ID:BC180406035

Assignment no: 1

Q1: Walls Company wants to conduct a survey to publicize its products and
to check their popularity among children. Being a part of the Walls
Company, you are required to write an ‘empirical research report’ using the
following super-structure.
(10 Marks)
o Introduction
o Objectives of research
o Methods

Solution:
Introduction:

Walls is a popular ice cream and frozen dessert brand. As we all know that ice cream
is most popular in kids. So, an ice cream brand can measure its worth by analyzing its
popularity among kids. So that is why Walls Company wants to conduct a survey to publicize
its products and to check their popularity in children. As a result, survey will tell the
company’s standing, which is very important to know if a company wants to move ahead and
prosper. And we all know that how important is the publicity to a business if you are
manufacturing something and doesn’t do effective marketing your product can become
useless.

Objectives of Research:

The objective of research is a scale that measures the popularity of the company and
publicize it more. On the basis of popularity on can say that how much progress the company
has made or how much loss has taken, how we can grow from here. One can know how
effective previous publicity techniques worked and what improvements are required. How
does the company reach out to remaining potentials customers?

Method:

The walls company wants to check its popularity and publicize its products. The
method company want to use is surveying. The company will hire a competent team which
will survey a whole populated city by going to children targeted areas. And asks quizzes from
kids related Walls Company like colors and flavors etc. and as a prize gift, walls ice cream’s
packs to kids. In this way we can do both popularity checking and publicizing.

Q2:

The purpose of an interview determines the types of questions being asked

to an interviewee. Identify the type of the following question statements from
the given options.

1. What type of working environment do you excel in?

a. Open ended question

b. Direct open ended question
c. Close ended question
d. Restatement question

2. Are you feeling better today?

a. Open ended question

b. Direct open ended question
c. Close ended question
d. Restatement question

3. Describe a complex project that was assigned to you. What approach did you take to
complete it? What was the outcome?

a. Open ended question

b. Direct open ended question
c. Close ended question
d. Restatement question

4. Describe a specific problem that you’ve encountered in your position. How did you go
about solving it?

a. Direct open ended question

b. Open ended question
c. Close ended question
d. Restatement question

5. You said you dislike working in an ethnic environment. Is that correct?

a. Open ended question
b. Direct open ended question
c. Close ended question
d. Restatement question