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Anthony’s College
San Jose, Antique, 5700
Chapter 1
Background Information
A. Location
The business presented in this plan is a typical water refilling station to be located at the
Tordesillas St., Sibalom, Antique. The prospective location is in the business center of the town,
but is still near residential areas. Hence, the researchers deemed it a very conducive site for the
business.
Vision
To be the market leader in the water refilling industry in terms of water quality and
Mission
CAPID’s Water Refilling Station aims to provide clean safe and affordable drinking
water having a quality customer service in terms of delivery that will satisfy customer needs.
Objectives
The project objective of the proposed project is to serve the consumers and employees of
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St. Anthony’s College
San Jose, Antique, 5700
b. To help the people in Antique to uplift their positions in life through employment.
C. Present Status
The business is currently being proposed. The researchers are presently conducting a
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St. Anthony’s College
San Jose, Antique, 5700
Chapter 2
Marketing Aspect
The business will provide purified drinking water-refilling services to customers. Water-
refilling services are chosen as water is a basic human need. The demand for water will never
cease.
Purified water is mostly used for human consumption, however, animals and plants may
also avail of it benefits. It may be used for drinking, food preparation, pet and plant nutrition, and
cleaning activities. Purified drinking water is usually availed by people for consumption of
Purified drinking water has been made available almost everywhere in the province. Big
suppliers provide such in bottled form with varying volumes. Also, the number of water-refilling
stations is fast increasing in Sibalom, as well as, in neighboring towns like San Jose and Belison.
In connection with the chosen target market, 10 local water-refilling stations have been
identified.
Being a water refilling station, the product of the business is purified drinking water. The
Department of Health has issued an administrative order setting the standard for drinking water
to be followed by all waterworks officials, developers and operators of water supply systems
both government and private entities, water refilling station operators, water vending machine
operators, ice manufacturers, all establishments and institutions that supply or serve drinking
water, drinking water laboratories, health and sanitation authorities, the general public and all
other concerned.
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St. Anthony’s College
San Jose, Antique, 5700
a. Microbiological Quality
excreta, which can contain a variety of microbial contaminants. Microbiological parameters are
indices of potential waterborne diseases and, in general, are limited to bacteria, viruses and
pathogenic protozoa. The major interest in classifying and issuing standards is the identification,
quantification, and evaluation of organisms associated with waterborne diseases. Practically, all
pathogenic organisms that can be carried by water originate from the intestinal tract of warm
blooded animals.
Although acceptability aspects of drinking water quality do not have adverse health
implications, standards are set to satisfy the need of consumers for a colorless, odorless and
tasteless drinking water. Sections 2.9 to 2.13 of the Administrative Order 2007-0012 indicate the
consumers.
c. Radiological Quality
occurring radionuclides present in rocks and soils from earth's formation and from man-made
radionuclide arising from power generated by nuclear energy. Deep wells, groundwater and
mineral springs have been known to be sources of natural radioactivity, principally radium and
radon. Deposition of radioactive fallout from nuclear weapon testing abroad or from nuclear
accidents, nuclear power plants facilities or from medical use of radioactive substances
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St. Anthony’s College
San Jose, Antique, 5700
drinking water from above sources is very minimal, it is still important to monitor radioactivity
The World Health Organization has set radioactivity levels for gross alpha and gross beta
activity as shown on Section 3.7, in radioactivity units of Becquerel per liter (Bq/L). The
guidelines are based on the fact that radioactivity in drinking water contributes only a minor part
of the total radiation dose received from natural sources. Screening of gross alpha and gross beta
emitters is used to determine whether more complete analyses for specific radionuclides are
needed. The term screening value is used in the same manner as reference level as defined by the
limit requirement.
Potable drinking water is essential for health. Although, a majority has access to safe
drinking water, not all are well-acquainted with purified drinking water whether due to lack of
information, lack of advertisement, and far location. So, majority of consumers of purified
B. Pricing Strategy
The pricing strategy adapted by the business is going rate pricing. As there are already 10
direct competitors in the target market, the above mentioned is chosen. Prices are set to keep the
prices close to the industry average. Being a newcomer in the water refilling industry, CAPID
Water Refilling Station will have to establish its market share, and one strategy to garner patrons
is by offering affordable but quality products. The survey conducted indicated that 51.52% of
those availing of purified drinking water chose their current supplier because of the prices of its
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St. Anthony’s College
San Jose, Antique, 5700
products. The price of water refilling in the town of Sibalom in which most of the water-refilling
The price of the product will be set to PHP29.00 per container in order to penetrate the
market which sells such products for as high as PHP40.00 per container, at the same time using
the psychological pricing strategy such as the odd-even pricing and prestige pricing. The price
set will also ensure the investors not to occur losses arising from too low or too high selling
prices.
