IILM Institute for Higher Education

Module Manual: Starting a Business

Academic Year: PGP 2012– 2013
1.Introduction to the Module and Module Objective

Entering into the world of entrepreneurship can be an exciting yet daunting experience. When starting
a business, there are many things to think about, such as the type of business, competition, the
business viability etc. This course is about how to create an entrepreneurial business. The driving force
behind start‐up ventures are entrepreneurs – those individuals who have the courage, insight,
knowledge, intensity and luck to attempt to achieve great business results. A key vehicle for the
entrepreneur’s effort is the business plan. The plan helps the entrepreneur attract support and
resources from others because it tells them what the business is about, what its strategy will be, how
its management thinks and what the financial risks and rewards most likely will be. It also helps the
entrepreneur to manage a growing and necessarily complex set of dynamics by providing mileposts
and indicating the resources that will be necessary to achieve them. Finally, it provides a set of
standards against which actual performance can be compared. Finance, accounting, marketing and
management issues will be addressed from an entrepreneurial perspective. The course relies on
classroom discussion, participation, guest speakers, basic case analysis, and the creation of a business
plan based on each student’s specific area of interest.
2.Introduction to the Tutors

2.1 Area Chair

Name : Mr. Abhijit Mukhopadhyay

Phone Number: 981810431

Email ID : abhijit.mukhopadhyay@iilm.edu

Cabin Location Second Floor, cabin 56, Gurgaon

2.2 Module Leader Name :

Email ID :

2.3 Tutors Rachna Madan

Nidhi Piplani
Rakhi Singh
3. Module Pre-Requisites

A general understanding of basic management practices (in the arena of manufacturing, sales &
marketing, finance & accounting, organization behavior, human resources, strategy, economics,
information technology etc.) should enable the participants for better absorption of the ideas and
concepts covered in this course.
4. Module Overview

Session
Topic
No.

The Entrepreneur

1 Who is an Entrepreneur?

2 The Road to Entrepreneurship

The Business Plan

3 New Venture Realities

4 Screening Venture Opportunities

5 Developing the Business Plan

6 A Complete Business Plan

7 Guest Lecture

The Start-up Team

8 Forming and Building New Venture Team

9 Personal Ethics and Entrepreneur

Financing

10 Resource Requirement

11 Start‐up Finance

12 How to Raise Venture Capital

13 The Art of Valuation

14 Guest Lecture

Attaining the Steady State

15 Attracting and Retaining the right people

16 Striking a Balance between In‐house and Outsourcing

17 Marketing

18 Quality

19 Unlocking the Value

20 Governance

21 Business Plan Presentation

22 Business Plan Presentation

5. Module Readings

5.1 Main Texts

 Jiffry A Timmons and Stephen Spinelli, New Venture Creation – Entrepreneurship for the
21st Century, Tata McGraw‐hill, Seventh Edition

5.2 References

5.3 Journals

5.4 Recommended Articles, Other material

(To be posted on the site)

5.5 Websites
6.Session Plans

6.1-Session 1

Who is an Entrepreneur?

Learning Outcome

Required Readings

Additional Reading

6.2-Session 2

The Road to Entrepreneurship

Learning Outcome

Required Readings

Additional Reading

6.3-Session 3

New Venture Realities

Learning Outcome

Required Readings
Additional Reading

6.4-Session 4

Screening Venture Opportunities

Learning Outcome

Required Readings

Additional Reading

6.5-Session 5

Developing the Business Plan

Learning Outcome

Required Readings

Additional Reading

6.6-Session 6

A Complete Business Plan

Learning Outcome

Required Readings
Additional Reading

6.7-Session 7

Guest Lecture

6.8-Session 8

Forming and Building New Venture Team

Learning Outcome

Required Readings

Additional Reading

6.9-Session 9

Personal Ethics and Entrepreneur

Learning Outcome

Required Readings

Additional Reading

6.10Session 10

Resource Requirement

Learning Outcome

Required Readings
Additional Reading

6.11Session 11

Start-up Finance

Learning Outcome

Required Readings

Additional Reading

6.12Session 12

How to Raise Venture Capital

Learning Outcome

Required Readings

Additional Reading

6.13Session 13

The Art of Valuation

Learning Outcome

Required Readings

Additional Reading
6.14Session 14

Guest Lecture

6.15Session 15

Attracting and Retaining the right people

Learning Outcome

Required Readings

Additional Reading

6.16Session 16

Striking a Balance between In-house and Outsourcing

Learning Outcome

Required Readings

Additional Reading

6.17Session 17

Marketing

Learning Outcome

Required Readings
Additional Reading

6.18-Session 18

Quality

Learning Outcome

Required Readings

Additional Reading

6.19 Session 19

Unlocking the Value

Learning Outcome

Required Readings

Additional Reading

6.20-Session 20

Governance

Learning Outcome

Required Readings

Additional Reading

6.21 Session 21
Business Plan Presentation

6.22 Session 22

Business Plan Presentation