Magazine

BR-MO BR IC K & M ORTA R R E TA I L DR E S S I NG
Harshil
Khichadia
IN STORE ASIA
2019 LIT IT UP
WHEN
THE
WORLD
SLEEPS
brick & mortar may 2019 1
MIRROR AND TIMBER SERIES FIRE-RETARDANT ACPS
BEAT THE FIRE
to experience fine living, visit please contact us at to view complete collection, visit
Suite No. 52, 5th Floor, 1 R.N.Mukherjee Road, Kolkata-7000 +91 33 4027 6640 www.aludecor.in
2 brick & mortar may 2019 brick & mortar may 2019 3
WE ARE HERE TO MEET UP YOUR
E XPECTATIONS
TRANZ MANNEQUINS PVT. LTD. HANGERS STEAM IRON MANNEQUINS VM PROPS
Office : 74/96, T.Nagar, Gopathi Narayanaswami Chetty Rd, Thirumurthy info@tranzmannequinns.com

Nagar, Satyamurthy Nagar, T. Nagar, Chennai, Tamil Nadu 600017 Branches @ CALICUT, COCHIN & CHENNAI
BR-MO
VOLUME 14 ISSUE 1 MAY 2019
MOOD
23 Lit it up when the world sleeps
28
32 Display
and
Storage
33 WINDOW
DRESSING
31
S
38
9 CHARACTER OF 18 PACE
PLANNING
BRICK AND MORTAR
RETAILING
45 In Store Asia 2019
H
17 MATTE
13 Find a theme,
32
P
stay true to it BLACK LOOK 2019
48
14
AINT THE
WORLD
18 THE PLAIN
AND PATTERNS arshil K
hichadia
VOLUME 14 ISSUE 1 MAY 2019 EDITOR S NOTE
CHARACTER OF
BRICK AND MORTAR
RETAILING
B
EDITOR & PUBLISHER Rehna Anna Oommen
DESIGNER Rehna Anna Oommen Hello Friends!
EDITORIAL OFFICE
#1029/3, 2nd cross, Kormangala, Bangalore- 560 075
efore I start keying down my thoughts, I would like to know whether you are intrested in something
Tel: 91- 80-40722111 / 23435677 called as space planning or not? With that comes many tricky questions of how to find an overall style or theme
Email: info@bmcreativedesign.com www.bmcreativedesign.com of the store. What kind of fixtures to use and how to arrange it so that the layout of the store is spacious enough
to move around. All these questions make it difficult.
DELHI OFFICE Thoughtful and well-crafted design makes a space easier to understand. Experiencing such a space lifts the spirit
too. It is therefore not just about the aesthetics but it’s a practical and philosophical discipline.
B-22, 3rd floor, Naraina Vihar, New Delhi -110028, India
As you would progress along your journey, you would understand the excitement and enjoyment of creating
Tel: 011-4341 5463 environments and realizing spaces and how visual merchandising can make the shoppers experience better.
The way Brick and Mortar retail is shaping up, one is compelled to feel that it is developing an intangible
BUSINESS HEAD character. It is somewhat like the Business of Bollywood, where Plot is interesting, casting is superb and
Rehna Anna Oommen 90159 83243 promotion is catchy. Yet some movies fail at the box-office. Whereas others with simpler plots and characters
make it big. Nobody yet has pointed out the formula yet for the brick-and-mortar’s success.
Subscription: subscribe@bmcreativdesign.com In this issue we tried to learn more on the efficacies of Visual Merchandising and how Brick-and-mortar
Designing can be a big hit. The role of VM is so wide and intangible that no academics can define the scope of a
BR-MO Brick-&-Mortar Creative Designing is a monthly owned, published and edited by Rehna Anna Visual Merchandiser. We have presented few of the principles that will definitely help you achieve the best results.
Oommen published from 1029/3, 2nd cross, Koramangala, Bangalore- 560 075 printed at Sri Rama Offset Only when you’ll actually follow the certain principles, you’ll be able to convey your idea and concept behind the
work. As well as you can create a depth and interest in the display and the overall store.
Process, #87-43, 8th cross, Malleswaram, Bangalore – 560 003
We have chosen space designing and space planning as our cover story. Being inspired and passionate about
creating are the most important aspects of a designer’s personality. Good Design achieves a sense of place,
PRINT COPY somewhere with an interesting and memorable appearance. This can be done cleverly by the colour and the
Subscription for one year Rs: 1, 200/- careful arrangement of the fixtures and also the lighting and a lot other things to support all of it.
For overseas US $ 170 The first stage of any project are the foundations on which the whole design process will either stand or fall.
Investing adequate time at this stage is crucial if the project has good chances of success. Spending time to make
sure that each aspect of the project is clearly identified will deepen your understanding of the task ahead, and
DIGITAL COPY hence it will open up new avenues as the ideas will evolve. So go ahead with a brief and formulate a strong
Subscription for one year Rs: 350/- concept to make the project successful.
All subscriptions are to be pre-paid. The claims and statements made in the advertisements in BR-MO are
those of the Advertisers and are in no way endorsed or verified by BR-MO
Happy reading and do let us know what you have to say
Rehna Anna Oommen

Editor & Publisher
@BR-MO India
BR-MO BR IC K & M ORTA R R E TA I L DR E S S I NG
@BR-MO India
Harshil
Khichadia
@BR-MO India
IN STORE ASIA
2019 LIT IT UP
@BR-MO India
WHEN
THE
WORLD
SLEEPS
PHOTOGRAPHY FOR COVER BY REHNA ANNA OOMMEN
10 b r i c k & m o r t a r m a y 2 0 1 9 b r i c k & m o r t a r m a y 2 0 1 9 11
Find a
THEME
theme, stay
true to it
T heme or a concept adds meaning to a collection of products

displayed. That is done by thoughtful grouping and arrangement, and in selecting a
colour or theme that unites and brings the various fixtures and gondolas together.
Brands can better execute Visual Merchandising by implementing themes in their
Displays. Themes allow a Brand to reinvent itself with new colours, layouts, fonts,
design, pictures, and photographs at the time of a new Product launch. When you have
a theme, you sell an experience rather than a product. The story will evoke emotions in
the customers drawing them to your Business and your products
Story telling in Visual Merchandising is a way to incite imagination. A tight visual
concept can give a potential customer inspiration for a certain style and can trigger
an aspirational feeling. Simply it’s all about conveying a theme through the way the
products are laid out.
Store settings are the extension of the products. Design them wisely so as to create the
mood that you want your customers to associate with your product. The straight lines,
sharp edges, neutral colours and empty spaces of minimalism creates a refreshingly
simple environment and allows the shopper to focus on the product. Again the other
stores might chose to go big and bold.
Once you carry the theme to the windows of your store, too, you engage and motivate
shoppers to come into the store, the first thing is to getting them to make purchase.
You can use seasonal themes in as many displays as possible around the store.
Setup displays cantered on holidays such as Christmas, Thanksgiving, Halloween or
Valentine’s Day. When you turn your end aisles, displays near the cash register and your
windows into Holiday themed displays, shoppers are more likely to linger in your store.
Themes allow a brand to reinvent itself with new colours, layouts, fonts, design, pictures
and photographs at the time of a new product launch. Theme ideas can range anywhere
from coordinating colours to grouping products to individual motifs and anything in
between. There aren’t any rules when it comes to themes but it’s a good idea to consider
HIGH QUALITY ENVIRONMENT TO MAKE A POSITIVE IMPACT IN the store, season, new product, overall look and feel of the brand, and how the theme
PEOPLE S LIVES will tie into any current in-store promotion.
NIRMITI INTERIORS
STORY TELLING IN VISUAL
MERCHANDISING IS A WAY TO
INCITE IMAGINATION. A TIGHT
VISUAL CONCEPT CAN GIVE A
POTENTIAL CUSTOMER INSPIRATION
FOR A CERTAIN STYLE
Contact us - 5-D | Verma Villa | Vithal Bhai Road | Vile Parle (West) | Mumbai 400056 | Maharashtra | India. ph: 022-26715624alt: 022-65739612
contact@nirmiti.co.in
U
COLOUR
sing one particular colour should be avoided

