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  • Jelissa Villanueva - Marketing Is All Around Us Handout 1

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    Jelissa Villanueva
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    Marketing involves connecting products and services to customers. It has four basic foundations and seven functions that work together to distribute goods from producers to consumers. These include deciding where and how to sell products, obtaining financing, gathering market information, setting prices, managing products, promoting products to customers, and making personalized sales pitches. The goal of marketing is to satisfy customer needs in order to be profitable.

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    Jelissa Villanueva - Marketing is All Around Us Handout 1

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    Marketing involves connecting products and services to customers. It has four basic foundations and seven functions that work together to distribute goods from producers to consumers. These include deciding where and how to sell products, obtaining financing, gathering market information, setting prices, managing products, promoting products to customers, and making personalized sales pitches. The goal of marketing is to satisfy customer needs in order to be profitable.

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    8 views2 pages

    Jelissa Villanueva - Marketing Is All Around Us Handout 1

    Uploaded by

    Jelissa Villanueva
    Marketing involves connecting products and services to customers. It has four basic foundations and seven functions that work together to distribute goods from producers to consumers. These include deciding where and how to sell products, obtaining financing, gathering market information, setting prices, managing products, promoting products to customers, and making personalized sales pitches. The goal of marketing is to satisfy customer needs in order to be profitable.

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    of 2

    Name ____________________________ Date _____________ Period ________

    Marketing Is All Around Us


    Ch 1 Sec 1

    What is Marketing?
    ______________________________________________________________________
    ______________________________________________________________________
    ______________________________________________________________________

    Terms to know:
    Products ______________________________________________________________
    Goods ________________________________________________________________
    Services ______________________________________________________________

    Marketing is based on ________________________________


    Marketing connects ________________________ to their _______________________
    An _____________________ takes place every time something is ________________
    In the ____________________________.

    There are four basic foundations of marketing. They include:


    1. ______________________________________________________________
    2. ______________________________________________________________
    3. ______________________________________________________________
    4. ______________________________________________________________

    7 Functions of Marketing -- ______________________ that work together to get


    goods and services from the producer to the consumer.

    Distribution – Deciding ________________ and to _________________ products


    need to be sold to reach _____________________________.
    Financing – getting the _________________ necessary to
    _______________________

    Marketing Information Management – Getting information to make sound


    _____________________________________________
    Usually obtained through _____________________________________

    Pricing – How much to ______________________ to maximize __________________

    Product Service Management -- _________________________________________,


    maintaining, and improving a ____________________________ in response to market
    opportunities.

    Promotion -- _______________________ with potential customer to ______________


    ___________________, and _________________ them about a business’s products.

    Selling – Planned, personalized _____________________ that __________________


    Purchase decisions.

    The Marketing Concept says


    Businesses must satisfy customers’ _____________________in order to make a
    ________________

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