C. Distribution Strategy
Water refilling will be done at the water station. Orders may either be made in person or
by call or text message. Products may be delivered at the station directly to walk in customers or
delivered at the customer’s homes. The business is small, hence, services are directly availed by
The business will make use of radio advertisements to promote the business and attract
potential customers.
Free delivery of products within the area of District 1, 2, 3, and 4 of Sibalom, Antique
will be provided. There will be no minimum order per delivery; this is to render service for those
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St. Anthony’s College
San Jose, Antique, 5700
customers that are incapacitated to buy two or more containers for every order because of
financial difficulties.
The target market of the study covers Districts 1 to 4 of the town of Sibalom. The four
areas have a total of 1,740 households according to the National Statistics Office as of 2010. The
demand of the product was estimated using 87 sample households calculated using the Sloven’s
formula.
The survey yielded that 62.07% of the respondents have either local water supply or
wells for their source of drinking water, while the remaining 37.93% avail of purified drinking
water. Out of those who do not use purified drinking water, 38% responded that they are willing
to change to using purified drinking water, while 62% said that they are not. With the
abovementioned, the percentage of willing buyers for the product is 61.52% or 1,070 households
out of 1,740. The results of the survey also showed that the average volume of demand for water
is 19.25 gallons per week per household thereby annual demand of the target market is 1,355,314
gallons of purified drinking water or 271,063 5 gallon containers of purified drinking water.
Ten water refilling stations are currently providing purified water to residents of Districts
1to 4 of Sibalom. Current percentage of household supplied with purified drinking water is
37.93% which is 660 households. Also, average supply of purified water per week per household
is 17.52 gallons. Hence, annual supply of purified drinking water is 554,880 gallons or 110,976 5
The unfilled demand for purified water refill based on the above demand and supply is
800,434.29 gallons a year or 160,087 5 gallon containers of purified drinking water. Estimated
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St. Anthony’s College
San Jose, Antique, 5700
market share for the business is 10% based on the current number of water refilling stations in
the area. Given the market share and annual unfilled demand, annual market share of CAPID
containers. Identified peak seasons are in the months of December to January, and March to July.
Estimated sales volume for the peak season is 9,338 5 gal containers. Slack season includes
months of February and August to November. Sales volume for these months is 3,335 which
gives the annual sales volume of 12,674 5 gal containers. With the above figures the projected
annual sales is formed. The amounts in the preceding years are based on the annual industry
growth which is 12% and the average inflation rate for the last 5 years which is calculated as
4.9%.
Price per
5 gal.
container 29.00 29.00 29.00 29.00 29.00
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St. Anthony’s College
San Jose, Antique, 5700
Chapter 3
Technical Aspect
A. Operational Process
Customer Refiller/Cashier
For walk-in customers the refiller/cashier takes and fills the customer order. He then
delivers the filled container directly to the customer. The refiller/cashier then bills the customer,
As for non-walk-in customers or customer orders via text message or call, the following
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St. Anthony’s College
San Jose, Antique, 5700
Bills customers
and issues
receipts
As for the filtration and purification process the following table is given. Raw material or
unpurified water will come from NAWASA. Water from NAWASA water system will flow into
Stage 1 The water first passes through the 1st stage which makes up
of a course gravel that traps solid particles of about 100
micron
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St. Anthony’s College
San Jose, Antique, 5700
Stage 5 Makes use of lignite carbon that removes foul taste and
odor.
Stage 8 Makes use of resin beads that attract mineral contents that
convert hard water into soft water.
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St. Anthony’s College
San Jose, Antique, 5700
Stage 16 This is the stage that kills all microorganisms and other
disease causing bacteria from infiltrating into the product
water, thereby assuring safe and pure water.
The business will rent a store space in Tordesillas St., Sibalom, Antique. The store has an
area of 11.25 square meters which is more than the required space for the franchise which is 10
square meters. A monthly rent of 4,500.00 will be paid for the store space. Renovations will be
made to the store space to cater to the nature of the business. The estimated cost of the leasehold
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St. Anthony’s College
San Jose, Antique, 5700
9GPM
1 unit Granular Activated Carbon (GAC)
1 unit Single softener with bypass, brine tank, resin, stainless steel jacket.
