Cost Item D or V or

I F
2-18
A Payment to individuals in each focus group to provide comments on new I V
products
B Annual subscription of Consumer Focus to Consumer Reports Magazine I F
C Phone calls made by Consumer Focus staff member to confirm individuals I V
will attend a focus group session (Records of individual calls are not kept)
D Retainer paid to focus group leader to conduct 20 focus groups per year on D F
new medical products
E Meals provided by Consumer Focus for corporate office. I V
F Lease payment by Consumer Focus for corporate office I V
G Cost of tapes used to record comments made by individuals in a focus I V
group session (These tapes are sent to the company whose products are
being tested)
H Gasoline costs of Consumer Focus staff for company-owned vehicles (staff I V
members submit monthly bills with no mileage breakdowns)
2-19
A Annual retainer paid to a video distributor D F
B Electricity costs of HEC store (single bill covers entire store) I V
C Costs of videos purchased for sale to customers D V
D Subscription to Video Trends magazine I F
E Leasing of computer software used for financial budgeting at HEC store. I F
F Cost of popcorn provided free to all customers of HEC I V
G Earthquake insurance policy for HEC store I F
H Freight-in costs of videos purchased by HEC D V