as too much of it would be overwhelming for the customers .
A good understanding of colours is essential when creating an
interesting store. By putting together your own palette of colours,
shades, tones you can establish a feeling of place and give it a
memorable identity.
Colours effects are more than just decorative purpose. It plays
an important role in a way we feel and respond to our surround-
ings. Therefore choosing the right colour palette for the store is
a fundamental part of creating a store that will also have a good
brand recall.
You can easily add or subtract colour, it can be introduced in many
ways all of which will contribute to the overall scheme from walls
and floor coverings, fixtures, accessories and lights.
In decorating terms, the colours used in the largest quantity or
in the greatest proportion is classified as the dominant or main
colour and the colours used in smaller areas are referred to as
subdominant. Accent colours are those that are contrasting, which
provides a subtle and sophisticated contrast.
In a white store, any colour can be used as an accent depending on
the kind of mood you want to create. But just one thing need to be
assured that the same colour is repeated somewhere else. May be
in the fixture or any other decorative accessory. Otherwise it may
look isolated rather than an intended feature
Neutrals are undemanding shades that provide a subtle back-
ground to bright accessories and the products displayed. For eg-
White, off-white, black, grey, brown and beige.
It’s good for backgrounds, and it also allow merchandise full
P
impact and less disturbing for onlookers. Grey is elegant that pre-
vents the sterility of white and the gloom of black. Black and white
together can grab the attention. Beige is warming and people
pleasing.
Colours can be a very effective tool when it comes to heightening
and accenting certain features and may also be used in remedial
ways, such as changing negative spaces into positive ones.
Grey is elegant
that prevents the
sterility of white
and the gloom of
black. Black and
white together
AINT THE can grab the
attention. Beige
WORLD is warming and

Have you ever wondered what appeals first to the human mind in visual?
It is the Colour. A colour palette is the essence of the visual and sets the
aura for the display by appealing to the viewers on a subconscious level.
Since the colours in the display say a lot about the brand, they should
people pleasing.
complement the brand and its specific colour scheme.
ADVETORIAL
TOTAL
LOOK
WHEN STYLE AND FUNCTION GO HAND - IN - HAND
COLLECTIONS
OFFER
NEW
OPTIONS
FOR
TREND- FORWARD
LOOKS
IN THE BATHROOM
TREND – FORWARD For more information on the Gessi Emporio Line and all other Gessi designer Collections. Visit www.Gessi.com
MATTE GESSI BATHROOM INTERIORS
BLACK LOOK 2019

A PRIVATE WELLNESS
TAILORED TO YOUR DESIRES
When it comes to decorating and designing a Bathroom. Most people have trouble
thinking outside the box. It might be hard to find ways to turn a bland, all-white room
into a warm, inviting retreat. But it is possible with the new Total Matte Look Gessi Being a neutral, Black is never ‘not in style’, but it’s sure enjoying a moment in the
Bathroom Collection that will give your Bathroom a new life by adding everything spotlight right now, especially in its subtle matte form. Matte Black is expected to grow
from Oversized Bath tubs to trendy vessel –sink. Gessi provides an extensive range of large in brassware, where it’s a surprising departure from the shiny metal surfaces we
quality bathroom sanitary ware, fixtures and fittings from washbasins, taps, shower are accustomed to seeing in this domain; juxtaposing mattes with shiny surfaces can
components and steam rooms. Whether you are looking for a simple robe hook or a create eye- catching opposition. It is becoming increasingly popular with its Total Look
rain showerhead, a timeless classic or something very Collections, now available in matte black finishing
contemporary. It provides a complete Bathroom solution to create your own dream
Bathroom Black has more depth and more versatility. The latest of the Gessi Bathroom Collection in GESSI
a bold and chic matte finishing- can be incorporated in the
Though polished, high – gloss finishes and gleaming white hues have been Bathroom interior in so many ways. It can be incredibly dramatic, can also act as an BATHROOM
dominating kitc hen and bath design for some time. But dark matte finishes continue accent or may ground an airy space. The Matte Black finish results COLLECTION
to come on strong as one of the biggest trends. Being a neutral, Black is never ‘not in
timeless yet modern at the same time
style’, but it’s sure enjoying a moment in the spotlight right now especially in its subtle
matte form. Matte Black is expected to grow large brassware, where it’s surprising
departure from the shiny metal surfaces we are accustomed to seeing in this domain;
juxtaposing mattes with shiny surfaces can create eye- catchingopposition. It is
becoming increasingly popular with its Total Look Collections, now available in matte THE MOST REVOLUTIONARY BATHROOM PRODUCTS
black finishing OF THE LAST 25 YEARS
Smooth and shiny surface reflects light. Rough,
nubby and deep piled absorbs light and hence is
darker. Soft silks and satins suggests feminity and
sensuousness.
Velvet is deep and rich, dark and mysterious,
subtle, elegant and expensive. On the other hand
Rough textures like- burlap, nubby wools, tweed
etc. can be masculine, outdoorsy, rugged, natural
and earthly.
Gravel, stone, sand, brick, ground corck
etc. suggests great open spaces, sportswear,
beachwear and camping. While wisps of tulle,
ribbon delicate lace and netting gives you a happy
ever after.
Background of raw rough wooden boards can
give contrast between the delicate softness of
the wedding dress fabric texture, making it even
softer and feminine.
Pattern and texture are the perfect partners. They
complement and highlight each other’s charms
and personality. Pattern and Texture follow the
rules that opposite attracts.
Texture applies not only to fabrics, but also to
natural materials such as wood and stone and in
more contemporary settings, concrete, glass and
rubber.
Wood can be distressed to appear weathered
and bleached for a rustic look or polished
and varnished to a high shine for a more
sophisticated appearance. It can also be oiled to
retain its natural beauty, but with a light layer
of protection, or dyed with a variety of products
Texture is not just a visual element, from imitation wood tones to decorative colours.
Wood can also be colour washed with a solution
but it’s a tactile part of any

of emulsion paint so that the growth lines and
grain becomes more noticeable and prominent.
White or off white shades are popular on the
decorating scheme. floors of stores. And wood can be laid in different
C
designs, as in parquet flooring so that it creates
Display can use

