered that the place for social media growth is web 2.0.,
which is different from the web1.0, because the users of web1.0 are only readers. In
contrast, web 2.0 provides a platform of interaction between creators and readers.
Compared to the past social media technology nowadays the users have more control and
option of inputting their contents easily on social media. (Dabbagh & Reo, 2011; Ertmer,
The implementation of social media increased due the use of mobile devices and
smart phones. Therefore, built-in social media services into the smart phones and mobile
devices are available and other additional social networking sites can be downloaded into
the devices. When devices are connected with the internet, it is a facility to use social
2.3 Definition
Social media and social networking terms are utilized by few scientists
conversely. Johnson and Maddox (2012) and others like Dabbagh and Reo (2011),
Lenartz (2013) and Kear (2010) utilize the term web-based social networking innovation
ideological and technological foundations of Web 2.0, and that allow the creation and
exchange of user-generated content” Kaplan and Heinlein (2010, P.61). It highlights the
There are many social networking sites. From those social networking sites, some
are openly available and other are paid or shut. An extensive number of social networking
sites are accessible to the entire world and some are determined for particular countries.
For the purpose of organizing, further description of online networking will be found on
the classes of web-based social networking: Social networking sites, Blogs, microblogs,
Among the mature internet client the social networking sites are the highly ranked
kind of social media (Kaplan & Heinlein, 2010). The user have an opportunity to build a
personal profile on the social networking sites that are basically web based services and
user can share profile publicly or semi publicly to make connection with relative,
companions and with those that are work with him (Boyd & Ellison, 2008). “These
personal profiles can include any type of information, including photos, video, audio files,
and blogs” (Kaplan & Heinlein, 2010, P.63). These profiles can help people to find
contact with the people that have same interests. Facebook, Blogs, Microblog, Google+,
Myspace, and LinkedIn are the examples of social networking sites (Boyd & Ellison,
2008).
2.4.2 Wikis
Derived from the Hawaiian word which mean quickly (Laughton, P. 2011). A user
can be easily add, change or delete the contents on the wiki. Single user or collaboratively
by different users can add the contents on wiki (Kaplan & Heinlein, 2010). For the
creating and sharing of the contents foe the cooperative purposes wiki is a powerful tool.
A few sites, for example, Wikispaces and PbWorks take into account public and private
sharing (Zgheib, 2014). Other wiki sites like Wikipedia just permit open sharing. Since
any client approaches the content, clients ought to be aware of contents correctness
(Yarrow, 2012).
2.4.3 Blogs
chronological order” (Schirmer, 2011, P.17). Blogs are used by the users to published the
articles and write the diaries (Yang & Chang, 2012). Blogs are free and simple to utilize.
12
Users can comment, and interact with others and share multimedia files on blogs blogger
and WordPress are the examples of blogs (Kaplan & Heinlein, 2010).
2.4.4 Microblogs
Microblogs are like online blogs, however, they are shorter than blogs (Junco,
2014; Schirmer, 2011). A microblog is a type of social networking that empowers clients
to post and refresh their status and suppositions. The shared post can be customized either
its share publically or personally with a specific group of people. 140 characters are
maximum limit of each post. Microblog can be utilized by the users for conversation and
updated as a status daily as compared to blog on which one update after some days (Java,
Song, Finin & Tseng, 2007). Twitter is the well-known example of microblog Schirmer,
2011).
Media searching is a type of social networking site which enable the user to share
the photos, videos and it’s provide social tagging between the users. Users are required to
create a personal profile page on the social networking site but on the media sharing it’s
not required. YouTube, Instagram, Snapchat, Flickr, Pinterest, and Vine are the most
prominent examples of the media sharing sites (Kaplan & Heinlein, 2010).
2.4.6 Myspace
Myspace is most famous social networking site that were established in August
2003(www.myspace.com). At that time it is the world 6th very famous website and has
got a great popularity in a community. MySpace was the most prominent of the social
networking sites, approximately 80% of the visits to online social sites. Myspace started
in the United States, however, has turned into a universal wonder with the production of
version for China and the United Kingdom. The start of Myspace is to unite friends and to
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give a place for networking and making new online friends. A user can create their own
pages and post profiles about herself that are visited by other users. Different kind of
media like pictures, desired music, and videos can be shared on the profile page. Every
user keep a list of friends and also friend leave the messages that can be read by everyone.
When a user want to become friend with other user so they can simply send an online
2.4.7 Facebook
Facebook is also another very famous social networking site that have got a
popularity in the last few years. Facebook beat the Myspace and become the social media
website of the word that have most traffic and fourth most famous website in general
(www.facebook.com). The Facebook has more than 8o million users throughout the
world and 250000 new users register in a day in July 2008. Facebook was developed by
the Harvard university student in 2004 who proposed it as an approach to know about the
other students in Harvard campus. The site is based upon paper “Facebook” that give to
the new admitted students at many universities to enable students to get know about each
Ellison, Steinfield, and Lampe (2007) found that 94% of the 286 students
examined in their investigation were Facebook users. Like MySpace, users can post and
share messages on other user profile page and persona communication can be done
through email like message to other user’s inbox. On the basis of common interest a user
can join the different virtual groups on Facebook. Uses can likewise look Facebook for
different users that have something in a similar manner to them, like same profession, a
The basic purpose for the development of the social media is to create social
communication between the people. Different fields join social media for fulfilling their
objectives. Social media have been used in education, business and in health care other
than the friend and family social communication. In medicinal services, the utilization of
information (Winston, Medlin, & Romaniello, 2012). Health provider utilize social media
to convey information and projects to the group. In business, web-based social media was
buyer, and increasing income. In education, K– 12 educators in the U.S utilize Wiki as
resource sharing site, for content conveyance, students' projects, and student’s
cooperation (Reich, Murnane & Willett, 2012). In short, social media is "a group of
Web 2.0, and that allow the creation and exchange of user-generated content” (Kaplan &
Heinlein, 2010, 61). Users of social media have more control and contribution to contents
and can work cooperatively. Social media can be defined as social networking sites,
blogs, microblogs, Myspace, Facebook, wikis, and media sharing etc. Social media has
networking site, as a valuable educational tool because of its structure and different
utilities, for example, giving users purposeful or around shared interests, exchanging
information, sharing ideas, discussion topics and collaborating., talk subjects and teaming
up. Specifically, (Mazman & Usluel|) contend that social networking sites bolsters shared
15
learning, draw in people in basic reasoning, and upgrade correspondence and composing
abilities through enacting users' work in customized conditions. (Mazman & Usluel)
additionally refer to that social networks educational instruments since individuals can
utilize them for availability and social help, community-oriented information revelation,
and sharing, content creation, and learning and information conglomeration and change.