1 unit Ultraviolet 12GPM 220v/60H2
1 unit Ozone Pure 220v/60H2
1 unit Polisher carbon
1 unit 0.20 Micron with housing
1 unit Pressure tank with pump 1HP, stainless steel
1 unit Storage tank, stainless steel
1 unit Magnetic flow meter 5-5GPM, ½ MPT
Table 3. List of Filtration and Purification Equipment
The equipment will be acquired at the basket price of Php 85,000.00. Freight cost from
The direct material for the business is impure water. Supply of direct material will come
Direct supplies for the equipment are required to be replaced every 12 to 30 months. In
this study the supplies are replaced every year. The Direct supplies for the purification and
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St. Anthony’s College
San Jose, Antique, 5700
D. Labor/Manpower
E. Utilities
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St. Anthony’s College
San Jose, Antique, 5700
F. Waste Disposal
The business will avail of the waste disposal services of the municipality of Sibalom
which costs Php 40.00 per month. Garbage bag will also be used for waste disposal. Budgeted
The summary of cash operating cost for the first month is presented as follows:
Direct Materials
Impure Water 301.31
Supplies 1,712.81 2,014.13
Direct Labor
Salaries - Refiller 5,000.00
Salaries - deliverer 5,000.00
Benefits - Refiller 450.80
Benefits - Deliverer 450.80 10,901.60
Overhead
Packaging 233.46 13,149.19
Operating Expenses
Salaries - Bookkeeper 5,000.00
Benefits - Bookkeeper 450.80
Rent Expense 4,500.00
Utilities Expense
Electricity 2,882.80
Waste Disposal 100.00
Gas and oil 1,281.56 4,264.36
Business Tax 773.75
Advertising 200.00
Interest Expense 885.42
Income tax Expense 400.71
Total Cash Operating Expense 29,624.22
Table 7. Summary of Cash Operating Cost
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St. Anthony’s College
San Jose, Antique, 5700
Chapter 4
Organizational Aspect
A. Form of Organization
organization wherein a single investor enters into business anticipating all the profits and assuming all the
risks of marketing. It is the simplest form of organization owned by one person with personnel to assist in
Single proprietorship is chosen because of its simplicity and the benefits it entail. The profits
earned will revert solely to the individual investor. Moreover, this requires little complex accounting, as
well as, less expenses as to requirements. Also, control lies with only one person.
The project was planned because of the increasing need for water refilling stations in the town of
Sibalom.
B. Organizational Chart
The business is composed of the manager who will also function as the bookkeeper, a refiller also
to act as cahier and one driver or delivery staff. The business’ organizational structure is as follows:
Owner/Bookkeeper
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St. Anthony’s College
San Jose, Antique, 5700
Owner/Bookkeeper
Refiller/Cashier
Delivery Staff
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St. Anthony’s College
San Jose, Antique, 5700
Cleans station.
D. Qualifications
For the above positions and their corresponding tasks and functions, the following qualifications
are required:
Owner/Bookkeeper
Refiller/Cashier
Delivery Staff
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St. Anthony’s College
San Jose, Antique, 5700
E. Compensation Package
The business will give the following compensation package for its employees:
Monthly
Personnel No.
Salary
Refiller/Cashier 1 5,000.00
Delivery Staff 1 5,000.00
Bookkeeper/Owner 1 5,000.00
Table 8. List of Employees
Besides the monthly salary the business also provides employer contributions the Social
Security System (SSS) and the Philhealth. The contributions are presented below:
Monthly Total
Personnel SSS Philhealth
Salary Benefits
Refiller/Cashier 5,000.00 363.30 87.50 450.80
Delivery Staff 5,000.00 363.30 87.50 450.80
Bookkeeper/Owner 5,000.00 363.30 87.50 450.80
Table 9. Employee Monthly Benefits
The above contribution rates are based on the contribution table provided by the Social
Security System and Philippine Health Insurance Corporation for the year 2013.