patterns such as herringbone, chevron, basket
T
and brick. The patterns can also be made more
elaborate by using different coloured woods such
as, red cherry and dark mahogany.
textures to convey
a message or
Similarly stones may be used in its natural, matt
form or polished to a glossy surface. With stones
such as marble and granite, polishing and sealing
HE PLAIN
the surface will highlight the varying colours in
its composition and also the shiny elements such meaning. While
deciding on the
as mica and quartz which gives the metallic – like
flecks add to its glamour and richness.
Materials used in contemporary design such as
AND PATTERNS
olour is a vital part of any decorative scheme, but it is
concrete and rubber also come in a variety of
textures and surface finishes. texture, you must
analyse the mood
Concrete can be poured and smoothened so that
intrinsically related to pattern and texture. Texture is not just a visual element, but
the surface is flat and even, it can also be polished
it’s a tactile part of any decorating scheme. The cool smoothness of marble, the soft
to a shine or textured or patterned. Templates
or atmosphere you
lushness of silk velvet if used somewhere and may be the wooden flooring. All of it
such as planks of wood or coarsely woven sack-
will contribute to the mood of the store.
ing can be gently pressed into the surface and
Texture is the surface treatment for feel. It also affects the colour of merchandise. A
want to set for the

removed leaving an impression of the grain or
display can be enhanced with the help of the contrast technique, known as texture.
material that will remain when the concrete sets.
Display can use textures to convey a message or meaning. While deciding on the
There are also smooth rubber tiles and roles of
display
texture, you must analyse the mood or atmosphere you want to set for the display
rubber flooring used sometimes.
and then find a contrasting texture that supports it .This works wonders in seizing
customer’s attention.
TEXTURES
WHERE DIMENSIONS TAKE

SHAPE WITH PRECISION
AND TIMELINE
TURNKEY PROJECTS
www.shilpidesigners.com
LIGHTING
Lit it up when the world sleeps
22 b r i c k & m o r t a r m a y 2 0 1 9
C onsider a strongly evocative space,
one where the mood is immediately striking and lighting plays
a central role in its design. By understanding the specific tasks
intended for a space. The designer can readily determine the
appropriate lighting strategies that will integrate function and
inspiration into a design.
MUMBAI
New Satguru Nanik Industrial Estate, Gala no 115 & 116, First Floor , Western Express Highway, Goregaon(E), Mumbai
400063. Tel no 40026663 http://www.catalystdesign.in/
b r i c k & m o r t a r m a y 2 0 1 9 23
Lighting is a versatile and functional design tool that gives a
magical touch to the store. It can create illusions of space and
volume. It highlights the architectural features as well as other
accessories, props and fixture and also it provide intriguing
decorative effects.
Creative lighting requires a careful balance of different sources
of light and an appreciation of the effects that can be achieved
through direction and control. To create an exciting and dynamic
lighting scheme, it is essential to understand how to achieve a
successful balance of what is lit and what remains unlit.
In a well-planned scheme, the various lighting effects are built
up in layers, so that the store can be lit in different ways to create
different moods, depending on the level and quality of light
required.
Each lighting phase should be controlled separately so that it can
be combined at different levels and brought up individually to
alter the mood in the room.
Above all, lighting schemes should be atmospheric and mood

enhancing but also practical and magical.
The positioning of lights also affect the way the store appears.
There are many different types of lights. Good lighting is a
flattery accessory in any store. The way we view a store is
affected by the light in which it is seen. A shaft of sunlight
will brighten even the darkest space, but it is transient and
difficult to control, whereas the intensity and variation of
other than natural light can vary to create different moods and
atmospheres.
There are a wide variety of artificial light sources available
from the new generation of LEDs (Light emitting diodes) to the more conventional tungsten bulbs. LED’s can be positioned under shelves to
display a product like a bag or a shoe. Because they use a quarter of the amount of electricity required by a fluorescent light and last longer.
Electric lights can colour the way we see. For ex a halogen bulb gives off a bright white that is stimulating and vibrant but isn’t very flattering.
It may also appear to ‘bleach’ pale or subtle colours.
The feeling of a design can be

completely transformed by altering
the intensity, placement and colour
of light.

However, the yellow hue of the tungsten bulb which is flattering to Accent lighting or spotlights, can be used to highlight something
colours from the warmer end of the spectrum but can make shades specifically and these lights often comes with shutter or shields
of blue seem green. Therefore, it is also important to study fabric and so that the beam is directed specifically onto the object being
paint swatches in any sort of sighting to get a true impression of their highlighted. Accent lighting acts as a spot light to illuminate a
colour, specific artwork, architectural detail. These are typically low Image resu
Artificial Lighting is best examined according to the functions its voltage fixtures that can be manually adjusted to focus on a par-
performs. Typically described as ambient, accent, focal or task lighting. ticular object. To avoid the glare, the light source should be at 30 384 × 450Im
degree angle to the object. Task light provides light for a specific Buy Bambo
Ambient lighting is the general purpose light in a space. The ambi- activity.
ent light source comes from different fixtures that can be individu- Lighting is important to any Visual Merchandising composition
ally controlled and dimmed depending on the need. It’s a general or as it is the means by which we can see our surroundings environ-
background light that creates an overall illumination of a space. And ment. The feeling of a design can be completely transformed by
this category of light includes centre or pendant lights that hang from altering the intensity, placement and colour of light.
the ceiling.
FOCAL POINT
THE
PLUS EFFECT
Experience life in its true colours

T Focal Points and Feature
he focal point is the place to which the eye is drawn when you enter the store. It’s the thing
that you remember most about a room and is often the point where the main product is displayed or showcased.
When creating or highlighting features or a focal point, start by assessing and understanding the architecture of the place or the feel
or mood that you want to set in your store.
Symmetry is very important that must not be ignored because it creates a strong sense of balance. Proportion should also be
considered as well. Then Quality is another ingredient especially if the product and the fixture is a focal point of the store.
The focal point doesn’t always have to be on the wall. In a large store you can bring the visual attention to an area where
mannequins are displayed that you can see the moment you enter the store and again lighting can be used to focus awareness on
that part of the space.
Stores should have multiple focal points to grab the attention of the customers. The customer is usually confused on where to look
when he enters the store. Focal point acts like a hotspot. Focal point is usually a styled mannequin or display that grabs attention in
the store.
The focal point doesn’t always have to be on the wall. In

