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Table of Contents

Page 03. The Basics

07. How Instagram Hashtags Work
10. Why you should invest in Instagram’s top pages and
hashtags?
11. ISEO
12. Why Hashtags Work
16. Checklist
18. The New Way Method
21. New Way method, part 2
25. Hashtagging your way to the top
28. See It For Yourself
36. Last Words

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TH
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BA
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THE HASHTAG, ONCE A
COMMONPLACE SYMBOL ON
YOUR
PHONE, NOW AN INTEGRAL
PART
OF INSTAGRAM AND THE
WAY WE
DISCOVER CONTENT ONLINE.

Not only do hashtags help Instagram users

organize and

categorize content, they also provide the

driving force behind some of today’s best

marketing campaigns.

70% of hashtags on Posts with just one

Instagram hashtag receive 12.6%

are branded. more engagement.

Posts with hashtags

are 55% more likely

to be shared.

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IN THIS GUIDE, WE’LL TEACH YOU HOW TO APPLY THE
NEW WAY METHOD, AND EVERYTHING YOU NEED TO
KNOW ABOUT USING INSTAGRAM HASHTAGS TO GAIN
NEW CLIENTS THROUGH INSTAGRAM!

Learn why you need to be using hashtags, how to use them, and

which ones to use to conquer your Instagram marketing goals.

We’ll walk you through the steps needed to implement

an effective hashtag strategy that boosts the reach of your

Instagram marketing campaigns.

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WHAT IS AN INSTAGRAM HASHTAG?

An Instagram hashtag is a word or expression (included letters, numbers

and/or emojis) come previously by an added pound sign (#). The utility in
a hashtag is in its ability to categorize as well as find material around a
certain topic or pattern. When you seek a hashtag on Instagram, you'll be
able to look all the articles that have also been identified with it.
Furthermore, when you attach one to your own image or video clip, it will
inevitably end up being discoverable by anybody searching for that
hashtag.

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HO
HA W I
SH NS
TA TA
GS GR
W A M
OR
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How Instagram’s ‘Top Posts’ Work

Essentially the ‘Top Posts’ on Instagram are selected by an algorithm that attempts to
rank posts within that hashtag. Unlike the ‘Explore’ page that is user-specific, every
viewer sees exactly the same ‘Top Posts’ for a given hashtag.

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Why The Explore

Page:

Think of the Instagram explore page like a

marketing funnel: you gain awareness by

just being on the Explore page. You grab

the attention of future customer’s with

great content, a nice photo perhaps, and

they click on it to learn more. Once they’ve

clicked on it, they’ll see your business name

in the handle, read the caption, probably

like the photo, and then maybe even give

you a follow! Then it’s totally on you to use

your Instagram account like a drip

marketing campaign by inspiring them with

your brand and educating them about your

products.

HOW DOES THE INSTAGRAM EXPLORE

PAGE WORK?

Instagram Explore page is focused on Whenever you browse through a hashtag on

showcasing content that’s relevant to the Instagram, the very first thing you’ll see is a

individual user based on the accounts and three by three grid of the ‘Top Posts’ for

hashtags they follow. The page is a mix of that hashtag. Getting featured gives the

posts they've liked, and posts by people posts great visibility, providing a lot of

whose posts they've liked. This is wonderful exposure, and possibly helping you reach

for businesses because when your followers and engage with a wider audience. And in

or users like a post, it can show up in their that process, gain more followers.

followers Explore Page.

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Why you should
invest in
Instagram’s top
pages and
hashtags?

It’s a Saturday afternoon and you’re walking down the street looking for a place to try for lunch.

Eight out of ten of the restaurants have people inside eating. The other two are completely

empty. Are you more likely to go to one of the restaurants with people inside, or one of the two

empty ones? If you’re like most people, you’re likely heading into one with people in it. You’ll

probably do it without giving it a second thought. It’s not just a coincidence that we choose the

restaurant with customers in it. It has to do with a little psychological phenomenon called Social

Proof.

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I-SEO

Instagram Is a Search Engine in itself and it has a

built in search function, working based on

hashtags, locations, and names of people/

brands/ companies. This means that your company

name can come up if it is associated with an often

used hashtag.

We see your instagram as your new website,

granting the opportunity to convey as much

relevant information to your audience as possible.

Adapt Or Be
Left behind
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W
HY
HA
W SHT
OR AG
K S

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WHY YOU SHOULD USE

INSTAGRAM HASHTAGS

In order to succeed with hashtags, it is quintessential to be critical

regarding your hashtag usage. The "most preferred" Instagram hashtags

are just simple words like #love, #happy, as well as #dog. And while using

these preferred hashtags might obtain you a few more likes, it's not going

to do much for your development in the long-run.

On the other hand, utilizing Instagram hashtags that have actually an involved

area behind them and remain specific to your audience can conjur up a lot more

traffic to your posts.

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WHEN YOU THINK ABOUT
PROMOTING YOUR BRAND
ON INSTAGRAM, WHAT
COMES TO MIND?

