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Mil Tong Laser
Mil Tong Laser
logo design:
BACKGROUND WORK ANALYSIS CONCLUSION REFERENCES
Milton GL ASER
Glaser’s work includes posters (Glaser has illustrated and
Glaser Stencil: designed over 300 posters-- including the famous multi-
colored Bob Dylan poster), logos (Milton Glaser Inc. has
dealt with many different design strategies from print
graphics (corporate identities, etc.) to logos-- among
them the famous ‘I love new york’ logo which is rumored
to be the most frequently imitated logo in history.
His work also includes font design (Babyfat, Babycurls,
Baby Teeth, Houdini, Glaser Stencil), record sleeves,
books ("If Apples had Teeth",1960; "Graphic Design"
1975; "The Milton Glaser Poster Book", 1977,and
magazines. Glaser founded ‘New York Magazine’ in 1968
with Clay Felker. Glaser was president and design director
until 1977. With the WBMG studio in 1983, Glaser
designed more than 50 magazines, newspapers and
periodicals around the world.
most famous for:
He has worked in environmental and interior design,
designing exhibitions, interiors/exteriors of restaurants,
shopping malls, supermarkets, hotels, etc.
His work for the city of New York has played an intricate
role in the branding of the city. His “I [heart] NY” logo is
known around the world and its follow up after
September 11 “ I [heart] NY more than ever” became
an important image for New Yorkers.
(Poster for the SVA exhibition at the Visual Arts Gallery in NY, )
BACKGROUND WORK ANALYSIS CONCLUSION REFERENCES
Milton GL ASER
Milton Glaser, a self proclaimed technophobe, never
touches the computer when he designs. His method of
teaching embraces the philosophy that all concepts
should be conceived through pen and paper before
another medium complicates the process.
"The difference between the brain and the computer has
to do with the way the brain works by maintaining its
fuzziness," Glaser says. "You do a sketch -- which is why,
incidentally, I think that drawing is essential -- and the
brain examines the sketch and modifies it. The brain then
thinks of another idea. And then you do another sketch,
which is still fuzzy, and there's a response on the part of
the brain, and you move in a series of steps toward clarifi-
cation. The maintenance of ambiguity is a central part of
how the brain works."
Glaser has encouraged his students to retain their neces-
sity to draw. He encourages them to deveop clear con-
cepts rather than slick designs.
His strong graphic style and illustration technique place
him amongst the most famous american graphic design-
ers. His influence in the design world through his work
and his instruction are undeniable.
BACKGROUND WORK ANALYSIS CONCLUSION REFERENCES
Milton GL ASER
http://www.designboom.com/eng/interview/glaser.html
http://www.miltonglaser.com/
http://www.philamuseum.org/exhibitions/exhibits/glaser.shtml
http://graphicdesign.about.com/gi/dynamic/offsite.htm?site=ht
tp%3A%2F%2Fwww.macworld.com%2F2001%2F03%2Fbc
%2F28glaser%2F
http://graphicdesign.about.com/gi/dynamic/offsite.htm?site=ht
tp%3A%2F%2Fwww.petehamill.com%2Fmiltonglaser.html