a large store you can bring the visual attention to an
area where mannequins are displayed that you can see
the moment you enter the store and again lighting can
be used to focus awareness on that part of the space.
A brand by Focus Lighting and Fixtures Ltd. www.pluslighttech.com
MOOD
MOOD BOARD
D esign is a process and although attributed to the creative it is also about organisation and a set
of guidelines. It’s very important to commit to a plan because this is the surest way of staying within the budget,
the fatal mistake that many people make is to change ideas half way through or worse to start without a plan and
literally design as you go along.
The process of pulling all the inspiration and information together from wherever it is possible is best achieved by
looking at it in conjunction with the layout of the store. Having done the ground work assessing the space, defining
its use, finding a theme and sorting through colours and textures, it’s time to amass all the information and make
some decisions. All that needs to be put down on something is called as a mood board. It’s a sheet of a plain white
card or ideally a white notice board on which inspirational pictures and swatches can be pinned.
The idea is that board is a place where you try and test things until you have the right combination, nothing should
be fixed permanently until you are absolutely certain that the scheme is finalised.
You’ll need to gather the swatches of fabric, samples of paint colour or may be the kind of fixtures and its colour.
You can make different kind of mood boards and then select which will go better put together. Assemble all the
relevant materials. When you start placing it on the mood board, try to Calculate in proportion to the scale on how
it will be used eventually.
Rather than paint colour directly on the board, create a sample size paint swatch on a piece of paper that can be
pinned to the board or removed.
Once you are happy with the basic appearance of your board. It’s time to work out on how much will the scheme
cost. Calculate the prices of all the elements such as paints and also estimate the cost of making up, labour and if
necessary, transport too. If it’s all within the budget, then you are fine but if it’s too high then you’ll have to look
back over the choices you made and see where savings can be made.
You may be able to source similar but cheaper materials by searching more or probably waiting for the sales. This
trade is widely done in design, we tend to start with the ultimate range of accessories and fixtures and hen trim
here and there a little and then substitute or search for an alternative material.
There is also the Time factor, you may not need to buy everything at once and can therefore spread the cost over
a couple of months. By starting with the ground work, choosing the flooring and other accessories, you can take
longer over purchasing the requirements.
Design is a process and although
attributed to the creative it is also
about organisation and a set of
guidelines.
DISPLAY
Display Storage is a very important

factor that should not be
and ignored
Storage
Display and storage can be one in the same thing
because in some instances two objectives become one.
The key to successful display is grouping, as it affects
the way in which objects are viewed.
In Design terms it is stated that odd no. are more

interesting than even, so group of three, five or seven
smaller objects are preferable more than two or four.
Also try to arrange objects of varying sizes so that the
eye is taken up to a specific high point. You can also
layer displays so that larger and darker fixtures are in
background and smaller light ones in the front.
If you are displaying specifically on the focal point then

make sure that the item is of high quality and real
interest. Anything that is arranged or displayed in the
store must be kept in a pristine condition, therefore
the fixtures and accessories should be frequently
cleansed and polished and displays don’t have to be
static. Then you can refresh the appearance of the
room by keeping it in a different position after it is
cleaned in returned.
Storage is a very important factor that should not be

ignored when you are working on the Vm because
clutter is the enemy of the well-designed functional
and chic environment.
There should always be a place to stow the things that
you absolutely need, where they can be accessed easily
but are clear from your main display area. Once the
clutter is banished, the store would automatically look
more spacious and sleek.
Product grouping is a way to cross sell. Items are

grouped and displayed together depending on the
colour scheme, seasonal range or just random stuff
that goes along well with each other. Customers just
don’t come to buy something specific, but something
that looks new and different. Product grouping can
help them with new styling and also showcase new
lines of the product. There is something called as
shelf displays, Shelf displays come in focus once
the customer enters the store. Stock displays are
a great marketing spot for the featured and the
profitable products. Generally the end of aisles, also
called “premium space” are used for stock displays
to maximise the sales of profitable products and
merchandise.
WINDOW DISPLAY
Window
Dressing
W indow Dressing purely

means generating illusion it’s a magic contained
behind glass that adorns part of our daily lives. This
idea becomes clearer at night when the city is sleep-
ing and the store windows of small and large busi-
ENRICH SA
nesses remain lit up in the darkness. It’s a madness

that fascinates everyone.
QUALITY, EXPERTISE AND When we speak of the term Window Dressing, we re-
fer to the discipline of Visual Merchandising. The goal
of all the establishments is to demonstrate the range
ELEGANCE
of products which is why the products continuous
today also to be the final link in the chain. But slowly
the concept of product has begun to change. Custom-
ers are loyal to a brand more than any product or its
GET IT ALL FROM KALATMAK quality. And hence the seductiveness of a product has
become crucially important to the storefront.
Today Window Display receives influences from
the theatre, opera, and design and is considered a
discipline of commercial interior design whose goal is
to stage display areas within a sales point. It’s an art
installation integrated in a commercial space that is
capable of drawing crowds.
Imagination, irony and surprise seek identifica-
tion with store and brand and the seduction of the
customer.
Different types of Window Display in trend are-
Interactive and Multimedia Storefront - These
storefronts makes the passengers interact with the
product via a visual or audio stimulus.
G I V E YO U R S T O R E T H E S PAC E I T D E S E RV E S
Kalatmak Spatial Systems Pvt. Ltd., Plot No 7E, KIADB Industrial Area, Pillagumpe, Chintamani Road, Hoskote, HOUSE OF RAISONS BY STUDIO LOTUS
Bengaluru Rural- 561142, Karnataka. Ph: 080 2790 0346, 2797 1218 3
TRANSFORM YOUR SHOP TO BRING
PEOPLE TO A STOP ONE VISUAL MERCHANDISING SHOP WINDOW HIGHLIGHT ZONE 3D PRINTING
PLACE Retail Display & Fixtures Wall unit Activation & Gondola FSU & Kiosk
FOR Signages & Large Format Printing Facade SignagesTotem & Special Signages
CONTACT INFO
F-3/5, Okhla Industrial Area-1
New Delhi-11002 Work: + 91-40567440/49 Mobile: + 91-9810280168Email: info@hggpl.com
Website: www.hggpl.com
COVER
The focus of this article is on how space planning
can influence the way shoppers navigate a retail
store, recognize and find the products they want,
and influence their buying behaviour.
Retailers are facing a keen competitive market

and are finding it increasingly difficult to create
a differential advantage on the basis of product,
price, promotion, place, people and location and at
this point the store itself becomes a fertile and last
opportunity for market differentiation.
Today’s customers have many shopping choices,

as the merchandise is available easily. Some make
purchases on the internet and they don’t have to
worry about the long hours of operation parking or
getting large purchases home. So as compared to
S
the past with development in technology retailers
job have become more difficult.
Consumer trends and behaviour is that Indian

consumers are turning increasingly global in their
outlook having become much more aware of design
trends in the business of fashion, hence demanding
the same levels of design and innovations from
store spaces.
PACE PLANNING Retailers need to create an exciting store design

with innovative merchandising techniques to make
people come and visit the stores. Here comes the
role of visual merchandiser which creates the
Have you ever walked into a store and felt like some force store design. A Visual merchandiser likes to think
of their store as theatre. The walls and floors
was guiding you in a specific direction? Perhaps you went represent the stage. The lighting, fixtures, and
in wanting only to buy a packet of Maggie, but the store’s visual communications such as signs represent the
sets. And the merchandise represents the show.
flow guided you past the ice-cream aisle.
H
Visual merchandising is like an art in the sense that
there are implicit rules, but they may be broken for
striking effects. It’s an art of implementing effective
designs, ideas to increase store traffic and sales
volume and is a mechanism to communicate to a
customer and influence his decisions to buy.
One of the biggest challenge faced by a Visual

