Events Management - concerning organization and execution, and that is precisely

where the money lies. Those in the field are paid for their services.
Marketing Guru, Philip Kotler, defines events as occurrences designed to communicate
particular messages to target audiences.
There may be a number of reasons for conducting an event such as:
 To inform and educate the community about a cause
 To obtain media coverage for an activity or organization
 To raise funds
 To celebrate a community’s strength and cohesiveness
 An awards or presentation ceremony

Management of events has traditionally been alluded to as a post marketing activity and
assigned the classic production responsibility as in any manufacturing firm.
The term management of events therefore carries a totally different connotation when
used in the context of events.
Management theory would suggest that marketing is also a part of management.
Management of an event encompasses all activities involved in planning, organizing, staffing,
leading and evaluation of an event.
All operational task for an event such as the ground work, venue selection and stage
design, arranging the infrastructural facilities required, liaison with artists/ performers and
networking with other activities such as advertising, ticket sales, etc., fall under the purview of
event management.
Event Management Procedures
Event managers must ensure that event management procedures cover a full range of
emergencies including major injury or illness of players or spectators, fire, bomb threat, crowd
disturbances and climatic conditions such as lightning, torrential rain, flooding, etc.
Event manage procedures should also assist event personnel to effectively do their job.
Although the most important procedures will be about safety, there should be other procedures
that lessen risks to the event profitability and the organization’s reputation
These procedures might include:
 Cash management
 Food serving and hygiene
 Waste collection
 Marshaling of competitors
 Restriction of access to certain areas
 Arrival and greeting of visiting dignitaries