FORMAT FOR A WRITTEN CASE ANALYSIS

Required Sections Guidelines

 Includes Case Study Title, Student Name, and date of
CORVER PAGE
Submission
 One to two paragraphs in length
 Briefly identify the major problems or issues facing
I. Executive Summary the manager key person
 Summarize the recommended plan of action and
include a brief justification of the recommended plan
 State the problems facing the manager/key person
 Identify and link the symptoms and root causes of the
II. Statement of the problem
problems
 Differentiate short term from long term problems
 Provide a detailed analysis of the problems identified
in the Statement of the Problem
 In the analysis, apply theories and models from the
III. Data Analysis
text and/or readings
 State assumptions with specific references to the case
and/or the readings
 Identify criteria against which you evaluate
alternative solutions(i.e. time for implementation,
tangible costs, acceptability to management)
IV. Decision Criteria and
 Include two or three possible alternative solutions
Alternative Solutions
 Evaluate the pros and cons of each alternative against
the criteria listed
 Suggest additional pros/cons if appropriate
 Identify who, what, when, and how in your
recommended plan of action
 Solution and implementation should address the
problems and causes identified in the previous section
V. Recommendation/Action
 The recommended plan should include a contingency
Plan
plan(s) to back up the ‘ideal’ course of action
 Using models, and theories, identify why you chose
the recommended plan of action – why it’s the best
and why it would work
 5 external sources (in addition to your textbook)
should be referenced to back up your
recommendations. This information would be ideally
VI. References sourced in current journals, books, magazines, and
newspapers, and should reflect current management
thought or practice with respect to the issues
identified
 All charts, financials, visuals, and other related items
VII. Appendices
can be placed here

NOTE: Paper Size – 8’5” x 11”

Font Style – Times New Roman

Font size – 12

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