ave you ever walked into a store merchandiser while designing the store is to keep
and felt like some force was guiding you in a specific the store atmosphere consistent with the store
direction? Perhaps you went in wanting only to buy a image and to influence customer buying decisions
packet of Maggie, but the store’s flow guided you past with the help of store layout, store atmosphere and
the ice-cream aisle. x` And you walked out with more space–planning. Also he has to consider the costs
than you intended to buy and you’re little confused as associated with each store design element versus
to how it happened. the value received in terms of higher sales and
It happened through the combination of strategically profits. For instance, the free-form design found
planned techniques that retail stores all around the in many boutiques is much more costly than rows
world use every day. The way products are displayed, of gondolas in a discount store. Also custom wood
and a store layout is planned is designed to get you fixtures are more expensive than wire racks.
to buy more. Retailers use space planning techniques Visual merchandiser must be aware of the financial
to make you stay in the store longer, increasing the ramifications of any store layout decision. The
likelihood that you’ll stumble across something else you store layout influences both shopping atmosphere
might want to buy. and shopping behaviour of consumers visiting the
A retailer’s goal is to drive sales and improve the store. A well designed store layout can contribute
customer’s shopping experience. They use a mixture of to a positive shopping atmosphere, which results
aisle navigation, product displays, and shelving to maxi- in the kind of shopping behaviour a retailer wants
mize sales per square meter while creating the ultimate to achieve. However, currently lots of stores tend to
shopping destination. build on traditional and repetitive designs for their
Space planning is the process of organizing in-store ele- store layout, resulting in outdated store layouts.
ments to create a customer flow
COVER
Retailers now have understood that merchandise is sold as a It can be argued that by applying a particular store layout and
result of in-store presentation rather than all other forms of certain visual merchandising techniques as inputs, consumers
marketing and advertising communications. will automatically be directed through the store. In turn, this
In an age of globalizations, average consumers today are may deliver certain outputs, such as encouraging fashion
very demanding when it comes to the layout and aesthetics purchases, or making it more accessible for the fashion
of any establishment they visit. They want to be attracted consumer to obtain the necessary items.
and motivated to enter a shop or stall and in that moment of
decision-making rests the difference between a prospect and A mutual relationship or interrelatedness between the retailer
a sale for retailers as a system and the fashion consumer as a subsystems
Untidy presentations send the message that the company exist. This results from the fact that through the visual
or the brand is not serious about selling their business. merchandising and store layout, the consumer’s purchasing
In a matter of seconds the customer enters the store he behaviour is influenced. In addition to this, the retailer also
subconsciously registers things like - Are the store font benefits from the consumers’ purchases and store patronage
and windows attractive and inviting? , Is the store interior as influenced by the store subsystems.
welcoming? , clean and tidy? Is the merchandise presented
in an appealing manner? Another important store layout aspect retailers should
The experience of visiting a store should be as rich. A consider carefully is the allocation of products on shelves.
prospective customer who walks in should feel respected and Efficient shelf space allocation management does not only
comfortable. minimize the economic threats of empty product shelves,
The whole point of visual merchandising, is to get the it can also lead to higher consumer satisfaction, a better
customer to stop and browse. To achieve this, in-store consumer relationship and even more importantly; it can
presentations must make the product stand out, to catch the have a significant positive effect on product sales
consumer’s eye from a reasonable distance. Shop layout designs consist of multiple important
Good interior design within a store can maintain customer components. In this Article, two main components of shop
interest, encourage customers to lower their psychological layout designs will be focussed on; Shelf design and Aisle
defences and make a purchase. In examining this potential, design.
the physical in-store environment has been examined in Aisle design
relation to various elements, for example: orienting factors, The first considered main determinant of a shop design is
spatial factors and ambient conditions. These elements are the structure of shopping aisles. For a comfort experience
in many ways redolent of the facets of merchandise display each consumer need a personal space inside a store.
identified above. Personal space can both influence the retail experience as
One sure way to entice shoppers, while reinforcing brand well the actual choices people tend to make within a store.
identity and providing a unique sensory experience, is The importance of a well-designed aisle structure is that
through sleek and savvy store design. Store design should it’s a consumer-centric space management that should not
make a sales transaction as painless as possible and plant start with the arrangement of shelves and categorization
the seed for the next visit. Although a distinct store design of products, but with emphasis on the customer behaviour
is important where function should triumph over form. and the customer experiences the retailer wants to achieve.
Instead of gimmicks, shoppers prefer simplicity, familiarity Despite the importance of a well-designed aisle structure,
and an enjoyable experience. It’s important to combine the way shop aisles are organized is currently easily
modernity and the quality and detail associated with
heritage.
overlooked by most retailers. The main explanation for this
is the fact that most retailers consider space as one of the SPUN
Now the question is that how retail store shelving provides most expensive investments in their stores, so structuring
extra organization about the retail store display which of pathways is considered less important. Consumers that
maximize sales. Retail displays should be visually appealing are in spatial confinement are more variety-seeking in their
and easily accessible and should be inspected for potential purchases. When this spatial confinement is generated by
cross selling opportunities. Retail store shelving uses less a high density within a store, consumers tend to reaffirm
floor space, more retail store supplies can be exhibited. In their identity as independent and unique individuals. They
order to increase the sales, every inch of the store should be also state that this results in purchase behaviour in which
considered a potential display space consumers tend to choose more products that they can use to
Most displays concentrate on the floor management of space. carry out their distinctive identity.
In order to create a complete desired ambience the ceiling
space should also be given enough attention. Space should be Shelf design
allocated to the available products as per the expectation of The second main issue for retailers in shop design is to
the customers to deliver best results. optimize the allocation of products by the way the shelves
Store layout have been designed. For example when retailers allocate design Thomas Heatherwick
Store Layout and walking patterns of consumers could affect their products well; not only the retailers’ product sales will
the duration of the consumers experience in-store and the increase, on top of that the consumer will leave the shop
number of products they are exposed to. more satisfied. These factors are resulting in a better overall
Additionally, aisles and fixtures are placed with the intension consumer satisfaction. A retailer can increase sales and
of guiding the consumer through the store. It is also profits by better managing the existing shelf space. There
suggested that factors such as the accessibility, visibility and are two different ways to improve the profits for retailers: by
attractiveness of the merchandise in combination with the customized space-to movement planograms and by product
store layout may promote fashion purchases. reorganization. www.vivonodesigns.com
COVER
A current problem for retailers and manufacturers
is that consumers have a different expectation of the
The three layout presentation of products in shelves than the retailer
does. Consumers think that retailers order products
design structures by using meaningful criteria such as price, popularity
and promotional status. This results in the fact that
that are mentioned consumers may infer information about the product,
without having additional information about these
above - freeform, grid products.
Retailers and manufacturers don’t take advantage of
and racetrack will be the consumer expectation of product placement. They
state that consumers expect retailers to place the most
introduced by a short popular brand at the centre of a shelf, whilst retailers
don’t place their highest market share brands on these
definition. central positions.
Contrarily to these consumer expectations, products
placed at the end of an aisle are given much more “face
time” by consumers than the products that are placed
at the centre of an aisle.
Store traffic and customer traffic flow