They portrayed the instructive advantages of social networking sites in three ways.
teachers, and give information about resources and connections identified with course
materials. Moreover, they enable students to take after declarations about classes and
thoughts, sharing information and cooperating in view of interests, and needs. Cases of
scholarly gatherings identified with their schools, offices or classes and carrying on group
multimedia assets, for example, recordings, sound materials, energized recordings, assets,
and documents. With highlights that enable users to transfer photographs and recordings,
and include or 'take after' connections to outside Web pages, social networking site
furnishes students with sound, and visual materials and resources. In this manner,
students can share visual materials, and reports, as they exchange thoughts and ideas on
Odell, korgen, Schumacher and Delucchi, (2004) evaluate the internet use
between the male and female undergraduate students of America. This study result show
that gender gap effect on minimizing the use of internet among the students. It was
concluded that use of internet is vary in male and female. Mostly male students use
internet for entertainment purposes and female students mostly use internet for getting the
information. More time is spending on the internet by those students that have their
Yang, Tsai, Kim, Cho and Laffey, (2006) discussed the relationship between
students’ academic motivation and social ability in the educational setting of social
networking. The finding of that study cleared that while using the social networks
In the present era web 2.0 technology creates a globalization and students have
used social software’s for interaction. The study was conducting on the students that use
Facebook to explore what they share on the Facebook academic information or not,
exchange of entertaining deeds. That study show that most students use Facebook for
entertaining activities and for informal information sharing. Few students use Facebook
Social networking has assumed a more prominent part to coordinate the world and
students have learning amid the utilization of web-based social media. Social personality
and presence is another factor for which students utilize social media. The study is not
conducted specifically academic use the basic purpose of the researcher to find out the
17
general use of Facebook in students and also explore the dimension of academic learning
E-learning and training environment is also a part of social networking sites. This
study focus on the rules and regulation of some social networking sites like, Myspace,
Facebook are analysed and also study the privacy issues of shared information. The
results of the study show that the e-learning and teaching environment privacy issues
plays a very important role. Also analysed the utilization of social networking sites
aspects in positive and negative manner for e learning and teaching (Griffith & Livanage,
2008)
Facebook and Myspace were very famous social networking sites among the
young generation. This study examined the utilization of social networking site online or
offline with in the young adults. A quantitative approach was used to collect the data
through survey from college students in person and online. The finding of the study
shows that students are connecting with friends and family through social networking
sites. There is the cover of their online and offline use of social networking. It was
uncovered that students utilized distinctive online settings to make more diverse parts of
students and staff. The study shows that students are involved in the utilization of social
media fir share presentations, videos, photographs, messages, blogs, and online chatting.
The finding of the study were shown that students gain the opportunity from social media
in distance learning was also their practice. It is also very necessary for academic staff to
week utilization of Facebook from the 92 undergraduate students. To complete the study
18
a survey was conducted at weekend. The findings show that student use Facebook 30
mins in a day. With the help of Facebook students can share their knowledge and focus
slightly sharing was very significant fact in study. The major activities of the students on
Facebook is to express their identity, make new friends and romantic relations
The distance learning was extended at university and college level. It was also a
very popular method direction. The conclusion was that the use of social media increase
such as LinkedIn, Myspace, and Facebook was rising step by step by the students. In this
study investigate the use of social networking site for academic purposes such as the use
of Ning for distance education and that was analysed. This quantitative examination
investigated the attitude of the students toward Ning as social networking tool. The
analysis of the study result show that the Ning is very effective social networking tool for
distance learning and for teaching purposes (Kevin, Lori |& Smith, 2010).
Billons of people have shared their expertise, knowledge and information with the
use of social networks. The main reason for which the students use the social networks
was the social nearness. According to this study the group’s patterns also play important
role in the utilization of Facebook. If user use so many communities it will be difficult to
show any belongings with any group. Another reason for which students use social
The social networking technology play very important role in the higher education
for the enhancement of learning and teaching. It helps to create face to face
of this study was the 67 students who were enrolled in face to face courses of two public
sector Taiwan University. The findings of the study show that many students have
19
positive attitude toward e learning in social media environment and community tools.
Difficulties of the learners and coordinator issues have discussed and also provide
academic purposes. Selwy analysed the students’ academic activities. The study
investigated the more extensive internet utilization of students, the year of study,
education level, age, gender, access and capability of the students. After the study result it
was concluded that the masculinity and area of subject is related to the use of internet for
information processing. Especially, social networking sites enable students to join formal
and informal learning settings. Students can discovered the same interest of people and
share with organized informal knowledge. Be that as it may, little is thought about in
which way students utilize social networking sites for informal learning and about
qualities of these students. Results demonstrated that around one-fifth of members use
StudiVZ which is a Facebook of German to share study related knowledge with each
other and mostly these are the new comer students that are looking for contact with
different students. Reliable with past research, it is demonstrated that students utilize
social networking sites chiefly for social cooperation and integrations (Wodzicki,
A case study was conducted at University of Malaga to find out the utilization of
social networking site Facebook as a mean of interaction with student. Facebook use
provide a capability to teachers interact more with students its change the old trend of one
way communication it’s provide a different way of communication with students taking
on an active role. The result has shown that using social networking sites help to resolve
20
the competences of students that are reflecting during the dissertation writing. The
experimental nature of this study has also made it conceivable to find out the advantages
In academic institutions social networking is a new trend play a very effective and
efficient role for the communication and interaction between the academic communities.
The study show that research scholars spent a huge time daily on the use of social
networking sites for different sessions the study reveals that there are many benefits of
social networking sites and researchers show positive attitudes to adopt these tools for
Facebook is used by the teachers and students for different learning and other
activities. The basic purposes of this study is to find out the Facebook usability to find out
the attitude of students and teachers and also find the effect of Facebook use. The result
of study show that the social presence was the basic objective of Facebook usage on the
other hand educational activities are very limited. The common risk in the use of
Teenagers were mostly use the social networking sites. In present era youngsters
are involved in different community groups and spent lot of time on the use of social
networking sites. This study have been use a theoretical frame work for the development
using social networking sites. The result of study reveals that social networking sites
effect on the youth safety, privacy, social wealth psychological welfare and educational
achievement of youth. Usability of social networking sites have been creates many
A study was conducted on use of electronic media by the students and its effect on
the academic achievement. In this study, researcher has used the diary and survey method
foe data collection. The study shows that majority of students used electronic media for
different purposes and the use of electronic media have a negative relation with their first
semester grades. This study concluded that the student’s use electronic media during
theirs work like during the class lectures, doing home assignments etc. which had
negative effect on their results. Sending messages and communication with their friends
had a negative impact, albeit they had succeeded to make social e groups in social identity
achievement. This study cover a very large amount of population of students N=1839 and
also examined the day to day use of book and how many time they spent on their study
related activities. The study result show that the use of Facebook have negative impact on
the students GPA. The study focus only on the usability of Facebook and its impact on
the academic achievement but the basic purposed of study of the researcher will explore
the academic use of social media which will help to increase the academic performance of
researchers in University of Delhi for the purposes of research. This research was
completed through structured questionnaire survey. The result of the study show that
large amount of the researchers use social networking sites for entertainment and some
researchers use social media for the promotion of each other’s’ work. Many researchers
replied that Research gate and Facebook were the best tools for academic purposes. The
study exposed that the current learning and sharing of the information was among the
major advantages of using social networking sites. Results show that research scholars
22
use some specific type of academic social media networks for their research.
