No. Consumer Behavior Problem Refferal Reason/Compliment
1. Personal - Local - House purchase - Past purchase client is - Do not do any Client individual - Boundary dispute declined advertising - Small legal - The client will come due - Only in limited problem to referral from relatives form or want to change their solicitor 2. Commercial - Company - - Take one or two - Now work on 10 client - A few is transaction to companies based local but generate substantial on London. most are amount of income (the - Only arranging based in higher margin). insurance. nearby cities No. Fact PIC 1. Small Country Solicitor in London John Smith & David Jones 2. Made personal approach to client and friendly based on good, personal and caring image. 3. Often get speculative phone from potential customer. 4. There is assumption, that speculative phone have firm list to resolve their problem. 5. There is symptoms wherein the solicitor think that they do not need spectacular effort. 6. Solicitor tend to reminder the customer to come back after appointment. 7. Population is growth but share of client is stagnant 8. Cost have been increasing (overhead, lease) than two years ago and margin is getting higher (the price is same as before). 9. Expanding plan is hampered due to difficultness to attract new solicitor refer to see the share spoil. 10. Role building & society & bank in the future depend on conveyancing. 11. The location near Bristol & London. 12. Use the latest equipment (laptop, wireless internet, wireless handheld devices, colour copies & printers, website) No. Wish Effect Vision Personnal & commercial work (personnel Margin tend to client) to get more clients (club, trains, trade, small but account local chamber of commerce etc). is about 85% of the income. 2. Commercial client want to improve to 50%. 25% but higher margin and