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TABLE OF CONTENTS

1. Target Segment
2. Product Unveiling
3. Product Overview
4. Product FABing
5. Competitor Comparison

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 INTRODUCTION The Ciaz is like the
Harley Davidson of
Vision the Suzuki brand..
Do you understand the Target segment where
the Ciaz will feature?

Premium
Products or services that are superior in value &
price

Our Presence
With our already exceptional products within the
Suzuki line-up, Ciaz is sure to strengthen our
presence in the premium target segment. This
segment is showing huge potential as there is
growth with new products being launched
continually.

The premium small car segment has huge potential…

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 COMPETITORS We need to make way into this
segment and explore the
Who are we up against?
opportunities to increase our
footprint and sales..
Honda Ballade
Hyundai Accent 1. Know your competitors
Nissan Almera 2. Go and test drive
competitor products
Toyota Corolla Quest
3. Do a mystery shop.. How
Kia RIO can you do it differently

Key players in this segment…

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What are the benefits? brand
For the Brand
More Sales. Strengthen the Brand. Gain a footing
in the Premium Segment.

For the Dealership

Wider product portfolio. Overall growth in Sales.
you
For YOU
More product options to sell in this segment.
Opportunity to sell to customers who prefer the
Suzuki brand.

dealership

All in all, it’s a great opportunity for all to grow…

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 BRAND STRENGTHS
…and Market realities
Fuel Efficient

Well informed Customers

Well established Competitor Products
Low Cost of New set of Features & Technologies
Ownership

Easy to
maintain
Good resale
Reliable &
value
Durable

What are our Brand Strengths..

 WHAT DO WE NEED
Detailed understanding of the following:
1. The product segment
2. Customer profile
3. Customer Expectations
4. Competition
5. Our offering

To be able to sell, it is very important to:

1. Understand the customer
2. Connect with the customer
3. Meet and exceed expectations

And don’t forget our heritage:

1. Cutting edge technology
2. Reliability
3. Value for money

What do we need..
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 TARGET CUSTOMER
Demographics:
1. Age: 35 – 45 years
2. Marital status: Married (majority)
3. Occupation: Business / Government officials
/ Salaried (Mid level management)

Demographics are the characteristics of a

human population. Commonly examined
demographics include gender, age, ethnicity,
knowledge of languages, disabilities, mobility,
home ownership, employment status, and even
location. This information is often used by small
business owners to conduct research into where
opportunities exist within their market and in
developing appropriate business and marketing
strategies to target customers.

Who are they..

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 TARGET CUSTOMER
Psycho-graphic: Psychographic segmentation is sometimes also referred
1. Sense of accomplishment to as behavioral segmentation. This type of segmentation
2. Well informed divides the market into groups according to customers’
3. Confident about their decisions lifestyles. It considers a number of potential influences
4. Demanding – will not settle for less on buying behavior, including the attitudes, expectations
and activities of consumers. If these are known, then
products and marketing campaigns can be customized so
that they appeal more specifically to customer
motivations.

The main types of psychographic segmentation are:

Lifestyle, Opinions, interests and hobbies as well as
degree of loyalty, Occasions, etc.

What do they want..

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 TARGET CUSTOMER
Customer’s aspirations:
1. Appreciation from peers
2. Comfort & luxury
3. Fuel efficiency

Why do they choose these brands?

1. Brand image and status tag
2. Exceptional service and product quality
3. Top of the line latest features

Where are they going..

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 TARGET CUSTOMER
Of the Sales Consultant:
Is this the right person to deal with

Of the Brand:
1. Will this brand offer me the experience I’m
looking for?
2. Will the brand match my image?

Of the Product:
1. Is this the right product?
2. AM I getting the features/comfort that I am
used to?

Apprehensions & Reservations..

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 TARGET CUSTOMER

Knowledge level
Communication & Attitude
Appearance
Empowerment level
Meeting commitments
Service level

Expectations..
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 PRODUCT OVERVIEW
Let’s take a closer look at the Ciaz…

WOW..
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 DIMENSIONS

1730 mm

Width..
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 DIMENSIONS

1475 mm
160 mm
4490 mm
2650 mm

Length, Height, Wheelbase and Ground Clearance..

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 SPECIFICATIONS

Next generation Power & Torque Fuel consumption

Fuel capacity
K14B VVT Petrol 70kW@6000rpm 5.4 L/100km MT
43 litres
engine 1373 cc 130Nm@4000rpm 5.5 L/100km AT

Key specifications..
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 COLOUR PALETTE

Dignity Brown Metallic Sangria Red Snow White Pearl Silky Silver Metallic

Glistening Gray Metallic Midnight Black Metallic Clear Beige Metallic Torque Blue Metallic

Wide choice..
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 MODEL LINE-UP Service Plan
3yr/ 60 000km
1.4 GLX MT Warranty
1.4GL MT 3yr / 100 000km
1.4 GLX AT

2 Variants..
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 STYLING
To understand the Advantages and Benefits of
the various features on the Ciaz, let’s look at
the product FAB in more detail on the
following pages…

Please note: Variants that has the features

mentioned will be highlighted in a BLUE block
on the right side of the page

It’s all about style..