(Madhusudhan, 2012).
E learning has changed the way of learning and also provides many easier ways of
learning to the students and with the help of e media students received reading material
like course notes could be only one click away and could be easily downloaded. Study
conclude that social networks like Facebook, wiki, delicious, and YouTube have Web2.0
technology and were much prospective for e learning and teaching. The study reveals that
the current e generation is called digital generation or net natives are reluctant to gain
Town lectures and students have been asked about using Facebook. Virtual ethnography
and qualitative interview method was used to conduct this study. Facebook was found to
have many benefits that are used in learning and teaching. They, by utilizing it, developed
an education group for e learning and sharing. To deal with different challenges,
2.9 Pakistani perspective regarding purpose of using the sites of social networking
regarding the utilization of internet. The results of study show that internet is used for
academic and course related activities by the students. The students used internet on many
places like home and libraries. Regarding the use of internet no training was provided to
the students. The students mostly used Google for searching the things and yahoo for the
Rawalpindi. The conclusion of the study described that the student awareness got
increased with the use of social networking. They were aware of the human rights,
freedom of speech and regarding democracy. The study result showed that the
23
dictatorship was weakened through the information shared on the social media. This
study focused only on the use of social networking sites for political emergencies. It did
not explore the academic use of social networking sites but the study proposed for the
research to focus the academic performance of the students using social media (Shaheen,
2008).
It was found through a study for which of purposes internet was used, interaction,
entertainment and education. The study results show that the internet café in the Lahore
was mostly used by male users. They used internet for entertainment, communication
with friends and also for email sending. The result of study concluded that internet use for
academic purpose was not present there. The main problems that was faced by the
internet users were lack of privacy and slow speed of internet (Batool & Mahmood,
2010).
Another study explored the trend of social media use among the students of
Islamia University of Bahawalpur through a survey. The results of the study show that
students used different kind of social network sites for research work, online learning and
making social relations etc. It was explored that expertise in IT skills helped in use of
social media applications. Results of the study provided the situation of students’ use of
social media in Pakistan and would be useful for future studies (Shafique, Anwer &
Bushra, 2010).
Towards the academic use of social networking sites, students have shown the
positive attitude. The study concluded that there are differences in the students who used
academic social networking sites. Some of them not use the social networking sites for
academic purposes because its utilization is not clearly mentioned. The result of study
show that internet is approximately used by 97% students out of these 95% of the
students used social networking sites. The utilization of social networking sites by the
24
students are for the purpose of exchanging learning experiences and also for the
communication with the mates. The study concluded that for the academic purposes
social networking sites are used by some students. (Javed & Jahan 2012).
In this study describes that the students have trend to use social media for
department were selected for the data collection with the help of questionnaire. The study
concluded that mostly students used Facebook, students also used social media for
academic purposes and relationship with their friends. Learning experiences were being
shared between students. Study revealed that students use social media for building new
friends, study related knowledge sharing, class room events and development of
educational groups to spend their free time (Hussain, Gulrez & Tahirkheli 2012).
problems for the users, families, person, and groups of students. In these days, most of the
users use social networking sites for the communication rather than having face to face or
oral communication. Benniger (1987) was of opinion that technology had gradually
On the other hand, danger associated with the use of social networks are E-crime
or cybercrime, to encourage copyright violation when using the social media, specifically
the YouTube and videos which cause a serious issue of copyright. A user can easily
upload and download videos on the YouTube without considering any terms and
conditions. YouTube was blocked many times for these types of problems. For instance
Viacom charged YouTube demanding an enormous amount of one billion dollars for
transferring 160,000 clips belonged to Viacom on the basis of their unauthorized use. One
more disadvantage is that we can share a lot of information with the help of social media,
25
which is, sometimes harmful for someone. As a result of this many people can lose their
jobs, friendship for leaking their information on social networking sites. User information
can be passed through the friend list even a user’s use a very high level of privacy
settings. On the social media there are various hackers who can attempt to utilize our
identity and information for different crimes like fraud and theft (Ahmed, 2011).
Besides, there has been a current spike in phishing assaults related to networking
sites (Fisher, 2011). Numerous individuals see web-based social networking sites on
PDAs or other cell phones. This makes it harder to recognize genuine and fake sites.
Moreover, online networking empowers aggressors to send phishing messages that seem
to originate from somebody that the casualty knows. Having acquired long information
for a couple of records, con artists will then convey messages to everybody associated
with the traded off records, regularly with an alluring subject that proposes commonality
with the victim (Baker, 2009). Moreover, on the web there are many communication sites
are used to make vision of recognition and closeness, such as facebook and twitter.
Outcome is that individuals might slanted to communicate those kind of information that
they have wanted to save hidden. Once more, Cross- website ask for Forgery (CSRF) an
assault hat generate a client web program to accomplish activities of picking deprived of
application execute undesirable activities. All the more particularly, the assault makes the
client's program make solicitations to a site to which it has been validated, without the
client's or the sites learning. These activities may bring about bargained end-client
The social networking sites have turned out to be risky because of the exercises of
crimes. Nigeria was looked with one of the most exceedingly awful dangers that the
26
informal community locales can create. The demise of Cynthia Onwkogu who succumbed
to one of the social network perils through "Facebook". This propensity for including
companions or communicating something specific without even batting an eye about the
outcomes had driven such a large number of individuals fallen in the casualty of extortion
and theft by a young woman and students of the Nasarawa University. (Amaka Eze,
2012).
Other threats found with the utilization of social networking sites are predators
and stalkers. At the point when youngsters finish their online profile, they have regularly
given away quite a bit of their own information. Any of their "companions" can approach
their full name, birth date, school and even their erect area. In addition to the fact that it is
feasible for somebody to hack your profile, they could likewise take your identity.
Furthermore, as social networks have ascended in notoriety over the previous years,
individuals have been investing an unreasonable measure of energy on the Internet by and
large and social networks in particular. This has driven specialists to talk about the
networking sites can influence the degree to which a man feels desolate.
