Consumer Behaviour Impact on Over the Top (OTT) Services 19/04/19, 10(58 PM

Consumer Behaviour Impact on Over the Top

(OTT) Services
The objective of this research is to propose a conceptual framework which attempts to analyse the trends
affecting the consumer behaviour towards communication services due to advent of OTT services . I
invite you to be a part of this survey, Your survey responses will be coded and remain strictly confidential.
* Required

NAME *

This is a required question

AGE GROUP *
Mark only one oval.
15-25
25-35
35-45
45 OR ABOVE
This is a required question
GENDER *
Mark only one oval.
Male
Female
This is a required question
1) Do you use any OTT services ? *
Mark only one oval.
Yes
No
This is a required question
2) As an OTT services consumer, how would you classify yourself?
Mark only one oval.
Individual Private End-User
Commercial End-User
This is a required question
3) How would you rate the impact caused by OTT services on your day-to-day life?
Mark only one oval.
Positive impact
Negative impact
No impact at all
This is a required question
4) Which of the following OTT services you prefer in smartphone penetration
Mark only one oval.
WhatsApp
WeChat
Facebook Messenger
SMS
Chat On

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Consumer Behaviour Impact on Over the Top (OTT) Services 19/04/19, 10(58 PM

BBM
Other:
This is a required question
5) OTT service providers offering communication services such as voice, messaging and video call
services through applications should be regulated in your Country?
Mark only one oval.
Yes
No
This is a required question
6) Do you prefer to book movies via using OTT services ?
Mark only one oval.
yes
No
This is a required question
7) Is it too early to establish a regulatory framework for OTT services in your country?
Mark only one oval.
Yes
No
Maybe
This is a required question
8) What impact will regulatory interventions have on the provision, deployment and uptake of OTT
services?
Mark only one oval.
Positive impact
Negative impact
No impact at all
This is a required question
9) Should OTT service providers be made to pay some form of levy, fees or taxes in countries where they
provide their services ?
Mark only one oval.
yes
No
This is a required question
10) Do you agree that the rapid consumer adoption of OTT services is largely due to the innovative nature
of OTT services?
Mark only one oval.
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
This is a required question
11) How often do you use the following OTT services ?
Mark only one oval per row.
1 (Least) 2 3 4 5 (Most) N/A
Voice Services
Messaging
Services

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Consumer Behaviour Impact on Over the Top (OTT) Services 19/04/19, 10(58 PM

Video
Conference/
Chat
Video
Streaming
Data Backup
Cloud
Applications
Please enter one response per row
12) Do you have any Cybersecurity and data protection & privacy concerns regarding your use of OTT
services?
Mark only one oval.
Yes
No
This is a required question
13) How would you generally rate the service(s) you've received from different OTT service providers?
Mark only one oval per row.
Extremely Very Extremely
Very Satisfied Moderately
Satisfied Unsatisfied Unsatisfied
Cost
Quality of Service
Customer Care /
Service
Data Protection
and Privacy
Please enter one response per row
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