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St. Anthony’s College
San Jose, Antique, 5700
Chapter 5
Financial Aspect
a. Cash operating cost is assumed to increase by 12% which is the industry growth rate
of water refilling station every year subject to the effects of inflation: 4.9%
b. The source of financing comes from 50% loan and 50% investment by the owner
c. The loan shall be paid and amortized monthly using 8.5% annual interest rate
d. Sales are assumed to increase with the average industry growth of water refilling
stations which is 12%, subject to inflation, the average for five years of which is 4.9%
e. Tax expense is business tax applicable to franchise of water utilities which is 2%.
years.
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St. Anthony’s College
San Jose, Antique, 5700
The fixed asset portion is composed of the filtration and purification equipment, delivery
C. Source of Financing
The capital for the business comes from bank loan and owner contribution apportioned as
follows:
For the financing scheme the capital shall be composed of 50% and 50% equity. Equity
contribution amounted P125,000. The 50% loan equivalent to P125,000 will be obtained from
Bank of the Philippine Islands (BPI) at 8.5% interest payable within three years monthly. The
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St. Anthony’s College
San Jose, Antique, 5700
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Cash received from customers 0.00 367,532.74 431,806.87 507,321.25 596,041.60 700,277.35
Payment for raw materials 0.00 (3,434.94) (4,035.64) (4,741.39) (5,570.57) (6,544.75)
Payment for equipment supplies 0.00 (20,553.75) (24,148.19) (28,371.23) (33,332.79) (39,162.02)
Payment for packaging supplies 0.00 (2,661.44) (3,126.88) (3,673.70) (4,316.16) (5,070.97)
Payment for business tax 0.00 (7,350.65) (8,636.14) (10,146.43) (11,920.83) (14,005.55)
Payment for income tax 0.00 (222.65) (2,186.22) (6,101.05) (11,377.37) (18,015.90)
Net cash provided by (used in)
operating activities - 20,348.34 40,793.97 64,023.92 89,127.43 115,681.54
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St. Anthony’s College
San Jose, Antique, 5700
Payment to acquire delivery vehicle (48,837.00) 0.00 0.00 0.00 0.00 0.00
Payment to acquire filtration and purification
equipment (88,000.00) 0.00 0.00 0.00 0.00 0.00
Payment to acquire slim faucet containers (6,906.19) 0.00 0.00 0.00 0.00 0.00
Payment for pre-operating cost (18,764.76) 0.00 0.00 0.00 0.00 0.00
Net cash provided by (used in) investing activities (162,507.95) 0.00 0.00 0.00 0.00 0.00
Cash received as investment by owner 125,000.00 0.00 0.00 0.00 0.00 0.00
Cash received from bank loan 125,000.00 0.00 0.00 0.00 0.00 0.00
Net cash provided by (used in) financing activities 250,000.00 (38,191.43) (41,567.20) (45,241.37) 0.00 0.00
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E. Financial Evaluation
A project Financial Evaluation (PFE) is an in-depth investigation of cash flow and risk
with the object of determining a project’s eventual return on investment. The PFE is meant to
look at all the fiscal factors involved in undertaking the project; without it, a business entity does
not have the information it needs to make an informed decision about a given projects scope and
risks.
a. Payback Period
Unrecorded
Year Cash Flow balance No. of Years
0 (250,000.00) (250,000.00) 0
1 20,348.34 (229,651.66) 1
2 40,793.97 (188,857.69) 1
3 64,023.92 (124,833.77) 1
4 89,127.43 (35,706.34) 1
The payback period of an investment tells us the number of years required to recover the
initial cash investment of Php250,000.00. The calculated payback period of 4.31 years is less
than the minimum acceptable payback period. It would be acceptable on the part of the proposed
water refilling station since the estimated life of the filtration and purification equipment is ten
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St. Anthony’s College
San Jose, Antique, 5700
Net Present Value (NPV) of the project is the difference between the sum of the expected
net cash flows from operating activities and the amount of Php 250,000.00 which is initially
invested. The computed NPV simply expresses how much value an investment will result in by
measuring all cash flows over time back towards the current point in present time. The project is
feasible because it yields an NPV of Php 26,612.07 which is greater than zero.
c. Return on Investment
Return on Investment
Year 1 2 3 4 5
Income
4,230.39 24,676.02 47,905.97 73,009.48 99,563.59
Investment 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00
ROI 1.69% 9.87% 19.16% 29.20% 39.83%
Table 15. Return on Investment
The return on investment (ROI) is a performance measure that is used to evaluate the
efficiency of a number of different investments. Since the researchers computed a positive ROI
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St. Anthony’s College
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for five succeeding years, therefore, we conclude that there is an opportunity for the investment
of the project to be acceptable and could be able to generate an acceptable rate of return. On its
first year of operation, the business generates net operating income of Php 4,230.39 out of Php
d. Break-even Analysis
Year 1 2 3 4 5
Break-even point (BEP) is the point at which cost or expenses are equal. The computed
break-even point for five consecutive years as shown simply tells us that if the water refilling
station could be able to generate this amount of revenue, there will be neither net loss nor net
gain. In addition, this computed amount will be lower limit of profit when setting prices and
determining margins. This computed amount will also be the operating profit margin level at
which the business or investment is earning exactly the minimum acceptable rate of return.