Strategies to minimize the dangers related to the social networking have been
mentioned by various researchers. Password protection is one of the measures that can
help. In many of the applications of social media, users’ data are distinguished in various
places that the security related to the password may help to eradicate these dangers.
Security policy give more focus on the password security. It is a very difficult for the
hackers to reach an account and database that have protected through a good passwords.
One of other key features of password policy includes using unbreakable passwords.
27
Clients must remember a strong password without written on the paper near the computer
from where someone can find it (Eke, Obiora & Odoh, 2014).
A study conducted by Acunetix show that 42% of the hot mail user’s accounts
have a very poor password (Timm & Perez, 2010). For memorisable of the password
there are many techniques For instance Byte interactive methods are useful for making
durable passwords for websites. The website for making good password is
password safe/” are also available for making good passwords for applications are
harmless that allows its users to preserve and its encoded data with save passwords in
their PCs. To help in remembering passwords, different types of applications are available
for consultation and assist users to build essential passwords on their demand. Similarly
passwords can be reused and amendments can be made in the passwords. (Timm &
Perez) suggested that a user can must be aware about the hackers attack. They noted that
some of us accept different kind of promoting messages from friends and associates
without any validation on social networking sites. This kind of messages, mostly contain
alluring contents that force the clients to do those activities that are wanted by hackers
like installing an application or opening different add. (Timm & Perez, 2010) Studied in
requests to abstain from unveiling information to faker clients ought to take after some
should practice essential alert when imparting and communicating information to online
friends.
In the same way Rosman(2009) noted, the first thing to know about with those we
networking, where people have many online friends but they are not really know about
28
them. It is a quit easy for an attacker to satirize somebody in social networking sites for
monetary advances. Also social media provide the facility with the help of that user
should controlled what kind of information they post and whom can access this
permeability of their own information and individual information and post on social
networking sites destinations ought to be careful of what they post in social media sites,
for instance, in 2009 Facebook changed its terms of administration to enable users to hold
documented duplicates of users content, regardless of whether the users had expelled
2.12 Conclusion
The technology has emerged in every field of knowledge. Now the students need
social media to fulfil their educational needs. If we talk about the usage of social media, it
access and dissemination of knowledge has been made easier with the emergence of the
use of social media. Social media usage has made it possible to share information within
no time. Although Pakistan is still a developing country but the technology has got
popularity and is widely used among the youth, especially university undergraduate
students.
quite understandable that there is a literature gap on specific topic of academic use of
social media in Pakistan. Although a study on internet use among University of the
Punjab students has been conducted, but on the academic use of social media among the
university students has not been conducted yet. It indicates that there was a need to
conduct a study on academic use of social media or social networking sites among
29
students. This factor / gap has urged the researcher to conduct this study, “A study on
academic use of social networking sites among the students of the University of
3.1 Introduction
knowledge for the study. The essential key to the achievement of research objectives is
the choice of proper method. This section depicts the research procedure and method
established to complete this study. The procedure of data collection and data analysis will
be clarified in this section. The reason for the research was to assess the attitude of the
undergraduate students toward the use of social networking sites for their academic
purposes.
gather statistical data points about the present circumstances (Rowely, 2006). A self-
administrated survey strategy was utilized to complete this study. This research utilized a
quantitative research design with four independent demographic variables (i.e., age,
gender, class status, and current living situation) and three dependent variables (i.e.,
Frequency regarding use, Purpose of use of social networking sites and Strategies for
minimizing the dangers associated with the use of social networking site).
from the respondents. Survey method is considered as the most suitable and also accurate
method to get the required data “The research strategy where one collects data from all or
part of the population to assess the relative incidence, distribution and interrelations of
There were three research questions that guided this study, as follows:
1. To what extent do the undergraduate students of the University of Sargodha use the
3. What are the dangers of social networking and how can these dangers be minimized?
Table 3.1
Research Questions
Sr. No. Research Question Instrument Analysis Procedure
2 What are the purposes of using Survey item 5-9 Descriptive statistics
Mean
3.4 Instrument
A questionnaire was utilized to collect data from selected population sample that
was used to analyse the academic use of social networking sites among the students. The
essential data from the respondents and the same had been utilized by various researchers
to quantify the utilization of social networking sites in various studies (Helen, 2014;
wade, 2011; Nowsheeba & Madhusudhan, 2018; Nández Gemma & Borrego Ángel,
2013; etc).
This questionnaire included four sections and each is partitioned into subsections.
Section one deals with the demographic characteristics, section two deals with the
frequency of using social networking sites by the students, section three deals with the
students’ perception regarding purpose of use social networking sites by the students and
section four deals with the students’ perception regarding the dangers associated with the
use of social networking sites and strategies for minimizing them. To gather the
information about the academic use of social networking sites, questionnaire was created
with the direction of the supervisor. The questionnaire was created by reviewing different
studies such as (R. Subramani & Periyar, 2015; Helen, 2014; wade, 2011; Nowsheeba &
After reviewing the related literature a sample questionnaire was developed and
sent to the professionals for proof reading. Before data gathering, questionnaire was
reviewed by the supervisor and necessary changes were made and superfluous questions
were excluded as mentioned by the supervisor. A pilot testing was carried out on this
questionnaire; after the pilot testing final questionnaire was considered to be ready for
Sargodha, main campus including constituent colleges (of agriculture and medical) in
Sargodha city. The target population was the undergraduate students of all the
College Sargodha.
Simple random sampling technique was used to draw the sample for the purpose
of data collection from the respondents. The Total number of undergraduate students was
11766 that were enrolled in the main campus, Agriculture College and medical college.
The Sample size was the 370 undergraduate students of university of Sargodha as per
table for determining sample size given by Connaway and Powel (2004). The census of
the undergraduate students was prepared giving numbers to each of the students and
questionnaire. The Researcher visited all the departments to get the responses from the
subjects. The questionnaire was distributed among the undergraduate students of the
The Questionnaire was distributed among the 370 selected participants and 300
responses were successfully collected back. The response rate was 81.08%.
objectives of the study to give data and results about the percentage of members who
34
related to each demographic characteristics and also the response to the ten questions
identified with social media use, questions related to purposes of use and the dangers of
that utilization. Statistical Package for the Social Sciences (SPSS) was used to analyze the
responses. SPSS is a generally utilized program for statistical analysis in social sciences.
Survey response data was first coded and recorded in the SPSS software, and then
answers were aggregated and percentages calculated. Results have been shown in tables.
This investigation inspected the view of the impact of social networking sites on students’
learning, CGPA and graduation. In particular, this examination may help experts in the
regard to comprehend what are social networking communities and what social
networking sites are; and how they work, the part, they play in the university students’
experience, and how experts can cooperate with and guide the students in utilizing social
networking sites.