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 ALLOY WHEELS
GL

GLX

Advantages Benefits

Alloy wheels are lighter in weight which Improved Aesthetics,

helps in faster cooling of brakes Safety (faster cooling of brakes)

16 inches..
 DOOR BELTLINE
GL

GLX

Advantages Benefits

Chrome door beltline ornament gives Chrome ornament offers more Styling
more attractive look to the car and luxurious feel

Premium feel..
 DOOR BELTLINE
GL

GLX

Advantages Benefits

Chrome Strip on the Grille, Door Chrome styled exterior provides more
Handles and Trunk Lid Styling
Chrome Front Grille is available in both GL and GLX

Sleek look..
 GLASS ANTENNA
GL

GLX

Advantages Benefits

There is no requirement for a physical

Improved Aesthetics of the car
roof antenna

Looks good..
 LEATHER SEATS
GL

GLX

Advantages Benefits

All leather upholstery provides a

Plush and Luxurious feel
Premium feel
*Genuine Leather+ Synthetic Leather + Fabric

Stylish finish..
 STEERING WHEEL
GL

GLX

Advantages Benefits

Leather wrapped Steering wheel

Offers softer grip of the steering wheel
provides luxurious feel to the car

Leather wrapped..
COMFORT AND CONVENIENCE 26
 BOOT OPENING
GL

GLX

Advantages Benefits

Opening of the boot with just a push of

Convenience to the customer while
a button without the traditional
opening the boot.
mechanical linkage and also with
Premium Feel
remote key

With Smart Key..

 ORVM’s
GL

GLX

Advantages Benefits

Convenience of Mirror adjustment at

Electrical Adjustment of ORVMs at your
your fingertips.
fingertips and turn indicators for better
Integrated Turn Indicators enhance
visibility
aesthetics and safety

Outside Rear View Mirrors..

Electrically adjustable with turn indicators
 ORVM’s
GL

GLX

Advantages Benefits

Ensures folding of the ORVMs with just Offers added Convenience to the driver
the push of a button when folding the ORVMs

Electrically foldable..
 SMART KEY
GL

GLX

Advantages Benefits

The key enables unlocking of the door Provides convenience of easy access to
when in close proximity to the car with the car without having to take keys out
the key of the pockets or bags

With keyless entry..

 FOOTWELL LIGHTS
GL

GLX

Advantage Benefits

Lights under the Dashboard helps

visibility inside the car Added Convenience to the customer
inside the cabin during Night driving
Disclaimer: SA black interior only

Added visibility..
 INFORMATION DISPLAY
GL

GLX

Advantages Benefits

Comprehensive information about the All necessary information is provided to

car for the driver the driver while driving

Keeps you updated..

 PUSH BUTTON START
GL

GLX

Advantages Benefits

No Hassle of searching for the Key

Start/Stop of the Engine without the
which ensures Added Convenience to
Key at the push of a button
the Driver

With Smart Key..

 SUNGLASS HOLDER
GL

GLX

Advantages Benefits

Holder for Sunglass in the Roof Console Added Convenience to the Customer

Disclaimer: SA spec does not feature Day/Night rearview mirrors..

 4 SPEAKERS
GL

GLX

Advantages Benefits

Offers Excellent Music Quality for all

Better Surround Sound
passengers

Plus 2 Tweeters..
 AUTO AIRCONDITIONER
GL

GLX

Advantages Benefits

Comfort to passengers as set

Once adjusted, it automatically controls
temperature is maintained
the cabin temperature
automatically

Controls temperature..
 CONSOLE BOX
GL

GLX

Advantages Benefits

Illumination in the console box offers Better visibility in dark.

easy access to the Accessory Socket & Clutter-free design (hidden storage
USB/Aux-in spaces & connectivity options)

Illuminated..
 STEERING CONTROLS
GL

GLX

Advantages Benefits

Allows to operate Audio System and

Added Convenience to the Customer
attend calls without taking hands off
with enhanced Safety while driving
the Steering Wheel

Added Convenience..
 BLUETOOTH
GL

GLX

Advantages Benefits

Offers better Safety and added

Ease of Streaming Music and Attending
Convenience for the passengers on the
Calls with hands on the Steering Wheel
go

Connectivity..
 POWER WINDOWS
GL

GLX

Advantages Benefits

It helps in easy opening and closing of Easy operation of the windows provides
the window with the press of a button added Convenience

Easy operation..
 POWER WINDOWS
GL

GLX

Advantages Benefits

Complete opening and closing of the

Easy operation of the driver side
Driver side window with a single press
window with a single press.
of a button

Auto Up/Down Driver side..

