Unique Selling Proposition

Xassza is a very different fast food products compare to current fast food
products. It was a combination of fried chicken and pizza. The customers will
connect their mind of the delicious of fried chicken and pizza. Moreover,
Xaszza also define as a healthy fast food because of the chicken breast is the
main ingredient of Xaszza. It was also a low fat and high protein fast food
products compare to others. The customers can enjoy the delicious fast food
and also get high protein from it. In addition, Texas Chicken can establish a
slogan which is “Xaszza , a real Chicken Pizza”. The customers may want to
know what is a real chicken pizza and why the chicken pizza they had eat
recently is not real when they know this slogan. It will increase the aspiration
of customers to purchase Xassza and explore the delicious of Xaszza.