The research report has been prepared following the American Psychological
Association (APA) style sixth edition, which is recommended style for UOS social
4.1 Introduction
The purpose behind this study was to distinguish the impression of the University
of Sargodha about the academic utilization of social networking sites and investigated the
effects of social networking sites on students’ learning, GPA, and graduation and also any
contains the findings and interpretation given in the proceeding sections ordered by the
goals and research questions of the study. This study had three objectives. The first
objective of this study was to examine the frequency of usage of social networking sites
by the undergraduate students of the UOS. The second objective was to examine the
purpose of the usage of social networking sites by UOS undergraduates. The third
objective was to ascertain dangers/risks and offer strategies for minimizing the dangers
associated with the use of social networking site. Direct empirical data gathered from the
selected sample of the population, utilized in this research were collected from 300
In the study demographic information, such as age, sexual orientation, and level of
education (semesters) were gathered, that may affect their attitude towards the utilization
of social networking sits. Frequency measure is utilized to view and present collected
data. The 370 undergraduate students that were selected through simple random sampling
from all enrolled students at the time of study were asked to participate and data were
collected back from the students were 300 filled questionnaires that were used in this
study.
36
Table 4.1 displays the frequency count of the respondents gender and according to
the results 154 (51.3%) are male respondents and 146 (48.7%) are female respondents.
Table 4.1
Gender of Respondent
Gender Frequency Percent %
Male 154 51.3
Female 146 48.7
Table 4.2 displays the frequency count of respondents’ age groups. Age group
from 18-19 years, consists of 41 (13.7%) students, from 20-21 are 80 (26.7%) that were
among the respondents, from 22-23 are 150 (50.0%) and from 24 & above are 29 (9.7 %)
who participated in this survey. The result shows that majority of the students that were
Table 4.2
Table 4.3 displays the frequency count of the respondents by their level of
education, i.e., semester in which respondents are studying. The result shows that the
major part of respondents belong to the 2nd semester that counts 131 (43.66 %),
37
96(32.0%) from 4rth semester, 43(14.33%) from 6th semester and 30 (10.0%) from the 8th
semester. The results show that maximum response is given by 2nd semester (43.66%) and
Table 4.3
Education of respondent
Semesters Frequency Percentage
2nd 131 43.66
4rth 96 32.0
6th 43 14.33
8th 30 10.0
Table 4.4 display the frequency count for the living situations of the respondents.
25 (8.3 %) live alone, 117 (39.9%) live in a hostel, 18 (6.0 %) live with the general
people that are not students and 140 (46.7 %) live with parents and guardians. The results
show that the largest group of the respondents (46.7%) live with their parents and
guardians and least common (6.0 %) live with the people that are not students.
Table 4.4
Table 4.5 displays the frequency count for the social networking site use by the
respondent. Respondents’ response regarding the use of Myspace shows that (M= 1.73)
59.7 % never used, 14.7% rarely used, 20.0% used sometimes, 4.3% very frequently used
and 1.3% used all the time. Respondents’ response regarding the use of Google plus
38
shows that (M= 2.71) 14.0 % never used it, 34.0% rarely used, 24.7% used sometimes,
21.7% used very frequently and 5.7% used Google plus all the time. Respondents’
response regarding the use of Facebook shows that (M= 3.45) 9.0% never used, 9.0%
rarely used, 26.7% used sometimes, 38.7% used very frequently and 16.7% used
Facebook all the time. Respondent’s response regarding the use of WhatsApp shows that
(M= 3.79) 5.7 % never used it, 8.7% rarely used, 46.0% shows that sometimes, 26.0%
very frequently used and 26.6% used WhatsApp all the time. Respondents response
regarding the use of Twitter shows that (M= 2.47) 34.7 % never used it, 18.7% rarely
used, 19.3% used sometimes, 19.3% very frequently used and 8.0% used Twitter all the
time. Respondents response regarding use of LinkedIn shows that (M= 1.99) 48.0 %
never used it, 21.0% rarely used, 18.7% used sometime, 9.0% very frequently used and
3.3% used LinkedIn all the time. Respondents response regarding the use of Yahoo shows
that (M= 2.35) 35.7% never used it, 23.3% rarely used, 26.7% used sometimes, 12.0%
used very frequently and 2.3% used Yahoo all the time. Respondents response regarding
the use of Research Gate shows that (M= 2.16) 39.3% never used it, 23.0% rarely used,
22.0% used sometimes, 13.3% used very frequently and 2.3% used Research Gate all the
time. Respondents response regarding the use of Academia shows that (M= 2.04) 46.3%
never used it, 20.0% rarely used, 19.7% used sometimes, 11.7% used very frequently and
2.3% used Academia all the time. Respondents response regarding the use of Blogs
shows that (M= 2.23) 36.7% never used it, 24.0% rarely used, 25.0% used sometimes,
10.0% used very frequently and 5.3% used Blogs all the time. Respondents’ response
regarding the use of Wikis shows that (M= 2.62) 26.3% never used it, 16.7% rarely used,
30.3% used sometimes, 22.3% used very frequently and 4.3% used it all the time.
Respondents’ response regarding the use of other social networking sites (M= 1.08), no
Table 4.5
4.3.3 To access social media, which of the following devices do you use
Table 4.6 displays the frequency count for the devices which are used by the
respondents to access the social media. 15 (5.0%) respondents use social media on the
desktop, 161 (53.7%) use Laptop, 121 (40.3%) use cell phone and 3 (1.0%) use on other
devices. The result shows that maximum respondents, i.e., 161 (53.7%) access social
Table 4.6
Table 4.7 displays the frequency count for the time that respondents spent on the
use of social media, daily. Results show that 26 (8.7%) used social media 10-30 min, 54
(18.0%) use social media 30 minutes -1 hour, 45 (15.0%) used social media 1-2 hours, 98
(32.7%) used social media 2-3 hours, 33 (11.7%) used social media 3-5 hours, and 44
(14.7%) used social media more than 5hourss. The result shows that maximum
respondents (98, i.e., 32.7%) spent 2-3 hours on social media and minimum respondents
Table 4.7
This section will present the purpose of social networking sites, which is related to
research objective and research question number two. It can be mentioned as the core of
this study.
