ACTIVIDAD DE APRENDIZAJE 2

EVIDENCIA 2: WORKSHOP “PRODUCTS AND SERVICES”

ALVARO JUNIOR ARRIETA TORRES

APRENDIZ NEGOCIACIÓN INTERNACIONAL (1565329) GRUPO DE TRABAJO 07

MANIZALES
La lectura es una de las habilidades más utilizadas en el mundo, pero a la vez es la
menos motivante, dado que en ocasiones hay textos muy extensos y con vocabulario
complejo que dificulta su comprensión y le resta interés al texto; afortunadamente
existen nuevos métodos que facilitan obtener la información necesaria y con ello
aumentar el léxico personal.

En este orden de ideas y con la finalidad de cumplir con el propósito de esta evidencia,
consulte el material complementario denominado Integration of products and
services.

Luego de esta consulta, resuelva el siguiente taller sobre comprensión lectora:

1. Find the main idea of paragraphs 1, 2, 9, 10, 11, and 12, and write them in a
paragraph.

In this studies case, three factors combine to reshape the foundations of the modern
economy in the 21Th century:

 The digital revolution

 International competition
 Cultural and structural trends

Business-related services are often decisive in making products attractive to the

consumer and they generate most of the value added in growth and employment.
However the slow adoption and use of digital technologies has been a drag on Europe’s
productivity growth, not to mention its ability to innovate and move up the global value
chain. And it has impacted manufacturing and services alike, particularly the integrated,
high value-added segment. For example, Tesla a company founded as recently as 2003
has shown that there is no reason why a technology company cannot become a car
company, with the design coming from California, modules being delivered by suppliers
from around the world and the final product being put together in contract factories.
Electronics and automation have become key components of the assembly line and it is
an example who products and services to integrate.
2. Write a summary of ten lines from the text.

In this studies case, three factors combine to reshape the foundations of the modern
economy in the 21Th century, first, the digital revolution, second, International
competition and cultural and structural trends.
Tesla a company founded as recently as 2003 has shown that there is no reason why a
technology company cannot become a car company, with the design coming from
California, modules being delivered by suppliers from around the world and the final
product being put together in contract factories. Electronics and automation have
become key components of the assembly line and it is an example who products and
services to integrate.
Gain international competitive advantage by accelerating the integration of technology,
services and design. It is the only way in which Europe can succeed and excel.

3. Choose a paragraph and translate it with your own words.

The ‘Learning’ Thermostat / El termostato de "aprendizaje"

Cuando se adquirió la empresa Nest de electrodomésticos por Google por $ 3.2 mil
millones en 2014, hubo mucho bombo sobre el "termostato de aprendizaje", uno de sus
Productos emblemáticos. Pero el valor realmente estaba en ¿termostato? Difícilmente,
uno podría concluir, como lo real vale la pena que justificaba la exorbitante etiqueta de
precio en el autoaprendizaje controlado por sensores, habilitado para Wi-Fi y
dispositivos programables que produce la compañía.
La interoperabilidad entre el dispositivo y el Internet, así como el teléfono inteligente y la
tableta de un usuario, es clave para hacer este tipo de manufactura los productos son
atractivos y pueden ofrecer una ventaja considerable de primera compra a la empresa
pionera.
Europa, con su mercado único considerable y fuerte tradición en fabricación de
vanguardia productos, podrían ser el caldo de cultivo perfecto para empresas
innovadoras que utilizan Internet de las cosas para hacer que los dispositivos sean más
inteligentes, más centrados en el usuario y interactivo.
4. Choose ten words from the text and organize them alphabetically. Look for the
meaning of each word.

Augments: to make something larger or fuller by adding something to it.

Creating: to make something new, or invent something

Engineering: the study of using scientific

principles to design and build machines, structures, and other
things, including bridges, roads, vehicles, and buildings

Global: considering or relating to all parts of a situation or subject

Innovation: a new idea or method, or the use of new ideas and methods

Preferences: the fact that you like something or someone more than another thing or
person

Products: something that is made to be sold, usually something that is produced by an

industrial process or, less commonly, something that is grown or obtained through
farming

Technology: (the study and knowledge of) the practical, especially industrial, use of
scientific discoveries

Transforming: to change completely the appearance or character of something or

someone, especially so that that thing or person is improved

Trends: a general development or change in a situation or in the way that people are
behaving

5. Match the term with the corresponding meaning.

a Client e Things created by projects.

b Solution d A series of tasks to be done in a specified sequence.
c Engagement a A customer.
d Project b Products and services that solve a client’s problem.
e Deliverable c An agreement between client-service provider.