 DRIVER SEAT
GL

GLX

Advantages Benefits

Personalised Seating Posture to suit the Driver comfort and better Posture for
Driver Fatigue free driving

Height adjustable..
 FRONT CENTRE ARMREST
GL

GLX

Advantages Benefits

It helps to rest the hand of the driver More Comfort and adds a premium feel.
with smart storage options Also provides storage options

With storage..
 REAR AC VENTS
GL

GLX

Advantages Benefits

Offers more Comfort to the Rear

Personalised Cooling for the Rear
Passengers and enhances the premium
Passengers
feeling

Added comfort..
 ACCESSORY SOCKET
GL

GLX

Advantages Benefits

Personalised Rear Charging Sockets for Added Convenience for the rear
electronic devices passenger

Rear..
 READING LAMPS
GL

GLX

Advantages Benefits

Airplane Style Personal Reading Lamps Personalised Reading Convenience with

for both rear passengers no disturbance to other passengers

Makes it personal..
 CENTRE ARMREST
GL

GLX

Advantages Benefits

Rear Armrest offers more Comfort while

Arm Support for Rear Passengers with
Cup holders provides added
Cup Holders
Convenience

Rear..
 SEAT BACK POCKETS
GL

GLX

Advantages Benefits

Storage Options for Mobile Phones,

Smart Storage Options
Magazines etc.

Smart storage..
 REAR SUNSHADE
GL

GLX

Advantages Benefits

Rear Windscreen Sunshade helps to

reduce the intensity of heat and Rear Sunshade blocks the sunlight &
sunlight entering the cabin from the keeps the cabin cool.
rear windscreen

Keeps cabin cool..

 BOOT SPACE
GL

GLX

Advantages Benefits

Amongst the best boot space in its Offers Convenience to customers to

class carry loads of luggage effortlessly

495 litres..
*Includes space below boot floor with spare tyre
 Transmission
GL

GLX

Advantages Benefits

Excellent Drivability and Convenient

4 Speed Automatic Transmission
Driving of an Automatic Transmissions

Automatic..
PERFORMANCE 52
 K14B ENGINE

Advantages Benefits

Lower NVH, Lower Emissions, Reduced Next Gen K14B VVT Petrol engine offers
Friction better Drivability

Next generation..
 POWER & TORQUE

Advantages Benefits

Power Output: 70 KW @ 6000 RPM More Power and Torque output offers
Torque Output: 130 Nm @ 4000 RPM better Drivability and Pulling Power

Better driveability..
SAFETY 55
 PROJECTOR HEADLAMP
GL

GLX

Advantages Benefits

Enhanced Visibility and Safety. Also

It offers focused beam over longer better aesthetics compared to standard
distance hence better illumination headlamps (enhancing the premium
feeing)

Better illumination..
 FOG LAMPS
GL

GLX

Advantages Benefits

Provides Good Visibility in Foggy Ensures better Visibility and Safety to

Weather Conditions the Customer in all weather conditions

Front..
 DUAL AIRBAGS
GL

GLX

Advantages Benefits

The Dual Airbags inflate in case of

collision to prevent Front Passengers Enhanced Safety for Front Passengers
from hitting the Dashboard

Enhanced passenger safety..

 ABS & EBD
GL

GLX

Advantages Benefits

Provides steerability in the event of a

Active safety for total car control
sudden braking situation

Added safety while driving..

 BRAKE ASSIST
GL

GLX

Advantages Benefits

Automatically applies maximum

pressure to the brakes when the Reduced braking effort
system detects hesitation from the
driver in sudden braking situations

Added braking..
 1. DYNAMIC STYLING Suzuki’s Most Aerodynamic Sedan Design EVER !!
Combination of Sleek Design & Dynamic Performance

Advanced Engine Technology combined with Aerodynamic Design,

2. FUEL EFFICIENCY Lightweight Body and Low-rolling Resistance Tyres add to achieving
the high fuel efficiency (5.4L/100km MT) (5.5L/100km AT)

Push Button Start Technology (GLX), Sunglass Holder (GLX),

3. FEATURE PACKED CABIN

Steering mounted Audio & Bluetooth controls, Auto AC,
Illuminated Centre Console with USB/AUX, Front & Rear
Centre Armrests, Storage Spaces

Personal Reading Lamps (GLX), Rear AC Vents,

4. BEST IN CLASS COMFORT Rear Accessory Socket. Ciaz is among the Longest &
Widest Car in its class

Dual Airbags, ABS With EBD and BA,

5. SUPER SAFETY Seatbelts with Pre-Tensioners and Load limiters, Driver side Power window
with Auto up/down, Projector Headlamps and Fog Lamps

High 5’s..
END
Enjoy selling the new