Table 4.8 displays the frequency count for the purpose of the use of social
networking sites. It has been noted that 120 (40.0%) respondents were using social
networking sites for their academic purpose, 38 (12.7%) respondents were using social
networking sites for the awareness of new academic programs or events, 17 (5.9%)
41
respondents were using social networking sites for announcement of residence halls, 41
(13.7%) respondents were using social networking sites for the awareness of student
activities, 51 (17.0%) respondents were using social networking sites for sharing
information with friends, 15 (5.0%) respondents were using social networking sites for
religious learning and activities, 16 (5.3%) respondents were using social networking
sites for the political awareness and 2 (0.7%) respondents were using social networking
The result shows that the largest group of the respondents, i.e., 120 (40.0%) was
found to use the social networking sites for the academic purposes, but this group still
does not consist of majority, it is rather 40 % of the total population. It indicates that
academic use of social networking sites is getting a tendency of use and it is perceived
that it will be increased with the passage of time. Minimum respondents 2 (0.7%)
responded that they were using social networking sites for the other purposes that are not
mentioned in this study, which shows that all the important options that are in practice,
Table 4.8
Table 4.9 displays the frequency count for the programs that have been initiated
by the University of Sargodha through social networking sites. The data shows that 60
(20%) respondents get informed through the social networking sites about the
information through the social networking sites about the issues related to the students
conduct, 29 (9.7%) respondents get inform through the social networking sites about the
awareness of rules and regulations, 31 (10.3%) respondents get informed through the
conferences, etc., 32 (10.7%) respondents get information through the social networking
sites about the celebration of different events, 29 (9.7%) respondents get informed
through the social networking sites about the sharing of class room activities, 47 (15.7%)
respondents get information through the social networking sites about the sharing of
assignments, 21 (7.0%) respondents get informed through the social networking sites
about the course materials, 13 (4.3%) respondents get information through the social
networking sites about the notifications of different affairs of academics. It has been
further ascertained that 5 (1.7%) respondents get informed through the social networking
sites about the calendars of activities and 2 (0.4) respondents response they get informed
through the social networking sites about the other miscellaneous activities.
The result of the study shows that maximum number of respondents associated
with one activity is 60 (20%), who get informed through the social networking sites about
the advertisement of new academic programs and events and only 2 (0.4%) respondents
use social networking sites for other activities that were not mentioned in the
questionnaire.
43
Table 4.9
The participants of the survey were asked to share their experience and interaction
based perception about the knowledge of other students regarding the use of social
networking sites for academic purposes. The data presented in table 4.10 displays the
frequency of the respondents’ knowledge about the social networking sites. 67 (22.2%)
respondents responded that their peers are very knowledgeable, 99 (33.0%) respondents
responded that their peers are re moderately knowledgeable and 35 (11.7%) respondents
responded that their peers are slightly knowledgeable about the use of social networking
sites.
The result shows that the maximum response, i.e., of 99 (33.0%) respondents
showed that students have moderate knowledge of using social networking sites for their
academic purposes. Overall, it has been found that 85.6% of the undergraduate students
44
are perceived to have reasonably good knowledge of using social networking sites for
Table 4.10
Students’ perception about knowledge of their peers in use of social networking sites
Knowledge level Frequency Percent
Extremely knowledgeable 67 22.3
Very knowledgeable 91 30.3
Moderately knowledgeable 99 33.0
Slightly knowledgeable 35 11.7
Not knowledgeable 8 2.7
4.4.4 Effects of social networking sites on learning
The data collected on effects of social networking sites on learning of students has
been presented in table 4.11. It displays the frequency count for the effects of social
The data on the statement “The time I spend on social media has a positive effect
on my learning outcomes”, shows that (M= 1.91) 113 (37.7%) are strongly agree with the
statement, 130 (43.3%) agrees, 40 (13.3%) are neutral, 5 (1.7%) disagrees, and 12 (4.0%)
of respondents are strongly disagreed with this statement. It means that 81 % of the
respondents think that the use of social networking sites have positive effects on their
outcomes.
educational materials to carry out assignments “shows that (M= 2.10), 68 (22.7%) are
strongly agree, 165 (55.0%) agree, 43 (14.3%) are neutral, whereas, 16 (5.3%) disagrees,
and 8 (2.7%) respondents strongly disagree with this statement. It also shows a positive
The data related to statement “Social networking sites are an effective tool for e-
learning”, shows that (M= 2.24), 71 (23.7%) respondents are strongly agree, 123 (41.0%)
agree, 73 (25.3%) are neutral, 24 (8.0%) disagrees, and 6 (2.0%) respondents strongly
45
disagree with this statement. Here again, a majority with 64.7 % of respondents is on the
positive side. Another statement “Use of social networking sites has helped me to
improve my GPA”, shows that (M= 2.53), has come up with a result of 41 (13.7%)
with disagreement, and 14(.4.7%) respondents strongly disagreeing with this statement.
This is also showing positive effects on majority of the population, i.e., 55%.
graduation” was the last statement on effects of social networking sites. Data shows that
(M= 2.48) 51 (17.0%) are strongly agree, 121 (40.3%) agree, 80 (26.7%) are neutral, 28
(9.3%) disagrees, and 20 (6.7%) respondents strongly disagree with this statement. It also
accomplishment of students. The results show that overall students perceive that the use
of social networking sites has positive impact on the academic pursuits of the students.
Table 4.11
Effect of social networking sites on learning
Effects 1 2 3 4 5 Mean
F (%) F (%) F (%) F (%) F (%) X
The time I spend on social 113(37.7) 130(43.3) 40(13.3) 5(1.7) 12(4.0) 1.91
media has a positive
effect on my learning
outcomes.
Social networking sites 68(22.7) 165(55.0) 43(14.3) 16(5.3) 8(2.7) 2.10
help me academically in
getting educational
materials to accomplish
assignments etc.
Social networking sites 71(23.7) 123(41.0) 73(25.3) 24(8.0) 6(2.0) 2.24
are an effective tool for e-
learning
Use of social networking 41(13.7) 124(41.3) 85(28.3) 36(12.0) 14(4.7) 2.53
sites helped to improve
my GPA
These sites have 51(17.0) 121(40.3) 80(26.7) 28(9.3) 20(6.7) 2.48
supported in completion
of my graduation.
Scale: 1= strongly agree 2= Agree 3= Neutral 4= Disagree 5= strongly disagrees
46
Table 4.12 display the frequency count for different academic uses of social
networking sites. The results of collected data from the population show that (M= 2.81)
174 (58.2%) respondents are the ones who used social media networking sites all the
time, very frequently or sometimes for “Accessing educational material” and 126 (42%)
respondents are the ones who never used or rarely used social networking sites for
It has also revealed that (M= 3.23) 114 (38.0%) respondents are the ones who
never used or rarely used social networking sites for Viewing course schedule and 186
(62.0%) respondents are the ones who used social media networking sites all the time,
Further, (M= 2.96) 105 (35.0%) respondents are the ones who never used or
rarely used social networking sites for communication with teachers and 195 (64.6%)
respondents are the ones who used social media networking sites all the time, very
Next statement results show that (M= 3.13) 84 (27.6%) respondents are the ones
who never used or rarely used social networking sites for communication with other
students related to their course, whereas, 217 (71.6%) respondents are the ones who used
social media networking sites all the time, very frequently or sometimes for
Another statement results show that (M= 3.06) 86 (28.7%) respondents are the
ones who never used or rarely used social networking sites as a tool for online discussion
and 214(71.3%) respondents are the ones who used social networking sites all the time,
very frequently or sometimes as a tool for online discussion. It has also come on the
record that (M= 2.92) 112 (37.3%) respondents are the ones who never used or rarely
47
used social networking sites for online quizzes about their courses, whereas, 188 (67.7%)
respondents are the ones who used social media networking sites all the time, very
frequently or sometimes for the same purpose, i.e., quizzes about their courses. Data
shows that (M= 3.31) 61 (20.3%) respondents are the ones who never used or rarely used
social networking sites for joining a social media group such as WhatsApp group etc. and
239 (79.6%) respondents are the ones who used social media networking sites all the
time, very frequently or sometimes for joining a social media group such as WhatsApp
group etc.
