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  • Name of The Faculty Member: DR - Pawan Kumar Course Code: MKT511 Date of Allotment: 18/09/2019

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    Naieem
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    Students were assigned an academic task to create a YouTube brand channel with minimum 5 videos and integrate 2 affiliate marketing campaigns on their website to learn digital marketing hands-on. The task aimed to help students learn to write keywords, design websites, and understand affiliate marketing. Students would be evaluated on their channel creation and video quality, affiliate marketing integration, and website/page content for a total of 25 marks.

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    Bha

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    A1607837598_19867_18_2019_CA 4

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    Students were assigned an academic task to create a YouTube brand channel with minimum 5 videos and integrate 2 affiliate marketing campaigns on their website to learn digital marketing hands-on. The task aimed to help students learn to write keywords, design websites, and understand affiliate marketing. Students would be evaluated on their channel creation and video quality, affiliate marketing integration, and website/page content for a total of 25 marks.

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    13 views1 page

    Name of The Faculty Member: DR - Pawan Kumar Course Code: MKT511 Date of Allotment: 18/09/2019

    Uploaded by

    Naieem
    Students were assigned an academic task to create a YouTube brand channel with minimum 5 videos and integrate 2 affiliate marketing campaigns on their website to learn digital marketing hands-on. The task aimed to help students learn to write keywords, design websites, and understand affiliate marketing. Students would be evaluated on their channel creation and video quality, affiliate marketing integration, and website/page content for a total of 25 marks.

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    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
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    LOVELY PROFESSIONAL UNIVERSITY

    ACADEMIC TASK NO. 4


    Mittal School of Business (MSOB) Faculty of Marketing
    Name of the faculty member: Dr.Pawan Kumar
    Course Code: MKT511 Course Title: Workshop on Digital Marketing Max. Marks: 25
    Date of Allotment: 18/09/2019 Date of Submission: 12/11/2019

    S. Roll No Objectives of Guidelines Evaluation Expected Outcomes


    No Academic Activity Parameters
    1 ALL To make students A brand channel on YouTube where Channel Creation and Students will be able to write
    STUDENTS learn by practice. minimum of 5 brand videos Videos-15 Marks Keywords and design websites.
    should be there. Affiliate Marketing-5
    (Note- A good impact can be created Marks
    through SNS brand pages only Content on Website/Page-
    if quality of content updated is of high 5 Marks
    quality and regular
    interaction are done with audience)
    In the same website show minimum two
    affiliate marketing
    campaigns related to your
    website/Business Idea
    Channel Creation and Videos-15 Marks
    Affiliate Marketing-5 Marks
    Content on Website-5 Marks

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