There is something called as store traffic and
customer traffic flow. The difference between these
two concepts is that store traffic entails the amount of
consumers that is visiting the shop at a certain point
of time, whereas customer traffic flow is determined
by the movement the consumers have within the
store. Studies found that both store traffic and
customer traffic flow are determinants of the overall
store performance. On the other hand, low store
traffic doesn’t automatically mean low sales, provided
that retailers manage their customer traffic flow in
a proper way. There is a correlation between both
store traffic and customer traffic flow on consumers’
spending in supermarkets.
A combination of these two factors has positive Grid: This layout contains long pathways which are placed There are both a possible positive as well negative aspects
influence on the amount of money consumers parallel to each other. Retailers are in favour of this layout of the consumer’s in-store search process. They argue that
spend. However, they state that although store traffic style because the rectangular arrangement of the shelves fits an in-store navigational challenge in some cases might be
and customer traffic flow influence product sales well in the shopping behaviour of consumers, and it facilitates very enjoying and challenging. Whereas on the other hand,
positively, the biggest influence on sales is caused an efficient and fast shopping experience. Grid layout form consumers can become easily frustrated due to the fact that
by other factors. If retailers want to achieve a bigger is universally the most preferred layout style by supermarket they are not able to find the products they are looking for,
effect on product sales, they will have to make sure retailers resulting in the effect that consumers tend to break down their
that consumers pass as much as possible aisles search effort.
during their store visit, but also make purchases Freeform: In contradiction to the grid form, the freeform Consumers visiting a supermarket prefer shopping in a grid
in more different aisles. They can achieve this by a layout is, as the name already reveals, a layout form containing layout store environment, which can be easily explained by the
careful consideration on which layout type to use in an unstructured arrangement of aisles, shelves and displays. fact that grid layouts enable efficient shopping behaviour.
their stores. The freeform layout is mostly used by clothing stores. In Space utilization in Apparel retailing
There are three common conventional layout this design, the emphasis is on increase the ease with which Apparel retailing is a mature and extremely competitive arena
types that stores nowadays use; freeform, grid and shoppers can find products throughout the store, which is which has to deal with demanding, diverse and well-informed
racetrack layout. For retailers, the type of layout illustrated by the fact that most freeform stores have low consumers. The changing retail landscape is now adding more
chosen is of great importance regarding the image shelves. Another characteristic of this store layout is that pressure on the retailers to retain their slice of the pie in the
the store has on consumers. Store image is an consumers tend to spend more shopping time in stores using global, as well as the domestic market.
important factor affecting the in-store consumer this form. Interestingly for retailers; previous studies argue Apparel retailers require a proper understanding of the
behaviour. that extended shopping time can be an important factor to consumers psychology, and play their cards right. Attracting
Furthermore, the internal traffic patterns and determine how much consumers will spend whilst being in a shoppers and converting potential clientele into long term
operational efficiency of the store are strongly store and loyal customers depends upon how the retailer is able
dependent on a well-designed store layout. Store Racetrack: This store layout contains one central main aisle, to portray his merchandise, and the quality of his customer
layout design also contributes to consumer’s leading the consumer along the complete store. The function service. Therefore, it is more important for a retailer to make
satisfaction and even can create and alter the of that main aisle is to guide the consumer through as optimum utilization of the space available in his store so as to
wants and preferences a consumer has. But most much as possible store areas. The store is divided in several create an appealing in store arrangement.
importantly, an efficient store layout design both departments, each with an own product category. Using a
contributes to product sales and store profitability. racetrack layout form results in an unusual and interesting that space management is an integral part of any retail busi-
The three layout design structures that are shopping experience. ness. Adequate spacing of the products in the concerned point
mentioned above - freeform, grid and racetrack will of display and a proper alley or passage for the buyers needs to
be introduced by a short definition. be created.
In Store Asia 2019
I n-store Asia is the largest trade fair in the Indian subcontinent for retail resources and investments in store
design, VM and in-store marketing. It is the largest gathering of senior decision makers from 7500+ retail and brand
companies, consultants, service providers and manufacturers in this domain.
Another edition of the much anticipated in- Store Asia has come and gone , leaving in its trail new opportunities ,
business propositions and glimpses into an exciting new retail future, enabled by technology and consumer-driven
market realities. Here’s an overview of In-Store Asia 2019.
It could be said of this show that they came, they saw and they took back, to rephrase an old saying. The 12th edition
of ISA (In Store Asia), held on March 14th, 15th and 16th at the Bombay Exhibition centre in Mumbai indeed had
something to do with anyone whoever was involved in the show in one way or the other. They took back with them a
glimpse of new retail design ideas, brand visibility avenues, new technology possibilities at retail, a business opportunity
or a new connection enabled by the three day exhibition, the Convention , the most exciting VM& RD Awards, and the
creatively stimulating VM challenge.
Retail Stores built at in – Store Asia enabled a great experience of the brands making them the perfect place for the 12th
edition of the event concluding successfully. In this age of social media and digital technology, the exhibitors came up
with innovative ways to drive audience and differentiated themselves. This year VM challenge engagement was ongoing,
active and creative. All in All, In Store Asia 2019 just delivered a unique shopping experience. And they are keen and
committed to offer new ways to improve the shopping experience in order to attract he modern day consumers.
The vision of In-Store-Asia 2019 has always been to bring together the in store marketing community and explore
enriching newer possibilities in brand communication and visibility at retail. But what was different this time was the
sheer variety of creative ideas and solutions that were on display and the fact that it was a platform that truly reflected
the retail journey. The participation at In-Store Asia this year has been truly unique. But what’s interesting is to see the
retail journey evolve.
ISA acted as a bridge between the client, the users and the vendor community. ISA is a great window to what is
financial performance and ultimately more profits for the Space allocation tools: happening at the retail not only in India but to whole of Asia as Well
retail outlet. Retailers can drive top line sales, and achieve
good overall returns on their invested amount of capital. Space allocation tools enables retailers to determine the The Expo
optimum space for fixtures, and merchandise based on the The three day expo spread over 12000 sq. of exhibition space, featuring over 150 exhibitors from India and Abroad
The traditional space planning process is altered meeting analysis of product placement, usage and performance. Space showcased some exciting new in-store displays and retail technology solutions and facilitated fruitful business
with the localized needs of customers. Retailers should move allotment is done hierarchically with both top and bottom conversations between the buyer and the sellers.
away from developing prototype store layouts, as no two views of performance. A detailed planning for space allocation
stores look alike. They should maintain store specific plans can be done through any of the following ways: The Convention
by gaining more knowledge about their stores. The two day convention held as a part of ISA had some top Indian and International speakers comprising Industry
• Exact floor plans can be obtained through CAD veterans from brands, retail design and retail solutions agreement, sharing their insights on a range of topics of
Effective planning of the retail space and managing it in a drawing with precise measurements. relevance to business decision makers in the retail ecosystem. It is expected and believed that there would be an
right way is the key factor in the lifecycle of merchandise • Appropriate square footage can be assigned for each excellent participation from Europe in In-Store-Asia 2020
planning and execution. More retailers are adopting the fact merchandise category.
Space planning had been in the retail structure since the • Detailed planograms can be prepared striking a The VM & RD Awards
time of inception of the retail business, but its applications, happy balance of available space, and merchandise. The highlight of In-Store Asia was the VM&RD Awards function held on March 15th, on the 2nd day of the show. It’s
benefits, and dimensions keep evolving, reaching new • A detailed plan can be prepared, considering detailed the most prestigious event for the Retail Design community of India. Totally 321 entries were received this year from 97
heights with the passage of time. A well-arranged store fixture, and component dimensions. companies out of which 133 entries were elected. The entries were judged by a Jury Panel comprising some of the Top
display attracts the shoppers, making them to check out Global and Indian names in the Retail Industry. The judging process involved a specially designed Digital platform and a
the apparel merchandise, and influencing them to buy robust scoring system that was error proof and ensured consistency.
the clothing. Using the available space in a right manner Benefits of Space Planning: FOLD 2.0 – ABC EMPORIO designed by ATMOF Architects won the ‘Store of the Year’ award., while the maximum no. of
will enable the retailer to accentuate his merchandise and Awards were won by 2 companies , Four Dimensions Retail Design Pvt. Ltd. and Restore Design
arrange them in an optimum position. Adequate space planning techniques enable the retailer to
have end-to-end control of merchandise. This display will
attract more customers, minimizes stock outs and operating
costs, enables inventory productivity, and increases the
In Store Asia 2019
In-store Asia is the largest trade fair in the

