TYPES OF

MEDIA
I. Types of Media
 Print media

 Newspaper

 Magazine 2

 Billboards

 Books

 Broadcast
 New Media
 Blogs

 Social Media

 Online Newspapers
3

II. Media Convergence

PRINT MEDIA
▹ media consisting of
paper and ink, 4

reproduced in a
printing process that
is traditionally
mechanical.
FORMS OF
PRINT
MEDIA
NEWSPAPER
▹ It is the most popular
form of print media. 6

▹ Different types of
newspapers cater to
various audiences
According to the
study conducted
by the News
Media Canada in
2017, 82%
chooses printed 7

newspaper as
their preferred
platform in
accessing
newspaper
content.
▹ They are generally
delivered at home, or
are available at
newsstands, and it is 8

the most inexpensive

way to reach a huge
mass of people quickly.
9
▹ A newspaper is divided 10

into various segments.

MAGAZINE
▹ provide detailed
articles on various 11

topics, like food,

fashion, sports,
finance, lifestyle, and
so on.
▹ They are published
weekly, monthly,
quarterly, or annually, 12

and many of them are

sold all over the world.
▹ Advertising in
magazines costs a bit
more, but it is a great 13

way to target some

market segments.
BOOKS
▹ are the oldest form of
print media that are 14

used as a way of
communication and
information piece.
▹ A collection of many
printed pages, which 15

are later bound

together.
▹ diverse platform
comprising varied
topics. 16

▹ Increases knowledge
but also entertain us.
BILLBOARDS
▹ have fixed locations
and are huge in size so 17

that it can be seen and

read from a long
distance.
▹ the most costliest in
the print media 18

category.
What is
wrong in 19

the
picture?
What is
wrong in 20

the
picture?
BROADCAST
▹ media such as radio
and television that 21

reach target audiences

using airwaves as the
transmission medium.
NEW MEDIA
▹ The phrase new media is
in relation to "old" media
forms, such as print 22

newspapers and
magazines, that are static
representations of text
and graphics.
▹ content organized and
distributed on digital 23

platforms.
▹ used to describe
content made available
using different forms
of electronic 24

communication made
possible through the use
of computer technology.
FORMS OF
NEW
MEDIA
BLOGS
▹ Are an early form of
new media. 26

▹ Easily accessed and

searched for.
SOCIAL MEDIA
▹ centers on creating,
sharing and exchanging 27

information, ideas and

content in online
networks and
communities.
▹ Is a form of new media
that relies heavily on the 28

participation of users
to provide value.
 “
On a survey of
170, 000 Internet
users conducted by
Global Web Index
they found out that,
29
 1.72 hours
An average online user spends per
day on social platforms.

30
 Social networks
consume 28% of all
the online activity.
31
ONLINE NEWSPAPER
▹ Easily accessed and
searched.
32

▹ Users can also interact

with some online
newspapers via a comment
feature.
 “
According to Pew
Research Center,
Only 56% of
newspaper
readership takes
place exclusively in
print.
33
Newspaper ad revenue from print
dropped to $16.4 billion in 2014
from $44.9 billion in 2003, while
digital ad revenue increased to
$3.5 billion in 2014 from $1.2 billion
in 2003.
34
Thank you
for 35

listening!
MEDIA
CONVERGENCE
36

▹ The co-existence of
traditional and new
media.
The co-existence of print
media, broadcast media (radio
and television), the Internet,
mobile phones as well as 37

others, allowing media content

to flow across various
platforms.
▹ The ability to transform
different kinds of
media into digital
code, which is then 38

accessible by a range
▹ of devices.
REFERENCES
http://www.adcanadamedia.ca/reasons-
to-advertise-in-newspapers

https://online.seu.edu/articles/5-types- 39

of-new-media/

https://www.webopedia.com/TERM/N/ne
w_media.html