The collected data also revealed that (M= 3.25) 79 (26.0%) respondents are the
ones who never used or rarely used social networking sites for seeking help in higher
education courses, whereas, 222 (74.0%) respondents are the ones who used social media
networking sites all the time, very frequently or sometimes for seeking help in higher
education courses. Results of collected data also discovered that (M= 2.98) 93 (31.0%)
respondents are the ones who never or rarely thought of creating a separate account in
social media for their courses, however, 207(69.0%) respondents had been involved in
creating a separate account for their courses, all the time, very frequently or sometimes.
The overall results show that majority of the respondents use social media for
different academic purposes that reflects their perception that social media plays a vital
Table 4.12
4.5 Dangers associated with the use of social networking sites and their remedy
Respondents were asked if they were aware of the dangers related to threats to
their personal information, identity, legal issues and open or hidden agreements liable to
some sort of penalties etc. All the respondents responded positively meaning that they
were aware of all these dangers. Next, they were asked about the strategies that they
should opt for minimizing such dangers. Table 4.13 displays the detail of responses
regarding the strategies for minimizing these dangers. A majority of (M= 1.88) 135
(69.0%) respondents are agreed and a meager minority, i.e., 24 (07.3%) disagreed with
the strategy of “changing social media settings” as per the preferences of every individual
49
user, whereas, rest had no opinion. A majority of (M= 2.37) 181 (60.3%) respondents are
agreed and a meager minority, i.e., 34 (11.3%) disagreed with the strategy “use a VPN
with enhanced security”, whereas, rest had no opinion. A majority of (M= 2.46) 175
(58.4%) respondents are agreed and a minority, i.e., 47 (15.6%) disagreed with the
strategy “knowing the risks of using cloud services”, whereas, rest had no opinion. A
majority of (M= 2.29) 199 (66.4%) respondents agreed and a minority, i.e., 42 (14.6%)
disagreed with the strategy “smart password practices”, whereas, rest had no opinion. A
majority of (M= 2.38) 182 (60.7%) respondents agreed and 51 (17.0%) disagreed with the
strategy “use secured websites”, whereas, rest had no opinion. A majority of (M= 2.48)
170 (56.7%) respondents agreed and 51 (17.0%) disagreed with the strategy “bypass
anonymous and fake attacks”, rest of the respondents had no opinion. A majority of (M=
2.33) 194 (64.7%) respondents agreed to adopt the strategy “don’t forget anti-malware
majority of (M= 2.17) 209 (68.6%) respondents agreed with having the strategy “high
Internet privacy”, a meager minority, i.e., 39 (13.0%) disagreed, whereas, rest had no
opinion.
The result shows that a dominant majority agreed with existence of dangers to
personal security and risks attached with private information and adopting all the
mentioned strategies to safeguard the security and counter the dangers associated with the
Table 4.13
Know the risks of using cloud 53(17.7) 122(40.7) 78(26.0) 28(9.3) 19(6.3) 2.46
services
Bypass anonymous and fake attacks 53(17.7) 117(39.0) 79(26.3) 35(11.7) 16(5.3) 2.48
Don’t forget anti-malware software 68(22.7) 126(42.0) 62(20.7) 28(9.3) 16(5.7) 2.33
disagrees
Tale 4.14 display the cumulative means X of the factors. The response regarding
the academic use of social networking sites is the highest mean value X 3.06, Strategies
for minimizing the dangers mean value X is 2.29, Response regarding the use of social
networking sites mean value is 2.25 and the lowest mean value X is 2.16 of the Effect of
social networking sites on learning. The results shows that maximum respondent use
Table 4.14
51
Cumulative means
Factors Mean X
Response regarding the academic use of 3.06
social networking sites
Strategies for minimizing the dangers 2.29
5.1 Introduction
In this part of the report, summary of the study, findings, comparison of results
with the literature, conclusion, and recommendations have been presented. The purpose
of this study was to investigate the use, perceptions of Sargodha university undergraduate
students and allied implications with regard to the academic use of social networking
sites.
5.2 Summary
The first chapter of the study is an introduction in which gives the information
about concept of and how social networking sites help the students to communicate with
their academic (college and university) communities. Social media and social networking
sites are used by the university students to create, connect and develop online
out how to encourage and involve students to be more dynamic learners utilizing social
networking sites.
The three research questions that guided the research, derived from the objectives of the
1. To what extent do the undergraduate students of the University of Sargodha use the
3. What are the dangers of social networking and how can these dangers be minimized?
The second chapter gives a review of the literature produced on social networking
sites use among the students, the impact of use, academic use and learning. The review of
internet-based life to connect with students. The chapter included research that showed
53
the role of social networking sites in colleges and universities among the students. The
research incorporated into chapter two gave findings that students can spend an awesome
planned time utilizing social networking sites, such as Facebook, WhatsApp , and
Myspace etc., that may have distinctive levels of engagement, with positive learning
outcomes.
Chapter three gives the information about the design of research, instrumentation,
data gathering and analysis procedures that were used in this study. This quantitative
research design included data gathered from the University of Sargodha. All students
registered at the University of Sargodha at the time of the conduct of research were taken
and a sample as per sample size determination table of Connaway and Powel (20014) was
drawn based on balloting. Selected sample subjects were requested to take part in the
survey. There were 300 respondents who responded to the survey. For analysing the
Chapter four gave a presentation of the survey findings and data analysis. Data
were analysed and sorted out in light of the three research questions that guided the study.
Descriptive statistics were used to analyze data keeping in mind the the objectives of the
suggestions drawn from the research. The research is outlined inside the setting of the
research questions and conclusion. Recommendations and suggestions for experts and
policymakers, and additionally for future research, have been provided towards the
This section provides the findings related to research questions that played a vital
of the use of social networking sites. The item one dealt with the living situations of the
respondents. The result shows that a major portion of the respondents, i.e., 46.7% were
living with the parents and/or guardians. Item two to four show the use of social media
and more often Facebook and WhatsApp are the preferred social networking sites. The
result of the study suggested that many university students use a different form of social
networking sites. The current study shows that Facebook and WhatsApp were the
preferred social networking sites; 38.7% of the University of students were using
53.7% access the social media via laptops and major group of the respondents 32.7%
spend 2-3 hours on social media. Overall, almost all the students use social networking
sites.