Indian subcontinent for retail resources and
investments in store design, VM and
in-store marketing.
INTERRVIEW
What originally attracted Harshil to VM is the combination of art, being creative and being able to utilise it
in a practical way that suits retail.
He further described his brand as simple and the branding logo is both name and pattern which he created
himself. Elements of any Design need to work logically and aesthetically in people’s mind and not have the
focus on too many things. He also mentioned about his website as very much akin to who he is and what he
does.
For a Shop to stand out, it needs to be creative and it does when there is a clear sign that effort has gone
into the thought behind the window. The whole inside of the shop should continue to portray that feel from
the facade and window to the journey inside needs to be interesting and grabbing your complete attention.
Being able to work with a product that inspires him and being able to make something creative for the retail
shop is what he enjoys the most about creating new displays. For him, VM is like a set design. The ideas and
techniques curate the initial space.
From the start, he has embedded himself in the client’s team and is an expert in challenging a brief. He
turns constraints into opportunities and deliver the best possible outcome. He added it by stating an
example, “Whether the client has an idea in mind and only needs a little help to bring to life their vision
Harshil Khichadia or has a completely blank space and needs help from the beginning to the end. I actually like being able to
start fresh or when the space is a mess, and then see how the space develops and grows. The aesthetic will
“Understaning is
be designed around creating a customer experience, how the company operates and the look and feel of the
brand from a 360° angle”.
He believes that all these are considerations when creating something that looks good and fulfils what
deeper than knowedge”

the customer actually wants from their experience of the brand, from start to finish. Ensuring that all the
different business roles and objectives are met, by knowing what the different functions are, helps to meet
W
objectives and key components of the business too. It is important to know that you can’t please everyone.
Not every person that walks past will like your space but your typical or ideal customer should be inspired
by it and want to come in.
His idea of styling a rack is putting all the items together in a way that conveys a story to the viewer.
Because the ultimate aim is to get the customer to buy something, so by putting something creatively
together, a shopper can come into the store, see how the entire outfit looks and then buy it. People’s time is
precious and it can be easier to just buy it – so showcasing the items in the best possible light is the key. He
incorporates traditional techniques with modern ideas to evoke reactions and get people’s attention very
quickly.
He is a firm believer in getting things right the first time and have embedded technology and innovation
in his process to test and perfect the places they create, before he breaks ground. He ensures that design
e have here a talk with Harshil Khichadia about his talent as a Visual Merchandiser. He pur- decisions are made quickly and there are no surprises when the finished stores is unveiled.
sued his graduation from University of Mumbai. Harshil Kichadia is a progressive, award-winning PMC professional inspired We look forward to seeing a lot more of David Anthony’s work featured on the site very soon.
by a vision to improve the design and construction process. His whole ethos is based on making this a reality for his clients.
At the heart of every piece of Visual Merchandising he creates lies a clear customer journey, to ensure shoppers are ultimately
attracted to the point of purchase.
Harshil was taught the ‘old school’ techniques which see Visual Merchandising as an art form on the streets, with a retail
placement. Having a window dressed as a set like a theatre stage set makes it an artistry.
He further quoted, “Things become a life of their own as they work and build together and the way you display products cre-
ates not only a look but also a feel of the brand too”.
Retail Solution Providers
Fixtures Lighting
Elemental Fixtures Private Ltd. Ankur Lighting
Plot no.29, Electronic City Post, Veerasandra Industrial Area, E-13 East Of Kailash,
Bengaluru, Karnataka 560100 New Delhi 110 065, India
Email : info@elementalfixtures.com 011-47220000
Phone : +91 776068961 | 62 | 63 ( 09 am to 8 pm, Mon - Sat )
sales@ankurlighting.com
Instor by Kider India Pvt. Ltd.

New Gat 584/2
Koregaon Bhima, Taluka Shirur
Pune 412 216 INDIA Argo Lighting
413, Orion Business Park, Godbunder Road,
Tel: +91 2137 678000 Kapurbawadi, Thane(W) 400607,
E-mail: sales@instorindia.com Maharashtra, India.
Call us: +91 9822009838
+91 9130090428 TEL : - 9819130009
email :- info@argolighting.in
SHARK SHOPFIT PVT LTD.

Fact. Plot no. – 29, Udyog Vihar Echotech – II, GR. Noida, Focus Lighting and Fixtures
UP – 201306. Sonawala Industry Estate, Goregaon, Mumbai,
Mob.: +91 9810113834, 9810045935 Maharashtra 400063
Email: manish@sharkdesigns.com, avenish@sharkdesigns.com TEL : - 9819130009
Web: www.sharkdesigns.com email :- info@argolighting.in
SHRAVAN SHOPFIT PVT LTD. Plus Light Tech

Fact. Plot no. – 29, Udyog Vihar Echotech – II, GR. Noida, E-13 East Of Kailash,
UP – 201306. New Delhi 110 065, India
Mob.: +91 9810113834, 9810045935 011-47220000
Email: manish@sharkdesigns.com, avenish@sharkdesigns.com ( 09 am to 8 pm, Mon - Sat )
Web: www.sharkdesigns.com sales@ankurlighting.com
Kalatmak Spatial Systems Pvt Ltd ShravanLighting

Plot No. 7E ‘KIADB’ Industrial Area, Chintamani Road, 1007-1010 Corporate Avenue, Sonawala Crosslane, Goregoan
Pilgumpe Gate, -562114, Hoskote, Karnataka 562114 East. Mumbai- 400063.
Ph: 080 2790 0346, 2797 1218
Email: info@pluslighttech.com
Phone: +91-2226865671
Marconix Pvt Ltd Gardler Lighting