What if I told you there’s a unique place on

Instagram where you can hit extra hundreds or

thousands of people organically, people who

are interested in your niche, who search for

things in these specific places?

INTRODUCING INSTAGRAM’S
EXPLORE PAGE & INSTAGRAM’S
TOP POSTS PAGE

The Explore page is the only honest place in

the whole internet space and the first place

we get exposure to everything that is

happening, all around the world. The Explore

page is catered exclusively to you without any

advertisements.

How many times have your posts not made the

explore page? How could being featured

benefit your brand long term?

Not sure how many times you have been to the

explore page?

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GO TO YOUR LAST FEW POSTS, LOOK AT INSIGHTS, AND

FOCUS ON THE AMOUNT OF POSTS THAT CAME FROM THE
“EXPLORE” SECTION.

So we have to agree that by getting your Instagram posts to show up on the

Explore page, your business will be exposed to a whole new audience of

potential customers. And because the algorithm is based on individual

interests, you’ll be exposed to a targeted audience instead of a random one,

giving you more exposure to the type of customers that you want to attract,

building brand awareness, and potentially acquiring new customers to

increase your sales... Because after all... that’s the end game, right?

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CHECKLIST FOR PROPER USE OF HASHTAGS

If you are currently using hashtags without a focus or set purpose, you have yet to discover the

effectiveness of hashtags and what it can do for your business.

How do you know if you are using irrelevant hashtags? Simple!

ARE YOU USING IRRELEVANT

HASHTAGS?

1. Are they all related to your content, mission and niche?

2. Can Your Target Audience Search For Products/Services in your niche through the use of these hashtags? Are

the hashtags that you are using, the same hashtags consumers could be possibly looking to find you?

3. How many posts each of these hashtags have? Go to your last few posts, click on hashtag by hashtag, and

notice the amount of posts each hashtag you have used has.

4. Have you ranked on the top posts page for any of them?

5. Does your content have the same quality of the same posts that are currently getting ranked for?

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YOU NEED AN INSTAGRAM HASHTAG

STRATEGY!

If your grade was below 5, don't worry. If you're not close, you've found yourself in an

uphill battle. Those hundreds and thousands of accounts that could have seen you, just

missed you because you're using the wrong hashtags. That could convert to a lot of

money. The great thing about hashtagging... it's free. Think about how much in revenue

you could be getting from clients from Instagram without SPENDING a dime on it. You

have to find your "hot" audience out there. A HOT account or audience follows a specific

hashtag because they are interested in the topic or subject, or found it on the Explore

page. Because they have a shown interest, reaching that "hot" audience is key to

reaching accounts that are willing to buy your products. They have willingly expressed

interest in your topic!

An Instagram hashtag strategy is essentially any strategy that involves tracking and

organizing hashtags that are relevant to your brand. Use them to expand your content

reach, amplify your brand, target specific audiences, and make your content

discoverable.

You need to choose between 10-16 hashtags that your account has the highest likelihood

to rank on the search engine, and specifically with less than 500k posts.

As long as the posts currently ranking on for these hashtags have the same average of

likes & comments and quality, your account will have high chances of getting them to the

explore page.

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TH
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ET NE
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PA A Y
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1

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THE NEW WAY METHOD

We are proud to be the #1 Instagram marketing agency with a strategy

that will help you leverage the power of using effective hashtag usage.

We will help get your brand exposed to your target audience without

spending a dime ON IT!

You can do this yourself, teach someone to do it effectively, or hire

someone like the creator of this formula to take care of all your needs

regarding Instagram.

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THE NEW WAY METHOD WILL GROW

YOUR TARGET AUDIENCE EXPOSURE
BY 30%!

STEP 1:
Go To Insights, Content, and click on see all.

You will see a blue icon where it says "showing all

posted in the past one year per engagement".

STEP 2:
Select ALL, choose 6 months, and sort by

engagement. Now we can see the posts you had

the highest engagement.

STEP 3:
Go to every post out of the 9 posts you have and

write down the amount of likes & comments you

have received for these 9 posts.

STEP 4:
What did all these posts have that your current ones

don't? Take notes so you can use it as a reference

for the new posts you will create.

STEP 5:
Create posts with the same quality as the posts you

had with the highest amount of traffic and add the

the hashtags you've researched for.

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NE
W
W
AY
PA M
RT ETH
2 OD
,

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FINDING THE RIGHT HASHTAGS:

Now that you have seen your best performance posts, you should know the average

likes/comments of your best posts so you can predict what type of engagement you will see if you

consistently upload quality posts.

Find 10-15 hashtags that have feature posts with a similar number of likes and comments seen on

your best performing posts.

Look at the top page of one of your most often used hashtags, look at the amount of comments &

likes each post ranking currently has, and create a list with all these hashtags so you can add in

your future posts.

Don't forget to post at the best time of the day, post the best content, and be consistent!