Questionnaire questions number five to nine asked respondents about the purpose
of the use of social networking sites. Question five dealt with the purposes for which they
were using the social networking site. Responses show that when using the social
networking sites, the majority of the respondents were using social networking sites for
the academic purposes, in addition to sharing information with friends and for the
awareness of the student activities. Additionally, social networking sites are used for the
awareness of the new academic programs or events, for religious learning, for political
Questions six and seven dealt with the programs that have been initiated by UOS
through social networking and the knowledge about the use of social networking sites.
According to majority of respondents, university used social networking sites for the
55
different events through the social networking sites. Additionally, there are some other
programs that take place through social networking sites such as issues related to the
workshops and notifications about the academics. Majority of the respondents have
reasonably good knowledge of using social networking sites for their academic pursuits.
Question eight dealt with the respondents perceptions regarding the effect of
social networking sites on learning and having good results in the form of improvement in
CGPA at the end. A dominant majority of respondents agreed to have positive effects in
return of the time that they spent on social media positive on their learning outcomes and
Question nine dealt with academic purposes that the social networking sites were
used for. The responses show that majority of the students used social media for
communication with other students related to courses, for viewing courses schedule and
for communication with their teachers. The result shows that most of the respondents
Social networking sites have enhanced the capacity of students to keep themselves
5.3.3 Strategies for minimizing the dangers associated with the use of social
networking site
Questionnaire question number ten asked the respondents’ perception about the
Strategies for minimizing the dangers associated with the use of a social networking site
related to threats to their personal information, identity, legal issues and open or hidden
agreements liable to some sort of penalties etc. All the respondents mentioned that they
56
were aware of all these dangers. The respondents agreed to adopt the strategies to
safeguard their security. The mentioned strategies included smart password practices,
knowing the risks of using cloud services, use of VPN with enhanced security and changing
5.4 Conclusion
The present research has come up with the conclusion that social networking sites
have become a phenomenon over the time that has effected and left impact on academic
activities and outcomes of the university students. Facebook and WhatsApp have become
as the most prevalent social networking sites and have kept growing in popularity. These
social networking sites make better approaches for correspondence with concerned ones
and furthermore impact students learning. Social networking sites, additionally, offer new
and inventive approaches to communicate with peer students in a brisk way. Also,
students are utilizing social networking sites at increasing rates. This is worth mentioning
that that students perceive that use of social networking sites has positive effects on their
academic pursuits and more importantly have been supportive in the increase of scores in
CGPA. The users are also aware of the gangers associated with use of social media. This
5.5 Recommendations
The present research is significant in the field of social networking sites’ usage.
Academic use of social networking sites has the significant effect on the study of the
students. This study indicates that today’s university students across Pakistan have
involved themselves in the use of social networking sites. This research shows that social
networking sites have a worth in conveying the information to students. Following are the
1. Free online courses and other training opportunities should be offered for students and
staff.
2. Different workshops which help the students to enhance their IT skills and tech how
social networking sites and applications should be conducted that are useful for
academic purposes.
3. The correspondence gap between students and teachers in use social networking sites
4. Academic use of social networking sites awareness programs should be launched that
6. In the globalized world, nobody can live without information; online searching
methods are the way to get information. Courses for online searching methods and
7. Meet students where they are, and address the issues of the students. Teachers should
visit in their classrooms to check whether social networking sites are useful /helpful in
and goals in utilizing social networking sites for their students. For instance, discover
10. Security and protection worries of the students should be addressed and guidance
should be provided for serenity and better utilization of social networking sites.
58
1. Future research could focus on why Facebook and WhatsApp have made such a
prominent phenomenon as compared to other social networking sites. Since there are
networking sites in different age groups. Furthermore, asking about students who
interacted with teachers in their majors might be valuable to the higher education
network.
3. A comparative study may also be conducted to find out the academic use of social
networking sites among undergraduate and postgraduate students in public and private
universities.
4. There should be more research done on gender and use of social networking sites to
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7 Appendices
Questionnaire
NOTE: All the data collected will be kept confidential and will be used for research
purpose only. Tick out the relevant option matching your opinion.
Demographic Information:
students)
I live alone
Q.2 A list of social networking sites has been given. Rank your use of the sites
frequent time
1. MySpace
2. Google Plus
3. Facebook
4. WhatsApp
5. Twitter
6. LinkedIn
7. Yahoo
8. Research Gate
9. Academia
10. Blogs
11 Wikis
--------------------------------------------------------
--------------------------------------------------------
Q.3 To access social media, which of the following devices do you use?
Desktop
Laptop
Cell phone
Q.4 How long do you use social networking site a day on an average? Mention the
10-30 minutes
30 min-1 hour
1-2 hours
2-3 hours
3-5 hours
Q.5 For which of the following purposes do you use social networking sites?
Political awareness
______________________________.
Q.6 In the past year, what types of programs have been initiated by UOS through
Sharing of assignments
Course materials
Calendars of activities
_____________________________________
_____________________________________
Q.7 How knowledgeable are the students within your university on the use of social
Extremely knowledgeable
Very knowledgeable
Moderately knowledgeable
Slightly knowledgeable
Not knowledgeable
Q.8 considering the use of social networking sites please mention their role. Rate
your answer via scale 1. (SA: strongly agree) 2. (A: agree) 3. (N: Neutral/ No
No Statement 1 2 3 4 5
SA A N D SD
70
learning outcomes
completion of graduation.
Q.9 Do you use social media for your academic purposes, mentioned below? Rate
your answer via scale 1. (N: Never) 2. (R: Rear) 3. (S: Some time) 4 (FR: Frequently)
5. (AL: Always):
No Statement 1 2 3 4 5
N R S F AL
my courses
71
(Strategies for minimizing the dangers associated with the use of social
networking site)
related to threats to your personal information, identity, legal issues and open or
Yes No
If yes, what kind of strategies should be practiced for minimizing these dangers
associated with the use of social networking sites according to your opinion?
No Statement 1 2 3 4 5
SA A N D SD
1. Change social media settings
University of Sargodha
72
Sir,
Mr. Mudassar Hussain is an M.Phil scholar, working on his thesis research,
currently. His topic of thesis is: “A study on Academic Use of Social Networking Sites
students of UOS for the collection of empirical data. It is therefore, requested that he may
kindly be provided with data, i.e., list of undergrad students, per discipline of the
university.