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Eng30 Letter Proposal Proposal
Eng30 Letter Proposal Proposal
The trainees were asked to create a Corporate Social Responsibility Plan that our team
can implement, and a plan that can advertise our company and what it stands for.
According to Rene Pineda, former president of the Consumer Rights for Safe Food, “more
than half of fresh produce end up as waste because it cannot pass the standard set by giant
supermarket chains.” And according to the Food and Agriculture Organization (FAO) of the United
Nations, 40% of food are lost or wasted due to transportation and processing inefficiencies in
developing countries.
Food wastage takes a toll on the environment. FAO’s study titled “Food Wastage
Footprint: Impacts on Natural Resources” found that wasted food adds 3.3 billion tons of
greenhouse gases to the atmosphere.
The Humphries Corporation
Aurora House 430 Ortigas Ave 1605 Pasig
0911 123 4567
humphriescorp@gmail.com
The Better Beauty Plan aims to create a new line of skin care products that will utilize
these “ugly” fruits and vegetables. Despite their appearance, they still carry the same nutrients,
and are still edible. The company will be able to buy it at a cheaper price and the farmers will get
to have additional profit from the produce that they used to throw as waste, or at least have their
production costs returned. The Better Beauty is also a charity work. Majority of the profit will be
used to fund scholarships for the farmers’ children. It is The Better Beauty because you get to
help a farmer and help in minimizing food wastage while staying beautiful.
The Humphries Corporation will directly buy the produce from the farmers to be able to
get them at a cheaper price. These will be transported to our factory in Metro Manila using the
company’s shipping vehicles. The projected cost for the produce is shown in the table below
together with the final products.
Raw Location of
Price Final Product 1 Final Product 2 Final Product 3
Product Source
Miscellar
Tomatoes Laguna 5PhP/Kilo Serum Eye Serum
Cleansing Water
Region VI and
Rice 17PhP/Kilo Face Mask Sheet Toner Moisturizer
IX
After 2 months of retrieval of produce, the production begins. Production will last for 3
months. At the middle of the second month of production, the products will be released as “The
Better Beauty” and advertised through all social media platforms such as Facebook, Instagram,
Twitter, etc. A teaser video will be released for the new line of skin care products. The Better
Beauty products will be available for orders on the company’s website on the sixth month following
the release of posters of the products. The Better Beauty will be available for retail and wholesale
orders. At the end of every month, the amount of “ugly” produce saved by The Better Beauty will
be released.
The Humphries Corporation
Aurora House 430 Ortigas Ave 1605 Pasig
0911 123 4567
humphriescorp@gmail.com
Profit should be flowing in on the sixth month. The projected sales is shown in the table
below. Majority of the profit will be put in a separate fund for the scholarships of the farmers’
children.
Direct Cost of Month Month Month Month Month Month Month Month
Sales 1-5 6 7 8 9 10 11 12
Retail 0 314.8K 309K 498.4K 323.7K 426.6K 498.4K 701.6K
Wholesale 0 0 0 0 0 1.39M 1.42M 1.46M
Catalogue and
0 0 0 0 0 0 0 0
Internet Sales
Subtotal
Direct Cost of 0 314.8K 309K 498.4K 323.7K 1.81M 1.91M 2.24M
Sales
Yours sincerely,
Management Trainees
The Humphries Corporation