Thus, the business should generate a sales not less than Php 288,712.62 on first year, Php
330,386.64 on the second year, Php 378,449.35 on the third year, Php 434,504.25 on the fourth
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San Jose, Antique, 5700
e. Profitability Index
Profitability index or also known as benefit/cost ratio of the project refers to the present
value of future net cash flow over the initial cash outlay. For every Php 1.00 invested in this
project, the total value created is Php 1.2307 in 5 years. Therefore, we have a net profit of Php
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St. Anthony’s College
San Jose, Antique, 5700
Chapter 6
Socio-Economic Aspect
Government Benefits
The revenue that will support the project of the government is in the form of business tax
and income tax. This refers to the approximate annual amount of taxes to be paid by the project
and the workers to the government. This project can increase the revenue of the government and
through these taxes that it will pay it can help the government in its projects in community
Consumer Benefits
This proposed project could give benefits to the consumers. Water is one of the basic
necessities and as they say one can live for several days without food but not without water. One
of the primary reasons for the project proposal was the provision of safe, clean and affordable
water to the consumers. Potable water is available but given the waning environmental
conditions, water quality is also deteriorating. So an increase in purified water provider will
Also some people are getting conscious of their water intake. People are no longer
satisfied and do not feel safe in drinking water from their own faucets at home. The need of the
customer for the assurance for safe and clean drinking water is provided through this kind of
project. This will also give satisfaction by delivering better value services to its customers.
Water is life and it is essential so we will make sure that the water we will be selling is safe and
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clean and as possible economical for customers affordability. This project benefits not only the
people of Sibalom, Antique but it is also intended for every household in Antique.
Employment
Since the proposed project will only employ at least (3) three persons namely the
owner/bookkeeper, refiller/cashier, and a delivery staff, this can be a slight help in solving
problem of unemployment especially to those who are eager, capable and in need of a job. This
will be the enhancement in the standard of living of every employee since it can increase the
purchasing power, which will be addressed by their salaries and some of other benefits.
Incentives that will be provided are SSS and PhilHealth. The salaries that would be provided
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St. Anthony’s College
San Jose, Antique, 5700
Chapter 7
Implementation
The necessary preparations for the implementation of activities of the proposed project, CAPID
Water Refilling Station are as follows:
Legend
for the study of the project will be made by the researchers to ensure its feasibility.
The plan
of the Business Plan to the proponent.
Proposal
The proponent will negotiate regarding on the water refilling station.
Negotiation of the Rented Space at Tordesillas St., Sibalom, Antique.
The proponent would apply for loan at Bank of the Philippine Islands.
The owner will acquire materials necessary for Rented Space Improvement.
The owner will acquire the needed delivery vehicle.
Construction for improvement of Rented Space and Delivery and installment of the filtration and purification equipments.
The owner will comply for the permits and licenses before the business starts.
Hiring of employees.
the operation.
Starting
radio advertisement with DYKA.
Start of
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Chapter 8
Conclusion
The intent of this plan is to introduce the promotion of the CAPID water refilling station
In the socio-economic and environmental impact, the revenue of the business will
support the project of the government in the form of taxes; it will also provide the enhancement
of the standard of living of its hired employees through salaries and wages as well as providing
In terms of its organization and management aspect, it will be easily managed and
supervised by the owner since it will only employ two regular employees.
When done in accordance with the plan, the first five years of operations is expected to
generate enough revenue to cover all the expenses at the same time generating profit for the
owner. The proposed business will be able to fully return the initial investment within 5 years
and continue the operation until the machineries and equipment will be fully depreciated for
another 5 years. Results shows that the present value of the future cash flow within 5 years are
greater than zero which is only means that this plan is profitable. Although earnings will only be
minimal in the first year operations, succeeding years shows a greater rate or returns which is
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