If you get at least 500 impressions

from hashtags in each post, posting 5x
a week brings in 2500 impressions. Out
of 2500 impressions, you are
converting 2.5%, which means you are
finding 60 people that are in need of
your services.

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WAYS TO FIND SUITABLE

HASHTAGS:
Use a second party platform to find general hashtags like: www.hashtaggenerator.com.

Research what types of hashtags are trending within your target audience and align it with yours.

Have a meeting with your team to come up with different words that defines the core of your

business and search for them on Instagram because chances are... they already exist.

We have also outlined the step by step on how to find similar hashtags to your niche by going

through this simple process below:

• Type on Instagram the hashtag you are

currently searching.

• Click on the drop down blue arrow so you can

see similar hashtags.

• When going to each hashtag, make sure these

posts have the same amount of likes &

comments of your best performance posts.

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HA
SH
W TA
AY GG
TO IN
TH G
YO
E
TO UR
P

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WHEN YOUR ENGAGEMENT IS NOT

GOOD ENOUGH TO RANK FOR A
SPECIFIC HASHTAG IN YOUR NICHE.
Let's say you already have the exact hashtags you would like to be ranked in mind and even your best

performance posts, didn't have the same engagement of the posts currently being ranked on the top page o

the hashtags you wish to rank for:

Here is what you can do:

1. Look at the top page

2. Go over post by post and write down the
of one hashtag that
amount of likes, comments, and dates these post
you wish to rank.
have been ranked for.

Once you’ve done that, you must predict the amount of likes & comments

your post requires in order to be ranked for the hashtags you’ve chosen.

For example, the hashtag #realestatemiami, has 70.635 posts, and the

average likes of the top 9 posts is 500 likes and 35 comments, your need

to aim to get the same engagement in order to compete with them!

3. Now that you know how much 4. Ideally in the first hour, you must obtain the

engagement you need in order to be on the highest amount of traffic to your posts, and also

top page for this post, make your best post, get your posts liked by accounts that have high

and post at your best time! authority.

WAYS TO GET THE BEST POSSIBLE ENGAGEMENT IN ORDER

TO RANK ON POSTS FOR THESE HASHTAGS:

You can spend a small amount on You can like all your friends pictures and

Instagram Ads, as long as you catered it directly hope they will like your pictures back.
to your audience.

You can share your post right away to your list of

friends so they can like & comment.

Find networking groups, preferentially composed of influencers, and engage all

day with them in order to get likes and comments from accounts with authority.

This will ultimately rank you higher on Instagram Explore pages, search engines,

and your followers' feeds. Your followers will get to see your posts more often. Our

founder is currently the admin of two telegram groups with a total of 10k

accounts. Ask us via email at maria@lammktgroup.com for a personal invitation to

be part of that!

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OTHER POINTS TO
CONSIDER:

When looking at your best performance posts, you will probably notice one of the 3:

Your caption was very creative, the image and the caption aligned, your post

aroused the curiosity of users and captured their attention.

• Instagram chooses which posts go to the Explore page based on the post's rank for

that selected hashtags and the likelihood that users will like this post for:

Relevancy

Familiarity, which also

means, you get to see

what your friends are

Users Past Behaviours engaging with.

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SE
E
YO IT
UR FO
SE R
LF

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SEE FOR
YOURSELF:
STILL IN DOUBT ABOUT HOW INSTAGRAM CAN INCREASE YOUR
SALES?

Here are some of the results we have seen for previous clients when it comes

to hashtags. Their posts are not only appearing in the top page, they stick

around anywhere from a few hours to 9 months.

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SEE FOR YOURSELF:

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SEE FOR YOURSELF:

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SEE FOR YOURSELF:

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SEE FOR YOURSELF:

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SEE FOR YOURSELF:

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SO ARE YOU
WILLING TO PUT
YOUR RESOURCES
INTO THIS?

So now that you have the step by step to apply the new way method

designed by Lam Mkt Group, and you know the style of content you need

to produce to drive engagement organically, you're ready to generate

some real and organic traffic. And honestly, no matter how many posts

you put out, how much money you spend promoting, this is the strategy

that all Fortune 500 companies, influencers, and experts follow.

IF THIS PROCESS SOUNDS COMPLICATED AND YOU STILL HAVE

QUESTIONS, CLICK HERE TO SCHEDULE A FREE MARKETING
STRATEGY WITH MARIA SHYEIHD, WHO HAS LAUNCHED THIS
FORMULA BY HER OWN AFTER STRUGGLING TO UNDERSTAND HOW
TO BE SUCCESSFUL ON INSTAGRAM.  WE WILL PERSONALLY WALK
YOU THROUGH THIS PROCESS AND SET YOU UP FOR SUCCESS.

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BORN IN A We are a #1 Digital marketing agency

that specializes in generating more

SOCIAL AGE
sales and brand awareness, by

improving how brands posts rank on

Hashtags with Instagram Search Engine

Optimization.We’ve helped rank over

200 client posts on the Top Page of

Instagram.

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TH
AN
K
YO
U!