Plot No. 7E ‘KIADB’ Industrial Area, Chintamani Road, 17th Main, 12th Cross, J.P. Nagar, 2nd Phase, Bengaluru- 560078.
Pilgumpe Gate, -562114, Hoskote, Karnataka 562114
Ph: 080 2790 0346, 2797 1218 Email: info@pluslighttech.com
Phone: +91-9986509879
Kingsmen Fairtech Interiors (P) Ltd.
B1 Extension / F1, Mohan Co-operative Industrial Area,
Royallux Lighting
Euroceil’s Stretch Fabric System affords a seamless canavas that offers the possibilities to break out of the box and seamlessly craft incredible Mathura Road, New Delhi-110044
Block A-1 2nd floor, Workhubz Kamal Tower, Nauroji Nagar,
objects and surfaces into breathtaking feats of design. Light, flexible and easy to install, these PVC based strtchable fabrics open the doors to infinite Tel: +91-11-46606100 (100 Lines)
Safdarjung Enclave. New Delhi - 110029.
possibilities. Fax: 91-11-46606161
Email: mailbox@kfi-india.com
Website: kingsmenindia.in
Phone: +91-8758624100
Marconix Pvt Ltd

Plot No. 7E ‘KIADB’ Industrial Area, Chintamani Road, Lighting Technologies
Pilgumpe Gate, -562114, Hoskote, Karnataka 562114 17th Main, 12th Cross, J.P. Nagar, 2nd Phase, Bengaluru- 560078.
Ph: 080 2790 0346, 2797 1218 Email: info@pluslighttech.com
www.euroceil.com +91 73390 80999 +91 73390 80567 hello@euroceil.com Phone: +91-9986509879
Machine and Material Mannequinns
Alu decor Alu decor

Suite No. 52, 5th Floor, 1 R.N.Mukherjee Road, Kolkata-700001, Suite No. 52, 5th Floor, 1 R.N.Mukherjee Road, Kolkata-700001,
+91 33 4027 6640 +91 33 4027 6640
1800 102 0407 (Toll Free) 1800 102 0407 (Toll Free)
Nirmiti Interiors Kalatmak Spatial Systems Pvt Ltd

5-D, Verma Villa, Vithal Bhai Road, Plot No. 7E ‘KIADB’ Industrial Area, Chintamani Road,
Vile Parle (West), Pilgumpe Gate, -562114, Hoskote, Karnataka 562114
Mumbai, Maharashtra 400056 Ph: 080 2790 0346, 2797 1218
ph: 022-26715624
alt: 022-65739612
Instor by Kider India Pvt. Ltd.
New Gat 584/2
Instor by Kider India Pvt. Ltd. Pune 412 216 INDIA
New Gat 584/2
Koregaon Bhima, Taluka Shirur Tel: +91 2137 678000
Pune 412 216 INDIA E-mail: sales@instorindia.com
Call us: +91 9822009838
Tel: +91 2137 678000 +91 9130090428
E-mail: sales@instorindia.com
Call us: +91 9822009838
+91 9130090428
Marconix Pvt Ltd

Plot No. 7E ‘KIADB’ Industrial Area, Chintamani Road,
Elemental Fixtures Private Ltd. Ph: 080 2790 0346, 2797 1218
Plot no.29, Electronic City Post, Veerasandra Industrial Area,
Bengaluru, Karnataka 560100
Email : info@elementalfixtures.com
Phone : +91 776068961 | 62 | 63
Lighting Technologies
17th Main, 12th Cross, J.P. Nagar, 2nd Phase, Bengaluru- 560078.
Instor by Kider India Pvt. Ltd. Phone: +91-9986509879
New Gat 584/2
Pune 412 216 INDIA
Plus Light Tech
Tel: +91 2137 678000 E-13 East Of Kailash,
E-mail: sales@instorindia.com New Delhi 110 065, India
Call us: +91 9822009838 011-47220000
+91 9130090428 ( 09 am to 8 pm, Mon - Sat )
sales@ankurlighting.com
Marconix Pvt Ltd

Pilgumpe Gate, -562114, Hoskote, Karnataka 562114 Argo Lighting
Ph: 080 2790 0346, 2797 1218 413, Orion Business Park, Godbunder Road,
Kapurbawadi, Thane(W) 400607,
Maharashtra, India.
Ankur Lighting’s soon-to-be-launched lighting fixture will allow users to control wattage, power cycle, colour tempera-
Marconix Pvt Ltd
TEL : - 9819130009 tures etc through a single fixture
email :- info@argolighting.in
Ph: 080 2790 0346, 2797 1218
Nirmiti Interiors
5-D, Verma Villa, Vithal Bhai Road,
Vile Parle (West),
Marconix Pvt Ltd Mumbai, Maharashtra 400056
Plot No. 7E ‘KIADB’ Industrial Area, Chintamani Road, ph: 022-26715624
Pilgumpe Gate, -562114, Hoskote, Karnataka 562114 alt: 022-65739612
Ph: 080 2790 0346, 2797 1218 contact@nirmiti.co.in
Ankur LightingE-13 East Of Kailash,New Delhi 110 065, India011-47220000
4D+
Four Dimensions Retail Design
Window Display by Mr. Suraj Anchan
5-D, Verma Villa, Vithal Bhai Road, Vile Parle (West),

Mumbai, Maharashtra 400056
ph: 022-26715624
alt: 022-65739612
54 b r i c k & m o r t a r m a y 2 0 1 9

Magazine

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Magazine

Uploaded by

Copyright:

Available Formats

BR-MO BR IC K & M ORTA R R E TA I L DR E S S I NG

BEAT THE FIRE

TRANZ MANNEQUINS PVT. LTD. HANGERS STEAM IRON MANNEQUINS VM PROPS

Office : 74/96, T.Nagar, Gopathi Narayanaswami Chetty Rd, Thirumurthy info@tranzmannequinns.com

Rehna Anna Oommen

PHOTOGRAPHY FOR COVER BY REHNA ANNA OOMMEN

T heme or a concept adds meaning to a collection of products

sing one particular colour should be avoided

WORLD is warming and

MATTE GESSI BATHROOM INTERIORS

BLACK LOOK 2019

but it’s a tactile part of any

Display can use

want to set for the

WHERE DIMENSIONS TAKE

Lit it up when the world sleeps

Above all, lighting schemes should be atmospheric and mood

The feeling of a design can be

Experience life in its true colours

The focal point doesn’t always have to be on the wall. In

A brand by Focus Lighting and Fixtures Ltd. www.pluslighttech.com

Display Storage is a very important

In Design terms it is stated that odd no. are more

If you are displaying specifically on the focal point then

Storage is a very important factor that should not be

Product grouping is a way to cross sell. Items are

W indow Dressing purely

nesses remain lit up in the darkness. It’s a madness

Retailers are facing a keen competitive market

Today’s customers have many shopping choices,

Consumer trends and behaviour is that Indian

PACE PLANNING Retailers need to create an exciting store design

One of the biggest challenge faced by a Visual

Store traffic and customer traffic flow

In-store Asia is the largest trade fair in the

deeper than knowedge”

Instor by Kider India Pvt. Ltd.

SHARK SHOPFIT PVT LTD.

SHRAVAN SHOPFIT PVT LTD. Plus Light Tech

Kalatmak Spatial Systems Pvt Ltd ShravanLighting

Marconix Pvt Ltd Gardler Lighting

Marconix Pvt Ltd

Alu decor Alu decor

Nirmiti Interiors Kalatmak Spatial Systems Pvt Ltd

Marconix Pvt Ltd

Marconix Pvt Ltd

Four Dimensions Retail Design

Window Display by Mr. Suraj Anchan

5-D, Verma Villa, Vithal Bhai Road, Vile Parle (West),

You might also like